Headless CMS Breathes New Life into “Content Anywhere”

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A headless CMS architecture with a fully decoupled content production/database system and content delivery system offers many compelling benefits, particularly in evolving technical environments dealing with constantly morphing, emerging requirements from marketing and line-of-business departments. By adopting a headless CMS approach, firms can be well positioned to flexibly embrace whatever new devices, touchpoints, and software emerge. This report highlights trends that drive demand for new content delivery and approaches, and reveals what organizations should consider when shifting to a headless CMS architecture.

Spotlight

BirdEye

BirdEye is a comprehensive customer experience platform. Businesses of all sizes use BirdEye everyday to be found online through reviews, be chosen by customers with text messaging interactions, and be the best business with survey and insights tools. BirdEye’s all-in-one CX and ORM platforms includes: review monitoring, review generation, review marketing, business text messaging, bulk messaging, textable landline numbers, web chat, live chat, a centralized inbox, customer surveys, customer support ticketing, listings, business insights, and competitive benchmarking.

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COVID-19 is Redefining Face-to-Face Communication: Updated Framework Guidance

Article | August 12, 2020

Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and vision.

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Sales in the Digital Age: Online Reputations Are Everything

Article | August 12, 2020

Whether you’re selling yourself, a product, service, or idea, your online reputation makes a powerful impact on how successful you are. The way we communicate with family, friends, business associates, clients, and the world has been revolutionized in today’s digital environment. Everyone has the opportunity to be famous, or infamous, for something in a matter of minutes. Andy Warhol said that everyone will be world-famous for 15 minutes. Today, those minutes of fame have the potential to live on forever digitally. When you’re in the business of selling products and services, it’s your duty to ensure that what potential customers see online engages them in a positive way. The management of your online reputation is everything! Communicate Emotionally Most people will tell you they make important decisions after weighing the pros and cons of situations. Some will tell you that they “go with their guts.” The truth is that for nearly all decisions, even those evaluated using logic, the final determination is strongly influenced by emotion. It’s a natural aspect of being human. The dominant tipping point in most situations is how the buyer will feel after the decision is made. Decision-makers may be relieved to have found a viable solution, or they may be excited about something new entering their lives or influencing their businesses in a positive manner. Understanding that emotion comes into play when making purchasing decisions, it’s important to proactively and positively influence human emotions through your digital presence. Most people who contemplate getting involved with you or your product will want to go through a getting-to-know-you phase. It’s a normal part of building relationships. It’s where we decide whether we like the person, brand, or product enough to invest more of our time and effort into them. In sales, this is referred to as building or establishing rapport. It’s where you learn about your buyers and find commonality with them, not solely on a business level. It’s when you establish that you’re able to help them with their needs so they will listen to what you have to say. It’s the first step in building trust. You can be fairly certain that the getting-to-know-you phase will include the buyers’ review of your digital presence. It’s the go-to resource for everyone these days. How you or your company come across online can either start or end the sales process, or it could just make the process much more challenging if there is any negative publicity or reviews to overcome. Your online reputation may be the tipping point for decisions about purchasing from you or building business relationships. Post Authentically The way we sell and foster trust as professionals must include authentic representation of our brands as providing tremendous value to our ideal customers. Authenticity is highly valued. Coming across as either phony or too good to be true will cause hesitation in the minds of buyers, creating the opposite of trust. And where there is no trust, there will be no sales. If you’re passionate about your clients and your products, that passion should show in your online presence. Part of being authentic is not to be afraid to speak about what you believe in or what your company believes in—just be realistic about it. Be thoughtful about the words and images used online to represent yourself and your business. Being passionate is important but do it in a manner that attracts buyers and doesn’t offend anyone. After all, even those who may not be qualified to own your product may know someone who is. Negative experiences are shared more frequently than positive ones. An unqualified person could negatively impact qualified friends or associates. Not every page or post has to be about your product. Demonstrating authentic humanity through positive comments, good works, or light humor (depending on your type of product) can be quite attractive to those researching online. Manage Consistently Going back to the concept of “moments of fame,” it’s imperative that your online reputation be consistent and be managed consistently. Avoid taking risks with your digital reputation by checking in and evaluating what’s being said online about your product or company on a regular basis. Express gratitude for positive comments or reviews and address negative ones immediately. When challenges arise both the solution and speed of solution are critical to their impact on your business. Being proactive demonstrates a high level of care for your reputation, which equates to a high level of attention being given to customers. There are thousands of nuances inherent in building relationships and creating sales opportunities. Mishandled, any one of them could cause buyers to seek solutions elsewhere. Effective management of your online reputation is simple, strategic, and achievable.

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Insightful Native Advertising Statistics of 2021

Article | August 12, 2020

The term “native advertising” was first mentioned a decade ago and has gained huge popularity because of its usefulness. Marketers have adapted native advertising to accomplish their business objectives. The native advertising sector is predicted to grow to US$400 billion by 2025 as it is increasingly becoming popular ranging from being found on your favorite publisher sites to your favorite social channels. Digital advertising is a vital marketing tool for approaching and engaging target audiences. But as people become more sophisticated in discovering and interacting with content, native advertising provides businesses with an innovative and new way to get their message out. What Is Native Advertising? Native advertising, also known as sponsored content, is a type of advertising that creates ads that are cohesive with the page content, blended into the design, and are consistent with the platform behavior that the viewer feels the ad belongs there. Native advertising is less intrusive than traditional ads. It assists in producing a high click-through rate (CTR) and boosts conversions. It delivers an exceptional opportunity for innovative exposure, which users enjoy without any intricacies. Native adsenhance your marketing strategy and gain consumer trust rapidly. Kinds of Native Advertisements Businesses have turned to native advertising to promote their brands because of their efficacy and attractiveness. It is divided into various distinct categories. Here are some common types. Promoted Lists In-Ad with Native Element Units Custom Ads Content Recommendation Engine Widgets Paid Search Ads Native Advertising Statistics These native advertising statistics, with their significant benefits, will help you understand how to execute native advertising appropriately. It has been proven to be an impactful strategy adapted by renowned brands. So, let’s take a look at the best native advertising statistics. Native Advertising with Its Unstoppable Growth Retargeting and effective targeting is the vital components of the native advertising growth rate. Retargeting is getting more recognition, as people will return when interested in the product or service provided by the brand. It gets 76% more clicks when compared to regular display ads. A survey conducted by Time Inc. found that GenX, GenZ, and millennials, trust branded content more than traditional ads. GenZ is more receptive to custom content as compared to traditional ads. 90% of the young audience of the internet are from GenZ, Millennials, and GenX. Native Advertising Revenue Approximately 90% of publishers saw native ad revenue increase in Q1. According to an e-market report, US advertisers spent US$43.90 billion for native display ads in 2019, with a 24.6% growth every year. By the end of 2021, native advertising revenue will increase by 46%. According to research done on publishers in the US, direct traffic generates 17% of revenue, accounting for 14% of ad impressions. Native Video Advertising Statistics Numerous studies and anecdotal evidence point towards native video advertising, which is significantly higher than some other advertising formats, such as pre-roll ads. Live streaming is one of the formats which is attracting much interest at present. According to Mark Zuckerberg, Facebook video has been trending and has become an essential factor of a company’s growth. By the end of 2020, 80% of all internet traffic is accounted for native video advertising. 5/5 ad campaigns had a higher brand lift for native videos. Native video advertising is 530% more engaging. 86% Facebook Audience Network Impressions are fromnative ads. The effectiveness seems to have impacted usage, as Facebook native ads take the majority share (89%) of the overall video content on the site. Consumer’s Perspective towards Native Advertising These crucial native advertising statistics indicate its impacts on consumers’ purchase decisions. Marketers consider it the top of the funnel and bottom of the funnel approach, which plays an essential role throughout consumers’ entire journey, including awareness, ad recall, and purchase intent. In a survey, 54% of the respondents have said that they felt deceived in the past by clickingon the ad. Conversely, 41% of the respondents will gain trust when a trusted publisher features a trustworthy brand. 43% of the respondents will lose trust when a trusted publisher features native ads for untrustworthy brands. Some people, around 44%, couldn’t identify the sponsor of the ad they read. Almost 77% of the people did not interpret native ads as advertising. Native Advertising Statistics vs. Other Platforms When choosing the best strategy in terms of experiencing positive ROI, influencing audiences, making a robust connection with the audience, native advertising surpasses other platforms and stands out itself. 53% of consumers look at native ads more frequently than display ads. 32% of the native ads are shareable than display ads which are 19%. Native ads have a 9% lift for brand affinity when compared to banner ads. Native ads have 25% more respondents seeing in-stream native ad placements more than banner ads. Native ads are more noticeable. Native ad formats have been shown to reach CTRs of approximately 0.3%, compared to 0.12% for standard IAB ad formats. Native advertising is the second-best top-performing channel for video campaigns, according to the US publishers. Native recommendations are 27% more trusted than social ads. Native ads are 62% easier to understand than display ads and 31% easier to understand than social ads. Final thoughts Native advertising is one of the most significant, demanding, and successful tactics which delivers value across all stages of the purchase funnel. Native advertising automatically enhances your holistic approach towards your target audience. It is unquestionably advisable to consider adding native advertising into your marketing tactics. Considering the above native advertising statistics, you can take your business to the next level. Frequently Asked Questions How are the statistics used in native advertising? Native advertising statistics are used to understand sales and gain profits. It also helps to enhance your strategy and build the credibility of your brand among consumers. Is native advertising effective? Certainly, renowned brands adapted native advertising as they find it highly effective in terms of positive ROI, consumer perception, and boosting sales. These native advertising statistics will give detailed information about its benefits. What are the important native advertising statistics you should know? These are the most vital native advertising statistics for your better understanding. The native advertising sector is predicted to grow to US$400 billion by 2025. Consumers look at native ads 53% more than display ads. Native ads will account for a whopping 74% of total US display ad revenue by the end of 2021. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How are the statistics used in native advertising?", "acceptedAnswer": { "@type": "Answer", "text": "Native advertising statistics are used to understand sales and gain profits. It also helps to enhance your strategy and build the credibility of your brand among consumers." } },{ "@type": "Question", "name": "Is native advertising effective?", "acceptedAnswer": { "@type": "Answer", "text": "Certainly, renowned brands adapted native advertising as they find it highly effective in terms of positive ROI, consumer perception, and boosting sales. These native advertising statistics will give detailed information about its benefits." } },{ "@type": "Question", "name": "What are the important native advertising statistics you should know?", "acceptedAnswer": { "@type": "Answer", "text": "These are the most vital native advertising statistics for your better understanding. The native advertising sector is predicted to grow to US$400 billion by 2025. Consumers look at native ads 53% more than display ads. Native ads will account for a whopping 74% of total US display ad revenue by the end of 2021." } }] }

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Top Trending Marketing Channels for Your Business In 2021

Article | August 12, 2020

Do you find it challenging to choose the proper marketing channels that can help you boost sales? Find details about top trending marketing channels for your business in 2021. Jay Baer once said, “Doyour marketing so useful people would pay you for it.” As a marketer, it is needed to have a sophisticated marketing approach, well-versed with research, planning, creativity, and a team of experts. You can only make your marketing efficacious and influential when you are aware of its trends. More than 95% of marketers believe that different trendingdigital marketing channels are much more powerful to drive high ROI. Different kind of marketing channels can help you to accomplish your business goal. First, you need to find appropriate and quality-driven channels. Let’s look at some of the essential marketing channels that businesses are adapting to grow. Blogs Blogs have become one of the prominent channels to attract an audience. Nearly 80% of companies utilize blogging as a part of their marketing strategy. It is relatively easy to convince your target audience through blogging as you approach them in a descriptive and informative manner. Customers love to read blogs as they find valuable information easily and quickly. It builds trust with your target audience. Blogging is an excellent medium for enhancing communication with your customers. Using FAQs, you provide solutions to the various questions that come into users’ minds. Consistent blogging with relevant information assists SEO to perform better, strengthen relationships with existing and new customers, and maximize brand identity. Search Engine Optimization (SEO) 70% of marketers see SEO as more effective than other marketing channels.Properly implementing SEO is immensely useful to scale your business. SEO is a technology that transforms constantly. Companies need to comprehend those algorithms. Innumerable searches are made every year on Google. Executing SEOranks your website high in search engine results pages, and allows your contentto be easily visible and accessible. Keyword research is the essential component of SEO strategy thatbuilds brand credibility,increasesengagement, traffic, and conversion. Social Media Marketing The number of social media users was more than 3.6 billion in 2020, and the number will reach 4.41 billion in 2025. Therefore, it evidences that social media is a powerfulpromotional channel to reach your target audience. Customers use social media for entertainment, education, connecting with friends, buying essential services or products, etc. Brands use the social media calendar to ensure a constant flow of content that supports brand voice and consumers consider it a reliable source of information. Facebook, Twitter, Instagram, Pinterest, YouTube are the most used channels. It includes text, images, video, and gifs to encourage audience engagement. Influencer Marketing Influencer marketing is a powerful channel to convince people to buy your product or services.Brands convey their message with the relevant influencers to meet marketing goals to create leads and increase brand awareness. More than 71% of marketers say that the quality of traffic generated from influencer marketing is better than other ad formats.They are leveraging influencers to attract the audience to believe in your brand and convert them into a long-term customer. Influencer marketing gives unprecedented growth to the businesses of different industries. It provides vast visibility and reach, maintains relationships with your customers, and enriches your content strategy.Moreover, 93% of marketers are already investing in influencer marketing which is one of the best marketing channels for small businesses. Email Marketing According to 80% of professionals, email marketing drives customer acquisition and retention. In addition,91% of US adults like to receive promotional emails from companies they do business with. Thus, executing email marketing has the tremendous benefits that it delivers the highest ROI. But, this is not the only reasonto invest in it. The significance of email marketing is that it helps reach millions of people at once by saving your time which is also cost-effective. Through email marketing, you can share targeted and highly personalized content with your audience that resonates with your customer.Brands believe that including relevant links to your site within the email content is the best way to get customers to visit your website. Word of Mouth Word of mouth marketing is the perfect way to maintain communication with the target audience and build a strong connection with them. In-word-of mouth marketing, your contented consumer endorses your product or services. Likewise, the unknown person gets attracted owing to the recommendation of their family or friends. According to a study by Convince & Convert Consulting, 83% of Americans are more likely to purchase a product or service recommended by a friend or family member through word of mouth. Involving your customer to review your product or service, utilize hashtags to promote your campaign on social media are the best ways to make mouth marketing more influential and productive. Content Marketing 70%of marketers are actively investing in content marketing.78%of companies have a team of one to three content specialists. These statistics show how effective content marketing is. This marketing strategy includes creating unique and appropriate content that your consumer find valuable. It makes your SEO better, enhances your social media tactics, and gives uses’ an incredible experience. If you continuously deliver relevant and valuable information to your customers, they will automatically get attracted and become your long-term customer. It is a long-term strategy to reach definite outcomes in building your brand, generating more leads, increasing sales, etc. Podcast Marketing According to the survey of Edison Research in 2020, Podcasts now reach over 100 million Americans every month. Podcasts allow the listeners to hear the emotions behind your wordsthat build a strong connection between your brand and listeners on a more personal level.Through sponsorships, ads, and paid interviews, you can generate income. It has low competition, interactive & attractive features, an authoritative presence, lower marketing expenses, and much more. These qualities make this marketing strategy unique from other marketing channels.If you execute podcast marketing appropriately, you will experience new potential customers and clients. Final Thoughts To summarize, these are the essential, valuable, and viablemarketing channels that fit your business objectives and increase the possibilities of your success.Prominent businesses find these channels worthy and pertinent to scale their business towards perpetual development, achievement, and ideal results. Consistency, top-notch, quality, and comprehending buyer persona make your marketing strategy stand out. So, while implementing these marketing channels strategy,take care of these points mentioned above. Frequently Asked Questions What is a direct marketing channel? The process of selling directly to the end buyer without any intermediary is called a direct marketing channel. How do you choose the best marketing channels for business? Doing research on different marketing channels, having clear pictures about your objectives, determining your campaign budget, and knowing about buyer persona can help you find the best marketing channel for your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is a direct marketing channel?", "acceptedAnswer": { "@type": "Answer", "text": "The process of selling directly to the end buyer without any intermediary is called a direct marketing channel." } },{ "@type": "Question", "name": "How do you choose the best marketing channels for business?", "acceptedAnswer": { "@type": "Answer", "text": "Doing research on different marketing channels, having clear pictures about your objectives, determining your campaign budget, and knowing about buyer persona can help you find the best marketing channel for your business." } }] }

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Spotlight

BirdEye

BirdEye is a comprehensive customer experience platform. Businesses of all sizes use BirdEye everyday to be found online through reviews, be chosen by customers with text messaging interactions, and be the best business with survey and insights tools. BirdEye’s all-in-one CX and ORM platforms includes: review monitoring, review generation, review marketing, business text messaging, bulk messaging, textable landline numbers, web chat, live chat, a centralized inbox, customer surveys, customer support ticketing, listings, business insights, and competitive benchmarking.

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