Grow Your Business with Social Media for Better Advancement

Social Media
Has the pandemic affected your business, and do you face different challenges in accomplishing your business goals?

Social media is the ultimate solution to all your questions. Follow these excellent tips on social media and escalate your business like never before.

Social Media Marketing: The Need of the Hour

Social media is one of the most potent tools in 2021 that various industries utilize for many purposes, such as delivering quality content, attracting prospects, analyzing competitions, receiving quality leads, etc.

Many transformations have happened in social media marketing, such as enhancements to the live feature, Instagram stories, VR and AR, etc. These changes led many marketers to refocus on their social media marketing strategy.  

Let the Survey Convince You About the Benefits of Social Media


  • According to SmartInsights, nearly 57.6% of the world's population uses different social media platforms.
  • As per a report by SocialPilot, nearly 52% of adults consume news from Facebook in the U.S.
  • According to Oberalo, a user spends an average of 2.5 hours per day online.
  • According to SocialPilot more than 1.38 billion people use Instagram globally.


Construct Social Media Marketing Strategy like Never Before

Let's consider how to construct an effective and incredible social media marketing strategy.

Consistency in Posting

Consistency shows discipline and builds credibility amongst your audience. It assists in enhancing engagement and reach. Your audience receives your posts frequently, which they remember easily. While posting, you also need to take care that you are not irritating your audience with posts, which leads them to unfollow you.

Convey Social Messages

Social issues connect people easily. You can convey different social messages to aware people and encourage them to experience your products or services. Businesses make inspirational videos and content that significantly impacts people and builds robust connections between brands and their audience.

Execute Influencer Marketing

According to the Digital Marketing Institute, nearly 53% of women make purchasing decisions through influencers' posts. Influencers are the best way to reach the maximum number of people and persuade them to take the necessary action. You can choose a relevant influencer that matches your requirements and convey your message through them.

Utilizing Different Social Media Channels

Most businesses find it challenging to choose the right social media platforms and invest in all platforms. If you researched adequately, it would help you discover the relevant social network where your intended audience spends time. Investing in all trending social media platforms can increase business risk.

Transformation in Content Creation


Content is fire. Social media is gasoline.”

Jay Baer, keynote speaker, emcee, author, and entrepreneur

Content is king. No business can afford to compromise on content as it is an essential component of marketing. Businesses have changed their content marketing approach as they found that the pandemic impacted people’s purchasing decisions. You have to create certain, relevant, qualitative and personalized content that easily attracts your audience.

Advanced Social Media Marketing Technologies

Certain technologies are available, such as artificial intelligence, augmented reality, programmatic advertising, etc., which are highly advantageous in making your social media marketing more influential. You can do multiple tasks, for instance, tracking, sending multiple messages, real-time communication, etc.

Competitive Analysis

Competitive analysis is the most important part of marketing. It allows you to analyze each step in marketing. You can reduce business risk by conducting product analysis, content analysis, promotion analysis, SWOT analysis, etc.

Case Study

Due to the pandemic, there was a considerable impact on many industries. The fashion industry is one of them, but Boohoo Group implemented influencer marketing very innovatively. The brand has reached 6.6 million followers and experienced remarkable growth in sales by 45%. Boohoo embraced current trends and developed strong connections with its audience by sharing amusing, relatable, and pop-culture-fuelled content.

Final Thoughts


Social media is not a medium. The key is to listen, engage, and build relationships.”

David Alston, author

Social media makes the brand more relatable, builds long-lasting connections with customers, generates quality leads, and takes your business to the next level.
Implement these suggestions into your marketing strategy to attract customers by enhancing your business.  

Frequently Asked Questions


What are the most frequently utilized social media channels in 2021?

Facebook, Instagram, YouTube, and TikTok are the most utilized social media channels in 2021 that help businesses accomplish their business goals.

Which is the best tool to analyze social media performance?

Google Analytics, HubSpot, BuzzSumo are the most prominent tools marketers use to analyze social media performance.

What are the challenges in social media marketing?

Finding relevant social media platforms, content marketing, thorough information about buyer personas, etc. are the biggest challenges in social media marketing.

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Read More

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Doug Balut Assumes Senior VP Role in Global Alliances at Meltwater

Meltwater | November 06, 2023

Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023. He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others. At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships. Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships. In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions. Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others. John Box, CEO of Meltwater, remarked I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners. [Source – Meltwater] John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions. Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.

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