Home > Resources > Articles > Grow Your Business with Social Media for Better Advancement

Grow Your Business with Social Media for Better Advancement

Sagar Srivastav | December 24, 2021 | 275 views

Social Media
Has the pandemic affected your business, and do you face different challenges in accomplishing your business goals?

Social media is the ultimate solution to all your questions. Follow these excellent tips on social media and escalate your business like never before.

Social Media Marketing: The Need of the Hour

Social media is one of the most potent tools in 2021 that various industries utilize for many purposes, such as delivering quality content, attracting prospects, analyzing competitions, receiving quality leads, etc.

Many transformations have happened in social media marketing, such as enhancements to the live feature, Instagram stories, VR and AR, etc. These changes led many marketers to refocus on their social media marketing strategy.  

Let the Survey Convince You About the Benefits of Social Media


  • According to SmartInsights, nearly 57.6% of the world's population uses different social media platforms.
  • As per a report by SocialPilot, nearly 52% of adults consume news from Facebook in the U.S.
  • According to Oberalo, a user spends an average of 2.5 hours per day online.
  • According to SocialPilot more than 1.38 billion people use Instagram globally.


Construct Social Media Marketing Strategy like Never Before

Let's consider how to construct an effective and incredible social media marketing strategy.

Consistency in Posting

Consistency shows discipline and builds credibility amongst your audience. It assists in enhancing engagement and reach. Your audience receives your posts frequently, which they remember easily. While posting, you also need to take care that you are not irritating your audience with posts, which leads them to unfollow you.

Convey Social Messages

Social issues connect people easily. You can convey different social messages to aware people and encourage them to experience your products or services. Businesses make inspirational videos and content that significantly impacts people and builds robust connections between brands and their audience.

Execute Influencer Marketing

According to the Digital Marketing Institute, nearly 53% of women make purchasing decisions through influencers' posts. Influencers are the best way to reach the maximum number of people and persuade them to take the necessary action. You can choose a relevant influencer that matches your requirements and convey your message through them.

Utilizing Different Social Media Channels

Most businesses find it challenging to choose the right social media platforms and invest in all platforms. If you researched adequately, it would help you discover the relevant social network where your intended audience spends time. Investing in all trending social media platforms can increase business risk.

Transformation in Content Creation


Content is fire. Social media is gasoline.”

Jay Baer, keynote speaker, emcee, author, and entrepreneur

Content is king. No business can afford to compromise on content as it is an essential component of marketing. Businesses have changed their content marketing approach as they found that the pandemic impacted people’s purchasing decisions. You have to create certain, relevant, qualitative and personalized content that easily attracts your audience.

Advanced Social Media Marketing Technologies

Certain technologies are available, such as artificial intelligence, augmented reality, programmatic advertising, etc., which are highly advantageous in making your social media marketing more influential. You can do multiple tasks, for instance, tracking, sending multiple messages, real-time communication, etc.

Competitive Analysis

Competitive analysis is the most important part of marketing. It allows you to analyze each step in marketing. You can reduce business risk by conducting product analysis, content analysis, promotion analysis, SWOT analysis, etc.

Case Study

Due to the pandemic, there was a considerable impact on many industries. The fashion industry is one of them, but Boohoo Group implemented influencer marketing very innovatively. The brand has reached 6.6 million followers and experienced remarkable growth in sales by 45%. Boohoo embraced current trends and developed strong connections with its audience by sharing amusing, relatable, and pop-culture-fuelled content.

Final Thoughts


Social media is not a medium. The key is to listen, engage, and build relationships.”

David Alston, author

Social media makes the brand more relatable, builds long-lasting connections with customers, generates quality leads, and takes your business to the next level.
Implement these suggestions into your marketing strategy to attract customers by enhancing your business.  

Frequently Asked Questions


What are the most frequently utilized social media channels in 2021?

Facebook, Instagram, YouTube, and TikTok are the most utilized social media channels in 2021 that help businesses accomplish their business goals.

Which is the best tool to analyze social media performance?

Google Analytics, HubSpot, BuzzSumo are the most prominent tools marketers use to analyze social media performance.

What are the challenges in social media marketing?

Finding relevant social media platforms, content marketing, thorough information about buyer personas, etc. are the biggest challenges in social media marketing.

Spotlight

Pals Solution

At Pals Solutions we provide cutting edge digital marketing solutions to our clients so that they can gain a comprehensive market exposure and leadership. An effective digital marketing enhances an organization’s visibility and results in customer accumulation and an increased customer base. Both push and pull types of Digital Marketing is used to promote a client’s visibility. Pull digital marketing in which the consumer himself pulls the marketing content often via web searches or the consumer has given permission to receive marketing content that is sent to the consumer by email, text message and web feed.

OTHER ARTICLES
SOCIAL MEDIA MARKETING

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | October 23, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
SOCIAL MEDIA MARKETING

How Community Coalitions Are Bridging the Digital Divide

Article | January 6, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
SOCIAL MEDIA MARKETING

How Educators Kept Students on Track During Remote Learning

Article | November 30, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
SOCIAL MEDIA MARKETING

Must-Try Tricks to Enhance Your Email Marketing

Article | October 23, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
SOCIAL MEDIA MARKETING

Social Media Tactics for Small Businesses in 2022

Article | January 6, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
SOCIAL MEDIA MARKETING

Social Marketing: The New Form of Marketing

Article | November 30, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MORE ARTICLES

Spotlight

Pals Solution

At Pals Solutions we provide cutting edge digital marketing solutions to our clients so that they can gain a comprehensive market exposure and leadership. An effective digital marketing enhances an organization’s visibility and results in customer accumulation and an increased customer base. Both push and pull types of Digital Marketing is used to promote a client’s visibility. Pull digital marketing in which the consumer himself pulls the marketing content often via web searches or the consumer has given permission to receive marketing content that is sent to the consumer by email, text message and web feed.

Related News

MARKETING STRATEGY

Tufin Announces Winners of Annual Partner Awards

Business Wire | June 09, 2023

Tufin®, the leader in network and cloud security policy automation, today announced the 2022 winners of its annual partner awards, recognizing companies across the Americas, EMEA and APAC for their commitment to helping customers drive continued value from their Tufin implementations. These awards were handed out at the recently completed partner summits in each region. “The partners recognized here are on the cutting edge, delivering the technology and solutions customers need to efficiently and effectively defend their organizations in on premise, hybrid, or multicloud situations,” said Jeff Wilmot, CRO at Tufin. “We’re honored to work with such great teams.” Tufin’s channel partner program was recently spotlighted in the 2023 CRN® Partner Program Guide, highlighting the program’s ability to help partners establish new revenue and growth opportunities. There is a growing need among enterprises to bridge the gaps between network and cloud security by increasing visibility and control across all aspects of their environment. By working with Tufin, partners have access to the innovative technology they need to help their customers fully optimize their security operations. “As we accelerate growth in the coming year, our partners are THE strategic pillar of Tufin’s go-to-market strategy and one of our greatest force multipliers,” added Jeff. “We are fully committed to continue building on our global momentum and driving joint success.” This year’s award winners are: Americas East Region Partner of the Year: Atlantic Data Security, LLC West Region Partner of the Year: World Wide Technology, LLC Canada Partner of the Year: GoSecure Inc. Breakout Partner of the Year: Nexum, Inc. Distributor of the Year: Carahsoft Technology Corp. APAC Partner of the Year: NTT Com DD Corporation Distributor of the Year: M.Tech Products Pte Ltd. Best Regional Distributor: SVA Distribution Limited EMEA Western EMEA Top Resellers: Nomios Southern EMEA Top Reseller: Kirey SRL Central EMEA Top Resellers: APIUS TECHNOLOGIES S.A. Northern EMEA Top Resellers: Computacenter AG & Co. oHG, Telia Cygate AB, Computacenter (UK) Ltd. Western EMEA Top Distributor: 2SB Security Solutions 4 Business Southern EMEA Top Distributor: Exclusive Networks Bilisim A.Ş. Central EMEA Top Distributor: Arrow ECS GmbH Southern EMEA Best New Partner: VEM Sistemi SpA Southern EMEA Best Support Partner: MATICMIND SPA Southern EMEA Best New Logo Win: DGS S.p.A. Central EMEA Best SDP +: AERAsec Network Services and Security GmbH For more information about Tufin’s channel partner program, including details on how you can become a member, please visit: https://www.tufin.com/partners/channel-partners. Tufin will be holding half-day Tufinnovate World Tour events from June to September 2023 in cities across the United States, Europe, and Asia. These are open to IT and security executives, managers, network security practitioners and partners interested in enterprise cybersecurity for multi-vendor hybrid cloud networks. To learn more and sign up to attend, click here. About Tufin Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.

Read More

CHANNEL PARTNERSHIPS

CDI Named 2023 Alpha Partner of the Year by Arctic Wolf

Business Wire | June 08, 2023

CDI (Computer Design & Integration), has been named Arctic Wolf’s Mid-Atlantic and Alpha Partner of the Year for 2023. This Alpha Partner honor recognizes CDI as Arctic Wolf’s top global channel partner for its leadership in security practice, executive alignment, revenue growth, unilateral organizational commitment, and service excellence. “We are thrilled to receive both the Mid-Atlantic and Alpha Partner of the Year Award from Arctic Wolf,” said Will Huber, Chief Technology Officer, CDI. “This recognition highlights our commitment to helping our customers combat cyber threats through our successful partnership with Arctic Wolf. We look forward to continuing this partnership to provide innovative, multi-layer security solutions that provide our clients with the best possible protection from cyber threats.” Celebrating their sixth year, the Arctic Wolf Partner of the Year Awards honor top-performing partners for their achievements in helping organizations improve their security operations through the use of Arctic Wolf solutions and for their commitment to shared success through a partnership with Arctic Wolf. “Our Alpha Partner of the Year Award recognizes the outstanding efforts of our top partner who is essential to not only the continued growth of our business but also has an unwavering commitment to helping their customers combat cyber threats by embracing security operations,” said Steve Craig, chief sales officer, Arctic Wolf. “This year, we’re proud to congratulate CDI on this significant achievement and look forward to our continued collaboration with them in ending cyber risk.” “It is an honor to also receive the Mid-Atlantic Partner of the Year Award from Arctic Wolf, which highlights our commitment to helping our customer mature their cybersecurity program through our strategic partnership,” stated Felix Vargas, Security CTO at CDI. “Artic Wolf's comprehensive security portfolio and CDI's dynamic Modern IT Operations (MITO) practice deliver an end-to-end service that helps our customers achieve business resilience. We're excited to continue collaborating in 2023 and beyond as we help customers achieve transformational outcomes.” CDI is a hybrid cloud systems integrator that is focused on a full range of IT services, including hybrid cloud infrastructure, digital transformation, and security services. The CDI Security Solutions practice marries the company’s strength in infrastructure, IT operations, and applications with security. CDI’s cybersecurity mission is to modernize how organizations identify, assess, and manage their cybersecurity posture to ensure business resilience. It does this through its comprehensive security portfolio of technology partnerships and services like its Cyber Advisory and Cyber Insurability programs. Arctic Wolf is a global leader in security operations and the pioneers behind one of the largest cloud-native security operations platforms in the world. Built on open XDR architecture, the Arctic Wolf Security Operations Cloud ingests and analyzes more than three trillion security events a week across endpoint, network, and cloud sources to deliver critical security outcomes and optimize an organization’s disparate security solutions. Deployed by thousands of organizations globally, the Arctic Wolf Security Operations Cloud delivers automated threat detection and response at scale and empowers organizations of virtually any size to establish world-class security operations with the push of a button. About CDI (Computer Design & Integration LLC): CDI is a fearless force in the global technology landscape. Headquartered in New York City, we've expanded our network across the United States, Europe, and Asia, proving our expertise is as boundless as our reach. As pioneers in hybrid IT solutions, we merge innovation with unwavering commitment, providing top-tier technology to businesses of all sizes while transforming complex challenges into digital solutions. Take a closer look at the world of CDI by visiting us at cdillc.com or sending us an email at contactus@cdillc.com. Join the ranks of IT trailblazers and connect with us on Twitter, Facebook, LinkedIn, and YouTube for the latest IT news and solutions. CDI – we're not just predicting the future of IT, we're creating it.

Read More

MARTECH

CTERA Doubles Down on The Channel, Launches Global Partner Program

GlobeNewswire | June 07, 2023

CTERA, the leader in edge-to-cloud file services, today announced its new global partner program, designed to empower resellers, managed service providers and system integrators to become trusted advisors in secure multi-cloud data management. The CTERA Partner Program educates, rewards and recognizes skilled channel partners based on their level of activities. The program is comprised of three tiers: Elite, Premier and Select, all designed to guarantee that partners have access to a full set of resources, tools, and support during and after the sales cycle. The program balances competency-based requirements with tangible benefits and enhanced incentives to drive a recurring revenue continuum. “It is exciting to see CTERA investing more in its partner ecosystem. Since World Wide Technology (WWT) and CTERA started working together some eleven years ago, we’ve seen logarithmic growth and interest in providing customers with edge to cloud data services,” said Rich Harper, Senior Technology Solution Architect – Object Storage Lead, WWT. “CTERA has always been a valued partner and there to support us through all the cycles of the sales process. We are pleased that our efforts and successes have been recognized through joining the CTERA Partner Program as an Elite Partner. We are confident that we’ll continue to grow this business together.” “CTERA has been focused on partners from Day 1. By creating the right framework for partners, CTERA encourages us to develop our expertise around its enterprise file services solutions,” said Didier Delhoste, CEO, Cheops. “The CTERA Partner Program recognizes our efforts, commitment, and performance, which shows how vested CTERA is in its partners, and the importance it places on us being the extension arm of providing these innovative solutions to the marketplace.” “Our new partner program represents a more streamlined and enhanced approach to connecting with our partners, ensuring that we are meeting their needs, and doing all we can to make certain CTERA is an integral part of their portfolio,” said Michael Amselem, CRO, CTERA. “This program is built for supporting our current partners’ continued growth, while attracting additional new business.” For more information on the CTERA Partner Program, please visit: https://www.ctera.com/partners/partner-program/ About CTERA CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. For more information, visit www.ctera.com.

Read More

MARKETING STRATEGY

Tufin Announces Winners of Annual Partner Awards

Business Wire | June 09, 2023

Tufin®, the leader in network and cloud security policy automation, today announced the 2022 winners of its annual partner awards, recognizing companies across the Americas, EMEA and APAC for their commitment to helping customers drive continued value from their Tufin implementations. These awards were handed out at the recently completed partner summits in each region. “The partners recognized here are on the cutting edge, delivering the technology and solutions customers need to efficiently and effectively defend their organizations in on premise, hybrid, or multicloud situations,” said Jeff Wilmot, CRO at Tufin. “We’re honored to work with such great teams.” Tufin’s channel partner program was recently spotlighted in the 2023 CRN® Partner Program Guide, highlighting the program’s ability to help partners establish new revenue and growth opportunities. There is a growing need among enterprises to bridge the gaps between network and cloud security by increasing visibility and control across all aspects of their environment. By working with Tufin, partners have access to the innovative technology they need to help their customers fully optimize their security operations. “As we accelerate growth in the coming year, our partners are THE strategic pillar of Tufin’s go-to-market strategy and one of our greatest force multipliers,” added Jeff. “We are fully committed to continue building on our global momentum and driving joint success.” This year’s award winners are: Americas East Region Partner of the Year: Atlantic Data Security, LLC West Region Partner of the Year: World Wide Technology, LLC Canada Partner of the Year: GoSecure Inc. Breakout Partner of the Year: Nexum, Inc. Distributor of the Year: Carahsoft Technology Corp. APAC Partner of the Year: NTT Com DD Corporation Distributor of the Year: M.Tech Products Pte Ltd. Best Regional Distributor: SVA Distribution Limited EMEA Western EMEA Top Resellers: Nomios Southern EMEA Top Reseller: Kirey SRL Central EMEA Top Resellers: APIUS TECHNOLOGIES S.A. Northern EMEA Top Resellers: Computacenter AG & Co. oHG, Telia Cygate AB, Computacenter (UK) Ltd. Western EMEA Top Distributor: 2SB Security Solutions 4 Business Southern EMEA Top Distributor: Exclusive Networks Bilisim A.Ş. Central EMEA Top Distributor: Arrow ECS GmbH Southern EMEA Best New Partner: VEM Sistemi SpA Southern EMEA Best Support Partner: MATICMIND SPA Southern EMEA Best New Logo Win: DGS S.p.A. Central EMEA Best SDP +: AERAsec Network Services and Security GmbH For more information about Tufin’s channel partner program, including details on how you can become a member, please visit: https://www.tufin.com/partners/channel-partners. Tufin will be holding half-day Tufinnovate World Tour events from June to September 2023 in cities across the United States, Europe, and Asia. These are open to IT and security executives, managers, network security practitioners and partners interested in enterprise cybersecurity for multi-vendor hybrid cloud networks. To learn more and sign up to attend, click here. About Tufin Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.

Read More

CHANNEL PARTNERSHIPS

CDI Named 2023 Alpha Partner of the Year by Arctic Wolf

Business Wire | June 08, 2023

CDI (Computer Design & Integration), has been named Arctic Wolf’s Mid-Atlantic and Alpha Partner of the Year for 2023. This Alpha Partner honor recognizes CDI as Arctic Wolf’s top global channel partner for its leadership in security practice, executive alignment, revenue growth, unilateral organizational commitment, and service excellence. “We are thrilled to receive both the Mid-Atlantic and Alpha Partner of the Year Award from Arctic Wolf,” said Will Huber, Chief Technology Officer, CDI. “This recognition highlights our commitment to helping our customers combat cyber threats through our successful partnership with Arctic Wolf. We look forward to continuing this partnership to provide innovative, multi-layer security solutions that provide our clients with the best possible protection from cyber threats.” Celebrating their sixth year, the Arctic Wolf Partner of the Year Awards honor top-performing partners for their achievements in helping organizations improve their security operations through the use of Arctic Wolf solutions and for their commitment to shared success through a partnership with Arctic Wolf. “Our Alpha Partner of the Year Award recognizes the outstanding efforts of our top partner who is essential to not only the continued growth of our business but also has an unwavering commitment to helping their customers combat cyber threats by embracing security operations,” said Steve Craig, chief sales officer, Arctic Wolf. “This year, we’re proud to congratulate CDI on this significant achievement and look forward to our continued collaboration with them in ending cyber risk.” “It is an honor to also receive the Mid-Atlantic Partner of the Year Award from Arctic Wolf, which highlights our commitment to helping our customer mature their cybersecurity program through our strategic partnership,” stated Felix Vargas, Security CTO at CDI. “Artic Wolf's comprehensive security portfolio and CDI's dynamic Modern IT Operations (MITO) practice deliver an end-to-end service that helps our customers achieve business resilience. We're excited to continue collaborating in 2023 and beyond as we help customers achieve transformational outcomes.” CDI is a hybrid cloud systems integrator that is focused on a full range of IT services, including hybrid cloud infrastructure, digital transformation, and security services. The CDI Security Solutions practice marries the company’s strength in infrastructure, IT operations, and applications with security. CDI’s cybersecurity mission is to modernize how organizations identify, assess, and manage their cybersecurity posture to ensure business resilience. It does this through its comprehensive security portfolio of technology partnerships and services like its Cyber Advisory and Cyber Insurability programs. Arctic Wolf is a global leader in security operations and the pioneers behind one of the largest cloud-native security operations platforms in the world. Built on open XDR architecture, the Arctic Wolf Security Operations Cloud ingests and analyzes more than three trillion security events a week across endpoint, network, and cloud sources to deliver critical security outcomes and optimize an organization’s disparate security solutions. Deployed by thousands of organizations globally, the Arctic Wolf Security Operations Cloud delivers automated threat detection and response at scale and empowers organizations of virtually any size to establish world-class security operations with the push of a button. About CDI (Computer Design & Integration LLC): CDI is a fearless force in the global technology landscape. Headquartered in New York City, we've expanded our network across the United States, Europe, and Asia, proving our expertise is as boundless as our reach. As pioneers in hybrid IT solutions, we merge innovation with unwavering commitment, providing top-tier technology to businesses of all sizes while transforming complex challenges into digital solutions. Take a closer look at the world of CDI by visiting us at cdillc.com or sending us an email at contactus@cdillc.com. Join the ranks of IT trailblazers and connect with us on Twitter, Facebook, LinkedIn, and YouTube for the latest IT news and solutions. CDI – we're not just predicting the future of IT, we're creating it.

Read More

MARTECH

CTERA Doubles Down on The Channel, Launches Global Partner Program

GlobeNewswire | June 07, 2023

CTERA, the leader in edge-to-cloud file services, today announced its new global partner program, designed to empower resellers, managed service providers and system integrators to become trusted advisors in secure multi-cloud data management. The CTERA Partner Program educates, rewards and recognizes skilled channel partners based on their level of activities. The program is comprised of three tiers: Elite, Premier and Select, all designed to guarantee that partners have access to a full set of resources, tools, and support during and after the sales cycle. The program balances competency-based requirements with tangible benefits and enhanced incentives to drive a recurring revenue continuum. “It is exciting to see CTERA investing more in its partner ecosystem. Since World Wide Technology (WWT) and CTERA started working together some eleven years ago, we’ve seen logarithmic growth and interest in providing customers with edge to cloud data services,” said Rich Harper, Senior Technology Solution Architect – Object Storage Lead, WWT. “CTERA has always been a valued partner and there to support us through all the cycles of the sales process. We are pleased that our efforts and successes have been recognized through joining the CTERA Partner Program as an Elite Partner. We are confident that we’ll continue to grow this business together.” “CTERA has been focused on partners from Day 1. By creating the right framework for partners, CTERA encourages us to develop our expertise around its enterprise file services solutions,” said Didier Delhoste, CEO, Cheops. “The CTERA Partner Program recognizes our efforts, commitment, and performance, which shows how vested CTERA is in its partners, and the importance it places on us being the extension arm of providing these innovative solutions to the marketplace.” “Our new partner program represents a more streamlined and enhanced approach to connecting with our partners, ensuring that we are meeting their needs, and doing all we can to make certain CTERA is an integral part of their portfolio,” said Michael Amselem, CRO, CTERA. “This program is built for supporting our current partners’ continued growth, while attracting additional new business.” For more information on the CTERA Partner Program, please visit: https://www.ctera.com/partners/partner-program/ About CTERA CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. For more information, visit www.ctera.com.

Read More

Events

XChange EMEA

Conference

XChange EMEA

Conference