Google and Facebook are booming. Is the rest of the digital ad business sinking?

| November 2, 2016

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It’s finally happening: Advertisers have started moving big chunks of their budgets from traditional media to the internet, and digital advertising is booming.

At Google and Facebook, that is. Everyone else in digital is shrinking.

That’s the conclusion you can draw from numbers crunched by Jason Kint, who runs Digital Content Next, a trade group representing digital publishers and content companies.*

Kint compared numbers from the Interactive Advertising Bureau, a trade group that represents digital advertisers, along with publicly reported numbers from Google and Facebook. He concluded that those two companies accounted for all of the growth in U.S. digital advertising in the first half of this year.

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