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Going Global 101: How Your Competition Can Be Your Best Resource

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in this race. You are one of thousands of companies going for that global gold. Yes, that means more competition. But more competition also means you have more companies to learn from. An important part of your globalization strategy should be regular and thorough analyses of talent. You should even—perhaps especially—take note if that talent comes from your competitors.

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bohan Advertising

Established in 1990, Nashville-based bohan Advertising is an independent, full-service advertising and marketing agency. We are straight-talking, advertising experts that grow the brands we serve by creating ideas that work.

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A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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Spotlight

bohan Advertising

Established in 1990, Nashville-based bohan Advertising is an independent, full-service advertising and marketing agency. We are straight-talking, advertising experts that grow the brands we serve by creating ideas that work.

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Read More

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