WELCOME TO The channel REPORT
Facebook reportedly allows advertisers to exclude racial groups in housing ads
| October 29, 2016
Fusion92 is an award-winning marketing innovation agency. Founded in 1999 by CEO Matt Murphy, we provide end-to-end marketing and proprietary services that help our clients grow.
Article | February 20, 2020
With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one issue whatever your business is, there are other people out there offering products or services similar to yours. So the question is, how can you get people to choose your product? This is where marketing comes in. The goal of marketing is to express your market position to your target audience as enticingly as possible. To do this, you need a strategy. Several different marketing strategies exist. These strategies can be broadly categorized as either Push or Pull.
Why is the digital marketplace ascending and demanding the attention of more B2B sellers? Clearly, with COVID, anything digital is popular and necessary. The crisis has accelerated digital transformation, forcing everyone into more digital marketing. As a result, B2B marketers are having to learn a lot of lessons very fast, while their revenue objectives haven’t gone away. This has pushed faster adoption of digital technology for digital marketing and demand generation.
So naturally, as the digital space is growing, so is interest in running martech from the cloud, instead of cobbling together point solutions for different channels like display and content syndication. That time has passed. We’re entering the era of the marketing cloud: an integrated suite of solutions available as web-based services delivered via software-as-a-service.
One of the biggest questions businesses are asking is whether to continue marketing or not. If you’re wondering about that, our advice is to keep marketing. One reason for that is you need to keep in touch with your customers. But the question still begs to be asked should you scale down or ramp up your email marketing efforts. In a nutshell, it all depends on the sector you’re in. However, whether your traffic (online or offline) is tanking or shooting up, you still need to re-strategize no matter which industry you’re in. This is the perfect time to sit down with your email marketing strategist and chart a new course for your campaigns.
Retailers are hurting. In-store sales are experiencing double-digit declines with stores either completely shut or operating at limited capacity. Without foot traffic, brands that are reliant on in-store sales are forced to go where audiences are, which, in these strange times, is on social networks. A study across 30 markets showed a 61% increase in social media use during the peak of the pandemic and messaging across Facebook, Instagram and WhatsApp have surged by 50% in countries hardest hit by the virus.
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE