Article | November 19, 2021
Getting traffic is one of the biggest challenges in front of the B2B businesses. Most businesses create valuable, relevant, and value-added content; still, they are unable to or cannot attract viewers. It requires other highly-focused practices to enhance the brand's visibility.
Experts rely on content syndication as it assists in enhancing your Google visibility. It attracts viewers to know more about your brand and convinces them to buy your products or services.
Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on a third-party platform to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI.
Let’s take a look at more content syndication ideas and tips in B2B marketing for 2022.
Significance of Content Syndication in B2B
Prominent marketers believe that content syndication plays a crucial role in generating leads and building credibility. It allows your content to perform in a better and profitable way. In addition, content syndication increases website authority and builds robust connections with consumers by providing them with what they are looking for.
Crucial Strategies to Make Content Syndication More Effective
Some of the best practices can assist in productively performing content syndication. Let’s take a look at beneficial content syndication tips to heighten your business and reach sustainable growth in B2B.
Identify Your Objectives
The very first step of content syndication is to identify the goal. Once you identify your goal, it becomes easy to determine your other tasks. Identify what exactly your objective is by using content syndication. Do you wish to improve brand recognition, lead generation, or enhance awareness?
Implement Influencer Marketing
When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers, and the brand.”
Lee Odden, CEO and co-founder of TopRank Marketing
Influencer marketing is gaining humongous popularity day by day. It is expected to grow to be a $13.8 million market by the end of 2021. You can connect with the relevant influencers and promote your content. Influencer marketing is considered one of the best mediums to enhance brand reliability. It enhances SEO and increases sales. It also attracts audiences easily by providing them value-added content. Influencer marketing has enormous capabilities to reach a maximum number of people as compared to other platforms. It decreases your budget and saves your time.
Enhance Your Presence on Multichannel Platforms
Various popular digital platforms syndicate your content and experience profits in lead generation, brand identification, and Google visibility. With the help of multichannel platforms, you can target millions of people and convey your message in a very concise and appropriate manner. Different platforms such as Facebook, Twitter, YouTube, Instagram, etc., are highly advantageous in content syndication by saving your valuable time and energy.
Supporting customers through multiple channels is no longer an option for financial services organizations; it’s a necessity."
Sonny Singh, Senior Vice President and General Manager, Oracle Financial Services GBU, was interviewed by Forbes
Syndicate Only Viral Content
The biggest challenge with content syndication is to finalize appropriate content. However, most marketers have experienced this issue. There is a need to curate only certain content alluring and engaging, not all the content. If you syndicate all content, it will decrease the value and possibilities of being seen on Google.
Maintain the Consistency of Posting
Consistency illustrates disciplines and credibility. Once you maintain the consistency of posting, you allow your target audience to believe in your brand. They receive messages, updates, emails, etc., daily and are inclined towards your brand to know more. They find it a reliable source of information, entertainment, or education and widen your reach to attract more audiences.
Evaluate and Grow
Once you strategize your campaign and implement it, your next job is to evaluate it. First, you should evaluate ROI (Return on Investment) by analyzing engagement, qualification, conversion rate, etc. Then, by evaluating your performance, you can advance your strategies and redesign to attract customers.
How Star India Implemented Content Syndication Tactics
Star India is a B2B business specializing in licensing and broadcasting Star India’s GEC Channel content into international markets. They license the content as white-labelled shows and are dubbed and subtitled in the local languages.
Star India provides seamless and easy access across mobile and tablets. Their main objective was to create awareness related to the success story of the content. It is also one of the best platforms for broadcasters, content producers, PR and media.
The creation and broadcasting of the content are based explicitly on a process set up by Star India. It includes the creation of sitemap, persona, and creating work with the design and support team, thus making Star India one the best platforms that implemented content syndication.
Successful Approach of BestSelf
Research at BestSelf Co found that people are unclear about their daily performance accomplish the planned task daily. Considering the above, BestSelf Co launched ‘Self Journal’, a product that would help people plan their day for success. People could view their daily goal and by the end of the day, it would generate a satisfactory and happiness quotient amongst the users where they got their work done in less time and accomplished their target.
Through content marketing, blog posts and content syndication, they have published excellent articles. Consequently, they get approximately 186,000 new visitors in a month. In addition, they have leveraged the traffic into $2 million.
Content syndication is one of the best ways to drive positive ROI, which prominent marketers adopt as a successful marketing strategy. It also assists in generating demands and improves the domain authority. In addition, adequately syndicated content provides more exposure for your products and allows your SEO strategy to perform successfully.
There are various benefits of implementing content syndication. Explore the content syndication tips mentioned above and gain sustainable growth in your business.
Frequently Asked Questions
What is content syndication?
Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on third-party platforms to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI.
Is content syndication good for SEO?
Undoubtedly, it enhances Google visibility and is the best medium to generate more leads and increase brand awareness. It also saves time to reach a maximum audience.
What is a content syndication platform?
There are numerous content syndication platforms such as Taboola, LinkedIn, Reddit, Quora, SlideShare, etc. These all are highly advantageous to assist in accomplishing your business outcomes.
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"name": "What is a content syndication platform?",
"text": "There are numerous content syndication platforms such as Taboola, LinkedIn, Reddit, Quora, SlideShare, etc. These all are highly advantageous to assist in accomplishing your business outcomes."
Article | November 19, 2021
Transformation is inevitable, whether it is times or trends. In the era of digitalization, businesses follow different trends, technologies, strategies to escalate their business.
The customer experience (CX) is one of the most crucial and impactful trends, which is the key to success for almost every marketer or business strategist.
Your ultimate goal is to increase sales by satisfying your customers, so it is essential to understand the business perspective through customers' eyes. Let's comprehend what trends play in customers' decisions, behavior, or planning when they experience any product or service.
Why is Customer Utmost Important in 2022?
Your customer success is the pivot for your business. It plays a huge role in brand credibility, brand recognition, and boosting sales. As per a report by Gartner, more than 81% of businesses believe that customer satisfaction is the main competition area in 2022.
According to PWC, approximately 86% of consumers are ready to pay more for a better customer experience. In addition, CX creates an incredible impact on on-the-spot purchasing.
Focusing on maximizing customers' satisfaction compels them to know more about your brand, suggest others buy your products and provide competitive advantages that stand you out amongst others.
Statistics Around the Important of CX in 2022
These statistics will provide concise and thorough information about the significance of CX in 2022.
According to GrooveHq, nearly 84% of businesses focus on improving customer service.
As per a report by New Voice Media, after an optimistic experience, nearly 69% of customers would endorse the company others.
Harvard Business Review says that consumers who had positive experiences spend 140% more than others.
According to PR Newswire, more than 81% of businesses consider consumer experience as a competitive differentiator.
Nearly 70% of Americans have spent more money to continue business with a company that provides exceptional service.
As stated by Hubspot, nearly 83% of businesses believe that keeping customers happy grows revenue.
96% of customers believe that customer service is crucial in their choice of allegiance to a brand, as reported by Microsoft.
According to Infosys, companies who implement a customer-centric strategy are 60% more profitable.
Digital Trends That Enhance CX Like Never Before
The most prevalent, significant, and demanding digital trends that companies utilize to grow their businesses are here.
Robotics Process Automation (RPA)
RPA technology automates digital tasks. It creates enormous impacts on CX. According to Micro Focus, nearly 69% of businesses have implemented RPA, and they received a favorable response. More than 42% of companies have achieved their business goal after executing RPA.
It substitutes manual tasks and decision-making with software programs. Different industries, such as IT, banks, hospitality, estate, etc., adopt this technology as it is highly effective for customer-facing operations by reducing the efforts.
RPA enhances agent confidence standardize CX-related tasks data entry, call scoring, analyzing, etc. Furthermore, it mechanically recognizes agent necessities and conveys the information.
One of the most crucial factors for CX is transparency. Customers are ready to pay more for clarity. Nowadays, consumers are tech-savvy, and they are particular about what they are sharing. Therefore, they need transparency as to where the data is used.
Encourage peer-to-peer communication through the newsletters by setting up a secure system to determine the authenticity of the data, utilizing advanced technologies to record data reports and store them on the backend server. As a result, you can boost credibility amongst your customer and make your customer experience more transparent.
Customers have changed their perceptions in recent times. As a result, shopping online has become one of the most dominant platforms.
Holding information about customers' purchasing behavior can provide significant benefits to companies. Predictive analytics allow you to target your retained consumers by predicting future outcomes. With the help of predictive analytics, you can effortlessly analyze current data to make predictions. Businesses adopt different technologies, such as data mining, modeling, machine learning, etc., to make their marketing approach more effective.
If your plans don’t include mobile, your plans are not finished.”
Wendy Clark, former SVP at Coca-Cola and now CEO at DDB Worldwide
Mobile has become one of the most prevalent mediums for search. As per a report by Statista, nearly 90% of all purchase decisions happen online.
Analysts and researchers have found that the mobile-first approach prioritizes mobile-based consumers by targeting them. It provides relevant information to the customer, including website design, products design, customer support, etc.
Companies are increasingly focusing on mobile-first digital strategy as it assists in increasing customer reach, making robust connections with users, gaining critical data insights, providing positive ROI.
By comprehending the size of the touchscreen, implementing ASO, doing beta testing, keeping minimalistic designs, using push notification, you can strategize your mobile-first tactics and provide a unique experience to your customers.
Omnichannel Marketing Approach
The study says that customers are more contented with omnichannel shopping. According to Invesp, Businesses with effective omnichannel marketing tactics retain an average of 89% of consumers. In contrast, weak omnichannel strategies gain only 33%.
It provides a steady and integrated experience to your customer across different channels. Omnichannel strategy is customer-centric, which is why it gives a better response than multichannel strategy.
With holistic research on buyers' persona, finalizing the right tool to connect with customers, gathering customers’ feedback, you can enhance your CX and persuade them to experience your product or service.
Meals on Wheel – Omnichannel Strategy in a Right Way
Meals on Wheel is one famous program that delivers meals to individuals at home who cannot purchase or prepare their food.
Meals on Wheel designed a creative campaign where they appealed to their donor to help needy people on the occasion of Christmas. Initially, they worked with the data analysts to find the most responsive donor, and then they created personalized emails. That email consisted of an innovative design mentioning how Meals on Wheel benefits the community.
The campaign received a significant response on different marketing channels. Consequently, Meals on Wheel grabbed the donor's attention and earned $230,000 new donations, 382 new donors, 75,000 direct mail pieces, and 6X omnichannel brand impressions.
Starbucks – Successful Omnichannel Tactics to Boost CX
Starbucks implemented an omnichannel retailing strategy. The brand is determined to gate-free wi-fi to make digital relationships. The customers had to register their email addresses to get free wi-fi.
The brand compiled massive data and utilized it in different ways, such as segmenting an audience, their social media presence, researching their purchasing behavior, sending highly personalized emails.
With the help of emails, the brand created well-researched campaigns and experienced positive responses on different channels. As a result, Starbucks successfully enhanced the engagement of its audience and built strong connections with them.
According to Epsilon Research, nearly 80% of customers would prefer the company offering personalization. Keeping personalization tactics is essential to enhance CX. Customers expect much more than they used to expect from companies.
The time has changed. Suppose you want to make your personalization strategy more effective and results-driven. In that case, you need to focus on data analysis, value-added information, such as data ethics, cyber security, quick and effective services, etc. You can’t focus on sending congratulatory marketing messages.
Understanding customers’ pain points can help you in making a powerful personalization strategy.
Mistakes to Avoid While Implementing CX Strategy
Here are some crucial tips that can help your businesses to focus on CX strategy more prudently.
Lack of Understating EX
Market analysts believe that employees' experience is the new CX. Employees, who are contented, can be more productive in their tasks.
Many businesses face this issue as they cannot comprehend EX due to heavy work pressure, time restrictions, company policy, etc. Therefore, it is essential to enhance employee engagement to make them more committed and focused.
Single Channel Approach
Many businesses follow a channel-specific approach as they experience benefits in different ways from their customer, but what if challenges occur for that particular channel?
Connecting your target audience with multiple channels diminishes business risk and increases the possibility of great business.
You need to keep a 360-degree approach. It will help you understand each level of the purchasing journey, such as creating an order, submitting the order, and connecting with the audience, chats, email approach, etc.
Lack of Emotionalism
Your most unhappy customers are your greatest source of learning.”
Bill Gates, Co-founder of Microsoft and Bill & Melinda Gates Foundation
Taking customers’ emotions into consideration gives you a different perspective to understand the buyer's persona. One of the most common mistakes businesses make is paying more attention to logistics than making solid connections with customers.
If your customers feel emotionally invested in your company, they will be your long-term customer and endorse your products to others.
Getting connected with your customer on multiple channels, providing customized gifts, discounts, coupons, and sharing quick responses can help you to understand your customers in a better way.
Avoid Customers’ Feedback
Keeping your consumers’ feedback on priority is the utmost important step of enhancing your CX. Unfortunately, many companies collect the consumers' feedback but don’t take any necessary steps to solve their queries.
Resolving customers’ queries at the earliest enable companies to make better decisions.
Lack of Customer-centric Culture
A customer-centric culture is a significant component of marketing strategy. Unfortunately, some organizations lack in creating a customer-focused culture, and due to that, they face different challenges in accomplishing business outcomes.
It allows you to make strong connections with your customers and attract new customers. In addition, you can make your marketing campaigns more efficient and maximize operational activities.
Collecting data and segmenting it appropriately, working customer empathy into touchpoints, acting on feedback, and analyzing performance through cutting-edge technologies can help you make a solid customer-focused culture.
All The Customers are the same
While researching on customers, most companies make a common mistake. They consider all the customers are identical, and they design their products strategy, marketing strategy, research, campaign strategy accordingly.
Businesses need to comprehend cultural differences, ethnic groups, languages. Understanding this diversity can help in segmenting customers appropriately and innovatively. Once you know your customer's methodology to communicate with your brand, you can win a customer-centric strategy.
Every business wishes to create exceptional CX. Different industries are focused on a customer-centric strategy.
One of the biggest challenges businesses face is adopting relevant advanced technologies. In this competitive world, organizations have to conduct thorough research in adopting advanced technologies. However, different technologies such as artificial intelligence, augmented reality, programmatic advertising, big data, etc., are highly effective in providing positive outcomes.
Businesses need to adopt only those technologies that are crucial for their business and impactful.
The above-explained digital CX trends are indispensable. They are advantageous in building better brand equity, increasing lead generation, and encouraging word-of-mouth marketing by amplifying customer lifetime value.
Businesses need to be updated with information and trends. It will assist companies in widening the horizon of knowledge and accomplishing numerous businesses goal.
Frequently Asked Questions
What is CX technology?
CX technologies are the technological businesses utilized to understand customers' requirements and provide them with relevant information. Artificial intelligence, programmatic advertising, and big data are examples of CX technologies that help enhance CX.
What industries are using digital CX trends?
Aerospace, pharmaceutical, hospitality, estate, IT, education, transport, etc., are the industries adopting the latest digital CX trends.
What tools are beneficial to enhance CX?
Qualtrics CustomerXM, Medallia, Zendesh are the must-have tools to escalate your business.
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Article | November 19, 2021
After a year of uncertainty, it’s no surprise that businesses are looking ahead to refresh and refine their digital advertising techniques and strategies to ensure a lucrative and successful future.
With this in mind, businesses should consider how the perception of consumers has changed and reinvented itself over the past year or so, and what can be done to appeal to these new priorities and behaviours.
And here, we spoke to Nate Burke, CEO and founder of digital marketing and ecommerce specialists Diginius, to provide further insight on how to advertise to these new pools of consumers and how businesses can prepare for the modern consumer of 2023.
Of course, as we all know in the world of business, different consumers require different advertising strategies in order to appeal to their needs and priorities.
However, the consumer pools we once knew have directly changed as a result of the pandemic, and so we all need to review our strategies to ensure we’re still appealing to those audiences who matter to us the most.
This includes PPC campaigns, ecommerce strategies and general digital marketing and advertising.
Consisting of more of the younger generation, the pandemic gave them time to reflect on their priorities, with the verdict falling mostly to sustainability and innovation.
With this in mind, brands should look to create made-to-order items and introduce subscription models, where applicable, into their business offering.
To incentivise loyalty, discount codes and loyalty programmes can also be introduced, which are proven to be effective when it comes to retaining customers, with as many as 84% of consumers saying they would remain loyal to a brand that offered a decent loyalty program.
The New Romantics
This particular group of consumers are swayed by their emotional connection to a brand and, after the pandemic, wish to reconnect with their emotions while working towards an enhanced sense of local community.
In order for brands to appeal to this consumer group, they need to create either services, or a customer service model that allows the consumer to create more emotional ties with the brand.
Over the past few years, subscription-based businesses have experienced exponential growth and, during 2020, they reported a further revenue growth of 11.6%, demonstrating a clear desire from a particular audience pool.
With a particular focus on diversity and equality, businesses looking to cater to this audience should place particular efforts in ensuring their supply chain is ethical and should utilise advertising platforms to spread this message to their consumers.
Transparency is also key – and therefore, you should make sure your business properly communicates its vision, values and policies within all online marketing and advertising activity.
To ensure you’re effectively targeting your chosen audience, you should look at which advertising platforms you’re currently using, and whether you’ve set up specific targeting campaigns.
For example, if your goals are centred around building stronger and more meaningful relationships with your clients, I recommend harnessing the power of social media advertising, as it can help to open up doors for conversations with your customers.
Similarly, personalised Google Ads can also be effective in making a consumer pool feel seen and heard – you just need to take the time to fully understand them and their needs before putting a campaign together.
With the right knowledge of your audience, targeting, and ultimately converting, your prospects in the following weeks, months, and years will become easier and allow for increased successes as you move your business forwards.
For more information on how to prepare your digital marketing and PPC strategies for the years ahead, get in touch with Diginius by visiting its website.
SOCIAL MEDIA MARKETING
Article | October 23, 2021
How has email marketing been evolving and changing audiences’ perspectives in 2022? What exactly does the audience require from email? How will email marketing become one of the most demanding and indispensable medium of marketing in 2022?
Let's understand why and where the prominent marketers and renowned digital marketing specialists pay attention to strategizing their email marketing tactics.
The epidemic has changed the way of marketing and the approach of marketers. Different practices help businesses grow according to their purposes, but email marketing is one of the most beneficial, result-driven, time and money-saving methods.
Email marketing is a medium for promoting your business through emails. AHubspot report states that approximately 78% of companies have experienced increased email engagement over the last year.
Here are some must-try tricks that can make your email marketing more effective and high-performing.
Keep Your Audience on Priority
Whether it is email marketing or other marketing approaches, you should always keep your audience on priority. Keeping your audience on preference means doing everything which allows your audience to buy your services or products. Let’s understand how.
You must research your target audience and find out precisely what they are looking for? Their demographics, purchasing behavior analysis, etc.
Resolve their issues as soon as possible.
Make robust connections by providing faster services and maintaining communication.
Avoid unnecessary steps such as harsh language, late replies, making purchasing methods difficult, excessive follow-up, etc.
Create Persuasive and Engaging Opening Paragraph
Every marketer is well aware of the importance of email opening lines. It is the most significant step to approaching your audience via emails.
Avoid approaching your target audience with very generic lines such as good morning, hi, hello, etc. These are ubiquitous lines that audiences ignore. Instead, you need to enhance their curiosity with the most convincing subject line. It should motivate them to know more about your products or services.
It also depends on what kind of emails you create, such as promotional emails, announcement emails, newsletters, re-engagement emails, fundraising emails, etc. Effective emails not only contain information but also provide clarity, conciseness through their content.
Follow these tips to create a productive opening paragraph.
Don’t use jargon in it. Jargon unnecessarily creates confusion and irritates readers. Consequently, readers avoid emails and want to get rid of them. Therefore, while creating a subject line or paragraph, try to avoid using jargon. Instead, use plain and straight forward language to make it easier for the reader to read it. E.g., Usage of FYI and ASAP must be avoided.
The readers have no time to read a lengthy paragraph filled with plenty of information. So it would be best to create a short and concise paragraph that doesn't take too much time of the reader, as Birch box did in its promotional email. The organization sent a follow-up email using the 'forgotten' discount code in its subject line.
You can make your subject headline more effective by mentioning the offer’s deadline or the discounts you offer in your email. In addition, it will insist them to know more about your products or services.
Stuffing email with fancy and complex words confuses and restricts readers from taking action, hence using catchy and crystal-clear language.
Grammatical mistakes in emails decrease the quality of the content and affect your credibility. Therefore, you must proofread your content thoroughly to avoid punctuation, grammatical, informational errors, such as comma, syntax, sentence arrangement, tenses, etc.
You can give a touch of offers, curiosity, urgency, relevancy, stories, etc., to your email. It enhances readers’ engagement.
Many brands make false promises to woo the customers, and later they are unable to fulfill them. Hence, marketers should avoid making false promises to the customers.
Wok to Walk - An Effective Approach with Engaging Subject Line
One of the famous Chinese food chains is known for its meal-in-a-box approach. The brand approached its target audience by sending a newsletter with a clear subject line that invited recipients to make inquiries and order a meal. Consequently, this email generated an open rate of 18.1%.
In their following approach, they targeted the segmented email subscribers who didn’t open the mail. The brand approached them with the same newsletter but with a different subject line making it easier to call even if they didn’t open the email.
Additionally, the second email received an optimistic response with a growth of 7.7%
A Feel of Personalization
"Personalization is not a trend. It is a marketing Tsunami."
Avi Dan, CEO of Avidan Strategies, LLC
A Personalized approach is always efficacious to enhance your email marketing, audiences’ engagements, making them feel special, sharing valuable information, or attracting them.
To win at personalization, you should use location and time, segment your emails, use your audiences’ name, suggest relevant products, distinctively provide offers or discounts, etc.
Cutting-edge technologies play a crucial role in performing email marketing in a better way. It makes email marketing strategies more influential and time-saving. Eminent marketers adopt various technologies such as accelerated mobile pages, artificial intelligence, augmented reality, etc.
Always research the trending technologies that can help in making your email marketing approach easier and result-driven.
Competitive analysis is the method of analyzing your competitors’ approach towards audiences such as content strategy, campaigns, product strategy, sales strategy, technological approach, promotional strategy, etc.
SWOT (strengths, weaknesses, opportunities, and threats) analysis can be a fruitful medium to scale your business.
Most of the emails are viewed on mobile. Therefore, it is essential to create responsive designs to avoid customers' disappointment. Design a good email template that will last for a while and is mobile responsive.
Videos Email Marketing
Videos are highly advantageous in grabbing the attention of the audience and making solid connections with them. Marketers believe that sending video in emails persuade your audience to open the mail. In addition, it boosts marketing conversions.
It increases clicks, revenue and cuts the cost of your campaign. You can experience positive ROI in your email marketing strategy by adding some informative or entertaining approach with a creative mindset, creating short videos, giving a touch of visual effects, utilizing influencers, implementing an SEO strategy, etc.
Zumba Fitness –Minimalistic Approach with Maximum Results
Zumba fitness implemented their email marketing chain brilliantly by hosting an Instructor Convention and launching their Instructor Convention signup in an email containing a video of previous conventions. An invitation to a customer to a CTA (Call-to-action) boosted the click rate by 50%.
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
Email marketing is more potent in driving positive ROI, boosting brand credibility and recognition, creating compelling campaigns, improving sales, generating traffic to sites, accumulating feedback and surveys, etc.
Above mentioned practices can help you scale your business in every aspect and expand your horizon of email marketing strategy.
Frequently Asked Questions
What is email marketing?
Email marketing is the medium of promoting your business by sharing relevant, convincing, and quality emails with your target audience. Marketers consider it one of the best mediums to drive positive ROI.
How to create compelling headings for email?
You can make your headings compelling by avoiding jargon, following relevancy, keeping it short, catchy, and crystal clear.
Which is the most helpful software to enhance email marketing?
Various software can help enhance your email marketing approach, such as Email Octopus, Convert Kit, MailerLite, ActiveCampaign, Benchmark, etc. These all are highly advantageous in making your email marketing more significant.