Employer Branding Recruitment Advertising and Marketing Internal Communications & Employee Engagement

| August 30, 2014

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We’re a specialized division of J. Walter Thompson (JWT), and since 1949, we’ve been advancing employee engagement worldwide through employer branding, internal communications, recruitment advertising and digital solutions.

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Metia

We achieve these goals for our clients through a unique mix of marketing consulting, design, and development expertise. Our services include strategy and data-driven insights, content marketing, CRM, marketing automation, email, social, design, UX, apps, web design and development, analytics and community management, throughout our offices in London, Singapore, Austin and Seattle.

OTHER ARTICLES

HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

Article | February 11, 2020

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligence makes the language recognition in Siri and the Amazon Echo possible, and powers recommendation programs to keep customers coming back for more. How exactly does it impact content marketing, though? AI and content may seem to exist in entirely different worlds, but there are ways this computing method could help you out along every step of your content marketing strategy.

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MARTECH ISN’T MEANT TO REPLACE MARKETING

Article | March 5, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potential of both areas to reveal new possibilities. But, MarTech is meant to work with marketing not to replace it. Recent developments have made MarTech possible. Cloud computing infrastructure has become accessible, software for businesses that want to use MarTech tools are more affordable and platforms have become more widely used resulting in more available data. This means that more businesses use tools previously available to a small group of companies.

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Why outdated search experiences repel your customers

Article | July 2, 2020

Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your desired purchase. Seconds later, a surge of results flooded the browser with sponsored ads from major retailers and brands, and followed by organic results. The long journey to purchase begins as you try to navigate thousands of results across channels. Simply put: search experiences are not enjoyable. Consumers like finding products, not searching for them. The exhausting process of refining keywords, checking off filters, and comparing product descriptions in order to make a purchase has taken the joy of shopping and made it a headache. While the methods of shopping have evolved over the last two decades, the search experience has been pieced together from outdated practices.

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Top 3 Content Marketing Mistakes Every Startup Should Avoid

Article | February 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.

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Spotlight

Metia

We achieve these goals for our clients through a unique mix of marketing consulting, design, and development expertise. Our services include strategy and data-driven insights, content marketing, CRM, marketing automation, email, social, design, UX, apps, web design and development, analytics and community management, throughout our offices in London, Singapore, Austin and Seattle.

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