Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Kevin george | March 21, 2019

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The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if you leverage it well. However, what can add up to an email marketing strategy is email automation. This is the reason 27% of email marketers are already leveraging email automation. In fact 49% of marketers are already looking for ways to improve their automated email campaigns.So, it wouldn’t be wrong to say that email marketing and email automation go hand in hand. To put it in other words, you must incorporate both these strategies simultaneously to have the edge over competitors and be successful in the long run of business. While email marketing can help you reach a large customer base, email automation can enhance the relevancy of that reach.However, before you go ahead with these two, you must have a deep insight into them. Are these strategies similar or is there any difference? The answer lies in the fact that email marketing can track only those actions that have happened through emails. On the other hand, email automation keeps track of every action that your customer or lead has with your business. So, yes, both these strategies are quite different in their work approach. Here’s a detailed look at the critical differences between the two.

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