Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

KEVIN GEORGE | March 21, 2019

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The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if you leverage it well. However, what can add up to an email marketing strategy is email automation. This is the reason 27% of email marketers are already leveraging email automation. In fact 49% of marketers are already looking for ways to improve their automated email campaigns.So, it wouldn’t be wrong to say that email marketing and email automation go hand in hand. To put it in other words, you must incorporate both these strategies simultaneously to have the edge over competitors and be successful in the long run of business. While email marketing can help you reach a large customer base, email automation can enhance the relevancy of that reach.However, before you go ahead with these two, you must have a deep insight into them. Are these strategies similar or is there any difference? The answer lies in the fact that email marketing can track only those actions that have happened through emails. On the other hand, email automation keeps track of every action that your customer or lead has with your business. So, yes, both these strategies are quite different in their work approach. Here’s a detailed look at the critical differences between the two.

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Barkley

Barkley is brimming with personality, including a chatty employee back channel on Twitter and Boulevard beer on tap (hey, it’s advertising). Our location has personality, too. Located in the former headquarters of TWA in the Crossroads Arts District, its got a three-story-tall rocket ship on the roof originally placed there by Howard Hughes. We have an extensive art collection, a rooftop deck and garden and our very own theater. Barkley is proud of its steadfast commitment to corporate social responsibility, and we guide many of our clients with their commitment as well.

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Top 11 Effective Meme Marketing Ideas And Their Advantages

Article | August 27, 2021

A meme is a catchphrase demonstrating a specific theme created through an image or video mainly ideated to engage and entertain viewers. Meme marketing uses digital marketing tactics to approach the target audience through trending images or videos with text to help them promote their business. People can easily relate to the real-life situation when they see memes. They find it very connecting and humorous. Let’s comprehend in-depth the power of meme marketing, its impact and build unparalleled strategy to experience profitability in every aspect. Unparalleled Advantage of Meme Marketing There are numerous advantages of meme marketing. First, it easily grabs the attention of the target audience. Second, it is relatable; therefore, the audience likes and shares it. Third, memes make the audience share their thoughts in the comment section and participate in UGC (user-generated content) enthusiastically. Renowned brands who executed meme marketing found that this unique strategy is quite different and more productive than any other marketing technique. One of the incredible features of meme marketing is that people don’t find it monotonous as it is immensely diverse. Create Robust Strategy for Meme Marketing Here are some significant ideas to help you make the meme marketing approach more influential, result-oriented, and appealing. Why Relevancy is the Key? Why do marketers consider relevance as the key? Because a relevant approach always keeps your audience engaged and enhances their experience. It always helps in improving your relevancy score. While creating memes, keep in mind the relevancy of your theme against your business and target audience. Approach with research Research is the crucial step of marketing. Research provides competitive analysis, market trends, qualitative and quantitative information, diminishes business risks, and enhances your marketing approach. Therefore, before creating memes, do profound research on this concept and its impact on your business. Importance of language and tone Language and tone affect how your audience perceives your brand and, in turn, your company. Therefore, it should be specifically tailored so that the audience can appreciate it and suggest others to do the same. If it is done appropriately, the chances are that you provide a fantastic experience to your audience and attract them towards your brand for long-term growth. Hence, using subtle and quirky language to make your memes more persuasive is integral. Create minimalistic designs Creating minimalistic designs for your meme is an effective strategy. It aligns with your content strategy and makes it more productive. In addition, it decreases the complexity of the designs and gives more positive ROI payoffs. Follow appropriate colors, template, theme, etc., for minimalistic meme design. Avoid controversial memes As memes are supposed to be humorous, there is an inherent risk factor to them. So give it a second thought when you think of creating memes. Create memes in a manner that avoids disturbing your audiences’ religious or political sentiments. You don’t want to cause harm to your brand and create a pessimistic impression in the marketplace. Utilize advanced technology Various tools can help create persuasive and engaging memes for your brand, such as Meme generator, Canva, Livememe, etc. In addition, some of the mobile-friendly tools provide access to the prevalent memes and automatically place the text. Consistency in memes Consistency expresses discipline and boosts brand recognition. People love to receive consistent memes as they find them hilarious and relatable. Providing unparalleled experience to your audience with your consistent memes helps your brand be more visible, increases your audience's engagement, and allows your audience to be part of user-generated content. Importance of hashtags Hashtags are crucial to promoting your brand. You can use the hashtags to research your competitors’ approaches, their prevalent memes, enhancing your Google visibility, increase brand awareness, etc. In addition, unique, limited, and trending hashtags attract the audience and boost engagement rate. SEO-optimized memes SEO-optimized memes enhance Google visibility, organic discovery and provide value to the target audience. It also improves credibility and trust. Make your memes viral on Multichannel Through different channels such as Facebook, Instagram, Twitter, etc., you can help your memes reach the maximum number of people. With the help of multichannel, you connect with your audience on their favorite channel and build strong relationships with them. It also increases the possibility of your memes going viral. Meme jacking Meme jacking is a process of utilizing existing memes to promote a business and experience high profitability. They are prevalent memes that eminent businesses have already used in their business approach. Thus, you need to use your creativity and innovation to build influential memes that will fetch higher engagement and arm you with more profitability. Industries that are investing in Meme Marketing Lately, meme marketing has been drawing a lot of attention from market experts. Various industries, including retail, education, entertainment, healthcare, finance and insurance, fashion, etc., have increasingly started capitalizing in the meme marketing industry. As a result, they generate more compelling, entertaining, and relevant memes to woo their target audiences and convert them into long-term consumers. Final Thoughts Market experts consider it one of the most inexpensive modes of advertising that boost conversion rates and build robust connections with customers. In addition, it fetches instant responses and higher user insights through an emotional connection with a broad range of audiences. Meme marketing is an excellent way to accomplish your business objectives and reach perpetual growth. Follow the guideposts discussed in this article and enhance your meme marketing techniques to boost brand recognition and growth sales. Frequently Asked Questions What tools can we use to create memes? Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide. Which are the platforms most popular for memes? Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What tools can we use to create memes?", "acceptedAnswer": { "@type": "Answer", "text": "Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide." } },{ "@type": "Question", "name": "Which are the platforms most popular for memes?", "acceptedAnswer": { "@type": "Answer", "text": "Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers." } }] }

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Why your business needs PR and marketing now more than ever

Article | August 27, 2021

The COVID-19 pandemic has impacted all sorts of businesses around the globe, from temporary or open-ended shutdowns to operations only under extreme health precautions. Everything might seem to be uncertain, and yes, business conditions will continue to be volatile for quite a while. However, there is one thing you can be sure about: marketing and public relations. You need them now more than ever before. During even the most trying times, prioritizing the right communication tactics rather than completely withdrawing into your shell helps keep your business visible to customers and desired target markets. Trust us, with the market downturn and skepticism everywhere, your businesses’ saving grace is public relations and smart marketing.

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The Impact of COVID-19 on Influencer Marketing

Article | August 27, 2021

About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. We also wanted to be prepared to support our audience in a sensitive marketing landscape and guide our community on identifying a brand tone in a time of crisis. Our aim is to be able to provide as many useful insights as possible for our community, and we continue to share everything we know on our dedicated Understanding COVID-19 resource page.

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Valuable Strategies to Increase Website Engagement

Article | August 27, 2021

According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it, and 40% visit a competitor's site instead. Therefore, creating an attractive website is a vital part of your marketing strategies. People search online for information that will help them make a more brilliant purchasing decision. Nowadays, the buying behavior of consumers depends on your website. If you want to stand out among others in this modest time, you will have to create an engaging and attractive website for your business. User engagement is a vital indicator that decides the success and ranking of your website. When visitors visit your site, you want them to read your content, interact with your forms, and appreciate your content enough to stick around, absorb, and convert. Unfortunately, 38% of people will stop engaging with a website if the content or layouts are unattractive. Engaging users is the first step of the conversion process. Therefore, you must have a robust strategy to increase website engagement. Types of User Engagement There are various types of user engagement. However, here are some common types for your reference. Social Engagement Emotional Engagement Contextual Engagement Engagement of Convenience Why is Website Engagement Important? Whenever consumers research, they always give priority to a website. Your website determines customers’ purchasing decisions. An eye-catching website with valuable information attracts visitors. Your website provides consumers thorough information about your products or services. Even it helps SEO to perform better and give favorable responses quickly. Once your target audience lands on your website and finds what they were looking for, they automatically start liking it and moving towards your brand to know more. Some Surprising Statistics about Website Engagement 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. 38% of people will stop engaging with a website if the content or layout is unattractive. 88% of online consumers are less likely to return to a site after a bad experience. 77% of agencies believe that a bad website User Experience is a weakness for their clients. 39% of people will stop engaging with a website if images won’t load or take too long. 47% of Users expect a maximum of 2 seconds loading time for an average website. Slow-loading websites cost retailers $2.6 billion in lost sales each year. 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. If given 15 minutes to consume content, two-thirds would instead read something beautifully designed than something plain. A study found that 94% of negative website feedback was design-related. According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it, and 40% visit a competitor’s site instead. Innovative Ideas to Increase Website Engagement Let’s take a look at some of the most essential and result-driven strategies to increase website engagement. Increase the Speed of Your Website Loading Visitors only will stay when they find the website is loading instantly. People exit the website when the loading time is more it makes them impatient. A study conducted by Soasta revealed that one second slower page loading could experience a 56% increase in their bounce rate. Include live Chat to Improve Customer’s Experience Including live chat for real-time assistance helps your audience to solve their queries and meet their requirement. Adding customized welcome messages and responding increase website engagement. It satisfies customers and influences them to take action. Keep Your Message Clear and Concise Every website or business has a purpose: selling products, educating your audience, or something else. While designing your website, you must keep your audience at the center. Your message should be crystal clear so that visitors don’t have to misguide. It should include value intention and appeal to your audience to experience what your offer. Keeping a crystal clear message increases website engagement. Keep Social Proof to Let Them Believe in Your Brand Social proof is the vital factor to increase buyer’s confidence and attraction towards your brand. Businesses use testimonials, real-time statistics, reviews, etc., in building brand credibility. Marketers considerit a valuable tactic to validate buyer’s decisions and increase website engagement. Personalize Your Communication Brands believe that personalized messages give better responses as compared to normal messages. Sending personalized messages makes consumers feel special. By creating a personalized message, you build robust connections with your consumers and convert them into long-term customers. Make Your Website Mobile-Optimized Mobile users accounted for a whopping 56% of website traffic. As a result, mobile has become one of the most used devices to enhance conversion. Therefore, ensure that the consumers should easily access the information you are sharing. Giveaway and Contests You can conduct interactive and attractive contests to influence your target audience. Customers love to participate in such contests. Creatively designed, well-researched, executed contests woo the audience and significantly enhance your website traffic. Make sure your contest endorse your giveaway regularly. Segment Your Visitors for Better Communication If you are planning to make a connection with a broader audience, you will find it challenging. Segmenting your visitors improves your communication with your audience. With the help of a targeted marketing strategy, you can divide a large market into smaller segments to focus on a particular group and experience an increase in website engagement. Approach with Persuasive Writing Your writing is an integral part of the website creation strategy. Your way of writing creates an impact on consumers. It will help if you think twice before delivering your message that the style, tone, information, slang you are using is worthy or not. Marketers believe that the language should be subtle, quirky, and sophisticated. Your content marketing should help your visitors to make you stand out from the others. Create Attractive Design An attractive and engaging website effortlessly woos the audience. The design should be minimalistic and still provide complete information. You can use infographics, videos, GiF, etc., to make your website informative and eye-catching. Know your target Audience Try to find out your target audiences’ requirements or value. It helps to create engaging content that your audience will love. You can ask for feedback that will help you to find out where you are lacking. Avoid taking too much time of your visitors by conducting a lengthy survey. Follow a Logical Structure and Have Enough White Space Placing images and content at an appropriate place plays a significant role in increasing website engagement. The complication in designs or having less white space on your website bothers your visitors. It is a science that involves organizing visual elements in such a way that help visitors to identify what they are looking for. Data Collection to Re-engage with Your Audience You need to secure all the data you are receiving from your audience. It allows you to re-engage with your customers and drive them back to your website. In addition, you can share valuable updates with them. Enhance Your Linking Structure Make sure that the link should have relevant and descriptive anchor text. It improves your SEO strategy. Creating excess internal linking annoys your visitors. Essential Tools that Can Help You to Measure Website Engagement Nowadays, marketers have different tools to measure website engagement. Here are some most essential website engagement tools. Google Analytics Heap Optimizely Hotjar Marketo Hello Bar Final Thoughts It becomes challenging to maintain the performance of your business without keeping website engagement strategies. Website engagement is an integral part of marketing that attracts visitors to buy products or services. While creating a website, you have to take care of many things that play a crucial role in increasing website engagement. Focusing on these websites engagement ideas will enhance your chances of success. Visitors only will stay when they find valuable and relevant content on your site. Creating an engaging and attractive website. Analyzing website performance. Make your writing style persuasive and crystal clear. Approach your audience with a personalized message. Increase the loading speed of your website. Frequently Asked Question What is website engagement? Website engagement is one of the most significant tactics to make your consumers loyal and stay with your brand for a long time. It makes your connections stronger with your consumer and enhances your sales. What is a good engagement rate? The engagement rate depends on the industry size, audience size, types, etc. However, brands believe that above 63% for B2B and 71% for B2C is the ideal engagement rate for a website. Why is website engagement important in metrics? Tracking engagement metrics on your website helps you understand your target audience and their requirements better. In addition, it takes your business to the next level by finding out your business loopholes. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is website engagement?", "acceptedAnswer": { "@type": "Answer", "text": "Website engagement is one of the most significant tactics to make your consumers loyal and stay with your brand for a long time. It makes your connections stronger with your consumer and enhances your sales." } },{ "@type": "Question", "name": "What is a good engagement rate?", "acceptedAnswer": { "@type": "Answer", "text": "The engagement rate depends on the industry size, audience size, types, etc. However, brands believe that above 63% for B2B and 71% for B2C is the ideal engagement rate for a website." } },{ "@type": "Question", "name": "Why is website engagement important in metrics?", "acceptedAnswer": { "@type": "Answer", "text": "Tracking engagement metrics on your website helps you understand your target audience and their requirements better. In addition, it takes your business to the next level by finding out your business loopholes." } }] }

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Spotlight

Barkley

Barkley is brimming with personality, including a chatty employee back channel on Twitter and Boulevard beer on tap (hey, it’s advertising). Our location has personality, too. Located in the former headquarters of TWA in the Crossroads Arts District, its got a three-story-tall rocket ship on the roof originally placed there by Howard Hughes. We have an extensive art collection, a rooftop deck and garden and our very own theater. Barkley is proud of its steadfast commitment to corporate social responsibility, and we guide many of our clients with their commitment as well.

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