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Email Marketing 101 Whitepaper
| May 24, 2016
We're a group of performance marketing specialists dedicated to delivering trackable results, transparently and profitably.
Article | March 2, 2020
In the age of influencer marketing where brands and marketers feel somewhat new to the idea, it’s becoming clear that Public Relations professionals aren’t getting the credit they deserve. PR pros are the original influencers. I’ve been working under the public relations umbrella for *cough* two decades now. I describe PR as an umbrella because it covers so many different communications functions. From media relations and community relations to investor relations and crisis communications, PR practitioners know the brand story better than anyone and often serve to give a voice to the story.
Throughout my career, I’ve been fortunate to work with a series of professional sports franchises as well as my fair share of technology startups. In each role, I’ve led and impacted every function of Public Relations. Whether it’s using athletes or CEO’s as spokespeople or finding industry “thought leaders” whose ideas are established and trusted, public relations has been influencing since, well, forever. And the most exciting part of all of my roles has been in the relationship building.
Article | April 1, 2020
You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to communicate about the pandemic? What brand messaging has proven helpful? Is now the time to be opportunistic? We cover these important questions below.
Article | July 17, 2020
Most websites visitors will not care whether or not a site they visit is decoupled. But they will care about whether or not the site is usable on their device. Over a decade into the rise of smartphones, many sites still have a poor experience across different screen sizes, device capabilities, and network speeds. In short, many websites struggle to compete with the native applications built specifically for the devices we carry. For the web to remain vibrant over the long-term, people need to regularly choose to visit them over native applications.
Decoupled architectures are often more likely to hold the attention of visitors for a variety of reasons. A site built with Gatsby, or another static site generator, is likely to respond nearly instantaneously when a person clicks from one page to the next. Pantheon's own Documentation site was recently rebuilt with Gatsby and it loads so fast that the people visiting are very unlikely to find their attention drifting because of a slow load time. Similarly the design and experience of a decoupled site is often more compelling than a monolithic site because decoupling can mean designers and front-end developers are more likely to be working with their preferred tools.
Article | August 11, 2020
When it comes to online reviews, a high star rating isn’t enough to set your business apart from the competition. Without written reviews, a star rating (no matter how high) falls flat. The average consumer spends 13 minutes and 45 seconds reading through reviews and review responses before making a decision. The right review response from your business can make a 5-star review even more powerful and minimize the damage of a negative one. Learn how to respond to positive reviews to further establish your business’s credibility.
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