Email Marketing 101 Whitepaper

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When done properly – with a strategy in place on your end and expectations set on the subscriber end – email marketing provides a great return on investment for your organization. In order to develop your strategy, you need to have the building blocks of great email marketing down pat.

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Hardworking people are at the heart of what we do. Those that put in an honest day’s work and have high expectations of themselves and the brands they choose. And every day we engage with them, turning conversations into interactions: digital, personal, and financial.

OTHER ARTICLES

The ROI of Leadership Transparency in Difficult Times

Article | August 7, 2020

From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle Mike Couch has seen it all. Now Managing Partner and CEO at Couch & Associates, his expertise in marketing technology and the CRM space is highly sought by companies wanting to make more data-driven decisions. He recently shared ideas for how sales and marketing teams can find new growth during these uncertain times.

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SEO and Accessibility: Technical SEO

Article | August 7, 2020

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility. I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility. Technical SEO and accessibility Let's dive in. Last time we talked about Web Content Accessibility Guidelines, and you might remember that the four principles of WCAG are perceivable, operable, understandable, and robust. Perceivable As a technical SEO, you're probably most concerned with perceivable because your day-to-day operations, your day-to-day work stream involves making sure that the pages, the content, the experiences you're creating are accessible to search engines and perceivable to search engines. A lot of times when we go through SEO recommendations or SEO audits, I hear a lot of common themes, like the header tag is baked into the image and so a search engine can't see it, or the content I'm producing is visible to bots but it's not visible to people. These are issues with base level perception. I want you to take that mindset and consider if you apply that to your whole audience as well.

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SEO and Content Marketing: How to Combine Them Effectively to Achieve Results

Article | August 7, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw a line in the sand somewhere between the two.The truth is a lot more complicated. Content marketing and SEO are natural complements to each other. They both fuel each other and act as the necessary gears of any successful digital marketing campaign.

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Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

Article | August 7, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page. We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.

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Spotlight

HLK

Hardworking people are at the heart of what we do. Those that put in an honest day’s work and have high expectations of themselves and the brands they choose. And every day we engage with them, turning conversations into interactions: digital, personal, and financial.

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