Eight Ways to Optimize Your Email Marketing Automation

JENNA TIFFANY | March 12, 2019

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Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at least part of your emailing process. Automated email messages have a 5% higher open rate and 152% more click-throughs than standard messaging 60% of marketers choose automation as one of the three most important attributes of an email technology solution.Sounds good, right? And it is! But, you do have to put some work at your end as well! It’s not good enough to just plug in some automated software and sit back. To really make the most of your new ‘bot help, you need to optimize. Here’s how: According to a recent Ascend2 survey, 64% of marketing professionals consider an overarching strategy to be THE most important aspect of any campaign. So don’t even go near your automation program before you’ve done some serious strategic thinking.

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PartnerStack is the only partner management platform built for SaaS, enabling our customers to scale revenue in an accelerated yet predictable way. Like Salesforce was for sales, we are the standard for partnerships. Companies like Monday.com, Unbounce, Intercom, and Webflow all use PartnerStack to deliver on aggressive revenue targets. Over the past 12 months, the PartnerStack Network delivered over $100,000,000 in revenue for our customers, making PartnerStack not just a platform for managing partnerships, but a key growth channel for our customers.

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