Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

AFRINA YASMIN, SADIA TASNEEM, KANIZ FATEMA | April 29, 2016

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Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.

Spotlight

Digital Current

Digital Current is a conversion-driven digital marketing agency focused on driving revenue for our clients through an integrated customer acquisition marketing strategy. We specialize in SEO, High-Performance Content Strategy, Conversion Optimization, Content Marketing, and Link Development. Located in Mesa, Arizona, Digital Current has grown from a two room strip-mall office to a staff of over 30 full-time marketing professionals. While the office space may have changed, Digital Current’s passion for innovation and commitment to uncompromising quality and superior results remains the same. With over a decade of experience, we have perfected proprietary processes, systems and technologies that enable us to create high-quality, scalable solutions for our clients. Our mission is to develop lasting and strategic partnerships with our clients by delivering enduring results that maximize the return on their online marketing investment.

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