E-commerce Product Return Statistics

| January 22, 2018

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According to an article from Business Insider, online retail will grow 8-12% this year, suggesting e-commerce sales are poised to fall between $427 billion and $443 billion and predicts that number will grow to $632 billion in 2020. As more and more shoppers choose to spend online, your return policy can play a major role in whether your business will reap the benefits of that growth.

Spotlight

Click On Digital

Click On Digital is a digital marketing agency based in Manchester, focusing on helping small to large businesses. We cover areas across the whole of UK and internationally. Our agency is proud to be an official Google & Bing Adwords partner for pay per click (PPC) marketing. The services we provide are SEO, PPC, Web Design & Development and Social media marketing management.

OTHER ARTICLES

How Decoupled Architectures Can Benefit the Entire Web Team, and Drive User Engagement

Article | July 17, 2020

Most websites visitors will not care whether or not a site they visit is decoupled. But they will care about whether or not the site is usable on their device. Over a decade into the rise of smartphones, many sites still have a poor experience across different screen sizes, device capabilities, and network speeds. In short, many websites struggle to compete with the native applications built specifically for the devices we carry. For the web to remain vibrant over the long-term, people need to regularly choose to visit them over native applications. Decoupled architectures are often more likely to hold the attention of visitors for a variety of reasons. A site built with Gatsby, or another static site generator, is likely to respond nearly instantaneously when a person clicks from one page to the next. Pantheon's own Documentation site was recently rebuilt with Gatsby and it loads so fast that the people visiting are very unlikely to find their attention drifting because of a slow load time. Similarly the design and experience of a decoupled site is often more compelling than a monolithic site because decoupling can mean designers and front-end developers are more likely to be working with their preferred tools.

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These Are the 10 Basic Marketing Skills Everyone Needs to Master

Article | March 11, 2021

Want to brush up on your business skillset? Mastering these 10 basic marketing skills can pay off with better brand awareness and a boost in leads and sales. The 10 basic marketing skills everyone needs to master Imagine you’re on a first date. You’ve heard a lot about him from your friend who set you up. He’s sharply dressed, has a smile that could light up the night and smells good (I hug people – that’s how I know he smells good). Expectations are high for an amazing date. Fifteen minutes into the date, you are mapping out a swift exit. What happened? He won’t stop talking about himself. You are being sidelined by a monologue. Any chance for an engaging conversation has faded. You could switch the above scenario out for a business lunch meeting. Why on earth would I want to work with you if you seem to only care about yourself rather than me or my needs? (I don’t care how good you smell. Also, I’m married, so this date is pure imagination.) Marketing is like dating. The goal of your first interaction (date) is not to close a sale (get married). It’s to get to know each other. If you both like what you see/hear/learn, your relationship will progress. Creating client-centric messages Anytime you sit down to write, whether it’s a social media post or an article, make sure you are talking to your audience, not at them. Your main messaging and copy should not be about you. Don’t lead the conversation with “I am an expert at …” and “We offer …”. No one cares. It needs to be about what you can do for them. Your messages should lead with “You need …” or “You deserve …”. Once you talk to them, you can slip in, “That’s exactly what we provide!” Writing an email subject line So many people get this completely wrong. Luckily, the fix is easy. You want to write email subject lines that are interesting, creative, focused on the reader, and provide a sneak peek at what is in the email. Here at Jansen Communications, questions work really well. Please do not every use “ABC Company June Newsletter” or “What’s new at ABC Company” as your email subject line. I have no idea if the email is relevant or not, and I’m not going to bother opening it to find out. Delete. Segmenting lists Segmenting your email list allows you to send out the most relevant information to each subset of your audience. It’s totally worth doing, because when you segment your lists, you will see a significant improvement in your open and click-through rates. On average, segmenting a list results in a 14% higher open rate and a 100% higher click-through rate. You can segment your list by any number of criteria: gender, location, industry, purchase behavior, monthly spend, age, lifestyle, interests, job title, etc. Setting up an automated email campaign An automated email campaign is also known as a drip campaign. It’s simply a series of emails that start sending once they are triggered by an event, like downloading a free ebook. They are super easy to create and set up. Every email marketing platform offers this service, and they walk you through the process. Once you write the email subject lines, compelling copy and the call-to-action, watch the results. The open and click-through rates will let you know immediately if the campaign is working or not. Using hashtags Hashtags aren’t just for Twitter, Instagram or celebrity influencers. They are relevant on LinkedIn as well. In fact, LinkedIn suggests hashtags to use when you publish an article or update. Why bother adding them? Hashtags make it easy for people to find content they are interested in. Use them if you want to be more findable online. Creating custom graphics in Canva Canva is a free online graphic design tool for non-graphic designers. It’s easy to use, and it comes pre-populated with numerous templates you can quickly customize. A word of warning: it can be easy to go down a rabbit hole on Canva, so I suggest customizing (or creating from scratch) one template to use consistently. This is a time-saver AND it ensures your “look” on social media stays the same. Once you have a template, start creating bite-size content to share on social media: Quick tips Favorite quotes (your own are OK, too) Testimonials Statistics Questions (people LOVE to share) Spying on competitors Seriously – get good at spying on competitors. Don’t you want to know what they are doing – and what is working for them? This isn’t as awful as it sounds. Just look up their websites and social media feeds. Take a look at their offerings, the topics they are writing about and any trends that appear to be taking off. Better to be in the know than be left wondering. Optimizing blog posts for search Want your blog post to get found in the sea of content out there? You need to optimize your blog post so search engines can “read” and index it. That way, when someone is looking for content on that topic, you are more likely to appear in search results. I highly recommend installing Yoast for SEO on your WordPress website. You can also optimize blog posts on a DIY platform, like Squarespace or Shopify. Choose one keyword for each blog post and make sure it appears in: Your blog post title (preferably at the beginning) First paragraph of your copy A couple of more times in your post (but not too often, or you’ll get penalized!) In your meta description In the alt text of your image Using categories and tags Categories and tags organize content (blog posts) on your website. Categories are the main topics you write about; you shouldn’t have more than five for your blog. Tags allow you to get more specific about the main topic. Think of these in terms of a grocery store: categories are grocery departments: produce, dairy, meats, bakery, and so on. Tags are subcategories. In the produce department, you’ll find bananas, kumquats, Romaine lettuce and tomatoes. Understanding Google Analytics Google Analytics was created by engineers for technical people. I am neither, but I can still glean a lot of useful information from the main dashboard (home) and various reports. Let’s just stick with what you can find on the home page. You can learn a lot just by looking at: Number of users and sessions – is traffic to your website increasing or decreasing? User acquisition by source – where are website visitors coming from? Pages users visit – what are people reading/interacting with once they get on the website? If you don’t know whether or not you have Google Analytics connected to your website, ask your website developer. Did I miss anything? What basic marketing skills do you think are most important to master?

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5 Ways How AI Is Changing B2B Marketing

Article | March 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or computers with certain algorithms and cognitive ability that enables them to perform tasks that are usually executed with human intelligence. Today, we see manifestations of AI technology already impacting our day to day lives. So many home appliances and children’s toys we see today are already leveraging AI technology. Thus, it doesn’t come as a surprise that AI is poised to change B2B marketing forever. AI is already being used by B2B marketers to find solutions to the marketing challenges they face daily. Over 80% of B2B marketing executives already agree to the fact that AI will completely transform B2B marketing 5 years from now. Moreover, a recent survey undertaken by a group of marketers recognized AI as the most likely technology to be utilized by marketing professionals in 2020.

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Top Ways 1Box Media Help Businesses Achieve Greater Success on the Digital Platforms

Article | October 30, 2020

1Box Media is a reputed company that offers top-notch digital marketing services to businesses around the globe. We are a one-stop solution for all the digital media services that businesses require to grow their reach. We offer highly professional digital solutions at an affordable rate to help businesses stand out and stay ahead of their competitors. The tailor-made services of 1Box Media aim at meeting the exact requirements of businesses. At 1Box Media, we have a team of highly-seasoned professionals who are well-versed in the digital marketing world's nuances and deliver exceptional services to businesses. With our unmatched digital marketing services, we help businesses strengthening their online presence and acquiring a better position in the digital marketplace. How to Approach Clients? We, at 1Box Media, follow a professional way to approach our valuable clients. We meet and discuss with our clients who are on the lookout for digital marketing services. We understand the exact requirements of the clients. Based on their specific needs, we make some relevant suggestions. Upon finalizing, we move forward to carry out a comprehensive analysis of the business, their current position, their target audience and competitors, and the potential ways how we can help the business achieve successful growth. We work closely with our clients to make appropriate plans and strategies to deliver our digital marketing services. Finally, we implement our plans and constantly evaluate the businesses' growth and success on the digital platform. Our Services which are helpful in Digital marketing 1Box Media offers a wide range of digital marketing services for the optimum growth of the businesses on the online platform. We assist businesses in expanding their reach and connecting with a broader market audience. Our digital marketing services such as content writing, Search Engine Optimization, Social Media Optimization, and more focus on attracting more customers for our clients' business. Our services help in building a positive brand image and strengthening the digital marketing campaigns of businesses. We highlight the strengths of businesses and ensure enhancing the website traffic for the business. With our comprehensive range of services, businesses are sure to improve their returns and enjoy greater success. Content Writing 1Box Media understands the importance of appealing and attractive content on the websites to grab the visitors' attention. Our creative writers' team has proficiency in crafting the finest content to make businesses stand out in the highly competitive digital platform. We use advanced keyword research tools to find the most relevant keywords that will help in ranking the content of your business higher on the search engine. With the best keywords, we also help drive more traffic to the business website. Quality content is always our priority. Based on the client requirements, our writers design the perfect content that speaks of the brand. We follow the latest trends in content writing and deliver unique pieces of content to businesses. While framing the content, we also keep the SEO aspects in mind and help businesses reach out to more target audiences. We provide compelling content to the businesses and optimum engagement of the customers. With the perfect blend of quality and creativity, we ensure positive outcomes for the businesses. No matter what business you are into or what type of content you require, we are a one-stop solution for all your content needs. Search Engine Optimization 1Box Media provides the best SEO services to help businesses grow like never before. Over the years, we have gained expertise in the domain and help businesses gain greater online visibility. We audit our client's entire website and assist in enhancing the on-site SEO parameters such as headings, titles, URL structure, page speed, and others. We put in our best efforts to help businesses improve their rankings and get to the top pages of popular search engines such as Google. We also research and use relevant keywords on the website pages and enable people to easily find the businesses, thereby growing their traffic. We help businesses in link building to increase the trustworthiness among potential customers. We help provide high quality and genuine links to influence customers' purchasing decisions better and enhance sales. Our SEO experts also undertake competitor analysis to study our client’s competitors' pages and find out ways to gain more traffic. With the best SEO strategies, we help businesses beat their competitors easily. We employ the latest SEO tools and techniques to acquire more leads and ultimately achieve better sales. Social Media Optimization When it comes to Social Media Optimization services, 1Box Media is a top name. Our SMO services aim at enhancing the popularity of businesses online. We closely look at the businesses' existing social media status and accordingly plan to uncover new growth opportunities. We are experienced in crafting social media optimization strategies to help businesses reach their target audience better. We offer several SMO packages to enable our clients to choose the one that suits their needs. We help businesses connect with their potential customers and ensure better engagement. Our SMO experts assist the businesses in building long term relationships with the customers. We help in creating brand awareness through different social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and more. We leverage the best social media practices and help businesses to engage with customers more. We optimize the social media profiles, create engaging content for posting regularly, and use effective hashtags. To ensure more engagement for businesses, we also prepare contests and promotions over social media platforms. We keep track of the social media campaigns and make the necessary changes to enhance the outcomes even more. Company Vision Our core vision is to help businesses grow and acquire a top position in the competitive digital landscape. We adopt different strategies to enable businesses to reach the peak height of success. We employ the latest tools and technologies to help our client achieve their business goals successfully. We employ the latest tools and technologies to help our client achieve their business goals successfully.

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Spotlight

Click On Digital

Click On Digital is a digital marketing agency based in Manchester, focusing on helping small to large businesses. We cover areas across the whole of UK and internationally. Our agency is proud to be an official Google & Bing Adwords partner for pay per click (PPC) marketing. The services we provide are SEO, PPC, Web Design & Development and Social media marketing management.

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