Home > Resources > Articles > Don't Let Your SEO Agency Hold Your Data Hostage

Don't Let Your SEO Agency Hold Your Data Hostage

Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising.As we went about our onboarding checklist, we ran into a snag.The small business had never had direct access to their Google Analyticsaccount.They had used their previous firm’s “proprietary” dashboards to track progress.Our calls to the previous agency went unanswered.We asked our client to contact the agency. They did.

Spotlight

Datalicious

Datalicious is a data analytics consultancy that helps marketers improve their customer journey through the implementation of smart data-driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge, for both new and advanced businesses.

OTHER ARTICLES
Marketing Strategy

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | March 5, 2024

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Strategy

How Community Coalitions Are Bridging the Digital Divide

Article | March 18, 2024

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Channel Partnerships

How Educators Kept Students on Track During Remote Learning

Article | June 6, 2024

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
Marketing Strategy

Cloud Reseller Marketplace Trends: Evolution and Opportunities

Article | March 5, 2024

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Strategy

Top 10 Best Practices for Unified Communication VARs

Article | March 18, 2024

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Channel Partnerships

Top 10 Unified Communications VARs: Leading Providers for 2024

Article | June 6, 2024

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MORE ARTICLES

Spotlight

Datalicious

Datalicious is a data analytics consultancy that helps marketers improve their customer journey through the implementation of smart data-driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge, for both new and advanced businesses.

Related News

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

marketingland | March 09, 2020

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop: Direct buys only. For now, Reddit said the Trending Takeover ad unit is only available on a reservation basis. be bought on a reservation basis. can be sold only on a reservation basis. Advertisers interested in buying ad space for this format should contact Reddit Advertising.

Read More

Norcross forms media, marketing and communications task force

ajc | March 11, 2020

The Norcross City Council recently approved the creation of a Media, Marketing and Communications Task Force for the specific purpose of evaluating current communication processes, print publications, web presence and use of social media platforms. According to the city’s draft document, “Clear communication and an excellent media presence, including social media, are necessary for any modern city to thrive. While we have made strides in these areas, we continue to hear concerns from citizens indicating that more is needed.” The task force, made up of individuals with expertise in media and marketing, will return after three months with recommendations for moving into the future. Committee members include Tixie Fowler, Callie Murray, Sandra Brooks, Cathy Muth, Arlene Beckles, and Joe Jackson. Council Member Elaine Puckett will be the liason with the committee.

Read More

5 practical data blending examples for smarter SEO insights

Search Engine Land | February 22, 2019

Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from different tools to discover valuable new insights. You can use Google Data Studio to perform data blending, but note that it’s limited to only one type of blending technique: a left outer join (discussed below). I will cover a more comprehensive list of data blending techniques that you can do in Python (or SQL if you prefer it). Let’s explore some practical SEO applications. Overall approach: In order to blend separate data tables (think spreadsheets in Excel), you need one or more columns that they need to have in common. For example, we could match the column ga:landingPagePath in a Google Analytics table with the page column in a Google Search Console table. When we combine data tables this way, we have several options to compute the resulting table. The Venn diagrams above illustrate standard set theory used to represent the membership of elements in the resulting set. Let’s discuss each example: Full Outer Join: The elements in the resulting set include the union of all the elements in the source sets. All elements from both sides of the join are included, with joined information if they share a key, and blanks otherwise.

Read More

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

marketingland | March 09, 2020

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop: Direct buys only. For now, Reddit said the Trending Takeover ad unit is only available on a reservation basis. be bought on a reservation basis. can be sold only on a reservation basis. Advertisers interested in buying ad space for this format should contact Reddit Advertising.

Read More

Norcross forms media, marketing and communications task force

ajc | March 11, 2020

The Norcross City Council recently approved the creation of a Media, Marketing and Communications Task Force for the specific purpose of evaluating current communication processes, print publications, web presence and use of social media platforms. According to the city’s draft document, “Clear communication and an excellent media presence, including social media, are necessary for any modern city to thrive. While we have made strides in these areas, we continue to hear concerns from citizens indicating that more is needed.” The task force, made up of individuals with expertise in media and marketing, will return after three months with recommendations for moving into the future. Committee members include Tixie Fowler, Callie Murray, Sandra Brooks, Cathy Muth, Arlene Beckles, and Joe Jackson. Council Member Elaine Puckett will be the liason with the committee.

Read More

5 practical data blending examples for smarter SEO insights

Search Engine Land | February 22, 2019

Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from different tools to discover valuable new insights. You can use Google Data Studio to perform data blending, but note that it’s limited to only one type of blending technique: a left outer join (discussed below). I will cover a more comprehensive list of data blending techniques that you can do in Python (or SQL if you prefer it). Let’s explore some practical SEO applications. Overall approach: In order to blend separate data tables (think spreadsheets in Excel), you need one or more columns that they need to have in common. For example, we could match the column ga:landingPagePath in a Google Analytics table with the page column in a Google Search Console table. When we combine data tables this way, we have several options to compute the resulting table. The Venn diagrams above illustrate standard set theory used to represent the membership of elements in the resulting set. Let’s discuss each example: Full Outer Join: The elements in the resulting set include the union of all the elements in the source sets. All elements from both sides of the join are included, with joined information if they share a key, and blanks otherwise.

Read More

Events