Does Google+ Still Work For Social Media Marketing?

| August 18, 2017

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A lot of people roll their eyes or even laugh when I mention still using Google Plus daily for social media marketing and SEO purposes. Obviously it never materialized into the top social media platform that it hoped to be when it started out in 2011. But that doesn't mean it still isn't worth utilizing.

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Sentic Technologies Inc

Moments are constantly shaping consumer buying decisions – influencing your brand. Sentic Technologies Inc leverages artificial intelligence and machine learning algorithms to automatically integrate real-time data signals to allow brands to be in front of these consumers at the moment on intent to maximize your search marketing performance.

OTHER ARTICLES

HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY

Article | March 28, 2020

One of the biggest questions businesses are asking is whether to continue marketing or not. If you’re wondering about that, our advice is to keep marketing. One reason for that is you need to keep in touch with your customers. But the question still begs to be asked should you scale down or ramp up your email marketing efforts. In a nutshell, it all depends on the sector you’re in. However, whether your traffic (online or offline) is tanking or shooting up, you still need to re-strategize no matter which industry you’re in. This is the perfect time to sit down with your email marketing strategist and chart a new course for your campaigns.

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Winning strategies for CPG brands in recovery

Article | March 28, 2020

As most businesses are reopen and America crosses an uneasy threshold, consumers are moving from anxiety and worry to boredom and anxiousness—many are eager to get back to a new normal. Still, some will wait for a vaccine before fully entering the world outside their homes: the latest research from McKinsey suggests 61% of consumers will remain isolated when restrictions are lifted. This means consumers will be in a state of flux as the country navigates its way to reopen.

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How Artificial Intelligence Is Driving Marketing Automation

Article | March 28, 2020

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. With the growth of the industry, the use of AI in marketing automation is also increasing. It has an important role in marketing efforts. In fact, it is taking marketing automation to the next level. The need for AI-based technologies is more than ever since customers are expecting fast and personalized service.

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Content Marketing Trends for 2020: Are we ready?

Article | March 28, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every day. It is being created in terms of updates, likes, comments, and of course the larger pieces—websites, videos and blogs, among others. This is a borderless country, so this content is actually accessible to anyone online, and we are no longer competing with ‘India-specific’ content. Consumers are also easily shopping across borders today. No wonder there is a switch to the digital content piece as you can swipe across this vast network and choose what you want to. Today, digital content is an integral part of the consumer’s journey, regardless of whether she’s looking for entertainment, information or exchange (EIE). As marketers, the amount of mindspace we are able to occupy is what matters to us.

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Spotlight

Sentic Technologies Inc

Moments are constantly shaping consumer buying decisions – influencing your brand. Sentic Technologies Inc leverages artificial intelligence and machine learning algorithms to automatically integrate real-time data signals to allow brands to be in front of these consumers at the moment on intent to maximize your search marketing performance.

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