Does Google+ Still Work For Social Media Marketing?

| August 18, 2017

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A lot of people roll their eyes or even laugh when I mention still using Google Plus daily for social media marketing and SEO purposes. Obviously it never materialized into the top social media platform that it hoped to be when it started out in 2011. But that doesn't mean it still isn't worth utilizing.

Spotlight

Eniro

Eniro is the Nordic region’s largest local search company. Both consumers and companies can use Eniro’s services to easily locate where to buy services and products – regardless of whether the channel is internet, cataloge or mobile. Advertisers can actively market themselves to interested consumers, find new customers and increase sales. Eniro is a leading search company for individuals and businesses in the Nordic region. With quality-assured content and an unrivalled user experience Eniro inspires local discoveries and makes local communities thrive. Eniro's content is available through internet and mobile services, printed directories, directory assistance and SMS services. Each week Eniro Group’s digital services have 8.1 million unique visitors who perform 14.5 million searches. Eniro Group has about 1,900 employees and operations in Sweden, Norway, Denmark, Finland and Poland. The company is listed on Nasdaq OMX Stockholm [ENRO] and headquartered in Stockholm.

OTHER ARTICLES

How to Enable Better B2B Targeting With AI

Article | February 18, 2020

B2B marketers often face a common challenge: Accurate targeting. Marketers rely on powerful lead generation methods to help them target future customers, but there's a pretty substantial obstacle in the way. Most marketers aren't data scientists. And truly great targeting requires a pretty substantial amount of data. That's where artificial intelligence company Versium saw a major problem, and developed a solution to help. The tool helps marketers identify, understand, and reach ideal prospects using trillions of data points, all powered by predictive machine learning models.

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Resources for advancing racial equity in your workforce

Article | September 14, 2020

Send this survey to your organization’s vendors and partners to uncover whether the organizations you work with have diverse teams, leadership, and vendors of their own. With the insights you gain, you can prioritize partnerships that align with your organization’s diversity, equity, and inclusion values.

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How to Optimize Original B2B Research Content For Credibility and Impact

Article | August 17, 2020

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

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SEO and Content Marketing: How to Combine Them Effectively to Achieve Results

Article | August 6, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw a line in the sand somewhere between the two.The truth is a lot more complicated. Content marketing and SEO are natural complements to each other. They both fuel each other and act as the necessary gears of any successful digital marketing campaign.

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Spotlight

Eniro

Eniro is the Nordic region’s largest local search company. Both consumers and companies can use Eniro’s services to easily locate where to buy services and products – regardless of whether the channel is internet, cataloge or mobile. Advertisers can actively market themselves to interested consumers, find new customers and increase sales. Eniro is a leading search company for individuals and businesses in the Nordic region. With quality-assured content and an unrivalled user experience Eniro inspires local discoveries and makes local communities thrive. Eniro's content is available through internet and mobile services, printed directories, directory assistance and SMS services. Each week Eniro Group’s digital services have 8.1 million unique visitors who perform 14.5 million searches. Eniro Group has about 1,900 employees and operations in Sweden, Norway, Denmark, Finland and Poland. The company is listed on Nasdaq OMX Stockholm [ENRO] and headquartered in Stockholm.

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