Home > Resources > Articles > Digital Marketing Trends in 2021 to Take Your Business to the Next Level

Digital Marketing Trends in 2021 to Take Your Business to the Next Level

SAGAR SRIVASTAV | June 28, 2021 | 259 views

The 2021 digital marketing trends are extremely effective, valuable, and profitable. Learn those trends and implement them in your business to experience profitability. 

The year 2020 was unpredictable, insolvent, and filled with numerous questions for each of us, especially for marketers. The pandemic has changed everything. Consumers, prospects, or target audience restricted themselves due to financial reasons or some other reasons. Now, the market has a hypercompetitive situation. But, digital transformation still has the power to lift your business towards perpetual development, achievements, and ideal results.

Undoubtedly, digital marketing is an old term, but the changes in digital marketing have been increasing day by day, and the marketers are quite contented with this. They find that the customer's or the target audiences’ engagement rate is high. It helps to reach people quickly and steadily.

Let’s understand those transformations in digital marketing which are trending and appearing as a boon for marketers.

Augmented Reality


Collections of digital data that are overlaid on the physical world enhance the user’s experience. In other words, you can say augmented reality syndicate real life with a conjunct image or animation utilizing the camera on a mobile device or AR headset. Marketers are executing this technology due to receiving customers’ amazing responses. AR glasses sales are predicted to reach 3.9 million by 2024. In addition, 71% of consumers say they would shop more often if they used AR.

Snapchat and IKEA are two great examples of augmented reality. There are several attractive filters in Snapchat where people are enjoying experimenting with their faces. More than 190 million people are using Snapchat, spending approximately 30 minutes on the app every day. IKEA has its application that assists users in testing furniture placement in their rooms. Different brands use augmented reality variously to attract the audience as augmented reality gets people excited and enhances their engagement. In digital marketing trends, augmented reality is used on a wide scale.

Programmatic Advertising


Programmatic advertising is the method of buying digital ads using software without the direct involvement of humans in the process. At the end of 2021, approximately 88% of digital display advertising in the US would be through programmatic advertising. So, why are marketers over-enthusiastic towards programmatic advertising?

Programmatic advertising is designed to decrease human involvement. Before programmatic ads, the digital ads were sold or bought by humans. Therefore, the need for programmatic advertising arose. It is quick and proficient which eventually enhances conversions by receiving more specific audiences.

Video Marketing


74% of marketers say video has a better return on investment than static imagery. More than 61% of marketers believe video marketing is a very powerful and result-driven marketing strategy. Video provides a persuasive approach that holds emotions, quality content, and less time. Video marketing is the easiest way to educate, inform or entertain your audience.

It is an unavoidable tactic that helps boost your brand recognition, customer engagement and enhance the leads.

Influencer Marketing


Influencer marketing is a kind of marketing that mainly focuses on celebrities to convey your brand’s message. Experts believe that influencer marketing assists in captivating the customers to their businesses. There are essentially three reasons behind the growth of influencer marketing.

  • Enhances brand credibility
  • Imprints unforgettable memory for a long time
  • Attractive and attentive

93% of marketers have used influencer marketing. In addition, 89% of marketers say that influencer marketing gives positive ROI. These statistics show how effective influencer marketing is to heighten your business.

Push Notification


A push notification is a notification or message that pops up on a user’s current interface. Marketers use push notifications for numerous purposes such as updating messages, for any new announcements, providing offers, etc.

Push notifications boost app engagement by 88%. More than 65% of users return to an app within 30 days when push is enabled. Its less time investment generates high ROI, improves communication with users, precisely drives traffic, and more. With these qualities, push notifications proves to be a great medium to promote your brand. 

SEO


Unquestionably, the quality of the content matters on each platform, but SEO plays a crucial role when it comes to being competitive and standing out among others. . It ranks your website and assists your consumers in finding out about your business from others.

Though it’s a long-term process, its strategic ways maximizes your PPC campaign and improves engagement and traffic.

  • 70% of marketers finds SEO very effective.
  • 80% of major purchases start with online research, even if the purchase itself happens in a store.
  • 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

Artificial Intelligence


Artificial intelligence (AI) is a branch of computer science, refers to complex software that performs tasks similar to human brains. Artificial intelligence is shaping the future of digital marketing. It gives users a different experience and simplifies the work. Artificial intelligence allows multi-tasking. It has no downtime. It doesn’t get tired and works consistently, gives alluring results by working smart and quick.

  • 83% of businesses believe AI is a strategic priority for their business.
  • 86% of CEOs say AI is mainstream technology in 2021.
  • Digital assistance is expected to double up to 8.4 billion by 2024 across the globe.
  • The wearable AI market size is predicted to reach $180 billion by 2025.

Social Media Marketing


Around 3.96 billion people use social media today, accounting for roughly half (51%) of the global population. On an average, global internet user spends 144 minutes on social media sites every day. Thus, social media is an inevitable medium of marketing. Almost every business has its presence on different social media platforms. It increases brand awareness, improves search engine rankings, and makes a strong connection with the customers. It engages and makes them happy. Facebook, Instagram, Twitter, YouTube, WhatsApp, LinkedIn, etc., are the most popular social media platforms that every business uses.

Digital marketing trends have been evolving gradually, so businesses must also evolve in the same way. The above descriptive and analytical guide about digital marketing trends in 2021 can assist you to increase your site traffic, generate more leads, and grow sales, which are essential for your business to stay updated and competitive in the market.

Frequently Asked Questions


Q. What are the types of digital marketing?

There are different types of digital marketing, such as SEO, PPC, social media marketing, content marketing, etc.

Q. What are the top trends in digital marketing?

Artificial intelligence, SEO, programming advertising, and augmented reality are the latest digital marketing trends.

Q. Is digital marketing a good business to start?

Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI.

Spotlight

HeBS Digital

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 280 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

OTHER ARTICLES
MARTECH

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | September 22, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | August 16, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
CHANNEL PARTNERSHIPS

How Educators Kept Students on Track During Remote Learning

Article | July 11, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MARTECH

Fundamentals of Distribution Marketing

Article | September 22, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
CHANNEL PARTNERSHIPS

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

Article | August 16, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
CHANNEL PARTNERSHIPS

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | July 11, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MORE ARTICLES

Spotlight

HeBS Digital

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 280 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

Related News

CONTENT MARKETING, MARKETING DATA

Channel Partner, GetWireless Partners with Semtech to Promote Adoption of LoRaWAN Technology

GetWireless | January 09, 2023

GetWireless, a distributor of cellular devices, has announced a partnership with Semtech, a supplier of semiconductors and advanced algorithms, to promote the adoption of LoRaWAN technology. With this partnership, businesses and solution providers will be able to connect IoT devices through both traditional cellular networks and LoRaWAN technology. GetWireless has also entered into agreements with leading LoRaWAN network providers to offer low-cost, easy-to-deploy network plans with hardware from leading suppliers. David Smith, VP of IoT Solutions at GetWireless and Chair of the LoRa Alliance Certification Committee, said that the company wants to be a channel enabler of LoRaWAN technology with these new connectivity options. "The expansion of LoRaWAN into new market segments will support the rapid growth of LoRaWAN end device solutions. GetWireless will exhibit at CES in Las Vegas from January 5th–8th, 2023." Marc Pegulu, VP of the Wireless and Sensing Product Group with Semtech GetWireless is committed to expanding the use of LoRaWAN technology and making it more accessible to businesses and customers alike. GetWireless is a leading provider of wireless and sensing solutions, leveraging the power of LoRaWAN technology to help customers bring their projects to life. GetWireless is going to CES, the biggest tech show of the year, to show that it is committed to the growth of LoRaWAN. About GetWireless GetWireless is a company that specializes in the distribution of wireless solutions for the Internet of Things. Based in Minneapolis, they have been in operation since 2001. GetWireless offers a range of products, including embedded modules, socket modems, and cellular gateways, to help connect various devices in the IoT. They focus on a select portfolio of premium brands, including Sierra Wireless, Peplink, Nextivity, and more, in order to provide the best possible expertise and support for their customers.

Read More

MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

Read More

MARKETING STRATEGY

Amplitude Launches Campaign Reporting to Extend Insights Deeper into Marketing and Growth Performance Metrics

Amplitude | May 26, 2022

Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a single system. Additional new features include outcome-focused Metrics and Data Tables that empower teams to discover how their marketing programs and product usage meaningfully affect key business outcomes such as sales and revenue. Together, these tools empower cross-functional teams to quickly close the insights-to-action loop and make better business decisions. Traditionally, there’s been a disconnect between product and campaign data. Organizations leverage product analytics for visibility into customer behaviors and product changes, but struggle to connect marketing performance metrics like attributing user growth to specific channels. According to Gartner®, “digital analytics markets are colliding and converging as vendors blur the lines between categories such as product analytics and digital experience analytics (DXA) and branch into adjacent markets such as customer journey analytics.” [1] For the first time, Amplitude is bringing both marketing and product teams together in a single system to understand how their investments drive growth. Key innovations include: Campaign Reporting — With Amplitude’s new Campaign Reporting capabilities, businesses can see which acquisition channels users are coming from across organic and paid sources, understand how marketing programs impact product KPIs using built-in attribution modeling, and understand cross-channel return on ad investments with brand new integrations into their advertising data platforms. Metrics — With new outcome-based Metrics from Amplitude, product and marketing teams can quickly create a standard set of metrics that make it easy to connect behaviors with outcomes such as sales or revenue. Teams can now align around common definitions for the metrics that matter most to their business and make faster decisions with trusted insights. Tables – With new Data Tables, customers can measure multiple KPIs in a single view in order to compare and make decisions about their business. Data tables allow for more flexible reporting so marketing and product can have a side-by-side analysis of metrics across the entire customer journey. "Using Amplitude, we're able to reduce the time needed to answer the most important metrics about our business including how our e-commerce channel drives new customer activations, With new campaign reporting and attribution built into Amplitude, we can now understand the entire customer journey from acquisition to retention to monetization, and gain full visibility into our product growth metrics, including what channels and campaigns are driving important revenue metrics." Sheena Green, Director of Digital Insights and Analytics at Mint Mobile “Traditionally, marketing, product, and analytics teams have all relied on separate tools to do their jobs, but today, this siloed approach is no longer effective as organizations seek to understand how every decision and action impacts their most important metrics,” said Justin Bauer, Chief Product Officer at Amplitude. “With these customer needs in mind, we’re doubling down on digital analytics and investing in new tools that will provide holistic product insights faster. The introduction of campaign reporting, outcome metrics, and data tables make it easier for teams to consolidate their analytics solutions while expanding the types of metrics they can track across the end-to-end customer journey.” About Amplitude Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report.

Read More

CONTENT MARKETING, MARKETING DATA

Channel Partner, GetWireless Partners with Semtech to Promote Adoption of LoRaWAN Technology

GetWireless | January 09, 2023

GetWireless, a distributor of cellular devices, has announced a partnership with Semtech, a supplier of semiconductors and advanced algorithms, to promote the adoption of LoRaWAN technology. With this partnership, businesses and solution providers will be able to connect IoT devices through both traditional cellular networks and LoRaWAN technology. GetWireless has also entered into agreements with leading LoRaWAN network providers to offer low-cost, easy-to-deploy network plans with hardware from leading suppliers. David Smith, VP of IoT Solutions at GetWireless and Chair of the LoRa Alliance Certification Committee, said that the company wants to be a channel enabler of LoRaWAN technology with these new connectivity options. "The expansion of LoRaWAN into new market segments will support the rapid growth of LoRaWAN end device solutions. GetWireless will exhibit at CES in Las Vegas from January 5th–8th, 2023." Marc Pegulu, VP of the Wireless and Sensing Product Group with Semtech GetWireless is committed to expanding the use of LoRaWAN technology and making it more accessible to businesses and customers alike. GetWireless is a leading provider of wireless and sensing solutions, leveraging the power of LoRaWAN technology to help customers bring their projects to life. GetWireless is going to CES, the biggest tech show of the year, to show that it is committed to the growth of LoRaWAN. About GetWireless GetWireless is a company that specializes in the distribution of wireless solutions for the Internet of Things. Based in Minneapolis, they have been in operation since 2001. GetWireless offers a range of products, including embedded modules, socket modems, and cellular gateways, to help connect various devices in the IoT. They focus on a select portfolio of premium brands, including Sierra Wireless, Peplink, Nextivity, and more, in order to provide the best possible expertise and support for their customers.

Read More

MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

Read More

MARKETING STRATEGY

Amplitude Launches Campaign Reporting to Extend Insights Deeper into Marketing and Growth Performance Metrics

Amplitude | May 26, 2022

Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a single system. Additional new features include outcome-focused Metrics and Data Tables that empower teams to discover how their marketing programs and product usage meaningfully affect key business outcomes such as sales and revenue. Together, these tools empower cross-functional teams to quickly close the insights-to-action loop and make better business decisions. Traditionally, there’s been a disconnect between product and campaign data. Organizations leverage product analytics for visibility into customer behaviors and product changes, but struggle to connect marketing performance metrics like attributing user growth to specific channels. According to Gartner®, “digital analytics markets are colliding and converging as vendors blur the lines between categories such as product analytics and digital experience analytics (DXA) and branch into adjacent markets such as customer journey analytics.” [1] For the first time, Amplitude is bringing both marketing and product teams together in a single system to understand how their investments drive growth. Key innovations include: Campaign Reporting — With Amplitude’s new Campaign Reporting capabilities, businesses can see which acquisition channels users are coming from across organic and paid sources, understand how marketing programs impact product KPIs using built-in attribution modeling, and understand cross-channel return on ad investments with brand new integrations into their advertising data platforms. Metrics — With new outcome-based Metrics from Amplitude, product and marketing teams can quickly create a standard set of metrics that make it easy to connect behaviors with outcomes such as sales or revenue. Teams can now align around common definitions for the metrics that matter most to their business and make faster decisions with trusted insights. Tables – With new Data Tables, customers can measure multiple KPIs in a single view in order to compare and make decisions about their business. Data tables allow for more flexible reporting so marketing and product can have a side-by-side analysis of metrics across the entire customer journey. "Using Amplitude, we're able to reduce the time needed to answer the most important metrics about our business including how our e-commerce channel drives new customer activations, With new campaign reporting and attribution built into Amplitude, we can now understand the entire customer journey from acquisition to retention to monetization, and gain full visibility into our product growth metrics, including what channels and campaigns are driving important revenue metrics." Sheena Green, Director of Digital Insights and Analytics at Mint Mobile “Traditionally, marketing, product, and analytics teams have all relied on separate tools to do their jobs, but today, this siloed approach is no longer effective as organizations seek to understand how every decision and action impacts their most important metrics,” said Justin Bauer, Chief Product Officer at Amplitude. “With these customer needs in mind, we’re doubling down on digital analytics and investing in new tools that will provide holistic product insights faster. The introduction of campaign reporting, outcome metrics, and data tables make it easier for teams to consolidate their analytics solutions while expanding the types of metrics they can track across the end-to-end customer journey.” About Amplitude Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report.

Read More

Events