Dial Up Your Online Marketing Results with Mobile SEM

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Mobile marketing has long been one of the most anticipated trends in search marketing. Thanks to the rapid adoption of smartphones, consistent growth in mobile search queries, and higher conversion rates, mobile marketing is quickly becoming a necessary component of any well-rounded search marketing strategy.

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Concept Digital

Concept Digital provides innovative and unique solutions to connect brands with their customers digitally. With never-done-before campaigns, ideas complimented with smart designing and reinforced by strategically-enhanced content. Browse through our eyeball-grabbing work to know us better.

OTHER ARTICLES

Know the Key Trends in Social Media to Attract Potential Customers

Article | February 17, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media influence. This means that the more influential you are on social media, the better your reputation is. So, associate with a provider offering social media marketing in Long Island to effectively utilize social networking platforms to gain traffic and attract the targeted audience. Social media marketing allows you to increase brand awareness, create brand advocates and increase page rank. Social media can also improve SEO traffic. It has gained a lot of prominence over the years, and social media trends keep changing each year.

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AI and Strategic PR: The new frontier

Article | February 17, 2020

In the last decade, the PR and communications industries have gone through a huge transformation, with the sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. For example, 20 years ago, only a handful of publications could have a meaningful impact on the reputation of most companies. Today, this could not be further from the truth. Unfortunately, the new reality, driven by the changes on information consumption, is forcing PR professionals to focus on more tactical tasks instead of using their expertise to full effect. Artificial intelligence (AI) is the tool that will empower PR professionals to focus and be more effective on strategic initiatives. More specifically, the combination of AI and human expertise is the solution to many of their challenges. This symbiosis between AI and humans in order to improve each other is what we refer to as augmented intelligence. Not only will this increase their efficiency on the tactical tasks they spend significant time today (as explained in the previous blogspot), but it will also open new opportunities to be strategic and influential across the organisation.

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Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

Article | February 17, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page. We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.

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Real vs. Virtual Backgrounds. Which is Best for your Zoom Call?

Article | February 17, 2020

One of the greatest changes we have seen with virtual selling is the inevitable change in meeting location. No longer in a traditional office setting, location is now entirely dependent upon each participant’s environment and choice. This can range anywhere from your kitchen table to the captain’s seat on the Starship Enterprise. The choice is yours, so choose wisely. Your background makes a strong statement about you. You are quite literally projecting an image, whether professional or otherwise, to your customer. So make sure that your real or virtual background supports that image by being neat and clutter free, well-lit, and perhaps with a spark of personality. Real vs. Virtual Backgrounds Virtual selling offers a whole new avenue of creative control when it comes to selecting a backdrop for your next video call. But which should you choose? Here are some considerations: The Benefits of Authenticity You now have the opportunity to welcome clients and/or coworkers into your home, making sales calls more personal than ever before. Video meetings, whether held in your home office or at your kitchen table, can reveal quite a lot about you to your customer. Just as their background reveals a lot to you. This can be a great advantage to sellers as it both humanizes you and levels the relationship. Instead of vendor-to-prospect, it becomes more human-to-human. Personal elements, like books, pictures, furnishings, can stimulate conversations and deepen connections. When to Use a Virtual Background. That being said, sometimes your home simply is not quite conference call ready! That’s the time to consider using a virtual background or green screen for personal privacy or professionalism. When might you want to consider a virtual background? Here are a few questions to help you decide: Are you… Questioning if your background is too cluttered? (Hint: if you’re wondering, then yes, it probably is) Clashing with busy patterns, stripes or artwork? In the middle of a home repair project? Providing TMI with your environment? (“Hello bedroom Zoom callers! I’m talking to you!”) Anticipating scene-stealing pets or children? In these cases, a virtual background may be your new best friend. Considerations when using a Virtual Background While a green screen allows you to have a little (professional) fun, keep it on the side of realism, i.e., the office of your dreams vs. the space station, or simply a backdrop that allows you to briefly live in a home that is not at the mercy of your children’s toys. In need of a little inspiration? Pro tip: Canva has a wonderful selection of customizable backgrounds you can download for your next video call. Be aware that overtly busy or fantastical backgrounds can present distractions that may detract from the overall quality of your presentation. When it comes to backgrounds, you are the star, and your background should quite literally be, “the background.” You’re already competing for the sale, you don’t want to also be competing for the attention of your customers! So select a backdrop that promotes your sales goals, not one that detracts from them. Avoid Motion Blur Another common problem seen when using virtual backgrounds or green screens is motion blur. This is when a presenter gestures or moves too quickly when in front of a green screen resulting in blurred elements. It is important to move slowly and with intention when using a green screen to avoid blurring or entire body parts disappearing into the background. Losing an entire hand is quite distracting, is it not? Bottom Line: Take advantage of the benefits authentic or real backgrounds can provide whenever you can. If that’s not possible, virtual backgrounds are a great option as long as you choose one that supports you and your brand. Get more virtual selling tips on the Selling On-Video Channel!

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Spotlight

Concept Digital

Concept Digital provides innovative and unique solutions to connect brands with their customers digitally. With never-done-before campaigns, ideas complimented with smart designing and reinforced by strategically-enhanced content. Browse through our eyeball-grabbing work to know us better.

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