Customer Experience: Setting a Strong Foundation

| July 16, 2020

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To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and resources into three essential steps: buyer persona development, customer journey alignment, and conducting a content audit.

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THE ULTIMATE B2B SALES AND MARKETING GUIDE FOR SELLING IN A PANDEMIC

Article | July 21, 2020

Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. Everyone is hypersensitive to overt sales messages, so every single interaction matters. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. everything that ABM stands for).

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Retargeting Statistics: An Alluring Element to Focus on Retargeting Strategy in 2021

Article | July 21, 2020

There are several marketing strategies and methods to promote your brand, but only a few of them provide afavorable response. Retargeting is one of them that gives marketers authority to attract its potential customers after losing them once. Moreover, its unique features assist in boosting the conversion rate by an incredible 161%. More than 97% of potential clients who visit your website for the first time leave without buying anything. They are lost forever unless you retarget them. Retargeting approach recalls your past website visitors who left without taking any action. Through retargeting statistics, you become more aware of your target audience and approach to show your visitors appropriate visuals or text ads when they visit other websites. There are different kinds of retargeting advertising platforms that marketers use to influence their visitors and increase their customer loyalty,such as Facebook retargeting, Google ads, LinkedIn ads, etc. Some of the marketers are confused about retargeting and remarketing. Bothterms are used these days interchangeably. The objectives of both are the same, but there is a slight difference between both of them. Retargeting Statistics Retargeting is an unavoidable marketing strategy that gives desired results. So let’s look at some of the valuable and essential retargeting statisticsthat can help you re-engage your potential customers and convince them to purchase your product or service. Website and Retargeting Only 3% of visitors come back to your website who visit for the first time and leave without purchasing anything.In other words, you can say approximately 97% of visitors leave the website without purchasing anything. It shows that you are losing the massive majority of traffic without doing anything wrong.Retargeting was invented to approach those visitors in a very sophisticated, relevant and, resourceful manner. That is the reason retargeting statisticsis beneficial to know the visitors and their requirements. Approximately 87% of businesses execute site retargeting.There are mainly four types of retargeting. Site retargeting is one of them broadly used by marketers hidden in Google Adwords setup. Site retargeting is a time-consuming process that maintains your quality score. It needs in-depth research and willingness to experiment to find the most effective approach. An appropriately executed retargeting campaigndecreases cart abandonment by 6.5%. Shoppers abandon carts for many reasons such as shipping issues, planning for in-store shopping, lack of payment options, etc. Digital Marketing Campaign Facebook is one of the best result-driven platforms for effectively executing marketing strategies. It has the biggest social network with more than 2 billion monthly users. It is also one of the most used platforms for practicing retargeting strategies. Near about 90% of businesses believe retargeting performs better than other digital marketing strategies. Search, email, display advertising, or other marketing strategies are considered less effective than retargeting. The ability to re-engage with the maximum of viewers who weren’t ready to convert upon their first interaction with your brand is what makes retargeting the most potentpiece of your digital marketing campaign. Online Visitors Perception 25% of online audiences are positive about seeing retargeted ads. They are happy to see retargeted ads as they are alluring and something that might be of interest. It evokes customers’ interest in purchasing products or services and boosts brand credibility. 70% of online visitors easily convert with retargeting. These users who visit a website are more likely to convert than those who are not retargeted. Retargeted ads empower the campaigns and boost click-through rates. The conversion rate for retargeting is 128% which variesbased on the niche or industry. Businesses and Their Marketing Goals 70% of businesses utilize retargeting to enhance brand awareness.Brand awareness is one of essential aspects as it is the first step of the marketing funnel. It allows your target audience to recognize and believe in your brand. Prominent businesses focus on building positive brand awareness and perception of the brandrather than only selling products. They believe that other brands cannot influence the buyer’s mind after creating authoritative brand awareness. More than 27% of e-commerce businesses are investing in retargeting. As a result,E-commerce retailers have experienced high ROI, gain insights, and received more sales by implementing retargeting. Retargeting is also cost-effective, which continuously evolves as technology becomes more advanced. Retargeting ads assist B2B marketers in reaching their marketing goals. As a result, more than 71% of customers get aware of the brand, sales enhance by 55%,and the lead generation boost by 39%. Retargeting is simply a fascinating and powerful tactic to reach desirableoutcomes. Different industries are investing their time, energy, and money in retargeting. For example,27% of retail, 17% of tech, 10% of healthcare, 9% of finance, 8% of education, 5% travel, and 4% of agency websites execute retargeting to reach their objectives. The number is increasing day by day as they find it a unique and result-driven strategy. 33% of businesses utilize retargeting to find new customers.In addition, over one-third of businesses found that retargeting insists customers share retargeted ads with their family or friends that help the brand to gain new customers. 46% SEO businesses believe retargeting is the most underused online marketing strategy.Despite the increasing popularity and awareness of the benefits of retargeting, it is still underused.Search engine marketers believe that retargeting assists SEO in performing better and enhances conversions. Final Thoughts Retargeting is a fantastic way to provide positive ROI, boosting sales and conversions, enhance brand credibility. The average CTR for retargeting ads is ten times higher than regular display ads. The marketers use different kinds of retargeting ads as per their requirements. Here are some common kinds: cross-channel retargeting, account-based retargeting, email retargeting, customer retargeting, buyer persona retargeting, etc. Retargeting ads have multiple benefits. It builds brand affinity, makes your SEO strategical approach efficient to perform better, and gives intended results. These retargeting statistics elaborates on the importance of retargeting in converting online visitors into long-term customers. It also shows that marketers found this strategy valuable and spend worthy. It is essential to keep best practices in mind for maximum benefit while using retargeting. Frequently Asked Questions What is retargeting, and why is it important? Retargeting is the process of reminding your website visitors of your product or service after they leave without purchasing your product or service. It gives authority to marketers to again attract its potential customers after losing them that helps in increasing the ROI of your campaign. Why is retargeting important for ads statistics? Retargeting is important to know more about the target audience, their interests, requirements so that you can show them relevant and informative ads soon. Knowing your audience better enhances your strategic approach. Why is retargeting essential for any marketing funnel? Retargeting helps all the seven steps of the marketing funnel to perform in a flexible and better way by re-engaging potential customers. It builds a strong connection with your target audience. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is retargeting, and why is it important?", "acceptedAnswer": { "@type": "Answer", "text": "Retargeting is the process of reminding your website visitors of your product or service after they leave without purchasing your product or service. It gives authority to marketers to again attract its potential customers after losing them that helps in increasing the ROI of your campaign." } },{ "@type": "Question", "name": "Why is retargeting important for ads statistics?", "acceptedAnswer": { "@type": "Answer", "text": "Retargeting is important to know more about the target audience, their interests, requirements so that you can show them relevant and informative ads soon. Knowing your audience better enhances your strategic approach." } },{ "@type": "Question", "name": "Why is retargeting essential for any marketing funnel?", "acceptedAnswer": { "@type": "Answer", "text": "Retargeting helps all the seven steps of the marketing funnel to perform in a flexible and better way by re-engaging potential customers. It builds a strong connection with your target audience." } }] }

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How to Optimize Original B2B Research Content For Credibility and Impact

Article | July 21, 2020

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

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3 Real Life B2B Content Marketing Strategies Driving Big Results

Article | July 21, 2020

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

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ExpertVoice

As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 500 brands partner with ExpertVoice to scale credible product recommendations from 1,000,000+ verified experts.

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