Creative in Programmatic Advertising Infographic

| March 16, 2016

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Are current trends in online video creative helping or hurting advertisers’ performance goals? See 5 creative choices to adopt, as well as a few to avoid. VIDEO CREATIVE – ABOUT THE RESEARCH Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away with creative trends, pitfalls, and best practices for programmatic video advertising.

Spotlight

Omelet

"Omelet is a creative company that solves complex problems for progressive partners including AT&T, Bravo, Microsoft, Nike, Ubisoft, Walmart, and more.Recently, Omelet launched Omelet To Go (experiential / activation division), Omelet Studio (branded and original IP development) and Omelet Brands (original, co-owned brands). Founded in 2004, Omelet is located in Los Angeles. "

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Top 11 Effective Meme Marketing Ideas And Their Advantages

Article | August 27, 2021

A meme is a catchphrase demonstrating a specific theme created through an image or video mainly ideated to engage and entertain viewers. Meme marketing uses digital marketing tactics to approach the target audience through trending images or videos with text to help them promote their business. People can easily relate to the real-life situation when they see memes. They find it very connecting and humorous. Let’s comprehend in-depth the power of meme marketing, its impact and build unparalleled strategy to experience profitability in every aspect. Unparalleled Advantage of Meme Marketing There are numerous advantages of meme marketing. First, it easily grabs the attention of the target audience. Second, it is relatable; therefore, the audience likes and shares it. Third, memes make the audience share their thoughts in the comment section and participate in UGC (user-generated content) enthusiastically. Renowned brands who executed meme marketing found that this unique strategy is quite different and more productive than any other marketing technique. One of the incredible features of meme marketing is that people don’t find it monotonous as it is immensely diverse. Create Robust Strategy for Meme Marketing Here are some significant ideas to help you make the meme marketing approach more influential, result-oriented, and appealing. Why Relevancy is the Key? Why do marketers consider relevance as the key? Because a relevant approach always keeps your audience engaged and enhances their experience. It always helps in improving your relevancy score. While creating memes, keep in mind the relevancy of your theme against your business and target audience. Approach with research Research is the crucial step of marketing. Research provides competitive analysis, market trends, qualitative and quantitative information, diminishes business risks, and enhances your marketing approach. Therefore, before creating memes, do profound research on this concept and its impact on your business. Importance of language and tone Language and tone affect how your audience perceives your brand and, in turn, your company. Therefore, it should be specifically tailored so that the audience can appreciate it and suggest others to do the same. If it is done appropriately, the chances are that you provide a fantastic experience to your audience and attract them towards your brand for long-term growth. Hence, using subtle and quirky language to make your memes more persuasive is integral. Create minimalistic designs Creating minimalistic designs for your meme is an effective strategy. It aligns with your content strategy and makes it more productive. In addition, it decreases the complexity of the designs and gives more positive ROI payoffs. Follow appropriate colors, template, theme, etc., for minimalistic meme design. Avoid controversial memes As memes are supposed to be humorous, there is an inherent risk factor to them. So give it a second thought when you think of creating memes. Create memes in a manner that avoids disturbing your audiences’ religious or political sentiments. You don’t want to cause harm to your brand and create a pessimistic impression in the marketplace. Utilize advanced technology Various tools can help create persuasive and engaging memes for your brand, such as Meme generator, Canva, Livememe, etc. In addition, some of the mobile-friendly tools provide access to the prevalent memes and automatically place the text. Consistency in memes Consistency expresses discipline and boosts brand recognition. People love to receive consistent memes as they find them hilarious and relatable. Providing unparalleled experience to your audience with your consistent memes helps your brand be more visible, increases your audience's engagement, and allows your audience to be part of user-generated content. Importance of hashtags Hashtags are crucial to promoting your brand. You can use the hashtags to research your competitors’ approaches, their prevalent memes, enhancing your Google visibility, increase brand awareness, etc. In addition, unique, limited, and trending hashtags attract the audience and boost engagement rate. SEO-optimized memes SEO-optimized memes enhance Google visibility, organic discovery and provide value to the target audience. It also improves credibility and trust. Make your memes viral on Multichannel Through different channels such as Facebook, Instagram, Twitter, etc., you can help your memes reach the maximum number of people. With the help of multichannel, you connect with your audience on their favorite channel and build strong relationships with them. It also increases the possibility of your memes going viral. Meme jacking Meme jacking is a process of utilizing existing memes to promote a business and experience high profitability. They are prevalent memes that eminent businesses have already used in their business approach. Thus, you need to use your creativity and innovation to build influential memes that will fetch higher engagement and arm you with more profitability. Industries that are investing in Meme Marketing Lately, meme marketing has been drawing a lot of attention from market experts. Various industries, including retail, education, entertainment, healthcare, finance and insurance, fashion, etc., have increasingly started capitalizing in the meme marketing industry. As a result, they generate more compelling, entertaining, and relevant memes to woo their target audiences and convert them into long-term consumers. Final Thoughts Market experts consider it one of the most inexpensive modes of advertising that boost conversion rates and build robust connections with customers. In addition, it fetches instant responses and higher user insights through an emotional connection with a broad range of audiences. Meme marketing is an excellent way to accomplish your business objectives and reach perpetual growth. Follow the guideposts discussed in this article and enhance your meme marketing techniques to boost brand recognition and growth sales. Frequently Asked Questions What tools can we use to create memes? Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide. Which are the platforms most popular for memes? Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What tools can we use to create memes?", "acceptedAnswer": { "@type": "Answer", "text": "Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide." } },{ "@type": "Question", "name": "Which are the platforms most popular for memes?", "acceptedAnswer": { "@type": "Answer", "text": "Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers." } }] }

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9 Social Media Marketing Tips to Help You Up Your Social Game

Article | April 2, 2020

Social media platforms are the preferred channel for a good majority of people to socialise and stay updated about what’s happening around the world. These platforms have billions of users and, therefore, represent a big opportunity for marketers. In fact, Facebook alone has 2.4 billion users. Just imagine how many people you can target if you leverage a few of these platforms. However, not everyone who tries social media marketing is a success. It is quite competitive and a lot of marketers struggle to make a mark on these platforms. But, don’t get discouraged as we are here to help you with that. Here are some of the most effective social media marketing tips to help you stand out in the crowd.

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How B2B Brands Can Nail Influencer Marketing

Article | March 4, 2020

Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This makes it harder than ever to stand out from the crowd, especially if you don’t have the spending power to buy thousands of dollars in PPC.

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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Article | February 29, 2020

Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provide personalized ads and email marketing campaigns targeting each individual consumer in a meaningful way. So it’s clear that AI is the future of Digital Marketing.

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Spotlight

Omelet

"Omelet is a creative company that solves complex problems for progressive partners including AT&T, Bravo, Microsoft, Nike, Ubisoft, Walmart, and more.Recently, Omelet launched Omelet To Go (experiential / activation division), Omelet Studio (branded and original IP development) and Omelet Brands (original, co-owned brands). Founded in 2004, Omelet is located in Los Angeles. "

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