The remote server returned an error: (500) Internal Server Error.

article image

Spotlight

PlayNetwork

The touch points through which brands and consumers can connect is rapidly evolving. Companies that create opportunities for customers to engage both within the moment of purchase as well as outside of buying cycles will not only secure the transaction of today, but the transaction of tomorrow.

OTHER ARTICLES

Leveraging AI Chatbots as a Marketer and What’s Coming Next?

Article | March 17, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reason is, most users have stopped downloading apps. Since AI Chatbots are computer programs that are designed to keep a conversation going smoothly and naturally with humans, it’s all about messaging now!

Read More

SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW

Article | April 14, 2020

Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running social media advertisements. Connecting with customers via social media is an essential method to promote all kinds of businesses. This helps in constructing a better brand image, associating with local clients and improving your client database. Around 90% of advertisers say online networking is essential for the online presence of their business.

Read More

Content Marketing Trends for 2020: Are we ready?

Article | February 10, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every day. It is being created in terms of updates, likes, comments, and of course the larger pieces—websites, videos and blogs, among others. This is a borderless country, so this content is actually accessible to anyone online, and we are no longer competing with ‘India-specific’ content. Consumers are also easily shopping across borders today. No wonder there is a switch to the digital content piece as you can swipe across this vast network and choose what you want to. Today, digital content is an integral part of the consumer’s journey, regardless of whether she’s looking for entertainment, information or exchange (EIE). As marketers, the amount of mindspace we are able to occupy is what matters to us.

Read More

Optimize Your Content Management with AI

Article | February 20, 2020

How effective is your content? We all seek to develop a content strategy that delivers value to our audience. When we succeed, we turn strangers into customers and become a leader in the market by building authority and credibility. This journey of discovering the effectiveness of content is known as content intelligence. This is a term you’re likely to see more and more as artificial intelligence plays a larger role in the marketing efforts of businesses of all sizes. The opportunity to glean insights from content data is just another example of how AI delivers value to our marketing strategy.

Read More

Spotlight

PlayNetwork

The touch points through which brands and consumers can connect is rapidly evolving. Companies that create opportunities for customers to engage both within the moment of purchase as well as outside of buying cycles will not only secure the transaction of today, but the transaction of tomorrow.

Events