Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation

GREG ZAKOWICZ | February 15, 2019

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Let’s talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent, increase your repeat customer rate, and slow customer churn; what’s your answer going to be? It can’t be to just, “send more email.”To achieve sustainable success means you will have to create and optimize different aspects of your email marketing program. If you’re looking for a good place to start, might I suggest focusing on a post-purchase message strategy?When it comes to post-purchase email marketing, it is a severely underutilized yet powerful tactic. A strategic, well-thought-out series will impact your day-to-day promotional email strategy and lifecycle messages, and it can do all three things your marketing director asked of you above. The model of the customer journey that resembles a straight line from consumer to purchase, with some marketing tactics dotting the line between the bookends, no longer exists. Today’s consumers have more choice than ever. They shop on a variety of different channels, oftentimes during the same purchase. They are always connected, meaning they’re exposed to more influences and distractions, and they expect more personalization from marketers.

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Top 10 Digital Marketing Trends in 2021

Article | October 6, 2021

Because of the pandemic we have seen a shift in all businesses from physical platform to digital platform and which is why Digital Marketing is at boom right now. What is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Why is Digital Marketing important? You can do customer segmentation and reach your target audience. You can make sure that the traffic coming to your page is the relevant traffic. You can get high reach with Digital marketing, and it is much more cost effective as compared to traditional marketing. The Top 10 trends in Digital Marketing 2021 are as follows. 1. Interactive content Interactive content like polls quizzes survey and content anything that you use to interact with the customer makes the customer feel that they are a part of your product and promotes inclusivity. Having people engaged and entertained gives joy to the customer it will help the customers own the product and stay loyal to you brand. 2. Live streaming There has been a 99% boom in Live streaming in 2020. All Social media platforms now have Live streaming. It provides an opportunity to the common man to interact with the eminent personalities. It can help build a relationship with the potential customer and build a huge revenue over that. 3. User generated content More than 86% percent of the companies use user generated content for marketing. The content that is used for marketing has been generated by their own customers. This is the best word of mouth marketing strategy even raw content like videos and testimonials are used by companies to build trust and help promote their brand. 4. Customer segment It is always better to group your customers so that you are delivering your content to the relevant customer you can segment the customer based on geography, age shopping habits so that the customer feels that the content is specially personalized for them and helps in giving them an unique experience. Customer segmentation will reach new heights in 2021. Manual segmentation will become obsolete. 5. Featured snippet Featured snippet is nothing but comes on zero position on the google search which provides an answer to what you were looking for. You provide the complete answer which out any clicks they are also called as answer boxes or no click searches. Even though it eliminates the possibility of clicks google acceptance of your content being on top of the search page is more important 6. Image and Video Seo We can bring in huge traffic from high quality image and video content. Google lens, Pinterest etc. are all platforms to enable us to do this. We can find similar products on google lens by simply searching for it. Google lens will help us find similar products and we can land up on the website of those products. While doing this make sure you are adding Relevant and high-quality image and including Seo keywords in the description of the image. 7. Voice Search Over 53% of the houses will be owing a smart speaker in 2021. More and more people are using voice searches rather than tying it out. Voice search is becoming more convenient. Clubhouse was one audio-based app that went viral recently. You can bring in more traffic to your page through Podcasts. People listen to podcast while travelling. 8. Page speed You can Increase your conversion by 7% by just increasing your page speed. This can be achieved by suing CDN both static and non-static content should be optimized using CDN. 9 Artificial Intelligence Artificial intelligence is transforming Marketing. AI helps you to target the right customer by studying their purchase pattern, searches or even views. It helps you provide a more personalized experience to your customers. Chat bot is one such AI feature that can help. AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it. AI can predict customer behavior and identify and nurture the most valuable leads. 10. Augmented Reality Brands are using augmented reality to elevate customer experience and sales. Brands like Gucci and Ikea are letting customers try shoes and furniture through augmented reality apps on their website. With AR being on a rise we will be more and more brands using AR for in their communication.

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Top 3 Content Marketing Mistakes Every Startup Should Avoid

Article | October 6, 2021

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.

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A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

Article | October 6, 2021

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world. After we walked out of that restaurant, there would be no more tuning out.

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CONTENT MARKETING

How to transition an influencer into a brand ambassador in 2021

Article | October 6, 2021

The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than before and the battle is on for brands to secure long-lasting, authentic collaborations with their favourite influencers. But how can brands transition influencers into ambassadors for 2021? Amelia Neate, Senior Manager at agency Influencer Matchmaker, explains how brands should be looking to consider ambassadors as part of their influencer marketing strategy for the new year. The rise of influencer marketing Fast approaching a market size of $10 billion, the influencer marketing industry has seen an estimated growth of at least 50% each year since 2016. And over the last year alone, the industry has increased by approximately $3 billion. The coronavirus pandemic has simply sped up changes that were already underway and has allowed creators and agencies within the industry to understand the need to adapt to consumer needs. And if this year has taught us anything, it’s that trust, and authenticity are pivotal. So, with that being said, we believe that brands should be looking to transition influencers into ambassadors in order to promote collaborative, long-term partnerships. One-off campaigns vs long-term partnerships This is not a case of one being better than the other. They both offer incredible benefits to brands, however here at Influencer Matchmaker, we wanted to inform brands how they can turn the influencers they work with into ambassadors and long-term partners. Influencers are a great way for brands to reach a brand-new audience, providing them with the ability to target potential consumers. With large and loyal followings, influencers are able to promote a brand, along with their products and services, creating rather impactful results, however many influencer relationships are short-term. And whilst this is incredibly effective, some brands may prefer to work with influencers as part of an ambassadorship and work on a number of campaigns with them over a longer period of time. Influencers, as part of both short-term and long-term campaigns, will create and share content about the brand and its products. However, brand ambassadors will actively and regularly use the products and will share the same values as both the brand and their target audience. This, in turn, creates an authentic and honest relationship between the ambassador and their following. Consider an ambassador a cheerleader for your brand. They become a representative and maintain an ongoing relationship, earning the trust and loyalty of their followers. Often, when brands form a partnership with an ambassador, they can post a variety of content, as opposed to one-off posts or stand-alone images. They are able to get involved in press events, offer discount codes and so much more. Long-term collaborations and ambassadorships usually take part over the course of three months or longer. How to transition an influencer into an ambassador Brands should look for influencers who are already fans of their brand and products, and actively uses them. This may seem odd - why pay somebody to promote your brand when they already talk about it to their audience? If an influencer already uses your product or has previously discussed your brand, then they already have an audience that is interested and engaged, meaning they are likely to receive any long-term campaigns and collaborations extremely well. This also increases the level of trust between the brand, the influencer and the target audience. The audience will recognise the authenticity of the collaboration, resulting in a greater return on investment (ROI) for the brand. As well as this, more recently, brands have been collaborating with ambassadors in a different way and one that is proving to be extremely effective. Ambassadors have been creating their very own collections with brands, as well as selecting their own edits. This has allowed brands to collaborate with ambassadors in a much more personal manner, creating an even deeper connection with their audience and potential consumers. Popular influencers have been collaborating with well-known retailors to do exactly that. Victoria Magrath, founder of InTheFrow, recently teamed up with luxury jewellery brand Edge of Ember to create her very own collection. And fellow luxury fashion influencer Lydia Millen has also partnered with Karen Millen. Similarly, Emma Willis and Marvin Humes have formed a long-term partnership with well-known high-street brand, Next. They both create seasonal fashion edits and collections, which are incredibly well-received by their audiences. In The Style is an online retailer which is recognised for its long-term collaborations with a number of successful social media influencers. Getting the likes of Jacqueline Jossa, Olivia Bowen and Billie Shepherd on board to create their very own clothing ranges has made the brand one of the most successful online fashion stores. Transitioning an influencer into an ambassador is a sure-fire way to create successful campaigns. And now more than ever, consumers are seeking creative and authentic partnerships, and what better way to do that than with a brand ambassador?

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They have helped many brands bring their users together in communities, create platforms to engage better, and communicate a lot better anywhere digitally. SoLoMo means the Salsa sauce of Social, Location and Mobile, served to you with ideas.

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