Cox Media KIT Your customers delevered

| November 4, 2016

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The popular television show Duck Dynasty attracted 11.77 million viewers for its fourth-season premiere, a record for a nonfiction cable series. A few months later, The Walking Dead set an all-time high for the mostwatched cable TV show. The message from viewers is clear: Cable TV still rules as the preferred form of media entertainment. Work with your media partner to identify the programming that draws your target customers.

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Ervin & Smith

Ervin & Smith is a leading digital agency that has been recognized as one of Inc. Magazine’s 5,000 fastest growing companies and one of the best places to work by Advertising Age. Headquartered in the heart of the Midwest, we put our well-known work ethic to the test helping brands stay relevant and innovative. We consistently identify new ways to support our clients through digital consulting and branding, social media marketing, content marketing, Web design, mobile application development, SEO, public relations, integrated campaigns and more

OTHER ARTICLES

Customer Experience: Setting a Strong Foundation

Article | July 16, 2020

To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and resources into three essential steps: buyer persona development, customer journey alignment, and conducting a content audit.

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Amazon Releases Enhancements to Sponsored Display Ad Offering

Article | August 3, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience pool. This equally gives more control to brands and sellers to drive traffic not just at the keyword level, but also at the audience level.

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3 Real Life B2B Content Marketing Strategies Driving Big Results

Article | July 15, 2020

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

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CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY

Article | April 7, 2020

You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services. But they’re not all ready to jump on a call and talk to a sales rep. Today, perhaps more than ever, they’re looking at you from the shadows, cautiously educating themselves about your company and all of your competitors. But they are taking their time, and you need to encourage them to come out of the shadows and tell you who they are so you can help them. How you help them, how you tell your story and how you make them feel has never been more important.

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Spotlight

Ervin & Smith

Ervin & Smith is a leading digital agency that has been recognized as one of Inc. Magazine’s 5,000 fastest growing companies and one of the best places to work by Advertising Age. Headquartered in the heart of the Midwest, we put our well-known work ethic to the test helping brands stay relevant and innovative. We consistently identify new ways to support our clients through digital consulting and branding, social media marketing, content marketing, Web design, mobile application development, SEO, public relations, integrated campaigns and more

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