COVID-19 is Redefining Face-to-Face Communication: Updated Framework Guidance

Andrew sales | August 12, 2020

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Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and vision.

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Troika Consulting

Troika is a new age communication firm into very exciting space of helping brands interact across various platforms. Our three pillars are: Discover: We help brands discover complete brand strategy. The services include Brand positioning, Consumer Insights, Market Analysis, and Competition mapping.

OTHER ARTICLES

How to use the right data to super-charge your PPC automation and create smarter marketing strategies

Article | August 6, 2020

There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best come up with incredible paid search strategies. “Automation” has been something of a buzzword in the marketing world for quite some time, particularly when it comes to paid search. Search engines continue to roll out new features, often with the use of machine learning, to help make lives easier for marketers.

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5 Link Building Strategies That Actually Work

Article | March 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank higher, bring you more traffic and grow your business significantly. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today.

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Why is Most B2B Marketing So Forgettable?

Article | August 13, 2020

Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. And the number one factor driving those buying decisions? Memory. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. That means the messages and assets you create must stick in your buyer’s mind long enough to influence their purchase decision. Unfortunately, most marketers don’t believe their content is memorable or actionable.

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Top 6 SaaS marketing strategies to improve lead generation

Article | February 18, 2020

Learn how SaaS marketing strategies including, email marketing, content marketing, online quizzes, referrals, influencers and free premiums can boost lead generation. Modern SaaS businesses are facing a real challenge when it comes to generating more leads. It’s more affordable to reach new audiences than to invest in retaining old ones. While this may be so for well-organized businesses, startups have little to no benefit to gain from this strategy. Startups have to make things work in a fiercely competitive SaaS environment. Improving lead generation becomes a top priority, especially if your consumer pool includes only your closest collaborators, partners, and friends.

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Spotlight

Troika Consulting

Troika is a new age communication firm into very exciting space of helping brands interact across various platforms. Our three pillars are: Discover: We help brands discover complete brand strategy. The services include Brand positioning, Consumer Insights, Market Analysis, and Competition mapping.

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