Conversational Marketing: Why Is It so Popular for Businesses?

Sagar Srivastav | December 17, 2021 | 69 views

Conversational Marketing
Are you facing challenges in attracting your customers and solving their queries?

Here are the most effective conversational marketing ideas that can help you understand your audience holistically and make robust connections with them.

Conversational Marketing

Conversational marketing is a dialogue-driven strategy to communicate with prospects and convert them into long-term customers by solving their queries. You can connect with your audience through chatbots, live chat, voice assistants, etc.

Successful businesses have found that conversational marketing has been booming as it is highly advantageous in initiating real-time conversation, driving positive ROI, and enhancing brand recognition.

Facts About Conversational Marketing

These statistics show that conversational marketing is a worthwhile investment that various businesses adopt.

  • According to Salesforce, 71% of consumers require real-time communication.
  • As per a report by Kayako, nearly 79% of businesses believe that live chat provides positive results for consumers’ loyalty and revenue.
  • Chatbots help reduce customer service costs by 30%, as stated by Chatbots Magazine.
  • According to Sumo Heavy, nearly 72% of people consider chatbots extremely helpful and informative.
  • According to HubSpot, approximately 47% of customers would prefer a chatbot for purchasing decisions.
  • According to Twilio, 9 out of 10 customers prefer the messaging option to contact a business.

How Does Conversational Marketing Enhance CX?

Customers are the ultimate goal for businesses. Nowadays, businesses focus on enhancing CX in various ways. Conventional marketing is one of those ways that provides positive results. Let's see how it helps in improving CX.

Deliver Highly-Personalized Experience

Consumers expect attention. Businesses utilize conversational marketing as it provides highly-personalized and individualized messages.


Solve Customers’ Queries Quickly and Efficiently

With the help of conversational marketing, it is easy to solve customers’ queries quickly and proficiently. You can use chatbots, live chat, etc., to reach your audience and fulfill their requirements. Consequently, customers are inclined towards the company to experience its product or service.

Build Robust Connections with Customers

Building connections with customers is one of the most essential steps to growing a business. Conversational marketing is the best way to build strong relationships with customers as it has two-way communication that increases loyalty amongst customers and delivers an incredible customer experience.

Provides 24/7 Services

Customers are impatient. They want a quick answer. Otherwise, they choose other options to solve their queries. It increases your competitive advantage and decreases your value in the market. Being active 24/7 attracts different customers and allows them to interact with your company according to their schedule. In addition, it shows your quick availability.


Valuable Components of Conversational Marketing

There are some significant components of conversational marketing that make your marketing efforts more effective and successful.

Communicates As Per Customers’ Availability


If you are not taking care of your customer, your competitor will.”

Bob Hooey, Known as Idea Man

Customers’ availability is an essential part of conversational marketing. It allows customers to initiate communication as per their requirements. Customers have a different schedule; therefore, they approach it according to their time. Conversational marketing enables businesses to approach customers in real-time and meet their needs.


Conversations Are Measurable

Customers have nothing to do with you communicating with many people at the same time. The only thing they care about is that their queries are quickly and efficiently resolved. With the help of chatbots, you can easily manage the conversation and provide common questions’ answers 24/7.


‘Context’ is the Key

Businesses need to maintain the context as it makes messages convenient. Once the customers raise their queries, they require quick answers with a small amount of effort. Hence, CRM is essential to make your conversational marketing more productive.

Context clarifies gathering, storing, and creating accessible consumer data. It makes your personalized marketing approach more effective as you hold thorough information about your customer and utilize it in your conversation.

How to Make Your Conversational Marketing More Effective?

The Pandemic has completely altered the marketing landscape. Successful businesses have experimented with different ideas and found efficacious methods to construct robust marketing efforts.

Here are some tips related to conversational marketing that can scale your business.


Make Use of Chatbots


Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clarke, an English science-fiction writer

Chatbots are artificial intelligence software that makes conversations easier and faster. Chatbots reduce business risks by automating your marketing communication. It quickly reaches the prospects and solves their queries. In addition, it is cost-effective and assists in reducing workload.


Live Chat

Live chat enables prospects or consumers to have a direct conversation with a business representative to raise their queries and solve them in real-time, saving valuable time.

As per a report by ICMI, approximately 42% of online consumers believe that live chat is highly advantageous in solving their queries.

Businesses utilize live chat to convert their prospects into customers as they find high traffic on their website.


Execute Appropriate Communication Platform

Executing relevant channels to reach your customers makes your marketing easier and more proficient. It would be best to do thorough research to find appropriate channels that are beneficial for channels in terms of time-saving, reducing business risks, driving positive ROI, and making customers happy by meeting their requirements.


Cross-channel Attribution

When each data point is linked to an individual, the statistics develop, and you can access the data rather than refer to an image.

 

Case Study

Businesses have implemented various kinds of conversational marketing and experienced colossal responses. Constructing an effective and result-driven strategy for your business will indeed generate more leads and help them solve their queries.

 

Final Thoughts

One of the famous brands, London & Company, offers accountancy services comprising audit, tour accounting, tax, etc. They have experimented with an amazing idea by using a chatbot that enables the user to answer one question at a time; thus, making this a user-friendly technology.


Frequently Asked Questions


What are the key benefits of conversational marketing?

It is advantageous for finding quality leads by making solid connections with prospects. In addition, it provides long-term customers as well as drives positive ROI.


What are the tools of conversational marketing?

Mobile Monkey, Intercom, Drift, HubSpot Live Chatbot, Attentive are powerful conversational marketing tools that different businesses use.


What industries invest in conversational marketing?

Hospitality, IT, education, automobiles, pharmacy, and aviation are the industries that are investing in conversational marketing.

Spotlight

Business2Brands

Business2Brands LLC is a full-service B2B demand generation agency. We utilize content, email, historical data and marketing automation to drive high-value outcomes for marketing and technology clients.

OTHER ARTICLES
MARKETING DATA

Vendor Vetting: Things to Consider

Article | January 6, 2022

Choosing your stack and the vendors who provide its components are two of the most crucial business choices you will make. Finding a reliable supplier at a reasonable price is crucial to the success of any business. Every company has different hiring standards. Here are the criteria you can use to vet your vendors: Customer Satisfaction No vendor shares customer complaints. Inquire about the vendor’s performance. Find good and bad examples of interactions, then decide what bad means to you. Service levels Can the vendor meet your account's needs? This varies by product and buying cycle. Check their supply chain and process control. This will show how reliable they are. Finances Long-term planning depends on a vendor's financial stability. What are their options if they run out of money? Will your vendor's layoffs affect service and needs? Could a cash-strapped vendor raise your costs? Determine your recourse if the vendor is acquired and if the risk is acceptable. Relationships & Culture The vendor's culture should match yours. If not, you'll have staffing, contract, and other vendor issues. No relationship is perfect, but find vendors who want you both to win. Communication Communication is key in any relationship, and a vendor's poor support can be maddening. Ensure departmental communication. Support management reveals much about communications. Some vendors prioritize closing the deal. Great vendors solve issues before closing tickets. Contracts What's your company's contract tolerance? A confident vendor offers one-year or month-to-month contracts. Immature or aggressive vendors may seek long-term contracts. Make sure their method fits your company's culture. Costs These products and services cost money. How well you negotiate with vendors affects costs. Choose the best product and price, then negotiate. Quality Is the product constantly improved? If innovation stalls or quality drops, the vendor will be replaced quickly. Check their quality history. Supply Chain Security Most vendors have supply chains. Evaluate each supply chain part's service level, security, and compliance. Final Thoughts: Choose Your Vendors Wisely List vendors in your product stack or distribution chain. Add your own selection criteria. If you don't have a vendor due diligence and selection process, this will help.

Read More
MARKETING DATA

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | December 23, 2021

Investing in the right channel partners in a deeper, more personalized way through tailored, easy-to-use marketing development funds and incentives. Partner marketing programs can help your organization achieve key growth and your ROI objectives. You need to take risks, be creative and use the rapid digital transformation to identify your top channel and dealer partners. Here are some ways to help you identify which channel partners you need to focus on and how to categorize your partners: Creating a Robust Channel Strategy Create a strong channel strategy based on the ideal channel partner profile. Find answers to questions like what your channel strategy aims to achieve, what drives the growth of your business, what separates you from your competitors and what is important for your partnership. Defining what you want from your channel strategy is the key to recruiting the right partners for your program. Defining IPP (Ideal Partner Profile) Your ideal partner should be capable, ready, willing, and able to sell your products. They should have the same mindset, a partnership mentality, make the most of the sales enablement resources you provide, and align with you in terms of business perspective. Stability in aspects like finance, human resources, market reputation, and performance is crucial. Analyze Partners’ Performance Rate your partners based on their capabilities, their ability to come up with competitive solutions, their willingness to communicate clearly and their ability to inculcate new ways to increase sales and revenue. If their performance is not up to the mark, be prepared to knock them off the list. Be selective when investing in a partner. Be Ready to Support Large Channel Partners You should have the mindset and resources to support large channel partners. Devote your funds to offering them training and relevant content, and give them the support they need to succeed. Employ a team who can manage such partners, regularly get an overview of their performance and issues they are having so they know you care. Harness Technology to Manage Partnerships Use sophisticated PRM tools to analyze how your partners are performing against defined KPIs and identify areas for improvement, and the type of training they are receiving and their incentive history. Channel Partnerships Aid in Revenue Growth Creating channel partnerships with the right companies can help you broaden your customer base, achieve your ROI objectives, and create lasting business relationships.

Read More
MARKETING DATA

5 Solid Reasons to Fuse Your Influencer & Affiliate Marketing Campaigns

Article | December 22, 2021

Your business needs to see a big return on investment (ROI) from influencer marketing to be worth it. And the best way to do that is through affiliate marketing. In this article, you will find five solid reasons to blend your influencer and affiliate marketing campaigns. Encourage Team Work You can increase influencer-driven purchases by integrating creator efforts with partner marketing. Furthermore, you can optimize partner diversification, gain quantitative insights into individual performance, and combine sales metrics with valuable top- and middle-of-funnel data for a more comprehensive approach. Your teams can remove department silos and work towards the same goals. Broaden Your Customer Base Your secret weapon is nano and micro-influencers, with a smaller, highly engaged audience of up to 50,000 followers. These creators understand that affiliate partnerships with brands can increase their earnings by attracting more engaged audiences with a higher probability to transact. Create Long-Term Relationships Influencer marketing used to be all about short-term strategies. However, cultivating long-term relationships with performers yields better results. So, find the voices that understand your brand and invest in long-term relationships. Form Smooth-Sailing Partnerships Finding the right creators and maintaining close contact can make or break a project's success. Choose affiliate platforms that provide third-party influencer management solutions to reduce friction and allow creators to focus on engaging their audiences, making it easier for influencers to work with brands and track direct sales. Align Your Objectives You can accurately measure a creator's impact on sales and pay for tangible results by combining your affiliate and influencer marketing activities. And because affiliate marketing lets you track sales for each influencer, you can accurately determine the return on investment for each one and focus on the most productive ones. 1 Drive Revenue and Prove the Value of Investment Affiliate partnerships are an example of a new way for brands and influencers to work together to benefit everyone.

Read More
CUSTOMER EXPERIENCE

Lifecycle Marketing: Conquering Customer Engagement

Article | July 5, 2022

Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust. What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth. Lifecycle Marketing at a Glance Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next. Stages of Lifecycle Marketing A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back. Stages of a lifecycle marketing plan: Awareness Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage. Engagement Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media. Evaluation Here you provide your prospects with information on your product or service so they can move towards making a purchase decision. Purchase Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple. Support After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service. Loyalty Your customers become your brand ambassadors and promote your product to their contacts. What Does Lifecycle Marketing Do for Your Business? Helps grow your customer base through elevated customer experience Improves sales by turning a one-time buyer into a returning customer Turns customers into brand advocates who promote and vouch for your brand Improves marketing ROI and lifetime customer value (LCV)

Read More

Spotlight

Business2Brands

Business2Brands LLC is a full-service B2B demand generation agency. We utilize content, email, historical data and marketing automation to drive high-value outcomes for marketing and technology clients.

Related News

MARKETING DATA,CHANNEL PARTNERSHIPS

Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

Read More

MARKETING DATA

Deepwatch Appoints Lori Cornmesser SVP Channel Sales & Alliances

Deepwatch | August 04, 2022

Deepwatch, the leader in advanced managed detection and response (MDR) security, announced today that Lori Cornmesser has joined the company as Senior Vice President of Global Channel Sales and Alliances. Cornmesser brings decades of commercial leadership experience to the role, where she will be responsible for driving Deepwatch’s channel strategy and expanding the partner ecosystem. Recognized as an industry leader with distinctions such as CRN’s Channel Chief and Power 100, Cornmesser joins from CyCognito, where she built the first partner program for the company as Vice President of Worldwide Channel Sales. Prior to that, she held positions as VP of Worldwide Partner and Alliance Sales at Infoblox, VP of Global Channel Sales at Ixia, and several roles at Juniper Networks including Head of Worldwide Partner Development and Head of Global Managed Services & Service Provider Channel Sales. “Deepwatch continues to meet the rapidly growing need for managed detection and response services, and I’m extremely excited about the opportunity Deepwatch has for continued growth through the channel,” said Cornmesser. “Deepwatch continues to meet the rapidly growing need for managed detection and response services, and I’m extremely excited about the opportunity Deepwatch has for continued growth through the channel,” said Cornmesser. “I’m thrilled to join the Deepwatch team and I look forward to building upon our valued partner relationships to capitalize on the tremendous demand for security services together.” “We are proud to have Lori join Deepwatch,” said Carl Helle, Chief Revenue Officer. “Our go-to-market is 100% channel and Lori will play a key role in achieving our company mission and growth goals. We are excited to see the Deepwatch channel strategy evolve and expand under Lori’s guidance. We will leverage her proven leadership experience in sales, business development, and marketing for the channel and our technology alliance partners." Deepwatch offers a unique cloud-based platform and the industry’s leading MDR service, a compelling value proposition to customers and partners with strong economics for resellers. With a “partner first” approach since its founding, Deepwatch is committed to offering the best partner program in the industry. Deepwatch continuously collaborates with partners on winning marketing and sales strategies while also providing technical support, training, and advanced certifications. In addition to MDR, Deepwatch offers managed services for endpoint detection and response (EDR), vulnerability management (VM), advanced threat hunting and firewall management. Powered by the Deepwatch world-class security operations platform and delivered by dedicated teams of security experts, Deepwatch’s services provide fast, high-fidelity detection so organizations can mitigate risk, automate response and quickly contain threats. For more information or to join Deepwatch’s channel program please visit: https://www.deepwatch.com/reseller-partners/ About Deepwatch Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business. Visit www.deepwatch.com to learn more.

Read More

CHANNEL PARTNERSHIPS

Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

Horizon3.ai | September 28, 2022

Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. Over the last year, the Horizon3.ai Partner Program has seen tremendous growth, adding partners across the US, and recently expanding internationally, with new partners in Canada, LATAM, EMEA and APAC. As the new Head of Channel Sales, Jennifer brings more than 20 years of experience driving joint sales within the Channel Partner community and will oversee the strategy and execution of the program as it continues to expand. In this role, she’ll be responsible for ensuring GTM alignment and maximizing the program’s value for partners. “The driving force behind creating our new partner program really aligns with our channel-first commitment and how we go-to-market,” said Snehal Antani, CEO and co-founder of Horizon3.ai. "Autonomous pentesting enables the next-generation of security assessments. With NodeZero, partners can help customers continuously verify their security postures. Horizon3.ai’s business strategy is built on the concept of enabling partners to create high value, high margin businesses on top of our platform.” “The Horizon3.ai Partner Program enables partners to leverage the industry’s most advanced, comprehensive penetration testing available. By using NodeZero, partners can help their clients find and fix attack vectors before attackers can exploit them, then verify any issue is resolved,” said Lee. “We’re excited that this expansion further deepens our footprint with MSPs, MSSPs, Resellers and Consulting Partners across the globe, opening up new market and recurring revenue opportunities to better position them for success.” "Most MSSPs and VARs don’t have the talent for pentesting, and trying to staff this position can be incredibly difficult,” said Christopher Prewitt, CTO of Inversion6. “Partnering with Horizon3.ai has been a game changer for us, as it's allowed us not only to perform new services for our customers, but also provide a product where customers can pentest their own network – both internally and externally. With NodeZero, the outcomes we provide to customers are special, unique and effective. It allows us to provide better analysis on systemic issues to customers, so they truly understand what needs to be fixed.” Driving New Market Opportunity with More Incentives and Rewards Horizon3.ai is upskilling and empowering channel partners with financial incentives and professional certifications that position them for rapid growth. Benefits of the Horizon3.ai Partner Program include: Partner Portal – a one-stop shop that offers on-demand support and training as well as the tools needed to simplify deal registration and provide superior and knowledgeable partner support. The portal also enables partners to manage their pipeline, quickly leverage Horizon3.ai resources and sales tools, and gain access to marketing campaigns; Deal protection and increased margins – partners can easily grow their business with high margin opportunities through the deal registration program. These levels of margin are available only to the partner with the approved deal registration. This ensures deal and renewal protection for the partner; Partner Certification training – in-person and virtual trainings are available for sales professionals, technical sales support, and operators to achieve certifications with the industry’s top penetration testing platform, helping drive new recurring revenue opportunities; Partner incentives – deeper discounts and sales incentives available for partners that meet specific commitments, like the completion of the Horizon3.ai Partner Certification training Joint marketing opportunities – partners are given priority in joint marketing opportunities with Horizon3.ai, such as sales campaigns, sponsorship opportunities, events, and more; Additional sales, marketing, and technical resources – resources are available to ensure solution competency and enable partners to articulate value and better meet customers’ needs. Join theCUBE and Horizon3.ai on September 27 at 12 p.m. EDT for the session, “Horizon3.ai Drives Global Partner-First Approach.” Tune in to learn why the program is designed to be an easy win for partners. Read more about the Horizon3.ai Partner Program. About Horizon3.ai Horizon3.ai’s mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, is an unlimited, self-service SaaS offering that is safe to run in production, available on-demand, and requires no persistent or credentialed agents. See your enterprise through the eyes of the attacker, identify your ineffective security controls, and ensure your limited time and resources are spent fixing problems that matter. Not just a compliance checkbox; this is effective security. Founded in 2019 by industry and US National Security veterans, Horizon3.ai is headquartered in San Francisco, CA.

Read More

MARKETING DATA,CHANNEL PARTNERSHIPS

Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

Read More

MARKETING DATA

Deepwatch Appoints Lori Cornmesser SVP Channel Sales & Alliances

Deepwatch | August 04, 2022

Deepwatch, the leader in advanced managed detection and response (MDR) security, announced today that Lori Cornmesser has joined the company as Senior Vice President of Global Channel Sales and Alliances. Cornmesser brings decades of commercial leadership experience to the role, where she will be responsible for driving Deepwatch’s channel strategy and expanding the partner ecosystem. Recognized as an industry leader with distinctions such as CRN’s Channel Chief and Power 100, Cornmesser joins from CyCognito, where she built the first partner program for the company as Vice President of Worldwide Channel Sales. Prior to that, she held positions as VP of Worldwide Partner and Alliance Sales at Infoblox, VP of Global Channel Sales at Ixia, and several roles at Juniper Networks including Head of Worldwide Partner Development and Head of Global Managed Services & Service Provider Channel Sales. “Deepwatch continues to meet the rapidly growing need for managed detection and response services, and I’m extremely excited about the opportunity Deepwatch has for continued growth through the channel,” said Cornmesser. “Deepwatch continues to meet the rapidly growing need for managed detection and response services, and I’m extremely excited about the opportunity Deepwatch has for continued growth through the channel,” said Cornmesser. “I’m thrilled to join the Deepwatch team and I look forward to building upon our valued partner relationships to capitalize on the tremendous demand for security services together.” “We are proud to have Lori join Deepwatch,” said Carl Helle, Chief Revenue Officer. “Our go-to-market is 100% channel and Lori will play a key role in achieving our company mission and growth goals. We are excited to see the Deepwatch channel strategy evolve and expand under Lori’s guidance. We will leverage her proven leadership experience in sales, business development, and marketing for the channel and our technology alliance partners." Deepwatch offers a unique cloud-based platform and the industry’s leading MDR service, a compelling value proposition to customers and partners with strong economics for resellers. With a “partner first” approach since its founding, Deepwatch is committed to offering the best partner program in the industry. Deepwatch continuously collaborates with partners on winning marketing and sales strategies while also providing technical support, training, and advanced certifications. In addition to MDR, Deepwatch offers managed services for endpoint detection and response (EDR), vulnerability management (VM), advanced threat hunting and firewall management. Powered by the Deepwatch world-class security operations platform and delivered by dedicated teams of security experts, Deepwatch’s services provide fast, high-fidelity detection so organizations can mitigate risk, automate response and quickly contain threats. For more information or to join Deepwatch’s channel program please visit: https://www.deepwatch.com/reseller-partners/ About Deepwatch Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business. Visit www.deepwatch.com to learn more.

Read More

CHANNEL PARTNERSHIPS

Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

Horizon3.ai | September 28, 2022

Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. Over the last year, the Horizon3.ai Partner Program has seen tremendous growth, adding partners across the US, and recently expanding internationally, with new partners in Canada, LATAM, EMEA and APAC. As the new Head of Channel Sales, Jennifer brings more than 20 years of experience driving joint sales within the Channel Partner community and will oversee the strategy and execution of the program as it continues to expand. In this role, she’ll be responsible for ensuring GTM alignment and maximizing the program’s value for partners. “The driving force behind creating our new partner program really aligns with our channel-first commitment and how we go-to-market,” said Snehal Antani, CEO and co-founder of Horizon3.ai. "Autonomous pentesting enables the next-generation of security assessments. With NodeZero, partners can help customers continuously verify their security postures. Horizon3.ai’s business strategy is built on the concept of enabling partners to create high value, high margin businesses on top of our platform.” “The Horizon3.ai Partner Program enables partners to leverage the industry’s most advanced, comprehensive penetration testing available. By using NodeZero, partners can help their clients find and fix attack vectors before attackers can exploit them, then verify any issue is resolved,” said Lee. “We’re excited that this expansion further deepens our footprint with MSPs, MSSPs, Resellers and Consulting Partners across the globe, opening up new market and recurring revenue opportunities to better position them for success.” "Most MSSPs and VARs don’t have the talent for pentesting, and trying to staff this position can be incredibly difficult,” said Christopher Prewitt, CTO of Inversion6. “Partnering with Horizon3.ai has been a game changer for us, as it's allowed us not only to perform new services for our customers, but also provide a product where customers can pentest their own network – both internally and externally. With NodeZero, the outcomes we provide to customers are special, unique and effective. It allows us to provide better analysis on systemic issues to customers, so they truly understand what needs to be fixed.” Driving New Market Opportunity with More Incentives and Rewards Horizon3.ai is upskilling and empowering channel partners with financial incentives and professional certifications that position them for rapid growth. Benefits of the Horizon3.ai Partner Program include: Partner Portal – a one-stop shop that offers on-demand support and training as well as the tools needed to simplify deal registration and provide superior and knowledgeable partner support. The portal also enables partners to manage their pipeline, quickly leverage Horizon3.ai resources and sales tools, and gain access to marketing campaigns; Deal protection and increased margins – partners can easily grow their business with high margin opportunities through the deal registration program. These levels of margin are available only to the partner with the approved deal registration. This ensures deal and renewal protection for the partner; Partner Certification training – in-person and virtual trainings are available for sales professionals, technical sales support, and operators to achieve certifications with the industry’s top penetration testing platform, helping drive new recurring revenue opportunities; Partner incentives – deeper discounts and sales incentives available for partners that meet specific commitments, like the completion of the Horizon3.ai Partner Certification training Joint marketing opportunities – partners are given priority in joint marketing opportunities with Horizon3.ai, such as sales campaigns, sponsorship opportunities, events, and more; Additional sales, marketing, and technical resources – resources are available to ensure solution competency and enable partners to articulate value and better meet customers’ needs. Join theCUBE and Horizon3.ai on September 27 at 12 p.m. EDT for the session, “Horizon3.ai Drives Global Partner-First Approach.” Tune in to learn why the program is designed to be an easy win for partners. Read more about the Horizon3.ai Partner Program. About Horizon3.ai Horizon3.ai’s mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, is an unlimited, self-service SaaS offering that is safe to run in production, available on-demand, and requires no persistent or credentialed agents. See your enterprise through the eyes of the attacker, identify your ineffective security controls, and ensure your limited time and resources are spent fixing problems that matter. Not just a compliance checkbox; this is effective security. Founded in 2019 by industry and US National Security veterans, Horizon3.ai is headquartered in San Francisco, CA.

Read More

Events