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Conversational Marketing: Why Is It so Popular for Businesses?

Sagar Srivastav | December 17, 2021 | 212 views

Conversational Marketing
Are you facing challenges in attracting your customers and solving their queries?

Here are the most effective conversational marketing ideas that can help you understand your audience holistically and make robust connections with them.

Conversational Marketing

Conversational marketing is a dialogue-driven strategy to communicate with prospects and convert them into long-term customers by solving their queries. You can connect with your audience through chatbots, live chat, voice assistants, etc.

Successful businesses have found that conversational marketing has been booming as it is highly advantageous in initiating real-time conversation, driving positive ROI, and enhancing brand recognition.

Facts About Conversational Marketing

These statistics show that conversational marketing is a worthwhile investment that various businesses adopt.

  • According to Salesforce, 71% of consumers require real-time communication.
  • As per a report by Kayako, nearly 79% of businesses believe that live chat provides positive results for consumers’ loyalty and revenue.
  • Chatbots help reduce customer service costs by 30%, as stated by Chatbots Magazine.
  • According to Sumo Heavy, nearly 72% of people consider chatbots extremely helpful and informative.
  • According to HubSpot, approximately 47% of customers would prefer a chatbot for purchasing decisions.
  • According to Twilio, 9 out of 10 customers prefer the messaging option to contact a business.

How Does Conversational Marketing Enhance CX?

Customers are the ultimate goal for businesses. Nowadays, businesses focus on enhancing CX in various ways. Conventional marketing is one of those ways that provides positive results. Let's see how it helps in improving CX.

Deliver Highly-Personalized Experience

Consumers expect attention. Businesses utilize conversational marketing as it provides highly-personalized and individualized messages.


Solve Customers’ Queries Quickly and Efficiently

With the help of conversational marketing, it is easy to solve customers’ queries quickly and proficiently. You can use chatbots, live chat, etc., to reach your audience and fulfill their requirements. Consequently, customers are inclined towards the company to experience its product or service.

Build Robust Connections with Customers

Building connections with customers is one of the most essential steps to growing a business. Conversational marketing is the best way to build strong relationships with customers as it has two-way communication that increases loyalty amongst customers and delivers an incredible customer experience.

Provides 24/7 Services

Customers are impatient. They want a quick answer. Otherwise, they choose other options to solve their queries. It increases your competitive advantage and decreases your value in the market. Being active 24/7 attracts different customers and allows them to interact with your company according to their schedule. In addition, it shows your quick availability.


Valuable Components of Conversational Marketing

There are some significant components of conversational marketing that make your marketing efforts more effective and successful.

Communicates As Per Customers’ Availability


If you are not taking care of your customer, your competitor will.”

Bob Hooey, Known as Idea Man

Customers’ availability is an essential part of conversational marketing. It allows customers to initiate communication as per their requirements. Customers have a different schedule; therefore, they approach it according to their time. Conversational marketing enables businesses to approach customers in real-time and meet their needs.


Conversations Are Measurable

Customers have nothing to do with you communicating with many people at the same time. The only thing they care about is that their queries are quickly and efficiently resolved. With the help of chatbots, you can easily manage the conversation and provide common questions’ answers 24/7.


‘Context’ is the Key

Businesses need to maintain the context as it makes messages convenient. Once the customers raise their queries, they require quick answers with a small amount of effort. Hence, CRM is essential to make your conversational marketing more productive.

Context clarifies gathering, storing, and creating accessible consumer data. It makes your personalized marketing approach more effective as you hold thorough information about your customer and utilize it in your conversation.

How to Make Your Conversational Marketing More Effective?

The Pandemic has completely altered the marketing landscape. Successful businesses have experimented with different ideas and found efficacious methods to construct robust marketing efforts.

Here are some tips related to conversational marketing that can scale your business.


Make Use of Chatbots


Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clarke, an English science-fiction writer

Chatbots are artificial intelligence software that makes conversations easier and faster. Chatbots reduce business risks by automating your marketing communication. It quickly reaches the prospects and solves their queries. In addition, it is cost-effective and assists in reducing workload.


Live Chat

Live chat enables prospects or consumers to have a direct conversation with a business representative to raise their queries and solve them in real-time, saving valuable time.

As per a report by ICMI, approximately 42% of online consumers believe that live chat is highly advantageous in solving their queries.

Businesses utilize live chat to convert their prospects into customers as they find high traffic on their website.


Execute Appropriate Communication Platform

Executing relevant channels to reach your customers makes your marketing easier and more proficient. It would be best to do thorough research to find appropriate channels that are beneficial for channels in terms of time-saving, reducing business risks, driving positive ROI, and making customers happy by meeting their requirements.


Cross-channel Attribution

When each data point is linked to an individual, the statistics develop, and you can access the data rather than refer to an image.

 

Case Study

Businesses have implemented various kinds of conversational marketing and experienced colossal responses. Constructing an effective and result-driven strategy for your business will indeed generate more leads and help them solve their queries.

 

Final Thoughts

One of the famous brands, London & Company, offers accountancy services comprising audit, tour accounting, tax, etc. They have experimented with an amazing idea by using a chatbot that enables the user to answer one question at a time; thus, making this a user-friendly technology.


Frequently Asked Questions


What are the key benefits of conversational marketing?

It is advantageous for finding quality leads by making solid connections with prospects. In addition, it provides long-term customers as well as drives positive ROI.


What are the tools of conversational marketing?

Mobile Monkey, Intercom, Drift, HubSpot Live Chatbot, Attentive are powerful conversational marketing tools that different businesses use.


What industries invest in conversational marketing?

Hospitality, IT, education, automobiles, pharmacy, and aviation are the industries that are investing in conversational marketing.

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