Content Marketing is effective with these 3 tools

| June 22, 2019

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Content Marketing is effective with these 3 tools. To make content marketing good, you can't lack these 3 great tools. Want to know what those 3 tools are?

Spotlight

Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc.

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Top 11 Effective Meme Marketing Ideas And Their Advantages

Article | August 27, 2021

A meme is a catchphrase demonstrating a specific theme created through an image or video mainly ideated to engage and entertain viewers. Meme marketing uses digital marketing tactics to approach the target audience through trending images or videos with text to help them promote their business. People can easily relate to the real-life situation when they see memes. They find it very connecting and humorous. Let’s comprehend in-depth the power of meme marketing, its impact and build unparalleled strategy to experience profitability in every aspect. Unparalleled Advantage of Meme Marketing There are numerous advantages of meme marketing. First, it easily grabs the attention of the target audience. Second, it is relatable; therefore, the audience likes and shares it. Third, memes make the audience share their thoughts in the comment section and participate in UGC (user-generated content) enthusiastically. Renowned brands who executed meme marketing found that this unique strategy is quite different and more productive than any other marketing technique. One of the incredible features of meme marketing is that people don’t find it monotonous as it is immensely diverse. Create Robust Strategy for Meme Marketing Here are some significant ideas to help you make the meme marketing approach more influential, result-oriented, and appealing. Why Relevancy is the Key? Why do marketers consider relevance as the key? Because a relevant approach always keeps your audience engaged and enhances their experience. It always helps in improving your relevancy score. While creating memes, keep in mind the relevancy of your theme against your business and target audience. Approach with research Research is the crucial step of marketing. Research provides competitive analysis, market trends, qualitative and quantitative information, diminishes business risks, and enhances your marketing approach. Therefore, before creating memes, do profound research on this concept and its impact on your business. Importance of language and tone Language and tone affect how your audience perceives your brand and, in turn, your company. Therefore, it should be specifically tailored so that the audience can appreciate it and suggest others to do the same. If it is done appropriately, the chances are that you provide a fantastic experience to your audience and attract them towards your brand for long-term growth. Hence, using subtle and quirky language to make your memes more persuasive is integral. Create minimalistic designs Creating minimalistic designs for your meme is an effective strategy. It aligns with your content strategy and makes it more productive. In addition, it decreases the complexity of the designs and gives more positive ROI payoffs. Follow appropriate colors, template, theme, etc., for minimalistic meme design. Avoid controversial memes As memes are supposed to be humorous, there is an inherent risk factor to them. So give it a second thought when you think of creating memes. Create memes in a manner that avoids disturbing your audiences’ religious or political sentiments. You don’t want to cause harm to your brand and create a pessimistic impression in the marketplace. Utilize advanced technology Various tools can help create persuasive and engaging memes for your brand, such as Meme generator, Canva, Livememe, etc. In addition, some of the mobile-friendly tools provide access to the prevalent memes and automatically place the text. Consistency in memes Consistency expresses discipline and boosts brand recognition. People love to receive consistent memes as they find them hilarious and relatable. Providing unparalleled experience to your audience with your consistent memes helps your brand be more visible, increases your audience's engagement, and allows your audience to be part of user-generated content. Importance of hashtags Hashtags are crucial to promoting your brand. You can use the hashtags to research your competitors’ approaches, their prevalent memes, enhancing your Google visibility, increase brand awareness, etc. In addition, unique, limited, and trending hashtags attract the audience and boost engagement rate. SEO-optimized memes SEO-optimized memes enhance Google visibility, organic discovery and provide value to the target audience. It also improves credibility and trust. Make your memes viral on Multichannel Through different channels such as Facebook, Instagram, Twitter, etc., you can help your memes reach the maximum number of people. With the help of multichannel, you connect with your audience on their favorite channel and build strong relationships with them. It also increases the possibility of your memes going viral. Meme jacking Meme jacking is a process of utilizing existing memes to promote a business and experience high profitability. They are prevalent memes that eminent businesses have already used in their business approach. Thus, you need to use your creativity and innovation to build influential memes that will fetch higher engagement and arm you with more profitability. Industries that are investing in Meme Marketing Lately, meme marketing has been drawing a lot of attention from market experts. Various industries, including retail, education, entertainment, healthcare, finance and insurance, fashion, etc., have increasingly started capitalizing in the meme marketing industry. As a result, they generate more compelling, entertaining, and relevant memes to woo their target audiences and convert them into long-term consumers. Final Thoughts Market experts consider it one of the most inexpensive modes of advertising that boost conversion rates and build robust connections with customers. In addition, it fetches instant responses and higher user insights through an emotional connection with a broad range of audiences. Meme marketing is an excellent way to accomplish your business objectives and reach perpetual growth. Follow the guideposts discussed in this article and enhance your meme marketing techniques to boost brand recognition and growth sales. Frequently Asked Questions What tools can we use to create memes? Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide. Which are the platforms most popular for memes? Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What tools can we use to create memes?", "acceptedAnswer": { "@type": "Answer", "text": "Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide." } },{ "@type": "Question", "name": "Which are the platforms most popular for memes?", "acceptedAnswer": { "@type": "Answer", "text": "Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers." } }] }

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COVID-19 Has Altered Paid Search: How Marketers Can Adjust Strategies

Article | August 27, 2021

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviors have changed in tandem, forcing marketers to meet them on their new terms. Search is more important than ever now because people are spending almost all of their time at home and online, consuming media, researching, browsing and shopping.

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How to Do Corporate Branding Right

Article | August 27, 2021

A ton of people confuse branding with a company’s logo. When they hear the word “branding,” they immediately picture designers hard at work choosing the perfect shades and template for a new logo. But although a logo is part of branding, it’s not the whole package.

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A crowded optimisation landscape

Article | August 27, 2021

Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a ‘nice to have’. Which begs the question – has the playing field been levelled? And if so, how can your business possibly get ahead when it seems everyone is in on the so-called secret for success? Well, Nate Burke, CEO of Diginius, a digital marketing and ecommerce specialist firm, explains the SEO sweet spots that remain unexplored, or at least under-utilised, in order to help businesses really get the most from their digital activity. It goes without saying that the online marketplace is saturated, and is only going to become ever more so as an increasing number of businesses undergo digital transformation. Thanks to the COVID-19 pandemic and its subsequent impact on physical business practices, this transition has been accelerated much faster than anticipated. Consequently, there hasn’t been a gradual switch where businesses have been allowed time to learn and adjust to the new and unfamiliar ways of conducting sales and interactions. Instead, many have found themselves thrust into a marketplace that already feels exhausted. Everyone seems to be doing the same thing and any guides or ‘how tos’ they may have read, are fast becoming outdated and no longer provide a way to get an edge on the competition. But digital is here to stay, right? We can’t possibly have exhausted its possibilities yet. And we haven’t. Fortunately, this is one of the many benefits of the digital landscape – it is constantly evolving as new advancements and innovations are developed. In terms of SEO, it once really was an activity that not many were focusing on and for the few that were, there was great success to be found. However, we have long passed such a time and SEO elements form the foundations of just about every professional website development project. Therefore, it can be incredibly difficult to get ahead of competitors with such tactics. However, it should be noted that although you might not be able to use basic URL mapping, page speed optimisation and content structuring techniques, for example, to gain an edge, you can quite quickly find yourself falling behind if such foundations are skipped. And this ties in quite nicely with one of the first and most important ways to continue seeing SEO success. Remembering that the digital landscape is forever evolving, one should commit time and resource to ensuring these foundations remain relevant, updated and able to support any additions or developments to the website. When these elements have been built into the early stages of the website development, it can be easy to forget about them. But as core parts of the platform, it is not difficult to see why it is so essential that they remain functional and effective over time. Think Bing and beyond Another trap that many businesses can find themselves falling into is believing all effort and focus must be placed on Google. While Google does hold significant market share and influence in search engine optimisation trends, it is by no means the only platform that exists. In fact, Bing holds more than 10% market share in the UK, and this is steadily increasing month by month. Therefore, consideration should also be given to how online presence can be optimised for the Microsoft owned platform too. And when you begin to monitor your performance on the search engine, you may even find you are yielding better results, including greater impressions and consequently click through rates, and higher rankings due to less competition. Similarly, YouTube and Amazon are rising in popularity and prominence when it comes to consumers searching for products and services. And what may come as a surprise to some, Amazon has actually overtaken Google as the first point of call when searching for a product to purchase. In many ways the marketplace offers consumers with a greater intent to purchase, thanks to convenience, choice and better usability in terms of completing a transaction. They no longer have to scroll through pages and pages of text to then click through to various websites in order to get information regarding price, features and availability, as Amazon offers it all in a single view. Therefore, businesses utilising the marketplace should place greater focus on optimising their product listings in order for them show higher in results pages. Just like SEO for Google, Amazon has its own best practices that leverage its ranking algorithm. These include elements such as product titles, brand or seller names, bullet point features, images, reviews, and so on. While Amazon is great for high intent transactions, optimising YouTube content is a vital way to ensure you are capturing those customers still in the research or discovery phases too. Similarly for YouTube, businesses should look to ensure video titles and descriptions are targeting the right keywords and phrases. And as the platform now transcribes content, it is also crucial that these keywords are mentioned in the video. But most importantly, content needs to be engaging. Again, there are a number of best practices for each of these platforms, but essentially, what’s key here is that you remember to focus on them as well as any efforts on Google, as this will help you establish a strong overall online presence. An ‘AD’vantage No matter the platforms you are choosing to optimise your performance on, it will always require a long-term commitment. And although the commitment will pay off in time, businesses looking for shorter term results should consider using PPC tactics to supplement their SEO efforts. The two activities can run hand in hand. If equal amount of focus and attention is given to both, there is opportunity for one to help the other, too. For instance, if your ads are ranking well and raising awareness of your brand and traffic to your website, there is then a greater chance for this is impact people’s organic perceptions and recollection of your company. They may even search for your product or service by name, or look for your listing in organic results, which could certainly help improve a search engine’s interpretation of your authority and relevance – both of which are key factors for SEO. Similarly, there really is no harm in taking up additional space on a search engine results page, which is only possible through a ranking ad and organic listing. And while it might seem running both activities will create extra workload and strain on your resources, there are ways to minimise the burden. For example, keyword research can be conducted and applied to both initially, and then micromanaged using an integrated software solution in order to inform and streamline any areas for improvement. Ultimately, there is still a lot to be discovered and implemented when it comes to optimising your online presence. There really is no one way to go about it, either. Businesses need to look at what is and isn’t working for them and those they are competing against, and identify the untapped opportunities that will help them get ahead. SEO isn’t a game of following suit, and that is the real secret.

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Spotlight

Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc.

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