Constructive Strategy for B2B Pillar Pages in 2022

SAGAR SRIVASTAV | August 9, 2021 | 72 views

Strategy for B2B Pillar Pages
An effective pillar page helps to understand human search behaviors and enhance SEO ranking. A powerful strategy for B2B pillar pages can attract the target audience and persuade them to buy your products or services.

Nowadays, businesses are not that focused on the top of the funnel, which helps your target audience know more about your brand. So those types of content are indispensable. Pillar pages are considered one of the most valuable parts of content strategy that determines B2B  marketing success.

Let’s take a look at the strategy for B2B pillar pages to scale your business and achieve innumerable outcomes.


What Is A Pillar Page?

A Pillar page is a website page with in-depth information on the main topic and other relevant topics. Thus, it provides thorough information on a certain high-value topic relevant to your business to educate its customers and satisfy them.


Why Have Pillar Pages Become the Need of the Hour?

Once a customer decides to buy a product or service, he needs some valuable and detailed information. That information helps him to understand the brand in a very comprehensive manner. In addition, a customer finds it valuable and effective as he clears all of his doubts. Therefore, it is the best medium to approach your target audience and enhance their engagement by providing them highly advantageous, constructive, and sufficient information along with some other sub-topics regarding your industry or brand.


Essential Types of Pillar Content

Marketers utilize mainly three types of pillar content to help their potential customers by providing more information about the brand.
  • The 10x Content Pillar Page
  • The Sub Topic Pillar Page
  • The Resource Pillar Page

Let’s Create a Persuasive Strategy for B2B Pillar Pages


Eminent marketers believe that a robust strategy for B2B pillar pages is far superior to blogs. So let’s understand each step of content creation to boost sales.

  • Keep Thorough Information About Your Target Audience

Your target audience should be your topmost priority while creating ideas for pillar content. Therefore, you need to have detailed information about your target audience. You can make your ideas better for B2B pillar pages while executing them by knowing your ideal reader. What information are they looking for? What types of content do they like the most?

  • Choose a Main Substantial Topic Related to Your Brand

One of the most essential parts of creating a B2B pillar page is choosing a topic relevant to your industry. You need content intelligence to find out your main topic. Content intelligence is the phenomenon that helps you to deliver authoritative and valuable content to your target audience in the fastest and comprehensive manner. It helps you find a significant and advantageous topic that makes your strategy for B2B pillar pages more effective.  

  • Researching Keywords

Keywords are the basis of any SEO strategy that helps in promoting pillar articles. It enhances your Google search ranking and makes you stand out from your competitors. You must be aware of your primary keywords, LSI keywords, long-tail keywords, etc.

Properly researched keywords present your articles to your target audience simply and quickly. It encourages them to experience your products or services as they find what exactly they are looking for.

  • Organized and Systematic Content Approach

While creating a strategy for B2B pillar pages, you have to keep your content very organized. Most marketers found that if the pillar content is scattered or not presented so that the audience needs, it is ignored. Therefore, you need to create an appropriate format for your content that includes attractive headings, subheadings, etc.

  • Promote Your Pillar Pages Content in all Possible Ways

Once you are done with your writing, you initiate promoting your pillar page content on every platform. Ultimately, your goal is to deliver that content to the audience on different social media platforms. Therefore, you need to promote your pillar content on every platform utilized by your target audience.

  • Content was, is, and will always be King

The most vital factor of creating a strategy for B2B pillar pages is maintaining the quality of the content. You can’t compromise with the quality of the content. So while providing valuable and relevant information to your target audience, you have to create top-notch content. It includes relevancy, sophisticated language, persuasive approach, in-depth research, info graphics, etc.


Crucial Points in a Nutshell

• Don’t forget to mention the core topic in the pillar page URL
• Use relevant anchor text for internal and external links
• Images play a crucial role, therefore add relevant images with alt text tags
• The back to the top button helps users to direct your page
• Promote your B2B pillar pages content on every platform
• Execute remarketing ads
• Elaborate your core topic at the start of the content

Final Thoughts

Creating strategy for B2B pillar pages is an innovative way that includes proper SEO understanding, persuasive writing, content intelligence, appropriate information, and industry expertise. Pillar pages guide your audience; educate them by providing answers to their questions. It also helps SEO to perform in a better way. Both things are crucial to escalating conversion rates.

A properly executed strategy for pillar pages can accomplish your business objectives. Follow the above tips to heighten your business in every aspect.


Frequently Asked Questions

What should be on a pillar page?

Your main topic, sub-topics, primary and LSI keywords, in-depth and relevant information, hyperlink, FAQs, etc., should come on your pillar page. They help in enhancing your Google search visibility.

How do you structure a pillar page?

There is no specific structure for a pillar page; however, you need some key elements to make your pillar page more effective. The key elements are the main topic you want to promote, useful keywords, and an evolving pillar page content strategy.

How do you promote a pillar page?

You can influence your target audience by promoting a pillar page on different social media platforms, including Facebook, LinkedIn, Instagram, etc. Social media assist in attracting the audience and convince them to know more about your brand. Constructive Strategy for B2B Pillar Pages in 2022

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Semperis | August 12, 2022

Semperis, the pioneer in identity-driven cyber resilience for enterprises accelerated expansion of its hybrid identity protection solutions in the Asia-Pacific region by bringing onboard Jacquie Young, a leader in the APAC channel with 26 years of technology and cybersecurity sales experience, as Director of Channels. Building on the momentum of Semperis’ KKR-led $200 million Series C funding round—among the largest cybersecurity raises in 2022—the company’s swift expansion in APAC will extend availability of its award-winning Identity Threat Detection and Response (ITDR) and cyber-first recovery solutions at a time when identity-related cyber threats in the region—as in the rest of the world—continue to rise.Young’s appointment is a key part of Semperis’ strategy of strengthening its 100% channel-driven sales model by building partnerships in APAC and supporting partners with tools, training, qualified leads, and joint sales support. Recognized by the Financial Times as the fastest-growing cybersecurity company in America, Semperis plans to double headcount in the APAC region in the next year to accommodate market demands and current customer needs. I have joined Semperis at an exciting point in time,” said Young. “Semperis continues to win recognition in the cybersecurity industry for its innovative approach to protecting organizations’ hybrid identity environments before, during, and after an attack. The technology is backed by an in-house team with a pedigreed AD skillset, including more than 100 years’ collective Microsoft MVP experience, making Semperis a trusted resource and advisor for partners that provide cybersecurity services and solutions to their customers. The APAC market is ready for the unmatched identity threat defense solutions that Semperis provides. APAC organizations already recognize the need to protect their identity infrastructures and enhance cyber resiliency. It’s a critical time, and Semperis is in a strong position to make a real difference. APAC countries are 80 percent more likely to be the target of a cyberattack than countries in other parts of the world. In addition, the International Information System Security Certification Consortium (ISC) reported that there is an APAC workforce gap of approximately 1.42 million in the cybersecurity sector in 2021. Education and awareness of how to improve resiliency to identity-driven cyberattacks is a core part of Semperis’ offering. Last year the company launched Purple Knight, a free security assessment tool with 5,000-plus users built to combat systemic attacks exploiting AD and Azure AD vulnerabilities. “Bringing in a cybersecurity industry leader with Jacquie Young’s experience underscores our commitment to rapidly expanding comprehensive hybrid identity protection in APAC through our channel network,. “We know that organizations in this region—as in other parts of the world—are struggling to defend against the current onslaught of identity-based cyberattacks. With Jacquie’s leadership, we’ll accelerate our ability to support our channel partners in the fight against attacks that threaten their customers’ businesses.” Dave Evans, Semperis VP of Global Channels & Alliances The Semperis channel program, recognized by CRN®, a brand of The Channel Company, in its 2022 Partner Program Guide, is founded on a strategic commitment to a 100 percent channel-centric global sales model, delivery of qualified leads and joint sales support, and comprehensive partner enablement. Semperis’ AD-specific expertise has enabled the company to initiate strategic alliances such as the healthcare industry task force formed with Sirius Healthcare—a CDW company and leading provider of security consulting services for more than 450 healthcare clients—to improve the cybersecurity posture and resiliency of hospitals, pharmaceuticals, insurers, and other healthcare companies. About Semperis For security teams charged with defending hybrid and multi-cloud environments, Semperis ensures integrity and availability of critical enterprise directory services at every step in the cyber kill chain and cuts recovery time by 90%. Purpose-built for securing hybrid Active Directory environments, Semperis’ patented technology protects over 50 million identities from cyberattacks, data breaches, and operational errors. The world’s leading organizations trust Semperis to spot directory vulnerabilities, intercept cyberattacks in progress, and quickly recover from ransomware and other data integrity emergencies. Semperis is headquartered in New Jersey and operates internationally, with its research and development team distributed between San Francisco and Tel Aviv. Semperis hosts the award-winning Hybrid Identity Protection conference (www.hipconf.com). The company has received the highest level of industry accolades and was recently ranked #157 in the 2021 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Semperis is accredited by Microsoft and recognized by Gartner.

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