Constructive Strategy for B2B Pillar Pages in 2022

Strategy for B2B Pillar Pages
An effective pillar page helps to understand human search behaviors and enhance SEO ranking. A powerful strategy for B2B pillar pages can attract the target audience and persuade them to buy your products or services.

Nowadays, businesses are not that focused on the top of the funnel, which helps your target audience know more about your brand. So those types of content are indispensable. Pillar pages are considered one of the most valuable parts of content strategy that determines B2B  marketing success.

Let’s take a look at the strategy for B2B pillar pages to scale your business and achieve innumerable outcomes.


What Is A Pillar Page?

A Pillar page is a website page with in-depth information on the main topic and other relevant topics. Thus, it provides thorough information on a certain high-value topic relevant to your business to educate its customers and satisfy them.


Why Have Pillar Pages Become the Need of the Hour?

Once a customer decides to buy a product or service, he needs some valuable and detailed information. That information helps him to understand the brand in a very comprehensive manner. In addition, a customer finds it valuable and effective as he clears all of his doubts. Therefore, it is the best medium to approach your target audience and enhance their engagement by providing them highly advantageous, constructive, and sufficient information along with some other sub-topics regarding your industry or brand.


Essential Types of Pillar Content

Marketers utilize mainly three types of pillar content to help their potential customers by providing more information about the brand.
  • The 10x Content Pillar Page
  • The Sub Topic Pillar Page
  • The Resource Pillar Page

Let’s Create a Persuasive Strategy for B2B Pillar Pages


Eminent marketers believe that a robust strategy for B2B pillar pages is far superior to blogs. So let’s understand each step of content creation to boost sales.

  • Keep Thorough Information About Your Target Audience

Your target audience should be your topmost priority while creating ideas for pillar content. Therefore, you need to have detailed information about your target audience. You can make your ideas better for B2B pillar pages while executing them by knowing your ideal reader. What information are they looking for? What types of content do they like the most?

  • Choose a Main Substantial Topic Related to Your Brand

One of the most essential parts of creating a B2B pillar page is choosing a topic relevant to your industry. You need content intelligence to find out your main topic. Content intelligence is the phenomenon that helps you to deliver authoritative and valuable content to your target audience in the fastest and comprehensive manner. It helps you find a significant and advantageous topic that makes your strategy for B2B pillar pages more effective.  

  • Researching Keywords

Keywords are the basis of any SEO strategy that helps in promoting pillar articles. It enhances your Google search ranking and makes you stand out from your competitors. You must be aware of your primary keywords, LSI keywords, long-tail keywords, etc.

Properly researched keywords present your articles to your target audience simply and quickly. It encourages them to experience your products or services as they find what exactly they are looking for.

  • Organized and Systematic Content Approach

While creating a strategy for B2B pillar pages, you have to keep your content very organized. Most marketers found that if the pillar content is scattered or not presented so that the audience needs, it is ignored. Therefore, you need to create an appropriate format for your content that includes attractive headings, subheadings, etc.

  • Promote Your Pillar Pages Content in all Possible Ways

Once you are done with your writing, you initiate promoting your pillar page content on every platform. Ultimately, your goal is to deliver that content to the audience on different social media platforms. Therefore, you need to promote your pillar content on every platform utilized by your target audience.

  • Content was, is, and will always be King

The most vital factor of creating a strategy for B2B pillar pages is maintaining the quality of the content. You can’t compromise with the quality of the content. So while providing valuable and relevant information to your target audience, you have to create top-notch content. It includes relevancy, sophisticated language, persuasive approach, in-depth research, info graphics, etc.


Crucial Points in a Nutshell

• Don’t forget to mention the core topic in the pillar page URL
• Use relevant anchor text for internal and external links
• Images play a crucial role, therefore add relevant images with alt text tags
• The back to the top button helps users to direct your page
• Promote your B2B pillar pages content on every platform
• Execute remarketing ads
• Elaborate your core topic at the start of the content

Final Thoughts

Creating strategy for B2B pillar pages is an innovative way that includes proper SEO understanding, persuasive writing, content intelligence, appropriate information, and industry expertise. Pillar pages guide your audience; educate them by providing answers to their questions. It also helps SEO to perform in a better way. Both things are crucial to escalating conversion rates.

A properly executed strategy for pillar pages can accomplish your business objectives. Follow the above tips to heighten your business in every aspect.


Frequently Asked Questions

What should be on a pillar page?

Your main topic, sub-topics, primary and LSI keywords, in-depth and relevant information, hyperlink, FAQs, etc., should come on your pillar page. They help in enhancing your Google search visibility.

How do you structure a pillar page?

There is no specific structure for a pillar page; however, you need some key elements to make your pillar page more effective. The key elements are the main topic you want to promote, useful keywords, and an evolving pillar page content strategy.

How do you promote a pillar page?

You can influence your target audience by promoting a pillar page on different social media platforms, including Facebook, LinkedIn, Instagram, etc. Social media assist in attracting the audience and convince them to know more about your brand. Constructive Strategy for B2B Pillar Pages in 2022

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Channel Partnerships

The Ultimate Guide to Oracle Database Resellers in 2024

Article | April 8, 2024

Want to know how to choose the right Oracle partner? Evaluate top Oracle database resellers with this guide, designed to assist in selecting the best provider from prominent Oracle partners. Contents 1. Oracle Database Solutions: A Platform for Innovation 2. Role of Oracle Database Resellers 3. What to Look for in a Database Reseller 4. Comparison of the Top 10 Oracle Database Resellers 4.1 Features of Oracle Database Resellers 4.2 Top 10 Oracle Database Resellers 5. Sum Up 1. Oracle Database Solutions: A Platform for Innovation Oracle, a leader in technology solutions, offers a comprehensive suite of cloud applications and a robust infrastructure through its Oracle Cloud platform. This platform accommodates a variety of IT services, from handling enterprise workloads to facilitating innovative cloud-native applications and advanced data platforms. Oracle Cloud Applications provide crucial front and back-office modules, ensuring streamlined operations and a unified data source across vital business functions essential for consistent process management and integration. 2. Role of Oracle Database Resellers Oracle Database resellers, integral to Oracle's Partner Network, specialize in the resale and support of Oracle Database, a key component in Oracle’s extensive technology offerings. These resellers purchase Oracle licenses at discounted rates and sell them to end-users, providing a minimum of a 30% discount on transactions. This discount can increase based on transaction value and through negotiations with Oracle. These value-added resellers (VARs) customize their services to meet specific client needs, focusing on reducing costs and enhancing productivity. They, have the expertise to manage extensive data storage, analysis, and management capabilities provided by Oracle Database, which is crucial for identifying business inefficiencies and enabling data-driven decisions. The database also integrates with Microsoft Excel, adding to its versatility. Moreover, resellers can log sales opportunities in Oracle CRM as either a resell, gaining an extra 3-5% discount, or a referral. They offer extended payment terms, surpassing Oracle’s standard 30-day policy, thus providing more adaptable financial options for their clients. 3. What to Look for in a Database Reseller Selecting the appropriate database reseller is crucial for optimizing data management processes. Businesses should evaluate database service resellers based on their ability to efficiently manage and store data while considering the complexity and resource demands of their database management needs. Here are some key factors to consider when evaluating a database reseller: Ensure high reliability and availability with effective data replication, failover mechanisms, and redundancies to minimize downtime risks. Support scalability to accommodate gradual and sudden data volume increases, maintaining efficient performance under varying workloads. Implement robust security measures to safeguard sensitive information, including encryption, access controls, and regular audits. To prevent productivity losses and data inconsistencies, offer system integration and compatibility with existing systems. Maintain a global reach with extensive data center networks to comply with local data laws and ensure consistent data availability internationally. Provide customization and flexibility in services and configurations to meet diverse operational needs. Include data backup and recovery solutions with automated backups and geo-redundant storage to mitigate data loss risks. Offer comprehensive performance monitoring and optimization tools to manage and enhance database operations proactively. Feature a transparent cost and pricing structure, clear of hidden fees and fair in long-term contract terms. Assist with compliance with data governance and privacy regulations, including features like data masking and audit trails. Stay committed to innovation and technological advancement, incorporating regular updates and new features integrating emerging technologies. Evaluate reputation and customer satisfaction through feedback to assess reliability and service quality. 4. Comparison of the Top 10 Oracle Database Resellers This table compares the best Oracle database resellers in 2024, examining key aspects that distinguish their roles and offerings. These Oracle channel partners, encompassing resellers, distributors, and VARs, offer a wide range of Oracle products and solutions designed to meet varied business requirements. Cloud Applications Cloud Technologies Managed Services Cybersecurity Enterprise IT ConvergeOne ✔ ✔ ✔ ✔ ✔ Speridian Technologies ✔ ✔ ✔ ✖ ✔ Chetu ✔ ✔ ✔ ✖ ✔ Circular Edge ✔ ✔ ✔ ✖ ✔ CherryRoad ✔ ✔ ✔ ✖ ✔ Chain-Sys Corporation ✔ ✔ ✖ ✖ ✔ Enstoa ✔ ✔ ✖ ✖ ✔ Data Intensity ✔ ✔ ✔ ✔ ✔ Jade Global ✔ ✔ ✔ ✔ ✔ Trinamix ✔ ✔ ✔ ✖ ✔ 4.1 Features of Oracle Database Resellers Key features to consider include their range of Oracle technologies, from databases and cloud solutions to enterprise resource planning (ERP) systems, their geographical reach, and their specific expertise in different industrial sectors. Cloud Applications Cloud applications are crucial for enterprises seeking scalability and improved collaboration. Oracle DB resellers that provide these applications offer seamless integration with Oracle’s cloud services, including SaaS, PaaS, and IaaS environments. These solutions facilitate functions like application development and data management. An effective reseller delivers customized solutions that enhance productivity, supported by robust customer service and regular updates. Cloud Technologies This feature relates to the foundational technologies supporting cloud services like Oracle Cloud Infrastructure (OCI). Resellers focusing on cloud technology offer services such as deployment, migration, and management of Oracle cloud environments. They enhance efficiency using Oracle's architecture, which is known for its high performance, security, and reliability. Important factors include resellers’ expertise in cloud strategy and their ability to integrate advanced technologies such as artificial intelligence and machine learning. Managed Services Managed services involve the ongoing administration of Oracle database systems, where resellers handle monitoring, management, and issue resolution for business IT systems. This service reduces IT costs, increases system reliability, and improves operational efficiency, making it ideal for organizations without in-house Oracle expertise or those looking to reallocate internal resources. Cybersecurity Amidst rising cyber threats, robust cybersecurity is essential for Oracle database providers and resellers. They must offer comprehensive security services, including secure cloud storage, data encryption, and regular security audits while adhering to international standards and regulations. These measures ensure the protection of sensitive information and reinforce client trust. Enterprise IT Enterprise IT is a critical domain for Oracle database vendors and resellers, characterized by their comprehensive offerings in Oracle technologies, which range from advanced databases to integrated cloud solutions and robust ERP systems. These resellers provide a broad spectrum of Oracle products and bring specialized expertise across various industrial sectors, enhancing their capability to tailor solutions to specific business needs. 4.2 Top 10 Oracle Database Resellers Following is a list of the best oracle resellers and partners, along with their unique features: ConvergeOne ConvergeOne is a leading provider of customized information, communication, and data technology solutions, serving over 10,000 clients worldwide. Here are some core features that set this apart: Collaborates with Fortune 100 companies and global industry leaders to deliver comprehensive, end-to-end solutions Offers services ranging from API development and business consulting to cybersecurity and modern workplace advisory Provides flexible, software-defined networking solutions that adapt to changing organizational demands Enhances workplace productivity and connectivity with advanced tools, platforms, and applications Delivers end-to-end solutions to protect data and infrastructure against evolving threats Speridian Technologies Speridian Technologies is a leading global provider of business and technology solutions. It specializes in digital transformation and has 16 regional offices worldwide. The company's principal offerings include an extensive range of customized solutions: Ensures comprehensive accessibility and support for clients across various continents Through collaborations with major innovators, it delivers advanced technological solutions Its next-gen solutions are known for addressing complex technology challenges and advancing client capabilities Provides a broad spectrum of services, including customer experience solutions, application development, managed services, security, analytics, and DevOps Specializing in advanced technologies like IoT, ML, RPA, and AI, Speridian equips businesses with the tools needed for modern challenges Chetu Chetu is a global leader in software development, providing customized Oracle cloud solutions that enhance business efficiency and technological innovation. Some of the essential attributes of this include: Tailored SaaS, PaaS, and IaaS implementations to simplify IT operations and enhance agility Proficient in Oracle Java/JavaScript, SQL, and object-oriented programming for superior technology deployments Services from Oracle SaaS implementation and Fusion Middleware services to application integration and cloud-managed services Ddiverse Oracle Cloud solutions management, including Sales Cloud and CRM, ensuring optimal performance Global perspectives combined with localized services to meet specific business needs effectively Circular Edge Circular Edge is a leading Oracle JD Edwards service provider known for its extensive expertise and innovative approach in the Oracle ecosystem. Its critical capabilities include: Specializing in Oracle JD Edwards, Cloud EPM, SaaS applications, cloud infrastructure, Oracle CX, and NetSuite Innovating with solutions like AtomIQ for mobile/web apps, ERPSign for eSignature workflows, and Smart Scheduler for JDE job scheduling Maintaining a team of over 250 experts dedicated to client success and innovation Offering a comprehensive range of services from consulting and managed services to implementation and upgrades Committing to long-lasting strategic partnerships and continuous adaptation to emerging technologies CherryRoad CherryRoad Technologies is an established ERP consulting provider renowned for its comprehensive technology solutions and strategic partnership with Oracle. The company excels in transforming enterprise operations with diverse services and innovative cloud-based solutions. Its distinctive features: Successfully deliveres over 2000 technology projects since 1983, enhancing client capabilities in software modernization and system implementations Offers specialized services in Oracle Cloud solutions, including ERP, EPM, HCM, and supply chain management Develop unique cloud-based applications such as Digital Townhall and Diversity Commitment Management to meet specific business needs Recipient of prestigious industry accolades, including the Oracle Titan Award for Innovation Expands expertise in Oracle Cloud technologies and adapts to evolving market demands to maintain a cutting-edge service portfolio Chain-Sys Corporation ChainSys Corporation is renowned for its 23-year history and a global workforce of over 1,100 engineers, offering advanced data management solutions. Its integral aspects focus on: The company's agile methodology and customizable product suite emphasizing customer-centric solutions as well as ensuring tailored and adaptable services Over 9,000 data accelerators developed by ChainSys to highlight its commitment to innovation and delivering faster, smarter solutions ChainSys maintaining its strong partnerships with major ERP vendors, including Oracle while offering specialized, integrated solutions for enterprises The company's portfolio includes robust offerings in data migration, enterprise data management, and tools for metadata management and application development Enstoa Enstoa excels as a specialized technology consulting firm and Oracle Platinum Partner, focusing on management solutions for capital-heavy sectors like real estate and construction. Some of its vital characteristics consist of: Specialized solutions as a dedicated Oracle Platinum Partner Over 15 years of experience and benchmarking data worldwide Industry-specific data to inform decision-making Seamless integration with Oracle Cloud technologies AI, ML, and IoT to enhance digital transformation Data Intensity Data Intensity specializes in deploying and managing Oracle enterprise applications, offering full-stack, SLA-backed support services across any cloud environment. As a strategic Oracle MSP partner, the firm delivers a comprehensive service suite that enhances operational efficiency and technological agility for businesses worldwide. The defining feature of this ensures: The company offers end-to-end solutions, encompassing license assessments and cloud migrations to 24/7 managed services The flexibility in cloud choices for businesses, adapting to their changing needs Provision of robust cloud services for Oracle technologies in Tier 4 data centers Simplified management of Oracle applications with infrastructure designed for standardization, automation, and performance optimization Jade Global Jade Global is an esteemed provider of comprehensive IT services and solutions, leveraging a blend of advanced technologies and industry expertise. The company is committed to delivering high-performance outcomes and ensuring client satisfaction through strategic service offerings. Notable qualities are: Offers a broad range of services, including implementing, consulting, and reselling Oracle products Delivers tailored solutions across multiple sectors, including manufacturing, energy, and pharmaceuticals Utilizes AI, IoT, and machine learning technologies to enhance service delivery. Comprise a team of highly trained professionals holding certifications in various domains such as PMP and APICS Maintains a strong presence in major markets such as the United States, enabling global service provision Trinamix Trinamix is a globally recognized Oracle Cloud Applications specialist renowned for its expertise in ERP implementation, supply chain management, and Industry 4.0 technologies. It is committed to delivering innovative, future-ready solutions with a strong focus on collaboration and client success. Its primary offerings include: Specializing in Oracle Cloud Applications, including ERP and supply chain management Integrating advanced technologies like IoT, blockchain, and AI/ML into solutions. Offering Planning Data Quality (PDQ) for enhanced data quality in Oracle E-Business Suite Providing tailored industry-specific solutions, enhancing capabilities in various sectors Focusing on building resilient supply chains with solutions like the Control Tower for supply chain resiliency 5. Sum Up Engaging with an Oracle license reseller presents substantial advantages, such as discounts and flexible payment terms. Nonetheless, it is crucial to acknowledge potential drawbacks and deliberate over all available choices before deciding. It is advisable to acquire new licenses with a comprehensive understanding of the licensing position, given the possibility of possessing unused permits. Whether directly from Oracle or through a reseller, reviewing Oracle licenses is imperative before any purchase. Oracle license resellers can be valuable partners in acquiring Oracle software, offering various benefits. However, like any business decision, it is vital to carefully assess both benefits and risks before moving forward.

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Channel Partnerships

Elevating Excellence with Adobe Channel Partners in 2024

Article | March 5, 2024

Read this article to learn about the best Adobe channel partners in 2024. Explore how the top Adobe partnerships deliver exceptional digital experiences, transform businesses, and drive success. Contents 1. Maximizing Business Potential Through Adobe Partnerships 2. How to Select the Right Adobe Partner: A Brief Overview 3. Best Adobe Channel Partners of the Year 2024 3.1 Key Code Media 3.2 Emergent 3.3 Hero Digital 3.4 Northamber 3.5 Productive Edge 3.6 Data#3 3.7 TMG 3.8 Bell Techlogix 3.9 MicroPhase Corporation 3.10 JK Technology 4. Final Thoughts 1. Maximizing Business Potential Through Adobe Partnerships Adobe channel partners form a specialized network of authorized distributors and resellers collaborating closely with Adobe to deliver its diverse range of innovative products and services to end users. These partners play a pivotal role in bridging the gap between Adobe's advanced technology and the unique needs of businesses across various industries. With their sales, implementation, and support expertise, Adobe partners ensure smooth deployment and effective utilization of Adobe software solutions. They offer comprehensive consulting, training, and technical support, enhancing customer experiences and adoption. Recognized for their market presence, track record, and commitment to customer satisfaction, these authorized partners uphold strict quality standards. They work closely with Adobe to customize products and meet unique customer needs. Collaborations with software firms guarantee seamless integration and support for businesses. Moreover, regular updates and strategic alliances with Adobe enable companies to leverage the latest technology, enhancing creative, development, and marketing efforts. Engaging with top Adobe channel partners in 2024 thus promises to enhance operational efficiency, foster networking, and support sustained growth. 2. How to Select the Right Adobe Partner: A Brief Overview Understanding the factors to consider when choosing an Adobe partner is crucial for aligning their capabilities with business needs. Here are the top five parameters to keep in mind: Assessing Business Needs Choices should be tailored based on a partner's ability to align with specific business requirements, challenges, and objectives. Industry Experience It is imperative to verify that the partner possesses expertise in the particular industry, which is essential for addressing sector-specific challenges. Technological Proficiency Partners at the forefront of technological advancements and those offering access to the latest tools within the Adobe ecosystem should be prioritized. Client References and Testimonials Examining client references and testimonials is advised to gain insights into a partner's reliability and impact on previous clients. Innovation and Adaptability Preference should be given to partners committed to innovation, ensuring businesses stay flexible in the digital era. 3. Best Adobe Channel Partners of the Year 2024 Explore the top Adobe channel partners in 2024, renowned for their exceptional service, innovation, and dedication. These prominent partners excel in delivering unparalleled Adobe solutions to businesses worldwide. 3.1Key Code Media Key Code Media is a leading Adobe partner in the audiovisual industry. It specializes in comprehensive solutions encompassing equipment supply, installation services, and ongoing support. Renowned for its customer-centric approach, the company ensures equipment delivery, setup, and adoption tailored to businesses' requirements. It prioritizes high-quality service to facilitate the successful integration of audiovisual solutions, aiming to exceed client expectations. Distinguished by its commitment to customer satisfaction, Key Code Media handles complex projects and equipment procurement, focusing on fulfilling clients' visions and operational needs. It excels as a turnkey solution provider, offering expertise across a spectrum of digital media workflows from acquisition and archiving to distribution. 3.2Emergent Emergent is a technology consulting firm recognized for specializing in Adobe solutions. Established in 2006, this esteemed IT solutions provider and value-added reseller cater to the requirements of government, educational, and commercial entities worldwide. Renowned for its award-winning services, Emergent utilizes pre-competed and pre-negotiated contract portfolios to deliver efficient and economical procurement solutions. The company maintains strategic partnerships with prominent technology platforms, offering comprehensive IT lifecycle services spanning cloud computing, open-source technologies, and creative solutions. Employing a holistic approach, its teams guide clients through each engagement phase to ensure optimal solution architecture and swift return on investment. Emergent distinguishes itself through its extensive industry experience, robust partnerships, and commitment to providing comprehensive support across all stages of client interaction. Leveraging pre-competed contracts and a unique holistic methodology, the company simplifies procurement processes and enhances implementation effectiveness, establishing its reputation as a trusted Adobe solution partner in the industry. 3.3Hero Digital Hero Digital is a prominent Adobe partner renowned for its expertise in customer experience solutions. The company excels in integrating strategy, design, engineering, and analytics to craft impactful multi-channel experiences for brands. Known for transforming complex digital challenges into growth opportunities, Hero Digital delivers value through its comprehensive services. Hero Digital distinguishes itself through its adept problem-solving capabilities, aiding numerous global brands in growing substantially. The company offers a broad spectrum of services encompassing customer experience management, digital products, technology consulting, web development, design, analytics, optimization, and digital strategy. 3.4Northamber Northamber specializes in providing businesses throughout the UK with extensive IT solutions and services. This includes offering flexible trade credit accounts and cash-with-order options, ensuring credit card transactions are accessible without additional charges. Businesses opt for Northamber because it is a trusted Adobe channel partner in trade-only distribution. Supported by a proficient sales team and technical experts, the company offers tailored assistance for pre-sales inquiries and intricate orders. This personalized support guarantees customer satisfaction and operational efficacy, distinguishing Northamber as a preferred partner for businesses seeking dependable AV & IT solutions in the UK. 3.5Productive Edge Productive Edge is a premier digital business consulting and technology solutions company dealing in digital strategies and execution. Supported by a progressive team, it bridges the gap between defining and executing digital strategy and offers tailored industry and function-focused solutions. These solutions help organizations reinvent and transform their businesses with digital technologies, positioning Productive Edge as a leading Adobe channel partner in the market. Organizations opt for Productive Edge due to its expertise in guiding digital transformation journeys and creating consistent, differentiated customer experiences across all touchpoints. Known for its deep industry knowledge and commitment to innovation, Productive Edge supports organizations across various verticals, including healthcare, retail, financial services, sports, and entertainment, delivering impactful digital solutions that drive business growth and success. 3.6Data#3 With over 45 years of experience, Data#3 specializes in integrating technologies from leading global vendors, focusing on cloud, modern workplace, security, data and analytics, and connectivity solutions. Choosing Data#3 means opting for a partner with a rich history in technological innovation and a solid commitment to ESG principles. The company’s comprehensive service offerings encompass consulting, project, managed, and resourcing services, supported by strategic partnerships with leading technology vendors. Data#3 distinguishes itself as a forward-thinking leader in the Adobe channel partner ecosystem, prioritizing ethical practices, community welfare, and environmental sustainability. 3.7TMG TMG employs a technology-centric approach to address complex challenges efficiently and redefines customer interaction for enterprise-level businesses through its dedicated leads and developers in offices across North America and Ukraine. TMG's focus spans strategic planning and design to the intricacies of commerce and the sustenance of long-term optimization, ensuring an excellent digital customer experience from start to finish. It excels in SAP Hybris, e-commerce, and ERP integrations, specializing in B2B, B2C, and B2B2C models. The company employs scaled agile methodologies for transformative digital solutions, strongly emphasizing UX/UI to enhance digital interactions and customer experiences. With its industry insight and adeptness at crafting fluid digital interactions, TMG emerges as a vanguard in customer experience innovation. 3.8Bell Techlogix Bell Techlogix is a prominent IT managed services provider specializing in next-generation digital workplace and infrastructure management solutions. It utilizes innovative technology and robust service delivery platforms to achieve measurable results, such as cost reduction, heightened agility, and enhanced customer responsiveness, serving a diverse clientele that includes large enterprises, mid-market firms, and public sector entities. Partnering with an Adobe partner like Bell Techlogix means aligning with a company renowned for its deep understanding of technology trends and a distinctive executive engagement approach. This approach ensures seamless collaboration between Bell Techlogix's teams and clients, facilitating personalized services that exceed expectations and foster exceptional user experiences. The company offers a broad spectrum of services, from service desk and field services to specialized solutions. Bell Techlogix leverages state-of-the-art service delivery platforms and centers of excellence, harnessing technology for tangible business benefits. 3.9 MicroPhase Corporation MicroPhase Corporation, an Adobe channel partner, has established itself as a stalwart supporter of enterprise and large corporations, consistently striving to be among the top 10,000 corporations in the Philippines. Choosing MicroPhase Corporation entails partnering with a company with over 30 years of credible expertise in the IT sector and benefiting from dependable, high-standard technology solutions and services. The company’s commitment to excellence and customer-oriented approach ensures enduring customer-vendor partnerships that numerous clients consistently renew. Recognized for its specialization in high-end hardware and software technology solutions, MicroPhase Corporation stands out for its exceptional customer service and ability to cater to the diverse needs of small and medium-sized organizations and large enterprises. 3.10 JK Technology JK Technology is among the foremost IT enterprises specializing in comprehensive solutions for diverse organizational requirements. It has emerged as a pivotal hub for IT procurement and service provision, serving a broad clientele comprising SMEs, governmental entities, and educational establishments. Its robust portfolio encompasses a wide spectrum of IT products and services, catering to over 3000 corporate entities that recognize JK Technology as their preferred Adobe channel partner. Emphasizing workforce empowerment, productivity enhancement, and economic advancement, JK Technology stands out for its extensive offerings, competitive pricing structures, and round-the-clock support availability. This commitment ensures businesses receive optimal value and assistance, reinforced by leasing options that promote operational efficiency and financial predictability. 4. Final Thoughts The strategic importance of Adobe channel partners in 2024 is highlighted by their pivotal role in implementing pioneering digital solutions across industries. They are instrumental in selling and supporting Adobe's products and services, while their collaboration with Adobe is a cornerstone of businesses’ digital strategy. This collaboration enables companies to harness advanced tools and tailored solutions that drive operational excellence and foster competitive differentiation. The year 2024 has underscored the indispensable nature of these partnerships, providing businesses with access to the latest technological advancements and strategic insights. Adobe business partners empower enterprises to maintain a competitive edge in a market characterized by rapid change and heightened competition. Their expertise in deploying advanced solutions across various Adobe platforms enhances digital experiences, optimizes customer journeys, and streamlines global business operations. The future of Adobe partnerships is expanding and poised to leap into new frontiers. Emerging trends like artificial intelligence, cloud computing, and data analytics are becoming essential drivers for innovation within these alliances. By facilitating the integration of these technologies into Adobe's suite of offerings, channel partners can unlock new potentials for personalized customer experiences and streamlined digital workflows, ushering in an era of exciting possibilities.

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Marketing Strategy

Transform Channel Management with Adobe Channel Partners

Article | March 5, 2024

Master the art of channel management with Adobe channel partners. Experience the features of Adobe channel tools through this article, which makes collaboration and marketing more impactful. Contents 1. Significance of Adobe Channel Partners 2. Choosing the Right Adobe Partner: What to Look For 3. Advantages of Collaborating with Top Adobe Partners in 2024 4. Top Adobe Channel Partners for Driving Transformation 4.1 MeetingOne 4.2 Crayon 4.3 MicroAge 4.4 Wagento 4.5 Academia 4.6 A And F Computersysteme AG 4.7 Aequilibrium 4.8 CCP Software GmbH 4.9 Area9 4.10 CAD Gulf 5. Wrap Up 1. Significance of Adobe Channel Partners Adobe channel partners are essential for enhancing Adobe’s core offerings with advanced functionalities such as analytics and content management systems. These Adobe channel tools enable partners to provide advanced solutions that address complex business challenges, offering strategic insights and tailored digital strategies that align with specific business needs. Adobe channel tools for business growth are pivotal in enhancing digital experiences, helping businesses create personalized customer journeys and streamline operations for increased productivity and engagement. For enterprises lacking direct access or the expertise to implement these tools, specialized software implementation firms provide crucial support, including installation, training, and ongoing maintenance. This ecosystem ensures that all users can fully leverage the latest advancements in Adobe's suite, boosting creativity and efficiency across teams. 2. Choosing the Right Adobe Partner: What to Look For Know the criteria that businesses must evaluate when deciding on an Adobe partner, emphasizing industry experience and innovation. Assess business needs by aligning with specific challenges and goals Verify industry experience to handle sector-specific challenges effectively Prioritize technological proficiency with access to the latest Adobe ecosystem tools Review client references and testimonials for insights into reliability and impact Select partners committed to innovation for business agility 3. Advantages of Collaborating with Top Adobe Partners in 2024 Businesses must maintain strong partnerships with top Adobe allies in 2024 to enhance digital competitiveness in a technology-driven market, maximize benefits, and drive business growth. Here are some of the strategic advantages of teaming up with Adobe’s leading partners: Partnering with top Adobe collaborators ensures access to the latest technological tools and methodologies. It also enhances innovation and efficiency, facilitating a seamless digital experience crucial for success in digital transformation. These partnerships open avenues for networking and foster collaborations with like-minded entities, which can lead to synergistic ventures. Each partnership offers tailored solutions that address businesses' unique challenges and opportunities, ensuring a more personalized approach to digital strategies. Collaborating with leading Adobe partners helps businesses set benchmarks and lead in their industries. It also offers a deeper understanding of market trends and provides a clear roadmap for deploying effective digital strategies. These partnerships contribute to operational excellence, optimizing Adobe’s comprehensive suite for peak performance. 4. Top Adobe Channel Partners for Driving Transformation Adobe's channel partners focus on facilitating significant business transformation and driving innovation through digital solutions. 4.1 MeetingOne MeetingOne, a renowned Adobe Connect Gold Partner, excels in eLearning and conferencing solutions. With decades of experience in communication and collaboration development, MeetingOne provides comprehensive services and guidance to elevate webinars, virtual classrooms, and conference calls to professional standards. It is recognized globally for delivering personalized conferencing experiences that meet diverse client needs. Key aspects include: Ensuring reliable audio and web conferencing for effective communication across distances Empowering clients with expertise in eLearning and webinar technologies for engaging virtual learning experiences Offering cutting-edge solutions tailored to conferencing needs Providing innovative solutions that adapt to evolving client requirements Prioritizing customer satisfaction through personalized support and tailored solutions, distinguishing itself from larger conglomerates and small resellers 4.2 Crayon Crayon focuses on the transformative potential of technology, emphasizing a people-centered approach and maintaining vendor neutrality. It empowers customers by establishing robust commercial and technical foundations for secure transitions to cloud-first digital transformations. Some of its prominent capabilities include: Utilizing extensive industry experience to ensure optimal ROI in complex technology environments Emphasizing the understanding of client needs and objectives, fostering strong relationships, and providing personalized support Offering unbiased recommendations tailored to client requirements to ensure optimal outcomes without vendor biases Covering a wide range of services including software licensing, consulting, software asset management, cloud services, AI and machine learning, rightsizing, and other technology services 4.3 MicroAge MicroAge, named after the company, has evolved from a simple extension of services into a robust platform designed for managed service provision and facilitating digital transformation. This platform provides holistic solutions tailored to address the diverse technology needs of various organizations. Key attributes of MicroAge include: The platform is engineered to deliver comprehensive end-to-end and managed services across multiple sectors, including construction, education, healthcare, legal, manufacturing, retail, and government MicroAge adheres to stringent standards and processes to ensure reliability and excellence in its service offerings It stands out by offering a wide array of technology solutions and services, ranging from server virtualization to cloud services, all coordinated through a single, trusted point of contact 4.4 Wagento Wagento specializes in the creation of customized, scalable eCommerce websites that are not only easy to manage but also technically advanced and complemented by artistic designs. Its comprehensive suite of services is aimed at enhancing digital footprints and streamlining business operations. The following features highlight the advanced capabilities available through the partnership with Adobe, ensuring top-tier functionality and integration for clients: Custom eCommerce website development involves constructing tailored online stores from inception, often utilizing Adobe's eCommerce solutions Website upgrades enhance features and technology to maintain competitiveness, which is crucial when working with evolving platforms such as those provided by Adobe Comprehensive System Integration ensures that all software components, including Adobe's various systems, operate seamlessly Deep eCommerce Insights apply industry expertise to optimize store performance, leveraging Adobe’s advanced analytics ERP, CRM, POS, and PIM Integrations integrate eCommerce sites with essential business systems, often through Adobe's extensive integration capabilities 4.5 Academia As an Adobe channel partner, Academia the Technology Group utilizes a robust team of over 100 professionals in the UK to deliver comprehensive solutions. It plays a crucial role in integrating and optimizing Adobe technologies to enhance business performance. These offerings cater to a wide range of industry needs, such as: Academia specializes in solutions for public sectors, businesses, and professional media markets, providing advanced hardware and services tailored to meet diverse industry requirements It employs relationship account managers committed to the highest levels of personal consultation and customer service, ensuring that each client receives focused and attentive support Academia designs and delivers bespoke applications and mobile device management solutions, each crafted to meet customers' specific needs, enhancing functionality and integration Academia demonstrates its superior proficiency and commitment to quality through partnerships with the world’s leading manufacturers and by maintaining numerous accreditations, certifications, and awards 4.6 A And F Computersysteme AG A And F Computersysteme AG is a leading technology consulting firm specializing in project management, training, and IT solution implementation, particularly within the news and media industry across Europe. This Adobe channel partner is recognized for its expertise, innovative solutions, and client-centric approach. Its core offerings include: Providing cutting-edge solutions for editorial systems, publication systems, multi-channel marketing, brand and workflow management, ensuring clients stay ahead of industry trends Offering end-to-to end solutions, from project management and training to implementation and support, streamlining publishing and business IT processes Prioritizing client satisfaction through tailored solutions that address unique needs and challenges, ensuring successful outcomes and business growth Leveraging years of experience and professional competence, maintaining long-standing partnerships with top-tier clients, demonstrating a commitment to excellence Being recognized as the largest and most professional integration specialist in Europe’s news and media industry, it possesses the expertise and resources to deliver unmatched results 4.7 Aequilibrium Based in Vancouver, British Columbia, Aequilibrium specializes in platform integration services for Adobe Experience Manager and is recognized as one of the top digital agencies in Canada, emphasizing digital transformation and innovation. Key aspects of Aequilibrium include: Consulting in cloud computing, enterprise architecture, digital strategy, and product strategy, with additional implementation services such as UI/UX design, full-stack development, DevOps, and quality assurance Capability in managing complex enterprise projects that deliver omnichannel experiences across web, mobile, and XR platforms A remote-first operational model that ensures high-quality delivery by its team and is open to clients and applications globally A strong focus on advancing digital transformation trends, innovation, and expertise in XR technologies drives substantial progress Commitment to a remote-first strategy, enhancing the delivery of top-quality solutions worldwide 4.8 CCP Software GmbH CCP Software GmbH is a seasoned provider of software and cloud service solutions, primarily serving companies and public institutions. Organizations rely on CCP Software GmbH for a comprehensive suite of services designed to optimize the economic use of software and cloud resources. Through consulting, operational implementation, and specialized managed services, CCP Software GmbH meets complex client needs while also offering educational training and proprietary knowledge tools. Key Features of CCP Software GmbH: Specialization in software asset management, cloud services, sourcing, and security, addressing a broad range of service needs Provision of expert consulting and managed services, tailored to the specific requirements of clients Offering of educational initiatives, including training courses and knowledge tools to enhance client expertise Facilitation of modern procurement services, including global negotiation and billing for software licenses and cloud services Customization of licensing solutions, ranging from niche software to complex, tailored enterprise licenses from major software manufacturers 4.9 Area9 Area9 is an esteemed IT firm based in the Northern Territory, Australia, known for its extensive range of IT products and services. This Adobe channel tool excels in aligning IT capabilities with the business objectives of its clients, ensuring enhanced organizational efficiency, capabilities, and profitability through a personalized customer approach. Key features of Area9 include: Expertise in cloud computing solutions that enhance scalability and flexibility Comprehensive IT managed services that optimize overall IT operations Responsive IT support for various technical issues Advanced data networking solutions to secure and streamline data communications Robust IT security measures to safeguard against digital threats Efficient procurement services for hardware and software licensing State-of-the-art IT infrastructure design and implementation A dedicated IT customer care center offering support via on-site and remote channels 4.10 CAD Gulf CAD Gulf, an Adobe channel partner based in the United Arab Emirates, is a distinguished provider of IT solutions. It delivers high-quality, strategic solutions that enhance client satisfaction and support, while maintaining exceptional service standards and offering unbiased, vendor-neutral advice, thereby establishing itself as a trusted advisor in the IT sector. Key features of CAD Gulf include: Comprehensive networking solutions that cover design and implementation to ensure robust, efficient network infrastructures A diverse portfolio of state-of-the-art hardware and software products to cater to varying client requirements Annual Maintenance Contracts supported by highly qualified engineers proficient in certifications such as CCIE, MCSE, CCNA, CCNP, Lotus, Novell, and Linux, ensuring dependable technical support Specialization in total CAD solutions for architects, consultants, and engineering contractors to aid in effective design and engineering processes Tailored training and consultancy services to equip clients with necessary skills and knowledge for their IT endeavors 5. Wrap Up Adobe has established a significant presence by introducing advanced innovations that redefine the interaction of businesses with digital content and customer experiences. Its Experience Cloud has matured into a robust ecosystem, empowering enterprises to utilize generative AI via Adobe GenStudio. This not only promotes the creation but also the management, delivery, and optimization of content across various platforms, facilitating personalized customer experiences on a scale previously unattained. The suite within Adobe Experience Cloud, encompassing real-time CDP, journey optimizer, and experience manager sites, offers an expansive set of tools designed to gather, analyze, and activate customer data. This orchestration enables personalized engagements throughout the entire customer lifecycle. These innovations mark a critical juncture for businesses seeking the best Adobe tools for transforming business operations. By adopting these advanced tools, companies can significantly enhance their offerings. The emphasis extends beyond merely meeting digital demands to anticipating and establishing new benchmarks for digital excellence and customer satisfaction.

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Channel Partnerships

Top 10 Unified Communications VARs: Leading Providers for 2024

Article | June 6, 2024

Check out the best unified communications value-added resellers in 2024. Leverage the power of unified communications platforms for better connectivity with this latest comprehensive article. Contents 1. Role of VARs in Unified Communications 2. Criteria for Evaluating Top UC Providers 3. Best Practices for VAR Excellence in Unified Communications 4. Featuring the Top 10 Unified Communications VARs 4.1 InflowCX 4.2 CNP Technologies 4.3 FirstComm 4.4 Harbor Networks 4.5 Packet FusionApp Integration 4.6 Fidelus Technologies 4.7 LANtelligence 4.8 Comscentre 4.9 CRMIT Solutions 4.10 ShoreTel 5. Future Scope 1. Role of VARs in Unified Communications Unified communications (UC) integrates various communication tools and technologies into a cohesive system to streamline business communications. It combines voice communication, video conferencing, instant messaging, email, and data sharing, enabling seamless interaction across multiple platforms. 70% of telecommunications decision makers report that they’ve already adopted or planning to adopt UCaaS Solutions. [Source: Windstream Enterprise] Value-added resellers (VARs) play a crucial role in this ecosystem by offering and supporting the UC solutions that businesses rely on. These providers ensure that all components of the UC system work together, offering services such as implementation, customization, maintenance, and support. By partnering with the right VARs, businesses can achieve a consistent user experience, reduce communication silos, and support more efficient and flexible operations. 2. Criteria for Evaluating Top UC Providers Unified communications integrates various communication tools into a cohesive system, necessitating distinct purchase considerations compared to traditional on-premise solutions. Organizations must carefully evaluate the technology they plan to integrate into their infrastructure while transitioning to a unified communication system. Given the significant system changes involved, it is crucial to ensure that UC providers can facilitate this transformation. The following criteria are essential for selecting the best UC providers: Deployment Models Provided Examine the vendor's complete UC portfolio. Partnering with a company that delivers cloud and on-premise solutions is essential, allowing for a phased 'hybrid' migration and a more gradual transition to a unified communication system. Provider Stability and Support Assess the vendor’s capability to support the business’ long-term needs. Traditional telephony and network professionals typically offer comprehensive support models, including 24/7 phone and web support. Some vendors also provide training for using the latest equipment. Feature Flexibility Evaluate the features offered by the UC provider to ensure they meet current and future requirements. Determine if the provider is invested in innovative tools and solutions that align with the business’ evolving needs. Contact Centre Solutions Consider vendors that offer integrated contact center solutions. This integration can enhance internal and external communications, providing tools for more contextual and advanced interactions, thereby creating a comprehensive communication environment. Third-Party Integration Ensure the UC tools can integrate smoothly with existing systems. Many providers offer integrations with leading management and communication tools, as well as explore APIs and SDKs for enhanced extensibility. Security and Compliance Verify that the UC solution adheres to industry-specific security and compliance requirements. Determine if the provider can host call media in a local data center and comply with applicable regulations such as PCI and GDPR. Ability to Accommodate Phased Migration Confirm that the UC provider can support phased migration solutions, allowing incremental migration by location and functionality. This approach facilitates testing new solutions and training offerings, enabling a gradual adoption of new tools. 3. Best Practices for VAR Excellence in Unified Communications As businesses increasingly turn to cloud-based UCaaS to enhance employee collaboration and customer experience, adopting the right strategies for a seamless transition from premises-based systems is crucial. Implementing UCaaS can provide considerable financial benefits, including cost savings, predictable billing, and the convenience of consolidating fiber connectivity, cloud, voice, and communication tools with a single vendor. To excel as a VAR in Unified Communications, incorporating these best practices is essential for maximizing success: Adopt scalable, cloud-based platforms and utilize artificial intelligence to boost efficiency and automate processes. Align UC systems with strategies that enhance customer and employee experiences to ensure seamless interactions. Facilitate hybrid and remote work with advanced collaboration tools, maintain high service quality, and integrate various applications into the UC ecosystem. Strengthen security measures and manage diverse multi-vendor UC components efficiently for smooth operations. Incorporate social media and collaboration tools to improve connectivity and responsiveness. 4. Featuring the Top 10 Unified Communications VARs In unified communications, value-added resellers are pivotal in delivering comprehensive solutions to businesses. These VARs have demonstrated expertise in integrating and customizing unified communications platforms, ensuring communication and collaboration for organizations of all sizes. 4.1 InflowCX InflowCX, an Amplix Company, is a value-added reseller specializing in unified communications and contact center solutions. It provides services such as evaluating, deploying, and optimizing cloud-based communication technologies to enhance customer experiences (CX). The company supports businesses in improving efficiencies and revenue through innovative customer engagement technologies. InflowCX assists in managing critical elements of the CX process, including RFI development, financial analysis, contract negotiation, project implementation, and optimization. Partnering with leading technology providers, InflowCX ensures smooth integration and robust features for clients, driving them toward CX excellence. 4.2 CNP Technologies CNP Technologies is a premier mission-critical IT and unified communications solutions provider across the Southeastern United States and beyond. The company offers a comprehensive suite of services, including VoIP, video conferencing, virtualization, data backup and disaster recovery, storage, security, intelligent WAN, and ongoing support. With over 200 years of combined IT experience, its team of engineers partner with leading technology firms and engage in continuous training. CNP Technologies delivers top-tier on-site and remote support, ensuring clients can focus on their core business operations. 4.3 FirstComm FirstComm is a leading technology solutions provider that offers hybrid network services, cloud communications, and managed security nationwide. The company, headquartered in Akron (Ohio), is dedicated to integrating next-generation technology with effective customer communications. FirstComm's comprehensive range of products includes UCaaS, SD-WAN, managed security, SIP trunking, and contact center solutions. It emphasizes a customer-first approach, ensuring network reliability and security using advanced communication tools. The company focuses on enhancing customer experience and operational expertise by designing scalable solutions aligned with business objectives. 4.4 Harbor Networks Harbor Networks, a prominent managed services provider based in the Northeast, specializes in network, voice, and security services. The company delivers solutions through an MSP model across three strategic lines of business: Unified Communications and Collaboration (UC&C), IT services, and cybersecurity. Harbor Networks excels in adopting new technologies to provide best-in-class solutions, programs, and services. The company enables secure, cloud-based communications and collaboration over managed, monitored, and continuously maintained networks. It also drives cybersecurity awareness, policy, and compliance, distinguishing itself by providing value, reducing risk, and delivering proactive account management. 4.5 Packet Fusion Packet Fusion is an IT advisory firm with over 30 years of experience specializing in unified communications. The company offers a comprehensive process for evaluating, comparing, and purchasing technology solutions, including IT advising, cybersecurity assessment, UCaaS/CCaaS migration, technology expense management, and managed services. The company emphasizes the importance of having an IT advisor skilled in evaluating, implementing, and managing technology to enhance business outcomes. Its dedicated team of researchers, solution architects, and vendors ensures clients receive the right IT solutions for current and future needs. 4.6 Fidelus Technologies Fidelus Technologies provides unified communications and collaboration solutions to meet businesses' needs. Its services include co-managed IT services, SD-WAN and networking, business continuity planning, procurement, and professional services. The company is committed to long-term relationships and trust and delivers client-focused service and IT infrastructure expertise. Fidelus offers world-class enterprise communication and networking solutions nationwide, emphasizing quality, reliability, and tailored solutions to address unique business challenges. It fosters a culture of teamwork and shared success, ensuring high-quality service delivery. 4.7 LANtelligence LANtelligence, recognized as a premier provider of CX solutions, specializes in unified communications (UC), contact center-as-a-service (CCaaS), and digital transformation. The company caters to its client's needs, adeptly solving complex challenges and engaging employees in integrating innovative technologies. This approach equips its customers with a competitive edge in a global marketplace. LANtelligence's commitment to delivering tailored solutions is underscored by its robust project management and constant technical support availability to address client concerns swiftly. With a team of expert engineers and a deep understanding of technological solutions, LANtelligence is adept at architecting and implementing systems that meet diverse client requirements. Through its comprehensive suite of services, including UC and CCaaS, LANtelligence helps businesses streamline operations and enhance customer interactions, promoting growth and achieving significant business outcomes. 4.8 Comscentre Comscentre, now a part of Orro Group, simplifies communications infrastructure, reduces operational costs, and boosts productivity through its extensive solutions portfolio. Its signature 'One Touch Control' solution integrates voice, video, and data into a centralized, fully managed service. It offers clients a single organization to contact, one point of communication, and a consolidated monthly billing for all network and communication needs. The company's service offerings are categorized into collaboration, enabling businesses to engage through the world's leading platforms; telecommunications services, providing enterprise-grade connectivity through traditional and modern solutions; and cloud and managed books, featuring 24/7 proactive monitoring through the One Touch Control Platform. 4.9 CRMIT Solutions CRMIT Solutions is a leader in providing digital transformation services, specializing in enhancing customer experiences through its Salesforce solutions. As a renowned Salesforce SUMMIT consulting and AppExchange partner, the firm offers an array of services centered around customer relationship management (CRM), which directly contributes to unified communications by integrating customer interactions across various channels. CRMIT Solutions elevates its offerings beyond traditional services by integrating advanced AI and decision science with its proprietary Customer360++ framework. This strategic inclusion transforms CRM from a basic service into a comprehensive solution, significantly enhancing client value by maximizing operational efficiency and productivity. Through its Salesforce Managed Services, CRMIT solutions actively enhances user adoption by providing managed capacity, support, and project services, ensuring clients harness its full capabilities to achieve optimal results. 4.10 ShoreTel ShoreTel, now part of Mitel, is a leading developer and seller of IP communications systems for enterprises worldwide, specializing in unified communications, VoIP, contact center solutions, collaboration tools, cloud communications, mobility solutions, unified messaging, virtualization, and UCaaS. As part of Mitel, a global market leader with nearly 50 years of experience, ShoreTel benefits from extensive expertise and innovation. It serves business users in over 100 countries and powers over 2 billion business connections annually. Committed to making communications and collaboration seamless for businesses, ShoreTel offers comprehensive, cloud-based solutions designed to streamline communication processes, enhance collaboration, and improve productivity for businesses of all sizes. 5. Future Scope Achieving excellence in unified communications as a value-added reseller requires a strategic approach to identifying and partnering with top-tier providers. This involves thoroughly evaluating providers' technological capabilities, customer support, scalability, and innovation. Future trends in unified communications are expected to drive significant advancements through the rise of AI in automating processes and enhancing interactions, the predominance of cloud-based UC solutions (UCaaS), and a critical focus on improving the employee experience. Security and compliance remain paramount, with robust measures implemented to protect data and adhere to regulations. Additionally, the convergence of UC and CX is reshaping business interactions, facilitating seamless omnichannel customer service. As hybrid work environments grow and the demand for integrated communication platforms increases, VARs must stay informed and foster strong partnerships to deliver comprehensive solutions that address changing customer requirements. This strategic focus will enhance customer satisfaction and position VARs to capitalize on emerging opportunities, ensuring sustained growth and relevance in the UC market.

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Archer Malmo

As one of the largest independent advertising agencies in the U.S., Archer Malmo is powered by more than 215 dedicated experts across two offices (Memphis and Austin) and multiple disciplines, who combine brand thinking, data and technology to drive short-term results and long-term growth for our clients.

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ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Martech

Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

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Marketing Strategy

Senior Global Channels and Alliances Leader Joins SmartBear to Support Partner Growth Worldwide

Business Wire | October 17, 2023

SmartBear, a leading provider of software development and visibility tools, has appointed Sean McGinn as SVP Global Indirect Sales and Worldwide Partners to lead the company’s global channel and partner efforts. He was previously Global Head of Partnerships at Tamr, a leader in data products, where he developed a partnership and alliances program with major cloud vendors, select resellers, strategic ISVs, and systems integrators globally from the ground up. Sean brings more than 25 years of business development and channel partner experience from multiple enterprise software companies. We are delighted to have Sean join the SmartBear team, said Melissa Campbell, CRO at SmartBear. "With over two decades of experience driving partner-led revenue growth, Sean has consistently shown an exceptional ability to build strong strategic partnerships, lead high-performing sales teams, and scale business through indirect channels. Our partners are a crucial component of our success, and Sean's experience will help us continue providing maximum value to these important relationships. We are confident Sean will seamlessly integrate into our culture of excellence and customer focus as we continue providing best-in-class solutions to dev teams across the software development lifecycle.” Prior to Tamr, Sean served SAP for 12 years in various business development and partnership roles, including leading strategic cloud partnerships for SAP's enterprise-focused cloud business. He was Vice President, Global Systems Integrators at Virtustream and Director, Channel Strategy and Development at Enterasys Networks, among other roles. Sean began his career in the U.S. Army as a military intelligence officer stationed at various U.S. and overseas locations, including Brussels, Belgium; Izmir, Turkey; the Pentagon, Washington D.C.; and the Republic of Korea. “High-performing partner and channel teams are key to scaling company revenue and driving profitable growth,” said Sean McGinn. “In concert with cross-functional departments, I am looking forward to working with the SmartBear team to dramatically scale our indirect sales efforts while supporting everyone’s contributions as they continue to grow in their careers.” SmartBear has been strengthening its presence in the EMEA and APAC regions, home to a wealth of technical talent and some of the world's fastest-growing economies where there is increasing demand for software development tools. Local partners are participating in panel discussions at SmartBear Connect London, taking place on Wednesday, October 11, 2023. SmartBear strategic partners are part of a globally growing network of cloud vendors, ISVs, and solution providers, including distributors, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs). To learn more about the SmartBear Partner Program, visit: https://smartbear.com/partners/overview/ About SmartBear SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last. Our award-winning tools include SwaggerHub, TestComplete, BugSnag, ReadyAPI, Zephyr, PactFlow, and Stoplight, among others. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. Learn more at smartbear.com, or follow on LinkedIn, Twitter, or Facebook.

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Martech

Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

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Senior Global Channels and Alliances Leader Joins SmartBear to Support Partner Growth Worldwide

Business Wire | October 17, 2023

SmartBear, a leading provider of software development and visibility tools, has appointed Sean McGinn as SVP Global Indirect Sales and Worldwide Partners to lead the company’s global channel and partner efforts. He was previously Global Head of Partnerships at Tamr, a leader in data products, where he developed a partnership and alliances program with major cloud vendors, select resellers, strategic ISVs, and systems integrators globally from the ground up. Sean brings more than 25 years of business development and channel partner experience from multiple enterprise software companies. We are delighted to have Sean join the SmartBear team, said Melissa Campbell, CRO at SmartBear. "With over two decades of experience driving partner-led revenue growth, Sean has consistently shown an exceptional ability to build strong strategic partnerships, lead high-performing sales teams, and scale business through indirect channels. Our partners are a crucial component of our success, and Sean's experience will help us continue providing maximum value to these important relationships. We are confident Sean will seamlessly integrate into our culture of excellence and customer focus as we continue providing best-in-class solutions to dev teams across the software development lifecycle.” Prior to Tamr, Sean served SAP for 12 years in various business development and partnership roles, including leading strategic cloud partnerships for SAP's enterprise-focused cloud business. He was Vice President, Global Systems Integrators at Virtustream and Director, Channel Strategy and Development at Enterasys Networks, among other roles. Sean began his career in the U.S. Army as a military intelligence officer stationed at various U.S. and overseas locations, including Brussels, Belgium; Izmir, Turkey; the Pentagon, Washington D.C.; and the Republic of Korea. “High-performing partner and channel teams are key to scaling company revenue and driving profitable growth,” said Sean McGinn. “In concert with cross-functional departments, I am looking forward to working with the SmartBear team to dramatically scale our indirect sales efforts while supporting everyone’s contributions as they continue to grow in their careers.” SmartBear has been strengthening its presence in the EMEA and APAC regions, home to a wealth of technical talent and some of the world's fastest-growing economies where there is increasing demand for software development tools. Local partners are participating in panel discussions at SmartBear Connect London, taking place on Wednesday, October 11, 2023. SmartBear strategic partners are part of a globally growing network of cloud vendors, ISVs, and solution providers, including distributors, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs). To learn more about the SmartBear Partner Program, visit: https://smartbear.com/partners/overview/ About SmartBear SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last. Our award-winning tools include SwaggerHub, TestComplete, BugSnag, ReadyAPI, Zephyr, PactFlow, and Stoplight, among others. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. Learn more at smartbear.com, or follow on LinkedIn, Twitter, or Facebook.

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