Common SEO Mistakes to Avoid in 2019

GARRY WEST | January 30, 2019

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Keeping up to date with Search Engine Optimisation (SEO) criteria is no simple task – especially if it’s not what you do for a living. Lots of businesses produce marketing materials in house, as just one task amongst many, and having arrived at a formula that works they stick with it. Unfortunately this approach can lead to a slide in your online ranking, because the Google criteria is constantly shifting.

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DAP Marketing

POS Marketing for distrubution channels of Supermarkets, Retailers, and Wholesalers, producing or distributing products or services of massive food industry, beverage, pharmaceutical, health, beauty, credit cards, financial, and consumer products. Mexico is where the company was founded 2001, headquarters in Mexico City, with regional offices in Guadalajara, Monterrey, Tijuana and Merida, coverage in 64 cities. Distrubution centers and warehouses in 18 strategic cities.

OTHER ARTICLES

7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING

Article | March 15, 2020

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable than ever before, enabling for better customer engagement. It comes as no surprise that there is an increased reliance on data. Gartner research projects that more than 75% of companies will invest in big data in the next two years. For businesses today, being able to anticipate customer behavior is key to optimizing marketing campaigns. In this article, we’ll explore just how machine learning can help companies improve and enhance their marketing efforts.

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How to Optimize Original B2B Research Content For Credibility and Impact

Article | August 17, 2020

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

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How Marketers Use Social Media Trends Effectively?

Article | February 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wants followers and something pays off in their social media lives, right? That is why they are here. Now, we get to know how marketers use social media trends effectively. The most important and basic thing about social media is the more connection you have, the more powerful the game is. If you are a blogger or owner of the brand, and you don’t have anything to post on your social media. Why would people follow you and stays on your profile? The time is about to make more and more new connections. You need to figure out the two main things, your audience and what they like. What are they finding? Connect with your audience and find what they want.

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The Role of Content Marketing in a Remote-Only World

Article | April 2, 2020

Content at its best reliable, helpful, timely, honest is what we need right now. As the world’s teachers, journalists, government agencies, and medical workers respond to the rapidly developing COVID-19 pandemic, they are reaching the public through content. The same is true for any brand or business. With physical stores shuttered and events canceled, traditional ways of connecting with customers are no longer possible. Companies are pulling spend from paid display and social in a bid to tighten budgets. And a sharp reduction in media advertising is causing outlets to cut staff along with coverage. As a result, the most effective way to reach your audience today is through your content marketing strategy.

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Spotlight

DAP Marketing

POS Marketing for distrubution channels of Supermarkets, Retailers, and Wholesalers, producing or distributing products or services of massive food industry, beverage, pharmaceutical, health, beauty, credit cards, financial, and consumer products. Mexico is where the company was founded 2001, headquarters in Mexico City, with regional offices in Guadalajara, Monterrey, Tijuana and Merida, coverage in 64 cities. Distrubution centers and warehouses in 18 strategic cities.

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