OMNI CHANNEL MARKETING
Medallia Experience | February 22, 2023
On February 21, 2023, Medallia, Inc., a worldwide pioneer in customer and employee experience, unveiled Medallia Experience Orchestration (MXO), a platform that assists companies in utilizing omnichannel customer insights to comprehend and tailor to their customer's needs, ensuring an exceptional experience.
Medallia Experience Orchestration merges Thunderhead's cutting-edge enterprise technology for real-time interaction management and journey orchestration, which was recently acquired by Medallia, with the company's unparalleled experience intelligence capabilities. These advanced solutions expand the reach of conventional customer feedback management initiatives, reducing service costs and generating more revenue.
In addition, MXO enables organizations to detect customer intent using experience data and effortlessly deliver more innovative, faster, and more personalized experiences across multiple real-time channels. As a result, MXO is a vital tool for companies aiming to influence customer experiences as they occur.
Using Medallia Experience Orchestration, organizations can forecast customer intent and facilitate seamless conversations across various channels, tailor-made for each customer. By tapping into millions of cues and journey intelligence, companies can make swift, personalized decisions that are empathetically accurate, intent-driven, and cognizant of customer journeys. As a result, organizations can provide a cohesive, customized, connected, and intuitive experience for customers to enjoy.
EVP of Strategy at Medallia, Alex Glanz, said, "Organizations that embrace these technological innovations stand to unlock significant value in the form of lower operating costs, accelerated revenue growth, and enduring brand loyalty." He added, "Creating seamless, personal experiences requires organizations to go beyond measurement and analytics to drive action and influence experiences as they happen. Medallia Experience Orchestration fuels the future of customer experience by helping brands create more personal customer experiences across every touchpoint."
(Source – Businesswire)
Medallia is a trailblazer and leading customer, employee, citizen, and patient experience solutions provider. Medallia Experience Cloud, the No. 1 enterprise experience platform, serves as the experience system of record, enabling all other applications to become customer and employee-aware. The platform aggregates billions of experience signals from various interactions, such as voice, video, digital, IoT, social media, and corporate messaging tools. Through the use of advanced artificial intelligence and machine learning technology, it automatically uncovers predictive insights that drive impactful business decisions and outcomes. As a result, the company's clientele reduces customer churn, converts detractors into promoters and buyers, creates real-time cross-selling and upselling opportunities, and makes revenue-impacting business choices, offering tangible and significant returns on investment.
Business Wire | March 31, 2023
Tufin®, the leader in network security policy management and continuous compliance automation, today announced that it has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.
“We are proud that Tufin is a channel-first company, and we recognize that our channel partners are the best way for us to amplify our message that security policy automation is a strategic advantage for our customers,” said Jeff Wilmot, CRO at Tufin. “I want to thank CRN for this honor and congratulate our channel team and Tufin’s partner network across the globe. You are the reason Tufin continues to be the leader in network security policy automation.”
Tufin’s channel partner program is multi-tiered, partnering with distributors and a two-level reseller program of Gold and Authorized partners. A variety of benefits designed to promote and enhance partners’ skills, facilitate business growth, and maximize profitability are offered. Each tier has a specific business focus and offers uniquely developed benefits, as well as joint sales, marketing, and certification requirements. The tiered structure allows partners to grow their business with Tufin, while expanding their offerings to meet emerging market needs. For more information on becoming a Tufin partner, click here.
“As a partner-first company, we focus our marketing efforts on building programs and tools that are aligned with channel program industry best practices. We collaborate closely with our partners worldwide to drive pipeline generation activities and prioritize investing in knowledge sharing and enablement initiatives,” said Orli Amir, Head of Channel Marketing, Tufin. “Looking ahead to 2023, several new programs and offers that will provide immense value to our channel are scheduled to be announced. This is a great time to be a Tufin partner.”
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.
Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com.
Business Wire | March 30, 2023
Ermetic, a leading cloud infrastructure security company, today announced its new Above the Cloud Channel Partner Program with separate offerings tailored to the needs of solution providers and managed security service providers (MSSPs). The redesigned program provides the resources solution providers need to deliver turn-key cloud security solutions for AWS, Microsoft Azure and Google Cloud environments, including the company’s first certification program for its cloud native application protection platform (CNAPP).
The program has more than 90 partners worldwide including Trace3, GuidePoint, Marcum Technology, Optiv, Protiviti, and 3 of the Big 4.
The global cloud security market is projected to grow from $33.13 billion in 2022 to $106.02 billion by 2029, at a CAGR of 18.1% in forecast period, 2022-2029. The major factors driving the market include the massive migration of data center workloads to cloud platforms, increasing frequency and sophistication of cyber-attacks on cloud computing systems, and growing need for cloud-native protection that provides a contextual view of risk and prioritizes remediation with action steps.
“Ermetic is a pioneer in CIEM. This foundational expertise is a critical component that filters into the entirety of their CNAPP platform and enables us to provide detailed code and policy update recommendations that can be manually or automatically applied to instantly reduce cloud security risk,” said Dominique Singer, VP of Strategy for Eden Data. “Devops teams have very little time for security, so Eden Data needs to be explicit, prescriptive and risk-focused with our cloud configuration recommendations. Ermetic has empowered us to deliver reliable, specific, clear guidance on top priorities in a thoughtfully organized interface.”
The Ermetic CNAPP uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection (CWP), infrastructure as code (IaC) security and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance.
“Although organizations recognize the need to implement a comprehensive cloud infrastructure security program, they often lack the in-house multi-cloud expertise to manage it themselves. This is creating a significant opportunity for solution providers and MSSPs,” said Scott Hoard, Head of Global Channel Sales for Ermetic. “The new Ermetic Above the Cloud program is designed to meet the distinct needs of these two types of channel partners. We have also created a certification program that provides the technical skills to set our partners up for success, while improving their efficiency and profitability.”
The Ermetic Above the Cloud Partner Program provides the following partnership levels, criteria, and benefits tailored to meet the unique needs and business goals of solution providers and MSSPs:
For value-added resellers and national resellers Ermetic offers certified status for new partners who complete the Ermetic training program, and authorized status for partners that have an existing relationship with Ermetic.
Deal registration with increased margin for identifying opportunities
Proposal-based Marketing Development Funds (MDF) for demand and lead generation
Sales incentives for driving growth and eligibility for rebate plans
Certification Program that involves four hours of training, provides four hours of CPE credits, as well as a Certified Ermetician certificate and social media badge
Achieve annual program certification goals to maintain status
Participate in periodic Ermetic partner updates and surveys
Abide by Ermetic Rules of Engagement
The Ermetic MSSP program is designed to enable partners to offer risk-based vulnerability management, prioritization and remediation services to their customers. Authorized and Premium levels provide escalating benefits for partners as their Ermetic business volume grows.
Access to the Ermetic Partner Portal, partner communications, and field sales and marketing support, including Market Development Funds (MDF)
Ermetic licenses are owned by the MSSP and can be allocated at their discretion
Ermetic provides cumulative volume discounts, so partner costs decrease as volumes increase
Partners own the customer support relationship; with no direct communication from Ermetic
For more information on joining the Ermetic Above the Clouds Partner Program visit: https://ermetic.com/partners.
Ermetic reveals and prioritizes security gaps in AWS, Azure and GCP and enables organizations to remediate them immediately. The Ermetic cloud native application protection platform (CNAPP) uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. The company is one of America’s Best Startup Employers according to Forbes and led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra Capital and Target Global. Visit us at https://ermetic.com/ and follow us on LinkedIn, Twitter and Facebook.