CDK Global Case Study

| October 14, 2016

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CDK wanted to share what made their company a great place to work. With a variety of options on the table, they chose LifeGuides to capture testimonials from their employees, and answers to very specific questions that candidates had. This information was collected via the LifeGuides platform which was able to capture answers from employees across the country via surveys sent to employee emails. CDK employees responded with text answers, along with authentic video content. Click here to see an example of their content. Using a technology platform to build this content insured a large diversity of perspectives, along with a large and easy to update base of employer branding content. The end product resulted in detailed guides about working at CDK that are mobile and search optimized.

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Transformation of Content Marketing in COVID-19

Article | June 30, 2021

Content marketing in COVID-19 has been wholly evolved. Let’s discover about transformation in content marketing strategy by knowing valuable statistics and necessary guidelines. Introduction Content marketing is a strategic way of marketing approach that primarily focuses on top-notch content, authenticity, valuable information, and customers' need to attract their audience to buy their products or services. The content you are delivering to your target audience, customer, or prospects should be valuable, authentic, and need to reach them in a way that feels organic and accepted. Content plays a very decisive role in the establishment of a brand. Content marketing growth statistics show that 77% of marketers say their company has a content marketing strategy. Meanwhile, 69% of successful B2B marketers now have a documented strategy for content marketing in COVID-19 More than 77% of marketers have transformed their content marketing strategy owing to pandemics. Marketers believe that the pandemic intensely affected people. Now, it has become challenging to influence your target audience with outdated strategies. The need of the hour is to approach your audience with calculative steps, innovative ideas, and well-research content. Let’s look at each aspect of content marketing in the COVID-19 strategy that can turn your innovations and ambition into success. Types of Content Marketing There are a variety of content marketing types that differs from business to business. It’s eventually about what kind of content marketing helps your business to reach a definite goal. Here are some common kinds of content marketing. Blogs User-generated content Social Media Posts Videos Podcasting Email Infographics Ebooks Whitepapers Case studies Memes Why Content Marketing Matters? The famous saying “Content is King” is undoubtedly true. Your content marketing strategy decides your business existence. Let’s find out how content marketing is far better than other marketing tactics. Content marketing is a significant component of each digital marketing strategy which is unavoidable. A persistent content marketing strategy provides positive ROI. Unique and thorough content assists SEO in performing better. It is cost-efficient. It builds trust with your customers. It makes your marketing funnel better. Content marketing strengthens your communication with customers. Different industries such as OTT, digital marketing are entirely dependent on content Quality content makes you stand out from other competitors. It increases mouth-publicity. Content marketing turns your visitors into customers. It decreases your advertisement spends. Educate your leads and prospects about your products and services. Quality content aids other marketing strategies to accomplish your business goal. Statistics about Implementing Content Marketing Strategy 89% of content marketers use blog posts in their content creation strategy. 70% of marketers are actively investing in content marketing. 78% of companies have a team of one to three content specialists. 24% of marketers plan on increasing their investment in content marketing. 94% of marketers use social media for content distribution. 70% of the B2B content marketers say their brand’s content marketing efforts have been much more successful than last year. 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience. 61% of consumers have also bought something that’s recommended by blogs that they read. 69% of marketers use content to tell stories. Make Your Content Marketing Strategy More Powerful in COVID-19 Holding presence on demanding platforms and perform remarkably is only possible when you have a resilient, persuasive, and extensively researched content marketing strategy. How content marketing in COVID-19 has entirely changed, and how can you utilize those strategies to keep your audiences engaged and experience profitability? Let’s understand. Organizational Support Your content marketing strategy is nothing without organizational support. Most of the time we find people working department-wise and don’t participate in other’s department activity. Whether you have a big team or a small one, you will need to have everyone in the company participating in your content strategy. They can give their contribution in any form. Reanalyze Your Goal Setting a goal is not enough at the time of pandemics when businesses are grappling with various challenges. You need to recalculate your goal regarding every element such as target audience, finding a niche, market research, budget, etc. Write for Your Customer, Not for Your Brand Undoubtedly, experiencing profitability is your business goal, but sometimes it is essential to understand your customers’ expectations or needs. Therefore, your content marketing strategy only will be succeeded when you have a proper understanding of your audience, prospects, or customers. Determine Your KPIs After setting your goal, your next job is to develop key performance indicators. KPIs are highly effective in quantifying your actual performance against your objectives. Unique page visits, downloads, shares, inbound links, CPC, CPL, ACV, products review, website traffic are the essential key performing indicators to evaluate your performance. Find out the Right Kind of Content It is not essential to adopt each content type to be in the race. It would help if you finalized that which content type is appropriate for your business. You cannot invest your entire budget in every kind of content. When it comes to the whitepaper, it performs differently as compared to social media posts. Analyze Each Channel Performance When you are writing for your blogs, it doesn’t go the same way you write for the whitepaper. Different marketing channels need a specific style of writing. It could be narrative, persuasive, expository, or informative. Therefore, analyzing the performance of each channel is mandatory so that you can choose your appropriate channel and write accordingly. Enhance the Quality of the content The quality of the content should be the utmost important concern to each marketer. Therefore, you can’t compromise with the quality of the content. Quality content consists of authenticity, valuable information, readability, visual appeal, authoritativeness, length, and extensive research of that particular industry. Be Innovative and Approach with Humor Innovation is the critical component to transform your content marketing strategy. Promoting your products or services by being innovative and approaching with humor is vital in this time of pandemic when people are dealing with various difficulties. Moreover, an amalgamation of creative content and humor can assist your business in finding out decided results. Final Thoughts Marketers are very well aware of changes in content marketing in COVID-19. And they started discovering to make their strategy better by researching. These valuable tips that have been mentioned above regarding content marketing strategy can surely elevate your business towards success, profitability, and accomplishment of your goal. Frequently Asked Questions How to optimize your content in COVID-19? You can optimize your content by being innovative, holding research skills, and monitoring consumer behaviors & channel preferences. What is the best type of content in COVID-19? It depends on the business but, blogging, social media content, and memes, the whitepaper is the popular content in COVID-19 that various industries are implementing. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to optimize your content in COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "You can optimize your content by being innovative, holding research skills, and monitoring consumer behaviors & channel preferences." } },{ "@type": "Question", "name": "What is the best type of content in COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on the business but, blogging, social media content, and memes, the whitepaper is the popular content in COVID-19 that various industries are implementing." } }] }

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REPORT: Retailers Need to Rethink Customer Journey

Article | July 15, 2020

The Covid-19 pandemic is accelerating consumer behaviour shifts which were underway even before the crisis hit, according to a recent consumer insights report from PwC Canada. Retailers will have to increasingly tailor their customer journey strategies to the buying behaviours of Gen Z consumers, and a larger work-from-home workforce. PwC surveyed 1,002 consumers in Canada pre-Covid, focusing on the large urban centres of Toronto, Montreal, and Vancouver. A follow-up survey was conducted with 1,000 Canadians in spring 2020. Canadian consumers have a higher risk perception of the pandemic than US consumers, which could hold them back from regular shopping patterns for a longer period, according to the consulting firm.

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How to Ace Your Restaurant’s Local Marketing Strategy

Article | August 13, 2020

The way restaurants once operated has radically changed over the last few years as technology continues to advance. An industry that once thrived on word of mouth marketing now must turn to other promotional methods to entice customers to dine with them. However, many restaurant owners are unaware of the plethora of digital opportunities available to them. In this post, we will explore the different digital tactics we’ve seen restaurant brands benefit from and discuss how to effectively revamp your restaurant marketing strategy.

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles

Article | June 10, 2020

What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length.

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