Personalized, targeted, and timely emails can boost your revenue. It helps marketers reach a broader demographic and enhances their digital marketing strategy. Its average ROI is $36 for every $1 spent (source: Litmus Research) and it remains the most powerful channel for marketing
Here are six reasons why email marketing comes out on top:
Helps in targeting a broader demographic
More than 4 billion people use email
Delivers the message to the audience
90% of emails are delivered to the intended email address (Source: Foresster)
Email campaigns drive conversions
4.24% of email recipients buy something (Source: Monetate)
Gives more return with less investment
Average return of $36 on every $1 spent
Emails are the preferred communication channel
91% Americans want to receive promo emails (Source: Marketing Sherpa)
Emails aren’t owned or controlled by any one entity
61% of customers prefer being contacted by brands through email (Source: Adobe)
Elevate the Effectiveness of Your Email Marketing Campaigns
Connecting with customers based on their needs and pain points is crucial to driving campaign conversions and revenue. You need to send out personalized, targeted emails that can influence your customers and get you the brand engagement you desire. If this process is automated, you can sit back and wait for conversions.
Read on to find out how personalization and marketing automation can increase your revenue
Personalize Your Campaign Using Customer Data
Personalization is the new normal
in the marketing sphere. Using customer data, create targeted emails with content based on your customer’s unique qualities such as their name, gender, birthday, location, interests, recent purchases, and more. This data is collected through opt-in forms and third-party integrations like your CRM platform or your e-commerce service.
According to a study conducted by Venture Beat, personalized emails have a 2.5 times higher click through rate. They are also 6 times more likely to drive a conversion. Little things like personalized subject lines can do wonders to grab your customer’s attention.
Automate Your Email Marketing Campaigns
You can automate your email marketing campaigns using software like Optinmaster or CampaignMonitor that automatically sends campaigns to your customers and prospects based on your defined rules. Automation ensures no opportunities are missed when connecting with your customers.
Email campaign automation has three steps:
Set triggers based on collected data and customer actions. Common triggers include: a customer joins a list, a customer has an anniversary, or downloads a certain content piece. Whenever a customer completes the trigger action, an email will automatically be sent to them.
You can set up specific rules to automatically message selected customers based on their behavior. For example, once a customer reaches VIP status, brands send them exclusive offers via email. These offers can further be targeted to offer the customer a discount on a pre-defined spending amount.
Fine tune your content based on your triggers and rules. You need to do this only once for your customers to automatically get the content that will lead to a purchase. Marketing automation reduces repetitive tasks and human error and enhances your targeting and customer experience.
Wrapping It Up
Personalization and marketing automation offer customers just what they want and make them feel special. They increase brand awareness, customer retention rate, and overall customer experience - all factors that lead to an increase in revenue.