Beyond the screen: how immersive experiences will change gaming

JOANNA KOMVOPOULOS | May 21, 2019

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The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

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Brand Saloon

Established in 2008, The Brand Saloon Digital Marketing agency is headquartered in Mumbai with offices in Europe and the US. The company offers a tailored mix of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay per Click Management (PPC), Social Media Optimization (SMO), Display Advertising, Media Planning and Buying, Online Reputation Management (ORM), and Content Writing for clients across business verticals.

OTHER ARTICLES

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Article | April 5, 2020

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Spotlight

Brand Saloon

Established in 2008, The Brand Saloon Digital Marketing agency is headquartered in Mumbai with offices in Europe and the US. The company offers a tailored mix of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay per Click Management (PPC), Social Media Optimization (SMO), Display Advertising, Media Planning and Buying, Online Reputation Management (ORM), and Content Writing for clients across business verticals.

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