Best Practices for B2B YouTube Marketing

Sagar Srivastav | December 24, 2021 | 86 views

B2B YouTube Marketing

Video is an effective form of communication that needs to be integrated into every aspect of your existing marketing efforts.”

James Wedmore, Online Business Coach

People utilize YouTube as one of the most significant search engines for information.  People use it for entertainment purposes, knowledge purposes, marketing, etc. Videos are easy to consume. Researchers believe that videos have a significant impact on the audience and encourage them to take action.


Importance of YouTube Marketing

According to Ahref, YouTube is the second most searched engine organically in the U.S. YouTube marketing enhances Google search ranking, brand credibility, and audience worldwide, etc.

By implementing YouTube marketing, you can create persuasive content and enhance the engagement of the audience. It is an unavoidable method of marketing that is booming as it is beneficial for brand recognition, driving high ROI, sales, etc.

Best Ways Using B2B YouTube Marketing

Here are the best practices for YouTube marketing that will surely help you widen your horizons of knowledge and take your business to the next level.

Incredible Channel Layout

The YouTube channel page is the home screen of your channel. It is crucial to complete the branding of your channel. It includes the profile picture, your channel art, and layout styling. These are the promising factors that contribute to the excellent quality building of a brand.

Invest in YouTube Advertising

YouTubers are now getting onboard with maximum usage of mobile phones. As we all know, Google allows a user's search data to be optimized for search targeting. Thus, making the conversion of prospects to leads for a particular product or service.

Relevant Thumbnail

A relevant thumbnail is as essential as a person's first impression. It is a factor that leads the user to click on a particular video; hence, the thumbnail must be prepared by following the design guidelines and have an eye-catching layout.

Cross Promotion

One must have come across many ads where a brand is promoting another brand. This is possible only when both brands decide to profit from one another, as it generates profit mutually, decreases branding costs, and boosts lead generation for both brands.

Video Description

These are the nuggets added below the YouTube videos. Focusing on this text will help your channel gain more views, build your brand, increase views, and maximize watch time.

Video Content Format

Video content format should be specific for some time until the user base is built-up. Once you stick to a particular design, the video will perform better. While you accomplish it, you can try out other formats of the video in the later part.

Hashtags Practices

Creating short and crisp hashtags as per your audience and your channel is a successful strategy. There is a need to use hashtags per the platforms we are posting upon with a hashtag guide as they are vital in reaching an audience that is still unknown to your brand.

SEO Content Approach

SEO increases the frequency of the content appearing in search results. SEO strategy acts as a step-by-step path to obtain organic traffic from search results.

Tutorial-based Content

Nowadays, businesses are inclined towards creating tutorial-based content. It enables marketers to make their marketing approach more persuasive and effective. You can make tutorial content to grab the attention of the audience by delivering valuable information. It consists of visual effects, informative tone, Q&A, and thought leadership.

Study the Competitors

Analyzing your compettitors approach will certainly help you in finding different aspect of youtube marketing. You can do holistics research upon your competetitors and gain valuable insights from it. The research should consist of promotional strategy, sales strategy, content marketing, performance evaluation, technical tools, and campaign planning. Competetive analysis is one of the best methods to evalauet your marketing approach and reforms it accordingly.

Sephora – B2B YouTube Marketing Example

Sephora collaborates with YouTube beauty artists by providing the latest launched products to create different types of looks. These result in producing step by step guide to achieve a specific look. Video description is utilized to drop links of the products used in the makeup tutorialsthe results in brand promotion and a boost in the purchase of the product.

Final Thoughts


Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time."

Robert Weiss, an American author, and educator


YouTube marketing is one of the best methods that deliver an incredible solution to the businesses and plays a vital role in building brand’s recognition.

Frequently Asked Questions


Is YouTube marketing a profitable endeavor?

Indeed, YouTube marketing is a popular form of marketing that is advantageous in building relations with customers and brand recognition.

What are the best YouTube marketing tools?

Canva, Buzzsumo, Hootsuite, Tubics, Brand24, etc., are the popular YouTube marketing tools that businesses utilize for different business purposes.

What is the importance of SEO in B2B YouTube marketing?

Implementing an SEO strategy in YouTube marketing is highly effective as it increases your Google visibility and enhances engagement rates.

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The Channel Company, Acronis | August 03, 2022

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Nutanix Unveils Partner Program Updates and Incentives

Nutanix | September 26, 2022

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum. “The IT industry is at an inflection point in how customers want to procure and consume technology,” said Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix. “With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.” In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include: Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts. In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers. New incentive for partners that lead sales cycles autonomously Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously. Nutanix is enabling partners to realize this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program. A continued focus on building partner competencies through education and certifications The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfillment using Nutanix Sizer. For more information about the new updates to Elevate and how to join the Nutanix partner program, visit: www.nutanix.com/partners Supporting Partner Quotes “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group”, said Scott Winslow, president at Winslow Technology Group. “The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.” “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably,” said Arturo Moncada, Country Manager at SCC Spain. “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart,” said Atul Gosar, Managing Director & Co-Founder at Network Techlab (I) Pvt Ltd About Nutanix Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.

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