Marketing Strategy, Martech, Channel Partnerships
PR Newswire | June 27, 2023
Impartner, the fastest-growing and most award-winning provider of ecosystem and partner management technologies, today announced its collaboration with Partnership Leaders on the European Elevation Tour, a series of events for partnership professionals in Europe and the UK.
"We share the passion felt by Partnership Leaders to advance the role of Partner Executives in all company sizes and markets," said Dave R Taylor, Chief Marketing Officer at Impartner. "Today, perhaps more than ever historically, embracing and perfecting the indirect go-to-market model is the key to not only thriving, but surviving a challenging global market. Our mutual goal is to provide these ecosystem professionals a set of solutions and best practices that enable them to become the revenue superheroes their companies need."
The Elevation Tour series will feature short, interactive discussions on the latest partnership trends and best practices, as well as networking opportunities with peers in the area. Event details and registration for the Elevation Tour are as follows:
Paris - June 27, 17.00 to 21.00 CET
London - June 28, 18.00 BST
Manchester - June 29, 18.00 to 20.00 BST
Amsterdam - July 4, 18.30 to 20.30 CET
Berlin - July 6, 17.30 to 19.30 CET
"Europe has always been a hub for partner innovation. The diversity of languages, cultures and geographies makes Europe a vital partner market for any company," said Asher Matthews, CEO of Partnership Leaders. "We are excited to bring together the best partner teams in Europe through this elevation tour to connect and share resources to accelerate growth this year."
This release comes on the heels of Impartner being named No. 1 in Mid-Market, Enterprise, and Partner Management in the G2 2023 Summer Report. This marks Impartner's profound influence on the industry as it claims the top spot in all Partner Management Grids from G2, the world's largest and most trusted software review marketplace.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
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Marketing Strategy
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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Martech
PR Newswire | May 31, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, today announced the appointment of Brent Taylor as Chief Financial Officer and three industry award wins: a Silver Stevie® Award for ImpartnerCON, Silver Stevie Award for Impartner's proprietary solution Google Ads for the Channel, and recognition in CRN®'s 2023 Women of the Channel list.
Impartner today welcomes Brent Taylor to its executive team as CFO. Taylor brings over 13 years' experience leading high-growth companies through major change. During his tenure at Imagine Learning, Taylor developed adept business acumen, which he utilized to oversee multiple acquisitions that drove offerings and topline growth. He holds a bachelor's degree in business from Utah Valley University and a master's degree in business from Brigham Young University.
"Through customer-focused solutions, we continue to innovate our product to meet customer goals and further strengthen our leadership team to help channel teams thrive," said Joe Wang, Chairman and CEO at Impartner. "I'm proud of the recent recognition our team has received for their hard work and look forward to witnessing Brent's impact here at Impartner."
Impartner's most recent award wins further exemplify the company's profound mark on the industry and significance as the leader in partner management solutions:
Silver Stevie Award for Brand Engagement Event: Impartner's most recent annual customer summit, ImpartnerCON 2022, was awarded a Silver Stevie Event Award for Brand Engagement. ImpartnerCON is one of the world's largest vendor-led channel industry events, gathering the most influential channel leaders and industry speakers to collaborate, celebrate, and deep dive into future-forward content. This is the summit's second award win of 2023, following its Utah Business SAMY win earlier this year.
Silver Stevie Award for Relationship Management Solution: Impartner was also awarded a Silver Stevie for Relationship Management Solution Award for its proprietary solution developed in partnership with Google— Google Ads for the Channel, which allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level.
CRN's 2023 Women of the Channel List: Amy Henderson, Impartner Sales Director, was named to its Women of the Channel list for 2023, which recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. Henderson's career within the Channel has spanned over 16 years running various Channel Alliance and Reseller teams.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
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