B2B Influencer Marketing: An Addition to a Marketer’s Arsenal

Abhinav Anand | January 20, 2022 | 248 views

B2B Influencer Marketing

Understanding the Evolution of B2B Influencer Marketing

Over the years, the term “influencer” has evolved manifold. The understanding of who is an influencer is now deeper than ever. The idea of an individual having an “influence” on any specific set of audiences is what ideally comprises an influencer. When we say influence, it could mean many things, ranging from the way one dresses, eats, travels, etc. While it began initially as something that effectively catered to the B2C market, it has now also taken over the B2B market. "How?" you’d ask. The answer to this is very simple.

In the current fast-paced world, every corporate decision-maker is now savvier, demanding, and discerning. People now look up to personal reviews and ratings rather than any plastic marketing techniques. This is exactly where B2B influencer marketing helps. When an influencer advocates for a business, they build a level of trust among their followers for the brand. The business achieves a wider level of acceptance and trust through this method.

Understanding the type of influencer that would work for your marketing goal is also a core component. While huge follower numbers have always been a highlight, it isn’t necessarily the most effective factor that must be taken into consideration. Influencer marketing in B2B is comparatively trickier than in B2C. The credibility required in the B2B cycle is much larger.

Most often, B2B influencers are professionals familiar with the B2B buying cycle. They can be industry analysts, experts from industry bodies, or opinion leaders. It then depends upon your influencer marketing strategy on which kind of influencer you would like to associate with for your business.

B2B Influencers to Watch in 2022


Brand Advocates

Almost every company has people who are happy with the service that they have received and would share a positive note about the company. Positive word of mouth has always been an effective marketing method, and brand advocacy is exactly the same. This can even be one of your employees, as a matter of fact. The top management of a firm would always have a c-suite circle that appreciates suggestions and recommendations.

Industry Analysts

The most sought-after people for B2B influencer marketing are industry analysts. B2B marketers are most anxious when a new report from Gartner, IDC, or Forrester Research is released. Keeping this in mind, it is quite clear how influential they are, irrespective of any market sector.

Thought Leaders

Thought leaders are basically the prodigious content creators of a specific theme or topic, ideally someone who would write for a mainstream publication and drive a conversation while being a top executive in a leading industry. Someone whose words hold great value among others is an ideal prospect for your B2B influencer marketing campaign.

Enabling the Right B2B Influencer Marketing Strategy

Once you have an idea about the B2B influencer you are looking to associate with, then comes the aspect of strategizing. While the process is fairly straightforward, there are certain things that need to be established before initiating a B2B influencer marketing strategy.

The strategies that you would incorporate for your B2B influencers would ideally take a longer timeline. Because of the decision makers being involved and the larger purchases, it makes the process extensive. Furthermore, you’d also need to closely understand the kind of followers your B2B influencers have and what their average engagement is. Most importantly, you should also figure out what their audiences are more inclined towards and what kind of content would work. Once you have all these aspects in place, you’ll be one step closer to having an effective B2B influencer marketing campaign.

Understanding Buyer Persona and Evaluating Your B2B Influencer Strategy

After you have effectively evaluated the buyer persona, that is when you strategize the goals and KPIs for your B2B influencer marketing strategy. These KPIs would ideally span across the most common metrics like clicks, impressions, conversions, and sales. Associating with a B2B influencer whose goals match those of your business would effectively bring in much better results.

Partnering with an influencer allows you to highlight your brand’s own existing narrative in a new way, so that you can reinforce the proof points you really want your customers to know.”

Whitney Magnuson, Global Head of Social and Influencers at IBM Systems


Challenges and Opportunities with B2B Influencer Marketing

The most common challenge that one will come across while curating their B2B influencer marketing campaign is when they have to decide the scale of the influencer, whether they want to activate a nano-influencer, a micro-influencer, or a macro-influencer. Yet again, the most effective way to tackle this challenge is by looking back at what your end goals are.

In the year 2017, Microsoft’s ‘Make What’s Next Campaign’ partnered with National Geographic to launch an Instagram campaign on the occasion of Women’s Day. The core objective was to promote their event #MakeWhatsNext to encourage women to pursue careers in STEM disciplines.

The campaign was a resounding success, with the pictures garnering over 3.5 million likes on the very first day. This campaign helped Microsoft reach more than 90 million people.

Conclusion

B2B influencer marketing is growing exponentially. With the markets constantly evolving every day, it is important that we keep up with the needs of the hour. The pandemic has also played a large role in this aspect, where several marketing channels have become obsolete. With the demand for new and fresh marketing ideas constantly on the rise, B2B influencer marketing has effectively become a crucial armor in a marketer’s arsenal.

Frequently Asked Questions


How to find the ideal B2B Influencer for your business?

The best way to go about this is to tap into who your clients follow and understand the type of content that they consume. Once you have an idea of this, you can then easily decide the kind of influencer that would work best for your marketing strategy.

How can you benefit from using B2B influencer marketing campaigns?

The global pandemic has brought about drastic changes in the landscape of B2B marketing. Several companies are now experiencing reduced marketing budgets, a trend that is likely to continue. With this situation demanding a fresh perspective towards B2B marketing, B2B influencer marketing effectively captures all the required essence.

How does B2B influencer marketing work?

B2B influencer marketing provides content generation and distribution at a much lower price. This method is also proven to be more authentic, engaging and has a higher ROI than any other form of digital media.

Spotlight

NPR Design

A creative digital agency with a hat that gives way to ideas that help businesses present themselves in the market. We believe that the quest to learn more and increasingly innovative technologies never dies out. We are very well informed and equipped to put in practice the latest Digital trends. Yet, we never stop learning. The result is that we are able to apply our knowledge of the latest trends and technologies for the benefit of our clients’ requirements and provide them with solutions which bring them tangible results.

OTHER ARTICLES
MARKETING DATA

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | December 24, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
MARKETING DATA

How Community Coalitions Are Bridging the Digital Divide

Article | January 6, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
MARKETING DATA

How Educators Kept Students on Track During Remote Learning

Article | December 17, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

NPR Design

A creative digital agency with a hat that gives way to ideas that help businesses present themselves in the market. We believe that the quest to learn more and increasingly innovative technologies never dies out. We are very well informed and equipped to put in practice the latest Digital trends. Yet, we never stop learning. The result is that we are able to apply our knowledge of the latest trends and technologies for the benefit of our clients’ requirements and provide them with solutions which bring them tangible results.

Related News

CHANNEL PARTNERSHIPS

Seceon Expands Leadership Team with William Toll as VP of Marketing to Serve MSP and MSSP Communities

PR Newswire | May 26, 2023

Seceon, the pioneer of the first cybersecurity platform that augments and automates security operations services for MSPs and MSSPs, with an AI and ML-powered aiSIEM, aiXDR and aiMSSP platform, announced that it hired William Toll, a long-time IT channel industry veteran as VP of Marketing. Toll will lead marketing, product marketing, digital, events, and partner marketing teams to drive recruitment of new partners, and work with existing Seceon's 250+ MSP and MSSP partners to drive their growth beyond 7,000 customers. "We are thrilled to have William join Seceon to help us accelerate the success we are experiencing in the MSP and MSSP communities," said Chandra Pandey, Seceon CEO. "The need for an effective, yet profitable platform to build managed security services is growing quickly and with William's leadership, Seceon will accelerate the growth of our market share around the globe." William has led B2B Marketing, Product Marketing, and Product Management positions in the cybersecurity, managed service provider, and cloud computing industries. Most recently he held Product Marketing leadership positions at Netography, ReversingLabs and Acronis. Under William's leadership, Acronis significantly increased Acronis' number of active MSP partners with a strong partner and community centric strategy. "The opportunity to build and execute global go-to-market, partner recruitment and partner enablement programs for Seceon is very exciting," said William Toll, Seceon VP of Marketing. "Managed services have been a career long focus of mine and connecting Seceon with the MSP and MSSP community with an efficient and effective AI and ML-powered cybersecurity platform to build security services on top of is timely." "Seceon's push to accelerate revenue growth, empower our existing MSP and MSSP partner community, and grow across the globe has led to several key appointments this month including the strategic marketing leader, William Toll, to serve this community," said Lalit Shinde, Seceon CRO. The Seceon teams are speaking and exhibiting at events worldwide. Our latest event was at the IDC South Africa CIO Summit 2023. Lalit Shinde, Seceon CRO spoke and exhibited with our regional partners, learn more in the blog post about the event. To join the Seceon partner program or schedule a demo, please visit www.seceon.com. About Seceon Seceon enables MSPs and MSSPs to reduce cyber threat risks and their security stack complexity while greatly improving their ability to detect and block threats, and breaches at scale. Seceon's Open Threat Management (OTM) platform augments and automates MSP and MSSP security services with our AI and ML-powered aiSIEM, aiXDR and aiMSSP platform. The platform delivers gapless coverage by collecting telemetry from logs, identity management, networks, endpoints, clouds, and applications. It's all enriched and analyzed in real-time by applying threat intelligence, AI and ML models built on behavioral analysis, and correlation engines to create reliable, transparent detections and alerts. Over 250 partners are reselling and/or running high-margin, efficient security services with automated cyber threat remediation and continuous compliance for over 7,000 clients. Learn how to jumpstart your security services, with high-margins, with Seceon's award-winning aiSIEM, aiXDR, aiMSSP solutions. Request a demo today and learn how leading service providers and IT teams are efficiently running their security operations. Visit www.seceon.com to learn more and schedule a demo.

Read More

MULTI CHANNEL MARKETING

Acoustic Debuts First-of-Its-Kind, Intent-Based Multichannel Marketing Platform

PR Newswire | May 29, 2023

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies. Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty. "Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action." Acoustic Connect equips marketers with a robust, all-in-one platform featuring: Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts. Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys. Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth. "Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business." Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed. Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive. About Acoustic, L.P. Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.

Read More

MARKETING DATA, MARTECH

Mitgo wins big at the largest digital festival OMR, strengthening its position as a global partner marketing player

PR Newswire | May 17, 2023

Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Williams. Mitgo was a Premium Exhibitor alongside 1000+ tech and marketing companies, including Meta, Google, Twitch and Pinterest. A big event for the company, not only because representatives of Mitgo businesses Admitad, Takeads, Tapfiliate, FairSavings and ConvertSocial came together to share insights into partnership marketing, but also because it was the first time Mitgo's businesses stood united under one banner. Many new and important business connections were made and, crucially, we were able to deepen existing partnerships, showcasing the wider scope of opportunities enabled by cross-platform cooperation between our whole family of businesses. Popular themes discussed revolved around global scalability, the rise of native and contextual advertising, privacy-first services and data-driven solutions in a cookieless world. "We're in the middle of a major market shift in the performance marketing sector" says CEO and Mitgo founder, Alexander Bachmann, "there is more worldwide demand for cross-business, cross-channel partnership solutions." While OMR is mainly Germany-focussed, Mitgo was able to demonstrate its truly global presence. As well as Europe and its key markets (Poland), our first-hand experience in India, the US and MENA was eagerly listened to, leading to a number of deals sealed on a global level. "OMR is an ideal location for new ideas and trends in the digital world, where Mitgo has a place as a truly global, partnership-driven player" - Artem Ozekov, VP of Partnership Sevices at Mitgo. The festival proved a success, with Mitgo welcoming more than 500 visitors to their stand, many of whom were top players in the digital sphere. As a result, the company looks forward to securing many new partnerships in the Fintech, Martech and social commerce sectors, sectors we believe will see major growth in the very near future. "Our focus remains on creating cross-partnership solutions and services with scalability at their heart" confirms CEO Alexander Bachmann. About Mitgo Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors. These currently include Admitad partner network, native advertising platform TakeAds, coupon and voucher advertising solutions FairSavings, influencer marketing platform ConvertSocial, affiliate and referral tracking software Tapfiliate, education and vocational training network Univibes.

Read More

CHANNEL PARTNERSHIPS

Seceon Expands Leadership Team with William Toll as VP of Marketing to Serve MSP and MSSP Communities

PR Newswire | May 26, 2023

Seceon, the pioneer of the first cybersecurity platform that augments and automates security operations services for MSPs and MSSPs, with an AI and ML-powered aiSIEM, aiXDR and aiMSSP platform, announced that it hired William Toll, a long-time IT channel industry veteran as VP of Marketing. Toll will lead marketing, product marketing, digital, events, and partner marketing teams to drive recruitment of new partners, and work with existing Seceon's 250+ MSP and MSSP partners to drive their growth beyond 7,000 customers. "We are thrilled to have William join Seceon to help us accelerate the success we are experiencing in the MSP and MSSP communities," said Chandra Pandey, Seceon CEO. "The need for an effective, yet profitable platform to build managed security services is growing quickly and with William's leadership, Seceon will accelerate the growth of our market share around the globe." William has led B2B Marketing, Product Marketing, and Product Management positions in the cybersecurity, managed service provider, and cloud computing industries. Most recently he held Product Marketing leadership positions at Netography, ReversingLabs and Acronis. Under William's leadership, Acronis significantly increased Acronis' number of active MSP partners with a strong partner and community centric strategy. "The opportunity to build and execute global go-to-market, partner recruitment and partner enablement programs for Seceon is very exciting," said William Toll, Seceon VP of Marketing. "Managed services have been a career long focus of mine and connecting Seceon with the MSP and MSSP community with an efficient and effective AI and ML-powered cybersecurity platform to build security services on top of is timely." "Seceon's push to accelerate revenue growth, empower our existing MSP and MSSP partner community, and grow across the globe has led to several key appointments this month including the strategic marketing leader, William Toll, to serve this community," said Lalit Shinde, Seceon CRO. The Seceon teams are speaking and exhibiting at events worldwide. Our latest event was at the IDC South Africa CIO Summit 2023. Lalit Shinde, Seceon CRO spoke and exhibited with our regional partners, learn more in the blog post about the event. To join the Seceon partner program or schedule a demo, please visit www.seceon.com. About Seceon Seceon enables MSPs and MSSPs to reduce cyber threat risks and their security stack complexity while greatly improving their ability to detect and block threats, and breaches at scale. Seceon's Open Threat Management (OTM) platform augments and automates MSP and MSSP security services with our AI and ML-powered aiSIEM, aiXDR and aiMSSP platform. The platform delivers gapless coverage by collecting telemetry from logs, identity management, networks, endpoints, clouds, and applications. It's all enriched and analyzed in real-time by applying threat intelligence, AI and ML models built on behavioral analysis, and correlation engines to create reliable, transparent detections and alerts. Over 250 partners are reselling and/or running high-margin, efficient security services with automated cyber threat remediation and continuous compliance for over 7,000 clients. Learn how to jumpstart your security services, with high-margins, with Seceon's award-winning aiSIEM, aiXDR, aiMSSP solutions. Request a demo today and learn how leading service providers and IT teams are efficiently running their security operations. Visit www.seceon.com to learn more and schedule a demo.

Read More

MULTI CHANNEL MARKETING

Acoustic Debuts First-of-Its-Kind, Intent-Based Multichannel Marketing Platform

PR Newswire | May 29, 2023

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies. Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty. "Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action." Acoustic Connect equips marketers with a robust, all-in-one platform featuring: Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts. Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys. Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth. "Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business." Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed. Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive. About Acoustic, L.P. Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.

Read More

MARKETING DATA, MARTECH

Mitgo wins big at the largest digital festival OMR, strengthening its position as a global partner marketing player

PR Newswire | May 17, 2023

Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Williams. Mitgo was a Premium Exhibitor alongside 1000+ tech and marketing companies, including Meta, Google, Twitch and Pinterest. A big event for the company, not only because representatives of Mitgo businesses Admitad, Takeads, Tapfiliate, FairSavings and ConvertSocial came together to share insights into partnership marketing, but also because it was the first time Mitgo's businesses stood united under one banner. Many new and important business connections were made and, crucially, we were able to deepen existing partnerships, showcasing the wider scope of opportunities enabled by cross-platform cooperation between our whole family of businesses. Popular themes discussed revolved around global scalability, the rise of native and contextual advertising, privacy-first services and data-driven solutions in a cookieless world. "We're in the middle of a major market shift in the performance marketing sector" says CEO and Mitgo founder, Alexander Bachmann, "there is more worldwide demand for cross-business, cross-channel partnership solutions." While OMR is mainly Germany-focussed, Mitgo was able to demonstrate its truly global presence. As well as Europe and its key markets (Poland), our first-hand experience in India, the US and MENA was eagerly listened to, leading to a number of deals sealed on a global level. "OMR is an ideal location for new ideas and trends in the digital world, where Mitgo has a place as a truly global, partnership-driven player" - Artem Ozekov, VP of Partnership Sevices at Mitgo. The festival proved a success, with Mitgo welcoming more than 500 visitors to their stand, many of whom were top players in the digital sphere. As a result, the company looks forward to securing many new partnerships in the Fintech, Martech and social commerce sectors, sectors we believe will see major growth in the very near future. "Our focus remains on creating cross-partnership solutions and services with scalability at their heart" confirms CEO Alexander Bachmann. About Mitgo Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors. These currently include Admitad partner network, native advertising platform TakeAds, coupon and voucher advertising solutions FairSavings, influencer marketing platform ConvertSocial, affiliate and referral tracking software Tapfiliate, education and vocational training network Univibes.

Read More

Events