Avoid 5 Costly Mistakes in Your Email Marketing Campaign

| October 18, 2017

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So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however, the presentation of your email will determine the click-through-rates for your brand/website.

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Our Vision is a world where everybody has access to the knowledge, tools, expertise and the motivation to take control of their own health, with support, to live the best version of their lives. nitro has worked in the healthcare space for over 14 years. We have lasting partnerships with some of the largest pharmaceutical companies in the world, and work across global, regional, and local teams, to improve patient outcomes through digital.

OTHER ARTICLES

Optimize Your Content Management with AI

Article | February 20, 2020

How effective is your content? We all seek to develop a content strategy that delivers value to our audience. When we succeed, we turn strangers into customers and become a leader in the market by building authority and credibility. This journey of discovering the effectiveness of content is known as content intelligence. This is a term you’re likely to see more and more as artificial intelligence plays a larger role in the marketing efforts of businesses of all sizes. The opportunity to glean insights from content data is just another example of how AI delivers value to our marketing strategy.

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5 Tips to Enhance Storytelling While Marketing Your Business

Article | November 27, 2020

Every business has a story that goes beyond products and services. No matter how great your products are, what really creates loyal, repeat customers is your ability to engage with them, relate to them, and be authentic with them. By sharing your story as part of your marketing strategy and connecting with clients as real people, you are effectively showing them that you are interested in more than just completing the next sale. A little bit of openness goes a long way in busting open doors to future business. Here are five tips for strong storytelling while marketing your business: 1. Share your truth. Be honest about your story when you tell it and you will create a bond with clients. Don’t overexaggerate or embellish your background and instead think about the most compelling parts of your journey and accentuate them. The key is for people to see you as not just a business owner or vendor but as someone they can relate to. For example, if you served in the military, you can share a little bit about your background and explain why it was important for you to serve your country as well as how you transitioned into your current career. 2. Show your personality. According to Fast Company, 92% of consumers want businesses to tell stories in their ads. The more you show off your personality and the person behind the brand, the more emotionally connected your clients will feel towards your business. When a human bond like this is formed, it creates brand loyalty because of the sentimental value that is now attached. 3. Build relationships and you will build sales. Be inviting in your marketing campaigns and leave the door open for further communication and engagement. For example, send a personalized postcard via direct mail and include a QR Code for more information that drives traffic to your website. Then, make sure your website matches the intent and sentiment of your postcard so that it creates a uniform, consistent feel that strengthens your relationship with customers. 4. Be active on social media. The best thing you can do to further your story is to be active on social media every day. Pick the two or three social media channels that you feel work best for your business and stick with them. The last thing you want to do is have a social media page that hasn’t been updated in months because then the potential clients who visit those pages will question whether or not you are still in business. Also, act like yourself, don’t overpromote, and continue to reveal parts of your personality in a meaningful manner. 5. Be involved in your community and give back. Last but certainly not least, it is vital to get involved in your community and give back. People are more likely to do business with you when you share common interests, and everyone wants to see community members lift each other up. If you are passionate about certain causes, you can remain authentic and also show you are empathetic to others. Empathy is a strong, effective tool in telling your overall story because when you care about others, people will care about you. When they care about you, they are more inclined to do business with you. Ultimately, we all have a story to share of how we got to this point in our careers. For business owners, it is crucial to add authentic storytelling elements to your marketing efforts so that you are seen as a genuine person who cares more about people than sales. And, in doing so, the sales will follow suit.

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How Intent Data Activates the Marketing Cloud

Article | August 12, 2020

Why is the digital marketplace ascending and demanding the attention of more B2B sellers? Clearly, with COVID, anything digital is popular and necessary. The crisis has accelerated digital transformation, forcing everyone into more digital marketing. As a result, B2B marketers are having to learn a lot of lessons very fast, while their revenue objectives haven’t gone away. This has pushed faster adoption of digital technology for digital marketing and demand generation. So naturally, as the digital space is growing, so is interest in running martech from the cloud, instead of cobbling together point solutions for different channels like display and content syndication. That time has passed. We’re entering the era of the marketing cloud: an integrated suite of solutions available as web-based services delivered via software-as-a-service.

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Amazon Releases Enhancements to Sponsored Display Ad Offering

Article | August 3, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience pool. This equally gives more control to brands and sellers to drive traffic not just at the keyword level, but also at the audience level.

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Spotlight

nitro

Our Vision is a world where everybody has access to the knowledge, tools, expertise and the motivation to take control of their own health, with support, to live the best version of their lives. nitro has worked in the healthcare space for over 14 years. We have lasting partnerships with some of the largest pharmaceutical companies in the world, and work across global, regional, and local teams, to improve patient outcomes through digital.

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