Artificial Intelligence in Marketing Automation: The Success Mantra of 2022 and Beyond

Sagar Srivastav | December 17, 2021 | 68 views

Artificial Intelligence
Do you wish to facilitate your decision-making process quicker and smarter? Do you want to enhance your marketing approach? Do you want to create a persuasive and result-driven campaign in 2021 and beyond?

Then, this is the right place for you to know effective and influential methods that many businesses adopt to escalate.

In B2B, competition has increased ascendingly and grabbed marketers’ attention to adopt AI. As a result, artificial intelligence is indispensable for businesses as it helps build effective marketing automation platforms and strategies.

Artificial intelligence can take your business to the next level by streamlining your marketing efforts and enhancing your CX strategy.

Let’s comprehend the significance of artificial intelligence in marketing automation.

What is Artificial Intelligence?

Artificial intelligence is a cutting-edge technology that provides desired outcomes by simplifying tasks and solving multiple marketing queries.

This marketing automation tool assists in decreasing marketing costs, generating more quality leads, and enhancing conversion rates.

Artificial Intelligence in Marketing Automation

Artificial intelligence in marketing automation has a huge impact. As per a report by Forrester, more than 53% of businesses utilize marketing automation tools, whereas more than 70% of companies plan to execute artificial intelligence in the upcoming months.

Marketing specialists find that AI is the most relevant and efficient tool that boosts marketing performance. It increases credibility amongst prospects and converts them into long-term customers by delivering them relevant information.

Statistics around the Advantage of Artificial Intelligence

  • Gartner's report says that the number of businesses executing artificial intelligence grew by 270% in four years.
  • As reported by New Vantage, 9 out of 10 firms are already investing in artificial intelligence.
  • According to the PWC report, nearly 54% of businesses have experienced a boost in productivity after executing AI.
  • As stated by Semrush, more than 48% of companies utilize AI tools to resolve the quality issue.
  • As reported by Salesforce, approximately 62% of customers are willing to submit data to AI to have a better experience.
  • 44% of businesses have found AI cost-effective, as reported by Mckinsey.
  • As per a report by Semrush, the global AI chip market value would reach $83.25 billion by 2027.


Numerous Benefits of Implementing Artificial Intelligence


A year spent in artificial intelligence is enough to make one believe in God.”

Alan Perlis, an American Computer Scientist

Various businesses from different industries have been consistently adopting AI and experiencing incredible growth in their businesses.

  • Many businesses face various challenges in performing their marketing tasks manually. It increases the possibilities of errors in it. Hence, implementing AI in your business can increase efficiency by managing your marketing efforts.
  • Relevancy is the key to any business's success. It attracts customers to utilize your service or products for a long time. Therefore, by implementing AI in your business, you can satisfy your customer effortlessly.
  • Artificial intelligence work with marketing automation to enhance marketing ability. AI boosts businesses’ growth by translating data into decisions, providing meaningful interactions.
  • Prominent marketers believe that AI is highly advantageous in identifying the goal and prioritizing the tasks.
  • After consistent work, humans get tired. Artificial intelligence is tireless, works 24*7, and doesn't compromise quality. It performs multiple tasks at a time.
  • Businesses connect with their customers through digital assistants. It decreases the requirements of human resources. By utilizing a chatbot, you can solve customers’ queries instantly and build strong connections with them.
  • Human beings are prone to rational emotions, whereas artificial intelligence is highly. It provides unbiased decisions which guarantee more accurate decision-making.
  • Including artificial intelligence in your marketing strategy saves your time and money by providing top-notch quality.


Best Ways of Utilizing AI in Marketing Automation

It's essential to have a holistic approach while including artificial intelligence in your marketing strategy. Before implementing artificial intelligence in your marketing plan, let's comprehend the key factors to avoid risks and challenges.

Identify Objectives

Establishing goals is an unavoidable part of marketing strategy. It simplifies your approach and augments your marketing automation. It would be best to have a clear picture of your objectives, whether customer segmentation or building brand credibility.

Maintain Data Quality

The marketing team needs to coordinate with data management to get accurate, effective decision-making.
With the help of coordination, you can easily standardize your data and get accurate results.

Team of Skilled People

To run a successful campaign and accomplish business outcomes, a team of skilled people must manage marketing automation tools perfectly in data analysis, research, planning, and more.

Data Tactics

Data tactic is the process of analyzing the customer’s data and performing accordingly. For example, you can keep an eye on your customers' activity  and how much time they  spend on different channels? What products do they search for, and so forth?

By evaluating your customer’s approach, you can strategize your marketing campaign and enhance your CX tactics.

Ethical and Legal Issues

Data privacy is a significant concern. You need to ensure that the data you utilize meets the privacy norms. Customers are ready to pay more and be reliable towards data privacy.

Crucial Elements of Artificial Intelligence

Here are some elements of artificial intelligence that play a significant role in making robust connections with customers and scaling the business.

Machine Learning

Machine learning is a vital component of artificial intelligence that focuses on utilizing data and algorithms. It evaluates the information and improves it automatically in terms of decision-making.


Big data

The term "big data" refers to data that is massive, complex, and difficult to manage. It employs a methodical and exact approach to data analysis. These data can be structured or unstructured.

Natural Language Processing (NLP)

NLP is part of artificial intelligence that enables computers to understand voice search and text. NLP also assists in translating one text to another language. It comprehends the consumer’s requirements holistically.

Computer Vision

Computer vision describes visual processing and image visions. It stores the data and matches it with existing data to find the desired results.

Anomaly Detection

Anomaly detection is the process of data mining that classifies events. It is also helpful in automating KPIs analysis, online security, and quickly providing accurate results.

Industries that Invested in AI

Pharmaceutical, healthcare, estate, automotive, chemical, education, aerospace, manufacture, education, transportation, and finance are the industries that rely on artificial intelligence and have been experiencing positive results.

How Uber Implemented Artificial Intelligence to Boost Its Business
One of the world-leading ride-sharing companies, Uber, has executed artificial intelligence to detect frauds, analyzing risks for marketing spending and another process.

The company already has more than a million customers. They have built credibility amongst the customer, and after implementing the AI, the brand has experienced nearly 10% enhancement inefficiency.

Apple’s Marketing Approach with Artificial Intelligence
A multinational technology company that adapted artificial intelligence very creatively by targeting their customer. They have provided an incredible experience to their customers.

The brand introduced a tool, Create ML; this tool helps marketers build machine learning models.

One of the most famous examples of artificial intelligence of Apple is Siri. It’s a virtual assistant that helps customers solve their queries, such as calling, sending text messages, finding internal data, and much more.

People appreciated this feature and consequently were inclined towards the brand. 

Final Thoughts


Our intelligence is what makes us human, and AI is an extension of that quality.”

Yann LeCun, Professor, New York University

Businesses have been evolving by adopting various technologies. One of the most significant and advantageous technology is artificial intelligence. Artificial intelligence in marketing automation is a revolution that reduces businesses' risk by providing positive ROI.

Frequently Asked Questions


What are the drawbacks of AI on human life?

Being a technology, it can’t learn to think or perform creatively. In addition, it increases the unemployment rate by replacing human tasks.

What is the future of artificial intelligence?

Artificial intelligence significantly impacts on different industries regarding time and money-saving, creating influential campaigns, analyzing performance, and enhancing CX.

How is artificial intelligence beneficial for B2B?

With the help of artificial intelligence, businesses are growing by receiving quality leads, connecting with customers, driving positive ROI, and increasing brand identification.

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MARTECH

Prosoma Digital Therapeutics and EVERSANA Announce Commercialisation Partnership

Prosoma Digital Therapeutics, EVERSANA | September 27, 2022

Prosoma Digital Therapeutics, innovators in reinventing healthcare for oncology patients, has partnered with EVERSANA®, a pioneer of next-generation commercial services to the global life sciences industry, to support the expected launch and commercialisation for Prosoma's digital therapy to support the mental health of cancer patients. The digital therapy, Living Well, is the company's proprietary application designed to improve the quality of life and reduce stress, anxiety, and depression symptoms related to cancer diagnosis and treatment.EVERSANA's leading experts in launching and commercialising digital therapeutic solutions will help Prosoma navigate regulatory pathways and plan for commercialisation. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we spoke with partners across Europe and the world, one name continued to rise to the top and that was EVERSANA. Their integrated platform and deep experience in digital therapeutics make them the perfect partner to help bring our important therapies to patients." "The future of healthcare continues to evolve as innovative solutions improve the patient journey," said Jim Lang, CEO, EVERSANA. "EVERSANA was built with this in mind. By helping Prosoma, we will provide critical mental health support for cancer patients and caregivers through this novel approach to digital therapy." EVERSANA and Prosoma Digital Therapeutics will attend and be available to discuss the partnership at the 5th annual DTx East Conference, September 27-29 in Boston, Massachusetts. ABOUT Prosoma Digital Therapeutics As a global leader in Digital Therapeutics for oncology, Prosoma provides patients with comprehensive solutions that are fully tailored to their medical conditions. The company created a portfolio of medical software products by combining world-leading expertise in medicine and technology and covering cancer patients' entire behavioural support needs. The company's flagship product, Living Well App, leads the patient from the moment of diagnosis towards regaining control over their wellbeing. It helps patients deal with their emotions and stress, build healthy habits and support them through their recovery process. The Living Well App is already reimbursed by healthcare insurance companies in Germany, and Prosoma is also aiming to have the costs of its products covered by healthcare systems in the US, the UK, and Poland. To learn more about Promosa, visit http://www.prosoma.com or connect through LinkedIn About EVERSANA™ EVERSANA™ is the leading independent provider of global services to the life sciences industry. The company's integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.

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