Analysing the ROI of Video Marketing

| April 26, 2016

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Did you know that video is helping marketers increase website conversion rates by more than 65%? Brightcove's Global VP of Marketing, Steve Rotter and Aberdeen Research's CMO-in-Residence, Trip Kucera will be delivering a must-watch webinar discussing the ROI of using video as part of your content marketing strategy. Based on research conducted with best in class organisations in 2014, Steve and Trip will look at the real impact of video content marketing

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Marin Software

Marin Software provides a leading cross-channel performance advertising cloud for advertisers and agencies. To make the most of online advertising spend, advertisers and agencies require a solution that can help them understand and optimize activity across the online sales funnel; increasing sales volume while at the same time reducing costs.

OTHER ARTICLES

How Scottish businesses can benefit from digital marketing

Article | March 11, 2020

The digital age has allowed everyone to become an entrepreneur, some to great success, but it has also created a whole new world of challenges which must be faced if you’re going to succeed. One skill above others is increasingly being seen as make or break for businesses in the internet age, and that’s digital marketing. Digital marketing is any kind of advertising or marketing you do online – on a PC, laptop, ipad or smartphone. Making it work for your business is the tricky part – you need every minute and pound you spend to count, and that means leveraging the potential of every facebook post and tweet, every review and every SEO ranking point you can. Step one is making sure your website - the online shop window - both looks professional and, most importantly, works for customers. It should also be mobile responsive, as 52 per cent of all website traffic comes from smartphones. A good example is this online casino site - everything is right there for customers to find from any platform without any effort.

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Introducing the New 3Q Values

Article | August 18, 2020

When I first joined 3Q in the fall of 2019, we had a set of company values that had been in place for over five years, through an acquisition, a company buy-back, a major growth investment, and rapid expansion into a company with 10 locations, including Dublin and Singapore, and over 300 employees. To put it mildly, some renovations were in order.

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How to Do Corporate Branding Right

Article | March 15, 2020

A ton of people confuse branding with a company’s logo. When they hear the word “branding,” they immediately picture designers hard at work choosing the perfect shades and template for a new logo. But although a logo is part of branding, it’s not the whole package.

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Walmart Media Group breaks ground on Omnichannel Reporting as it debuts Performance Dashboards

Article | July 28, 2020

Walmart Media Group (WMG) recently announced the launch of Performance Dashboards, a self-serve reporting interface that combines Display and Sponsored Products campaign performance within advertisers’ Ad Centers. This new rollout further positions Walmart as a rival to Amazon in its self-serve advertising business with near-real-time reporting on search and display ads built upon the launch of Walmart Advertising Partners (WPA.) WPA launched in January and is a multi-partner program that granted ad tech and media partners access to the Sponsored Products API for third-party campaign management.

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Spotlight

Marin Software

Marin Software provides a leading cross-channel performance advertising cloud for advertisers and agencies. To make the most of online advertising spend, advertisers and agencies require a solution that can help them understand and optimize activity across the online sales funnel; increasing sales volume while at the same time reducing costs.

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