Advantage of Programmatic Advertising for B2B in 2022

Sagar Srivastav | January 6, 2022 | 173 views

Programmatic Advertising

I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats.”

Vikram Somaya, V.P. of Global Operations and Audience

Programmatic advertising is a buzzword in the world of marketing. Businesses have found it relevant and compelling to reach an audience by building brand recognition.

Let’s understand the significance of programmatic advertising in 2022.

Programmatic Advertising in 2022

Programmatic advertising is highly advantageous in terms of brand recognition, credibility, connections with customers, and standing out from other competitors. One of the most beneficial parts of implementing programmatic advertising is that both large-scale and small-scale businesses can take advantage of it.

Benefits of Programmatic Advertising

Here are the numerous benefits of programmatic advertising that businesses are experiencing and achieving their business objectives.

Applicable for All-size Businesses

It is a myth that you need abundant money to implement programmatic advertising. The plus point is that you get actual audience-focused buying, which leads to less wastage and much better utilization of your investment.

Reach beyond Target Audience

It allows you to reach beyond your target audience. You get access to ads across unlimited sites, thus opening up space to find your audience wherever they exist.

Competitive Advantage

There is a high possibility that your competitors might already be following and talking to your customers. In addition, businesses benefit from this type of digital buying. Hence, it's essential to keep a brand active and in trend to compete in the programmatic space.

Heightened Transparency and Control

By implementing programmatic advertising, you can have access to detailed information about the sites your advertisements are reaching, the types of customers who are experiencing your ads, the cost of the campaign, and so on.

Real-time Measurement

Every business requires real-time measurement to enhance its marketing approach. Programmatic advertising enables companies to analyze the creative, campaigns, or overall targeting performance. As a result, you can evaluate your marketing approach and strategize by comprehending the loopholes.

Decrease A.D. Frauds

There are many cases when buyers trick others into paying for ads but don't provide the digital space. It usually happens when scammers buy cheap space and portray it as premium space. Unfortunately, marketers find it relevant and get stuck in this ado. Programmatic advertising makes this process easy and transparent to avoid such fraud.

Adopt Creative Ad Format

There was a time when marketers had no option but to follow only click-focused banners. The brand can easily attract the audience by creating highly creative designs. Implementing a variety of innovative designs allows businesses to receive quality leads.

Key Points: Programmatic Advertising

There are some challenges that marketers are facing while implementing programmatic advertising.

  • Scammers sell standard digital space as a premium ad and easily attract marketers. Marketers fall prey when they look at their ads and instantly invest in them.
  • Programmatic advertising is an ad technology. It creates different technical issues, such as design format, tags, and content length.
  • One of the biggest challenges in programmatic advertising is targeting. It requires an immense investment in integration and filtering to focus on data compliance.
  • You can buy the space for your ads in programmatic advertising, but it is misleading as you cannot determine if the intended audience has viewed them.
  • Some service providers are guilty of using low-quality content with the core media, and they hope that the brand will not find out if their ads are appearing on the desired platform.
  • Advertisers must create ads in different formats, such as desktop, tablet, and mobile displays.  The ad’s content needs to be as per the design format to make it impactful. That is why it is a tedious process and is also challenging.

ASUS
Asus, one of the most popular computer and phone hardware and electronics companies, has executed programmatic advertising. It has a low market share; therefore, the brand conducted programmatic advertising to grab the audience's attention.

By utilising OCMPID, they unified real-time data to convey feedback in real time. They segmented the audience according to price range, buying habits, age, requirements, and so on. With the help of a real-time programmatic approach, ASUS enhanced its sales by more than one million in less than one year.

Final Thoughts


We are, as an industry, heading in that direction, and it's a fascinating one. When programmatic merges with native and is fuelled by data and a transparent, objective framework, everyone wins.”

John Battelle, founder, and executive chairman, Federated Media via DigiDay

There are innumerable advantages to implementing programmatic advertising. Implement programmatic advertising in your marketing strategy to accomplish business objectives.

Frequently Asked Questions


What is programmatic advertising?

Programmatic advertising is a data-driven strategy for buying or selling digital media to reach potential customers.

Which is the best programmatic advertising platform?

TubeMogul, Simpli.fi, MediaMath, Pubmatic are the prominent programmatic advertising platforms that help accomplish your business outcomes.

What are the programmatic advertising tools?

DoubleClick, Outbrain, Choozle, AdReady, Centro are beneficial programmatic advertising tools that different businesses utilize.

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Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

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AscellaHealth | September 26, 2022

AscellaHealth, a global healthcare and specialty pharmacy solutions company, is extremely honored to be named Strategic Channel Partner of the Year at the recent National Association of Specialty Pharmacy (NASP) Annual Meeting & Expo. This award is given to an organization such as a manufacturer, technology provider, GPO, Hub service provider, logistics provider, nonprofit or other that provides a service or solution to facilitate the delivery of high-quality, cost-effective specialty pharmacy care. Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this hon Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this honor.” AscellaHealth is part of The AscellaHealth Family of Companies: including subsidiaries Optime Care dedicated to rare, orphan/ultra-orphan disease patients and Terebellum, a global organization serving pharmaceutical manufacturers. Belazi continues, "The AscellaHealth Family of Companies provide single-source, end-to-end solutions to tighten the specialty pharmacy value chain. In the highly fragmented current marketplace with multiple vendors handling each stage of the pre-launch, commercialization, distribution and fulfilment processes, manufacturers value our one stop, consultative approach. Most importantly, we are always mindful of putting patients at the center of all our initiatives." With a focus on optimizing access to expensive specialty and rare disease medications and improving patient outcomes, AscellaHealth provides a full spectrum of cutting-edge programs and services that are valued by all stakeholders, including patients, payers, life sciences manufacturers and providers. AscellaHealth core services include pre-commercialization and market access, comprehensive Hub and patient support, exclusive distribution partnerships and national specialty medication fulfillment, data analytics, supply chain logistics and payer/pharmaceutical financial solutions. To learn more about AscellaHealth’s unique life sciences solutions, email businessdevelopment@ascellahealth.com About AscellaHealth LLC AscellaHealth is a global Healthcare & Specialty Pharmacy solutions organization serving patients, payers, life sciences manufacturers and providers, offering a comprehensive portfolio of customized, tech-enabled specialty pharmaceutical and personalized medical management services. A multiple Inc. 5000 winner, AscellaHealth’s unique, patient-centric approach is built upon proprietary technology processes for innovative programs and services optimizing health outcomes and quality of life for patients with complex chronic conditions or rare diseases that require specialty medications and/or gene and cell therapies. Most recently, AscellaHealth has joined with its subsidiaries, Optime Care and Terebellum to form the AscellaHealth Family of Companies. Visit www.AscellaHealth.com.

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