Adobe Campaign guide to email marketing: The next frontier

| September 13, 2016

article image
Transform your email marketing strategy into a money making machine

Spotlight

Movable Media

Movable Media creates custom content for brands with a built-in audience, and our platform provides royalties to influencers and creators for the consumption of their content, as incentives for promotion. We currently create content for Williams Sonoma, P&G, General Mills, MasterCard, Intel, and many others.

OTHER ARTICLES

SEO and Content Marketing: How to Combine Them Effectively to Achieve Results

Article | August 6, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw a line in the sand somewhere between the two.The truth is a lot more complicated. Content marketing and SEO are natural complements to each other. They both fuel each other and act as the necessary gears of any successful digital marketing campaign.

Read More

How to Run the Perfect Event Marketing Plan

Article | February 11, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on the segment of people you want to invite to it. These people should be based in the same geographic region as the event and be the target audience your event is appealing to.

Read More

City Beach Pivots to Adapt to Changing Customer Behavior

Article | August 10, 2020

When consumers shifted to online-only shopping, City Beach was more prepared than a lot of other retailers. Not only had City Beach invested in e-commerce long before the pandemic struck, but they were observing real-time customer behavior and making wise inventory decisions to meet the demands of customers and still deliver business results. Alex Timlin (SVP Verticals, Emarsys) spoke with Mike Cheng (Head of Digital, City Beach) who shares his take on e-commerce and changes in customer behavior prompted by COVID-19, including: How critical a retailer’s e-commerce strategy is for engaging customers, Watching real-time trends to manage inventory in a profitable and customer-centric way, Why focusing on an excellent customer experience leads to greater long-term engagement than focusing on the conversion rate.

Read More

How to Implement Effective Marketing Automation

Article | March 3, 2020

B2B Marketers need to take additional measures that go beyond the usual technology rollouts for successful marketing automation implementations. Aligning marketing automation tools with existing systems, and aligning the proposed solution with the enterprise business strategy are some of the steps that help marketers with successful marketing strategies. There are some additional steps marketers need to ensure to see if the implementation of marketing automation is effective.

Read More

Spotlight

Movable Media

Movable Media creates custom content for brands with a built-in audience, and our platform provides royalties to influencers and creators for the consumption of their content, as incentives for promotion. We currently create content for Williams Sonoma, P&G, General Mills, MasterCard, Intel, and many others.

Events