Home > Resources > Articles > Accomplish your Business Objectives with Content Intelligence

Accomplish your Business Objectives with Content Intelligence

Content Intelligence for business
Businesses are facing different challenges in their marketing strategies. One of the most common challenges is to create quality content that helps to enhance audience engagement. Content intelligence advances brands’ content strategy and woos the audience towards the brand.

Let’s discover the significance and advantages of content intelligence to meet consumers’ requirements and gain business objectives.


Content Intelligence

Content intelligence is a highly advantageous, productive, and efficacious way to create a persuasive content strategy for your domain using artificial intelligence and other software.

To construct a robust and impactful content strategy, you need content intelligence that provides optimistic results such as enhanced traffic generation, audiences’ involvement, and positive ROI.


Significance of Content Intelligence

Content intelligence helps marketers to reach the right people at the right time. It improves the quality of the content in a lively manner.Businesses believe that content intelligence is exceptionally beneficial to generate targeted and conversion-focused content.
  • Once you execute content intelligence, you showcase yourself as a thought leader. Content intelligence assists in sharing thoughts in a better and concise way, whether it is a blog post or technical content.
  • Content intelligence hones content marketing skills that stimulate customers to interact with your brand. They find high-quality content and valuable content; therefore, they stay connected.
  • With the help of content intelligence, you manage online reputation, such as negative reviews or comments.
  • Content intelligence helps in building brand image. For example, you can create a persuasive video, podcast, etc., to showcase your brand journey to your customers.
  • Marketers, content strategists believe that content intelligence provides better ROI than other practices.
  • Social media is the utmost important part of marketing in this digital era. According to Statista, there are 3.78 billion social media users, equivalent to 48% of the world’s population. Content intelligence allows you to share appropriate, unique, and trending content on your social media platforms to woo your audience.
  • Understanding customers’ requirement makes your way easier towards success. Content intelligence helps you find out customers’ interests and approach them as per their requirements to generate more sales.
  • Technology-savvy marketers found that content intelligence provides better insights, thorough calculation of campaigns, focusing on the actual data to meet their business objectives.
  • Your quality content enhances the possibilities of website visibility. Content intelligence improves your online visibility and ranks your website on top.
  • Content intelligence makes you stand out amongst marketers as they still are not aware of the advantages of content intelligence.


Advantageous Tools for Content Intelligence

There are numerous popular tools for content intelligence that helps in providing a real-time recommendation for content enhancement, trending topics, competitive analysis, content curation, ideal channels, etc.

Marketers are utilizing these tools to maximize their online presence and facilitate their marketing tactics. Here are some standard tools.
  • Curata
  • NewsCred
  • Buzzsumo
  • SpyFu
  • TrackMaven


How Does Content Intelligence Work Effectively?

There are three steps to content intelligence that provides a holistic approach in an accurate and conversion-focused manner.


Data Collection

Data collection is the first stage to make your content marketing tactics more persuasive and result-driven. First, businesses can utilize different tools to discover data-related content based on customers’ behavior. Then, the same data can be gathered and utilized to analyze their impact.


Data Analysis

Once the data is stored, the next step is to analyze content performance. Again, artificial intelligence helps evaluate the performance of content such as channel analysis, competitor analysis, etc.

Insight Generation

Insight generation means comprehending the content’s effectiveness. Then, marketers find how to create compelling content. It includes content suggestions, content generations, content updates, etc.


Final Thoughts

Content intelligence is the all-time winning strategy. It has become prevalent owing to its technological advancement and result-driven features. It upgrades content marketing strategy holistically and saves your time as well as energy. Moreover, it elaborates about content trends and efficacy, sentiments analysis, etc.

An amalgamation of big data and artificial intelligence is highly advantageous in every aspect. With emerging practices, you can experience profitability and reach innumerable outcomes.

Explore the intensive information mentioned above about content intelligence and broaden your horizon of knowledge toward success. 

Frequently Asked Questions


Which industries benefit from content intelligence?

Technology, retail, advertising, food, fashion, and pharma are the most benefitting industries. They experience positive ROI after executing content intelligence in their marketing strategy.


What are the advantages of content intelligence?

Content intelligence is highly advantageous, improving the quality of the content marketing tactics and attracting customers to purchase products or services.


What are the technologies used in content intelligence?

Content intelligence utilizes various prominent technologies and supports them in content marketing to meet business objectives.
  • Artificial intelligence
  • Machine learning
  • Natural language processing
  • Big data

Spotlight

Barrel

Barrel is an independent creative and digital marketing agency in New York. We help brands attract, convert, and retain customers. We work with brands to build digital platforms, create content, and amplify their marketing through social, paid, SEO, and more.

OTHER ARTICLES
Channel Partnerships

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | August 8, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Strategy

How Community Coalitions Are Bridging the Digital Divide

Article | August 28, 2023

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Martech

How Educators Kept Students on Track During Remote Learning

Article | September 22, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
Channel Partnerships

Partner Communication: Road to Improved Channel Sales

Article | August 8, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Strategy

Partner Marketing Magic: Navigating Challenges Like a Champ

Article | August 28, 2023

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Martech

Fundamentals of Distribution Marketing

Article | September 22, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MORE ARTICLES

Spotlight

Barrel

Barrel is an independent creative and digital marketing agency in New York. We help brands attract, convert, and retain customers. We work with brands to build digital platforms, create content, and amplify their marketing through social, paid, SEO, and more.

Related News

Martech, Omni Channel Marketing

Cision Fortifies Its Omni-Channel Intelligence Offering and Renews Twitter Strategic Partnership

PR Newswire | May 16, 2023

Cision, an end-to-end consumer and media intelligence and communications platform, creates a complete, omni-channel view of brands and their relationships with key stakeholders. Through thousands of curated partnerships, Cision delivers the most comprehensive media intelligence and media distribution in the communications and marketing ecosystem with unmatched scale at the global, regional and local level. Notable relationships include the New York Times, the Associated Press, the Financial Times, Yahoo International, Captivate and almost 1,000 additional exclusive relationships with publishers. In addition to print, broadcast, and digital media, social media offers an essential lens into omni-channel media intelligence. Cision and Brandwatch, a Cision business unit, uniquely bring together a diverse set of social platforms including Twitter, TikTok, LinkedIn, Tumblr and Reddit, among others, to help organizations understand and engage with their stakeholders. Cision is proud to announce the renewal of its global strategic partnership that includes Brandwatch with Twitter, a social platform that gives voice to constituents across segments. "Our technology, deep expertise, and holistic global omni-media investment strategy, put us in the unique position to transform media data into the actionable insights our clients must have to effectively understand, shape and amplify their stories and strategies in real time. Our decade long-standing partnership with Twitter helps us deliver on this commitment," said Pehr Luedtke, Senior Vice President Content Partnerships at Cision. Haim Vaturi, Revenue and Partnerships lead at Twitter added, "Twitter is committed to deepening our data relationships with industry- best providers. Partnering with leaders like Cision helps us unlock the value of our unique data and entire product suite." In addition to Twitter, Cision initiated other unique partnerships this year. In January, Cision's Brandwatch division became an official partner of Reddit and was first to market with Reddit's full data firehose. In March, Cision's PR Newswire division partnered with Captivate, a leading out-of-home video network, giving press release clients greater visibility through Captivate's 14,500 screens in premium locations across the US and Canada. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter. About Brandwatch Brandwatch is the world's premier social suite, empowering over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today's fast-moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Read More

Marketing Data

5WPR On Latest Trends in Influencer Marketing

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being the rise of influencer marketing. This type of social media marketing uses endorsements by social media influencers. Companies work with those individuals that have a dedicated social media following, or who are seen as thought leaders of their industries. This type of campaign works because people tend to trust the social media influencers they follow and getting recommendations from them works as social proof of the efficacy of companies' products or services. Micro-influencers Most people believe that the best influencer marketing campaigns are done when businesses work with the biggest social media influencers, but that's not always the case. In terms of influencer marketing, people that don't have a large number of followers can actually produce the best results for many companies and businesses. This is because micro-influencers tend to produce more engagement, clicks, and higher returns on investment for businesses. The engagement rate is often very low for influencers that have many followers, which means that influencers with fewer followers generate higher engagement rates. It's important to remember that businesses aren't looking for more followers for their businesses or products if they can't convert those followers into sales. Upcoming Changes The world of influencer marketing has been changing since it first started, with the focus of consumers shifting from the brands they follow to influencers that talk about different brands while recommending products. Many consumers are looking for more engaging content from the influencers they follow and want to interact with them. These days, it's not all about following a product or a brand blindly. It's also important to know that most consumers, when looking to connect with influencers, follow them across several social media channels. For example, if an influencer is popular on a platform like YouTube, many of their YouTube followers are going to follow their profiles on Twitter, Instagram, or any other social media platform they're using. That means when companies are creating influencer marketing campaigns to promote themselves or their products, they should take other social media platforms into account, and create content with the influencer for every platform where they have an audience, instead of solely focusing on a single platform. Working with Influencers One of the best things about working with influencers on a marketing campaign is that many consumers view the influencers as their friends, instead of as celebrities. These types of campaigns are very cost-effective for businesses, and they tend to target niche communities in the digital space. Many influencers also tend to have high engagement rates with their audiences. Companies that are looking to take advantage of the opportunities that influencer marketing campaigns provide first have to outline their goals and expectations, as well as set a budget for their campaign. After that, it's time to find the right influencers to work with and to verify their digital presence. Dara Busch is co-President of 5WPR, a leading independent PR firm. About 5WPR 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

Read More

Marketing Data

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

Read More

Martech, Omni Channel Marketing

Cision Fortifies Its Omni-Channel Intelligence Offering and Renews Twitter Strategic Partnership

PR Newswire | May 16, 2023

Cision, an end-to-end consumer and media intelligence and communications platform, creates a complete, omni-channel view of brands and their relationships with key stakeholders. Through thousands of curated partnerships, Cision delivers the most comprehensive media intelligence and media distribution in the communications and marketing ecosystem with unmatched scale at the global, regional and local level. Notable relationships include the New York Times, the Associated Press, the Financial Times, Yahoo International, Captivate and almost 1,000 additional exclusive relationships with publishers. In addition to print, broadcast, and digital media, social media offers an essential lens into omni-channel media intelligence. Cision and Brandwatch, a Cision business unit, uniquely bring together a diverse set of social platforms including Twitter, TikTok, LinkedIn, Tumblr and Reddit, among others, to help organizations understand and engage with their stakeholders. Cision is proud to announce the renewal of its global strategic partnership that includes Brandwatch with Twitter, a social platform that gives voice to constituents across segments. "Our technology, deep expertise, and holistic global omni-media investment strategy, put us in the unique position to transform media data into the actionable insights our clients must have to effectively understand, shape and amplify their stories and strategies in real time. Our decade long-standing partnership with Twitter helps us deliver on this commitment," said Pehr Luedtke, Senior Vice President Content Partnerships at Cision. Haim Vaturi, Revenue and Partnerships lead at Twitter added, "Twitter is committed to deepening our data relationships with industry- best providers. Partnering with leaders like Cision helps us unlock the value of our unique data and entire product suite." In addition to Twitter, Cision initiated other unique partnerships this year. In January, Cision's Brandwatch division became an official partner of Reddit and was first to market with Reddit's full data firehose. In March, Cision's PR Newswire division partnered with Captivate, a leading out-of-home video network, giving press release clients greater visibility through Captivate's 14,500 screens in premium locations across the US and Canada. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter. About Brandwatch Brandwatch is the world's premier social suite, empowering over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today's fast-moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Read More

Marketing Data

5WPR On Latest Trends in Influencer Marketing

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being the rise of influencer marketing. This type of social media marketing uses endorsements by social media influencers. Companies work with those individuals that have a dedicated social media following, or who are seen as thought leaders of their industries. This type of campaign works because people tend to trust the social media influencers they follow and getting recommendations from them works as social proof of the efficacy of companies' products or services. Micro-influencers Most people believe that the best influencer marketing campaigns are done when businesses work with the biggest social media influencers, but that's not always the case. In terms of influencer marketing, people that don't have a large number of followers can actually produce the best results for many companies and businesses. This is because micro-influencers tend to produce more engagement, clicks, and higher returns on investment for businesses. The engagement rate is often very low for influencers that have many followers, which means that influencers with fewer followers generate higher engagement rates. It's important to remember that businesses aren't looking for more followers for their businesses or products if they can't convert those followers into sales. Upcoming Changes The world of influencer marketing has been changing since it first started, with the focus of consumers shifting from the brands they follow to influencers that talk about different brands while recommending products. Many consumers are looking for more engaging content from the influencers they follow and want to interact with them. These days, it's not all about following a product or a brand blindly. It's also important to know that most consumers, when looking to connect with influencers, follow them across several social media channels. For example, if an influencer is popular on a platform like YouTube, many of their YouTube followers are going to follow their profiles on Twitter, Instagram, or any other social media platform they're using. That means when companies are creating influencer marketing campaigns to promote themselves or their products, they should take other social media platforms into account, and create content with the influencer for every platform where they have an audience, instead of solely focusing on a single platform. Working with Influencers One of the best things about working with influencers on a marketing campaign is that many consumers view the influencers as their friends, instead of as celebrities. These types of campaigns are very cost-effective for businesses, and they tend to target niche communities in the digital space. Many influencers also tend to have high engagement rates with their audiences. Companies that are looking to take advantage of the opportunities that influencer marketing campaigns provide first have to outline their goals and expectations, as well as set a budget for their campaign. After that, it's time to find the right influencers to work with and to verify their digital presence. Dara Busch is co-President of 5WPR, a leading independent PR firm. About 5WPR 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

Read More

Marketing Data

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

Read More

Events