A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS

| July 18, 2017

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Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning combination when actionable insights drive their usage and lead to awesome customer experiences. Forrester recently reported that B2B companies are being forced to rethink customer engagement strategies in order to stay competitive. In the very near future, customer experience will become the crucible that forges the next generation of market leaders.

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Spotlight

Sizmek

Sizmek (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen. For the last 15 years, Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels.

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