9 Social Media Marketing Tips to Help You Up Your Social Game

| April 2, 2020

article image
Social media platforms are the preferred channel for a good majority of people to socialise and stay updated about what’s happening around the world. These platforms have billions of users and, therefore, represent a big opportunity for marketers. In fact, Facebook alone has 2.4 billion users. Just imagine how many people you can target if you leverage a few of these platforms. However, not everyone who tries social media marketing is a success. It is quite competitive and a lot of marketers struggle to make a mark on these platforms. But, don’t get discouraged as we are here to help you with that. Here are some of the most effective social media marketing tips to help you stand out in the crowd.

Spotlight

Precision Marketing Group

What’s that sound? It’s the sweet sigh of relief you’re exhaling now that your B2B marketing is in the hands of your new virtual outsourced marketing team! Our group of seasoned experts is dedicated to delivering fantastic results that will help your business grow and succeed – providing the skills you need, when you need them.

OTHER ARTICLES

How Decoupled Architectures Can Benefit the Entire Web Team, and Drive User Engagement

Article | July 17, 2020

Most websites visitors will not care whether or not a site they visit is decoupled. But they will care about whether or not the site is usable on their device. Over a decade into the rise of smartphones, many sites still have a poor experience across different screen sizes, device capabilities, and network speeds. In short, many websites struggle to compete with the native applications built specifically for the devices we carry. For the web to remain vibrant over the long-term, people need to regularly choose to visit them over native applications. Decoupled architectures are often more likely to hold the attention of visitors for a variety of reasons. A site built with Gatsby, or another static site generator, is likely to respond nearly instantaneously when a person clicks from one page to the next. Pantheon's own Documentation site was recently rebuilt with Gatsby and it loads so fast that the people visiting are very unlikely to find their attention drifting because of a slow load time. Similarly the design and experience of a decoupled site is often more compelling than a monolithic site because decoupling can mean designers and front-end developers are more likely to be working with their preferred tools.

Read More

Product Spotlight August: Driving Up Engagement in Your Surveys

Article | August 13, 2020

Engaged, thoughtful responses are the lifeblood of genuine insights. If you want data you can count on for your biggest marketing, product and business decisions, you need to trust that that data represents the real opinions of real people. There are lots of features in the Attest platform to keep engagement high, but if you write a survey that bores respondents they’re likely to lose interest and focus, and this will result in less accurate results.

Read More

Omnichannel and Multichannel Marketing: Major Differences

Article | June 24, 2021

There are different methods to advertise your products or services. Those methods allow a business to be heightened, provided that those valuable advertising methods are executed appropriately and tactically. Amongst them, these two kinds of advertising are considered profitable and impactful; multichannel and omnichannel marketing. Different businesses like; e-commerce, advertising agency, hospitality, pharmacy, etc., utilize different marketing methods according to their requirements. Some of them use multichannel marketing, and others focus on omnichannel marketing. In many aspects, these two marketing methods have various similarities. But, few key differences make them unique. Multichannel Marketing Multichannel marketing is the process of utilizing direct and indirect communication channels to sell your products or services or engage with your customer. Here channel means social media, emails, display advertising, a website, a retail location, a promotional event, etc. Multichannel marketing primarily focuses on a unique strategy for each channel. Omni-channel Marketing Omni-channel marketing is also the form for advertising where both channels, online and offline, come to sell products or services. Here channel refers to various social media, website, blogging, a website, email, etc. An Omni-channel marketing objective is to provide integrated experiences. Key Differences Between Multichannel And Omni-channel Marketing Multichannel marketing- Multichannel marketing utilizes multiple channels, but each channel has its objective. In other words, you can each channel works independently. All communication channels work autonomously with no communication between any channels. It provides organization-centric messaging Conveys different messaging on different channels Restricted accessibility of data flow (one channel now and again) Lack of clarity amongst channels Multichannel marketing enhance the reach Omni-channel marketing- Omni-channels marketing also works on different channels, but those channels are behaviorally connected means it provides an integrated experience. All communication channels work collaboratively and in the sink. Omni-channel marketing delivers client-centric messaging. It delivers consistent and uniform messaging on all channels Simply reachable for all channels (Data flow) Comprehensive transparency among all channels Omni-channel marketing helps to expand personalized communication with clients Statistics About Multichannel Marketing Benefits 95% of marketers say that they know how important multichannel is for targeting. 72% of consumers say they would rather connect with brands and businesses through multichannel. 91% of retail brands use two or more social media channels. 50% of marketers using multichannel marketing strategies were usually able to hit the financial target. Every internet user has 5.54 social media accounts on average. Consistent interactions across channels are preferred by 90% of customers. Digital video is used by 91% of companies that have estimated revenue of over $500 million. At least eight marketing channels are used by 51% of companies today. Multichannel B2B campaigns see an average increase of 24% in ROI. Those with a strong multichannel approach in their marketing see a 9.5% increase in annual revenue. Statistics About Omnichannel Marketing Benefits Companies with omnichannel customer engagement strategies retain on average 89% of their customers. 87% of customers think brands need to put more effort into providing a seamless experience. According to a survey conducted by Aspect Software, businesses that adopt omnichannel marketing strategies achieve 91% greater year-over-year customer retention rates than businesses that don’t. Forty-eight percent of customers tend to share their information for a more personalized experience. Customers who have an omnichannel experience spend 13 percent more online than those who only use one channel. Sixty percent of millennials expect a consistent brand experience whether they interact online, in-store, or via phone. 9 out of 10 consumers want an omnichannel experience with seamless service between communication methods. (UC Today) 85% of digital consumers start the purchasing workflow on one device yet finish it on another. The Challenges That Are Mostly Face With Multichannel Marketing Different kind of advertising needs a different type of approach. Multichannel marketing is a time-consuming phenomenon. There are some challenges here with multichannel marketing that most marketers experienced. Handling one channel is not very expensive, but multiple channels require a smart amount of investment. Multichannel marketing is an expensive and time-consuming phenomenon. It does not mean you will always succeed by instigating a multichannel marketing strategy. Most marketers face such kind of problem. They find it challenging to decide the appropriate channel approach and cannot conclude to opt-in terms of budget allocation. When it comes to managing one channel, it’s not that difficult, but when you start focusing on multichannel, you will have to take care of each channel in every direction. In other words, you say each channel has its property, and to handle it, there is a specific way. Each channel performs differently; Instagram is not for article writing, and LinkedIn is not made for personal socialization. So it becomes hard for the marketers to pay equal attention to each channel. In multichannel marketing, data is the most valuable asset that you have to store and utilize effectively so that you can experience profitability. Still, more than 62% of marketers have no automation tools. In addition, 37 percent of marketers found it challenging to leverage customer data. The Challenges Most of the Marketers Face With Omnichannel Marketing Whether it is multichannel marketing or omnichannel marketing, or some other form of marketing, each advertising has its loopholes. Let’s have a look at the challenges with omnichannel marketing. Getting connected with customers or potential clients via similar one-size-fits-all messages across each channel simultaneously is not problematic. Probably the most fundamental tech stacks can hold this. But, it doesn’t give that much response in terms of customer satisfaction. So, how can you make those communications impactful? Lack of technical skills and resources is one of the biggest challenges in omnichannel marketing. Most marketers don’t have the appropriate tool to manage omnichannel marketing; even skilled people are rare to find. In omnichannel marketing, millions of data have been shared in video, text, infographic, gif form, etc. Those data are designed to influence the target audience or prospects. Still, it becomes difficult to maintain the quality of the content on multiple channels. Final Thoughts Both types of marketing are highly effective and result-oriented. Both follow various channels to reach their target audience and convince them towards their products or services. Overall the objective of both channels is similar apart from some differences. Both marketing are very impactful and help to intensify your business. Marketers are satisfied with both, but if you want to choose one, it isn't easy to find because it differs from business to business or requirement of approach. It is a life-long debate. But, one thing is for sure while implementing, you must comprehend its challenges in a very detailed manner. Frequently Asked Questions Q. Why omnichannel and multichannel marketing is essential nowadays? Multichannel and omnichannel marketing strategies provide a unique experience to your customers and target audience and give profitability by enhancing your brand visibility. Q. How has omnichannel marketing emerged? Omni-channel marketing is a very old marketing strategy, but in 2015 more than 45% of companies noticed that executing an omnichannel marketing strategy provides positive ROI. Since then, it has become a buzzword for marketers. Q. What is the main difference between omnichannel and multichannel marketing? In multichannel marketing all channel work separately however, in omnichannel they are interactively connected. Q. What are the omnichannel examples? Here are some great omnichannel examples; Facebook, Twitter, Instagram, email, blogger, Instagram, etc.that have been growing exponentially { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why omnichannel and multichannel marketing is essential nowadays?", "acceptedAnswer": { "@type": "Answer", "text": "Multichannel and omnichannel marketing strategies provide a unique experience to your customers and target audience and give profitability by enhancing your brand visibility." } },{ "@type": "Question", "name": "How has omnichannel marketing emerged?", "acceptedAnswer": { "@type": "Answer", "text": "Omni-channel marketing is a very old marketing strategy, but in 2015 more than 45% of companies noticed that executing an omnichannel marketing strategy provides positive ROI. Since then, it has become a buzzword for marketers." } },{ "@type": "Question", "name": "What is the main difference between omnichannel and multichannel marketing?", "acceptedAnswer": { "@type": "Answer", "text": "In multichannel marketing all channel work separately however, in omnichannel they are interactively connected." } },{ "@type": "Question", "name": "What are the omnichannel examples?", "acceptedAnswer": { "@type": "Answer", "text": "Here are some great omnichannel examples; Facebook, Twitter, Instagram, email, blogger, Instagram, etc.that have been growing exponentially." } }] }

Read More

Top 3 Content Marketing Mistakes Every Startup Should Avoid

Article | February 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.

Read More

Spotlight

Precision Marketing Group

What’s that sound? It’s the sweet sigh of relief you’re exhaling now that your B2B marketing is in the hands of your new virtual outsourced marketing team! Our group of seasoned experts is dedicated to delivering fantastic results that will help your business grow and succeed – providing the skills you need, when you need them.

Events