7 tips on how social media can be leveraged by fashion brands

| October 3, 2016

article image
For a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an entire lifestyle! This has become increasingly easier to convey to the customers, since social media made their entrance. The use of social media in the fashion retail industry is on the rise, because of visual channels like Instagram, Snapchat, Pinterest and YouTube, simply because image is what these brands are selling. Creating a solid, quality social media following should be a big part of any brand’s social media strategy and these channels are providing the perfect platforms for engaging with users, in order to raise brand awareness, drive website traffic and generate sales. With this in mind, we present seven ways to leverage social media for your fashion business.

Spotlight

Salmat

Salmat is a leading Australian marketing services provider. We help clients connect with their customers, week-in, week-out. Salmat's unique combination of targeted letterbox and online marketing channels enables clients to Reach, Convert and Serve their customers.

OTHER ARTICLES

How Zoom has become an ecosystem for startups

Article | April 28, 2020

We have always been familiar with various video conferencing platforms but the current situation of COVID-19 has put them at the top of everyone’s routine. Never before have video calling platforms been in so much demand. The current lockdown imposition in the world has forced all possible industries to give their employees work from home by default not by choice, and asked to contribute to stopping the spread of the Coronavirus disease. A rare situation like this has caused the world to go online for important meetings, conferences, learning activities, and every other important work. During this time many companies have seen a spurt in growth and Silicon valley-based communication technology company—Zoom is one of them. The video communication software company has seen a growth in its user base from 10 million to 200 million daily visitors and has been recognized as the top choice from satisfied customer reviews on TrustRadius, Gartner, and G2. With big customers in the pocket like Uber, Delta, HubSpot, Zapier, etc. the company has earned power when other companies started their businesses based on Zoom which is running quite successfully. Many businesses started building their services or products on Facebook, Slack, Twitter, Instagram, etc. and now Zoom is the latest hotspot around which new businesses are popping up. Let’s have a look at the newly started businesses based on the web conferencing software and how they have made use of Zoom features. Table of Contents - Grain - Fireflies - Stream - Otter Grain Founded in 2018, San Francisco based Grain might be the first business to build entirely around Zoom, at least as a starting point. Let’s understand the core idea of the business. According to co-founder and CEO, Mike Adams, the key idea is to extract and save the important content in Zoom calls. Further, the best part of the conversation can be shared across various platforms like Slack, Notion, Discord, Twitter, or even iMessages. Suppose a student is attending a Zoom class and wants to take the notes for later use. This has been made simple using Grain. Without needing to watch the full lecture again a student can save or record the important part of what a teacher is teaching in the virtual class that he or she can share with other students. There are many ways to save an important part of the video using Grain. You can convert the whole video call into the transcript and then pick up the part you want to share. This will automatically create a unique URL for the separate part of the video that you can share across various platforms. You can save and share the highlighted notes that you can create alongside the call. Here you are given a facility to take notes during the call in a column that is provided by Grain and save or share it later on. Similarly, Grain can be used for the office purpose where you can flag the most important bit of information from the meeting and share those clips with your colleagues to understand the complex or prime things in the call. The limit is given to save and share the video clips ranges from 30 seconds to 10 minutes. You can also create sections of the best parts of the video to create a summary highlight and this has no time limit. You are also given control over who can edit the video later to avoid the illegal activity and stop manipulating the snippet. Fireflies Founded by two young and talented minds from MIT, Fireflies.ai is doing an excellent work of helping people manage their tasks using AI-based technology. While there are so many things to do on the list, one can simply not waste time going through the past calls or chats to note down an important part of work. That’s where Fireflies.ai comes to help you. It helps you save critical information that is being said and you won’t miss anything even after leaving the meeting room. And to do so, all you have to do is integrate Fireflies’ AI assistant by inviting it to the Zoom meeting. As soon as the meeting starts, it captures every moment by recording the call and sends you the transcript over your email once the meeting is over. It makes use of NLP (Natural Language Processing) algorithms to transcribe the audio call into the text format. Along with these features, it can integrate with dozens of apps like Salesforce, Slack, Zoho, Zapier, etc. They also have a Chrome extension for Google calendar that makes it easy to invite the AI assistant to the scheduled meeting. This is how Fireflies.ai helps improve and accelerate the productivity gained from the Zoom meetings and unlock the hidden value in the voice data. It makes it easy to take quick notes with the help of high-quality recording while you pay attention to the live meeting. The San Francisco based business is running quite smoothly and raised a fund of $5M in December 2019 from Canaan Partners. Stream Stream is a privately held, San Francisco based small company which started its business based on Zoom. It helps people host online events quickly especially the paid ones. It is not restricted to be used by office working professionals but can also be used by musicians, fitness instructors, content creators, private tutors, etc. and allows turning every physical event into a virtual event. We use Zoom because it's what my 65-year-old aunt is familiar with. It's the tool of the moment. It is helpful to build a powerful, easy-to-use API. I'm surprised a lot of other developers haven't used it yet you can do a whole bunch of different things that you probably wouldn't think of. Lan Paje, Co-founder and CEO, Stream According to Stream, you can create a website to promote your virtual event and make money with tip donations or by charging people for entry to the event. This is the easiest way for event organizers to live-stream the event with just one click. The company is still taking baby steps and growing quite well. The issue that Stream facing right now is uninvited guest appearances to the live events. According to the company, Zoom is lacking a security solution and preventing Zoombombers. Otter Otter is again a silicon valley based startup by a team of industry veterans who have working experience of development and technology in mobile, search, speech, and data analytics in leading technology companies. Otter.ai offers a real-time voice transcript of conversations in a meeting. During the COVID-19 pandemic, the company has seen growth in its customer base and launched some new features. Earlier users would get the transcription after an hour or two after the meeting is wrapped. But with the recent partnership with Zoom, it offers real-time transcription and recording of a live video conference. The feature is available on the Zoom app and can be used on desktop or mobiles. Once the meeting is wrapped, you can refer back to the transcript and highlight the important part of the long conversation. Additionally, you can also add comments and photos to meeting notes. It offers security to group conversations giving each user a separate user ID and then group members can also highlight edit, and share notes with others. The software is usable for work, schools, and daily life. With Otter.ai, transcription as long as 600 minutes is offered for free. It also offers paid plans with additional features that help to make your meetings more reliable. Otter usage has been increased 5X with Zoom meeting over a few weeks of April and the company has observed new more sign-ups of students and employees working from home. Addressing increased use of generating rich notes with Otter’s AI-powered assistant, Sam Liang conveys the importance of Otter where everyone can search, play, edit, and share conversations on all devices. Virtual meetings have skyrocketed during the COVID-19 outbreak as organizations recognize that high-quality voice meeting notes are a critical tool for employee productivity when collaborating within an office or in any virtual meeting. Sam Liang, CEO, Otter.ai By April 2020, Otter has transcribed more than 25 million meetings and has raised $23 million in funding from NTT DOCOMO, GGV Capital, Slow Ventures, Horizon Ventures, and others. It seems Zoom is changing how remote working employees communicate and in the future, it might become a strong business tool. Growth of the video conferencing application pointing to more businesses built based on it. Isn’t that a way to go?

Read More

Digital Marketing Trends in 2021 to Take Your Business to the Next Level

Article | June 28, 2021

The 2021 digital marketing trends are extremely effective, valuable, and profitable. Learn those trends and implement them in your business to experience profitability. The year 2020 was unpredictable, insolvent, and filled with numerous questions for each of us, especially for marketers. The pandemic has changed everything. Consumers, prospects, or target audience restricted themselves due to financial reasons or some other reasons. Now, the market has a hypercompetitive situation. But, digital transformation still has the power to lift your business towards perpetual development, achievements, and ideal results. Undoubtedly, digital marketing is an old term, but the changes in digital marketing have been increasing day by day, and the marketers are quite contented with this. They find that the customer's or the target audiences’ engagement rate is high. It helps to reach people quickly and steadily. Let’s understand those transformations in digital marketing which are trending and appearing as a boon for marketers. Augmented Reality Collections of digital data that are overlaid on the physical world enhance the user’s experience. In other words, you can say augmented reality syndicate real life with a conjunct image or animation utilizing the camera on a mobile device or AR headset. Marketers are executing this technology due to receiving customers’ amazing responses. AR glasses sales are predicted to reach 3.9 million by 2024. In addition, 71% of consumers say they would shop more often if they used AR. Snapchat and IKEA are two great examples of augmented reality. There are several attractive filters in Snapchat where people are enjoying experimenting with their faces. More than 190 million people are using Snapchat, spending approximately 30 minutes on the app every day. IKEA has its application that assists users in testing furniture placement in their rooms. Different brands use augmented reality variously to attract the audience as augmented reality gets people excited and enhances their engagement. In digital marketing trends, augmented reality is used on a wide scale. Programmatic Advertising Programmatic advertising is the method of buying digital ads using software without the direct involvement of humans in the process. At the end of 2021, approximately 88% of digital display advertising in the US would be through programmatic advertising. So, why are marketers over-enthusiastic towards programmatic advertising? Programmatic advertising is designed to decrease human involvement. Before programmatic ads, the digital ads were sold or bought by humans. Therefore, the need for programmatic advertising arose. It is quick and proficient which eventually enhances conversions by receiving more specific audiences. Video Marketing 74% of marketers say video has a better return on investment than static imagery. More than 61% of marketers believe video marketing is a very powerful and result-driven marketing strategy. Video provides a persuasive approach that holds emotions, quality content, and less time. Video marketing is the easiest way to educate, inform or entertain your audience. It is an unavoidable tactic that helps boost your brand recognition, customer engagement and enhance the leads. Influencer Marketing Influencer marketing is a kind of marketing that mainly focuses on celebrities to convey your brand’s message. Experts believe that influencer marketing assists in captivating the customers to their businesses. There are essentially three reasons behind the growth of influencer marketing. Enhances brand credibility Imprints unforgettable memory for a long time Attractive and attentive 93% of marketers have used influencer marketing. In addition, 89% of marketers say that influencer marketing gives positive ROI. These statistics show how effective influencer marketing is to heighten your business. Push Notification A push notification is a notification or message that pops up on a user’s current interface. Marketers use push notifications for numerous purposes such as updating messages, for any new announcements, providing offers, etc. Push notifications boost app engagement by 88%. More than 65% of users return to an app within 30 days when push is enabled. Its less time investment generates high ROI, improves communication with users, precisely drives traffic, and more. With these qualities, push notifications proves to be a great medium to promote your brand. SEO Unquestionably, the quality of the content matters on each platform, but SEO plays a crucial role when it comes to being competitive and standing out among others. . It ranks your website and assists your consumers in finding out about your business from others. Though it’s a long-term process, its strategic ways maximizes your PPC campaign and improves engagement and traffic. 70% of marketers finds SEO very effective. 80% of major purchases start with online research, even if the purchase itself happens in a store. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. Artificial Intelligence Artificial intelligence (AI) is a branch of computer science, refers to complex software that performs tasks similar to human brains. Artificial intelligence is shaping the future of digital marketing. It gives users a different experience and simplifies the work. Artificial intelligence allows multi-tasking. It has no downtime. It doesn’t get tired and works consistently, gives alluring results by working smart and quick. 83% of businesses believe AI is a strategic priority for their business. 86% of CEOs say AI is mainstream technology in 2021. Digital assistance is expected to double up to 8.4 billion by 2024 across the globe. The wearable AI market size is predicted to reach $180 billion by 2025. Social Media Marketing Around 3.96 billion people use social media today, accounting for roughly half (51%) of the global population. On an average, global internet user spends 144 minutes on social media sites every day. Thus, social media is an inevitable medium of marketing. Almost every business has its presence on different social media platforms. It increases brand awareness, improves search engine rankings, and makes a strong connection with the customers. It engages and makes them happy. Facebook, Instagram, Twitter, YouTube, WhatsApp, LinkedIn, etc., are the most popular social media platforms that every business uses. Digital marketing trends have been evolving gradually, so businesses must also evolve in the same way. The above descriptive and analytical guide about digital marketing trends in 2021 can assist you to increase your site traffic, generate more leads, and grow sales, which are essential for your business to stay updated and competitive in the market. Frequently Asked Questions Q. What are the types of digital marketing? There are different types of digital marketing, such as SEO, PPC, social media marketing, content marketing, etc. Q. What are the top trends in digital marketing? Artificial intelligence, SEO, programming advertising, and augmented reality are the latest digital marketing trends. Q. Is digital marketing a good business to start? Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the types of digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "There are different types of digital marketing, such as SEO, PPC, social media marketing, content marketing, etc." } },{ "@type": "Question", "name": "What are the top trends in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Artificial intelligence, SEO, programming advertising, and augmented reality are the latest digital marketing trends." } },{ "@type": "Question", "name": "Is digital marketing a good business to start?", "acceptedAnswer": { "@type": "Answer", "text": "Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI." } }] }

Read More

Boosting business prospects with the physical multichannel

Article | May 4, 2021

In recent years, the focus and surge in ecommerce has been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, are suggesting we’re not quite ready for a complete digital switchover just yet. In this article, Nate Burke, CEO at Diginius, a proprietary software solutions provider for digital marketing and ecommerce, explains that multichannel models are the next logical step, and how businesses can boost their prospects with not just a presence in both the digital and physical space, but by combining the two to create a frictionless customer experience. Instore excitement While it might have felt like the pandemic was driving us closer to some sort of digital utopia, particularly with the closure of non-essential shops, remote working and online social gatherings being the norm for over a year now, it has become apparent neither businesses nor consumers are quite ready for things to transform to such an extent just yet. One clear piece of evidence is the buzz and excitement that surrounded the reopening of retail in England and Wales from 12 April. This date marks the first time this year non-essential stores allowed customers to enter, browse and purchase items in the traditional bricks and mortar way. Stores and hospitality venues were met with queuing customers on day one of the eased restrictions, showing a clear desire for physical brand offerings. One brand in particular which is known for its strictly-bricks and mortar model is Primark. Despite months of plummeted sales, its stores across England and Wales were one of the most popular among consumers on the first day of reopening, with many even lining up outside before business hours. Although the excitement may have simply been down to pent up frustration after having spent months indoors with few other recreational activities available, there is undeniably a certain sense of trust, convenience and comfort offered by the in-store experience, that digital channels are yet to trump. However, when taking to high streets and re-entering shopping centres after so long, consumers are no doubt being met with an unrecognisable physical retail landscape, with a significant number of empty units, some of which once belonged to flagship stores and iconic brands. A changing physical landscape The pandemic was the tipping point for many brands that had been slow or reluctant to adapt to the gradual digital transformation that has been occurring for some years now, examples of which include Debenhams and businesses operating under the Arcadia Group. Essentially, while some of these brands were struggling against online competitors before the initial lockdown, forced store closures drove customers to shop with those that had perfected their digital experience as there was no physical alternative anymore. So with no other options, the enhanced experience and simpler processes of trusted online brands outweighed any incentives to remain loyal to those which favoured the in-store offering. Evidently, the two channels are not the same and a mere presence in both online and offline spaces is not enough. But while consumers bid farewell to stores they have known and visited their whole life, we welcome new brands and ways of shopping to the high street, suggesting it’s not completely over for bricks and mortar just yet. One of the latest additions is Amazon Fresh. The online giant has been taking up space in physical retail across the U.S. for some years now, with bookstores, Amazon Go and the acquisition of Whole Foods. While the latter helped Amazon break into the competitive grocery market in the UK too, its most recent Amazon Fresh store opening in Ealing, London, is on track to solidify its position. The unique store concept of a till-less shopping experience aims to disrupt the grocery industry by removing frictions and enabling customers to get their goods in the most convenient way. The concept utilises hundreds of cameras, depth sensors and artificial intelligence to recognise and monitor items customers pick up and put back. Upon entry, they scan a barcode on their Amazon Shopping smartphone app, and upon leaving, their accounts are automatically charged with the items they walk out with. Of course, Amazon certainly did not need to make this move into physical retail, especially considering their growing online financial performance. However, the business clearly understands the importance of a model that comprises both online and physical channels, particularly as consumers’ behaviours and sentiments adjust following the pandemic. Digital-led bricks and mortar While digital offerings have provided a lifeline for both businesses and consumers amid lockdown restrictions, there are still certain items that customers prefer to buy in-store, with groceries and clothing two of the biggest categories. Ultimately, in-store grocery shopping remains the most convenient way to get items you need instantly, and digital is yet to offer a way to help customers gauge fit, feel and quality of clothing items online. The only option is to place an order and return it if you are unsatisfied, which as Amazon is beginning to understand, comes at a great financial and environmental cost. The brand’s physical stores offer a way to combat these issues until a digital solution is established. Not only do they offer a fast and seamless way to shop for essential grocery items, Amazon Fresh also features a station at which online orders can be picked up and returned, minimising the impact delivery to multiple addresses and round return trips have on its bottom line and the planet. Going forward, this is precisely what the future of retail will look like. Rather than pulling all physical presence, technology and digital software needs to be integrated into in-store offerings in order to reduce pain points of either channel. Many multichannel retailers offer similar click and collect services that help merge customer experiences across channels and create a seamless and convenient process. And while Amazon Fresh is a unique concept, we can see other brands making similar moves with the likes of Scan and Go services and self-checkouts. By embracing and leveraging the technology available, brands can make the most of their multichannel models, whereby online and offline routes are not separate entities, but rather a way to boost business prospects through greater presence, frictionless processes and an overall better buying experience for the customer.

Read More

The Future Of Marketing Automation In 2020

Article | March 21, 2020

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automation will benefit marketers now and in the future. Embracing technology is an absolute must in today’s digital landscape. It can be the key that enables small startups to compete alongside larger corporations. As we’ve ushered into the new decade, marketers and entrepreneurs should understand the fundamentals of marketing automation as strategies update towards the current reality. But to do this well and receive full benefits of this strategy, you must know your social media inside-out. Stay with me, and I will show you just how you do that.

Read More

Spotlight

Salmat

Salmat is a leading Australian marketing services provider. We help clients connect with their customers, week-in, week-out. Salmat's unique combination of targeted letterbox and online marketing channels enables clients to Reach, Convert and Serve their customers.

Events