7 Tips for Boosting Your Halloween Email Marketing Campaign

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With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. (www.getresponse.com)

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Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We're founded on being a branding, digital and experiential agency that creates believers, not just buyers. #JoinTheBrand is our mantra.

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How to Bring a Human Approach into Your Content Marketing

Article | March 13, 2021

A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...is that vulnerability is also the cradle of the emotions and experiences that we crave. Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity." This is why being vulnerable is important to your content marketing: it helps create a connection. (If the COVID-19 pandemic has taught us anything, it’s that we need to be connected to other people. And we need to wash our hands more.) If the thought of being vulnerable totally freaks you out, remember that no one is perfect. No one. Here’s how to weave that human approach into your content marketing. Share your struggles People who don’t know me well probably think I float through life on rainbows and sprinkles. If only. When I graduated from college, I had zero resilience and was struggling with severe anxiety. Unfortunately, I had very little self-awareness, so I had no idea. My first “real” job was with a truly wonderful company, and of course I had the dragon-lady-boss-from-hell. I lasted five miserable months, during which time my anxiety went through the roof and I developed bulimia. I recovered from bulimia after four years, but I didn’t get my anxiety under control until I fell down a hole into depression when I was 37 years old. Here’s how bad it was: If I was out running errands and noticed my car needed gas, I could not stop at a gas station unless I had already planned to. Spontaneously changing the “plan” was mission impossible. Didn’t matter if I drove past six gas stations. I couldn’t do it. Eight years later, I am still on anti-depressants. I doubt I’ll ever go off, because it makes life manageable. (If I hadn’t been medicated during the early days of the pandemic, I probably would have ended up in the looney bin.) Anyway, my point is that we grow the most as humans when we survive and overcome challenging times. My struggles have certainly helped me become the person I was meant to be. Sharing our personal stories – especially the thorny, dark ones – make us human and relatable. If you are on anti-depressants, you and I are now connected by that shared experience. Own your failures I have failed as a wife, mother, daughter, sister, friend and business owner. I am sure I have failed complete strangers as well. Here’s a short list of my failures as a business owner: Doing work for free Not charging enough Failing to fire bad clients quickly Ignoring the financials (profit and loss, balance sheet, expenses, etc.) Hiring the wrong people Working without a contract Not getting a security deposit I own every single failure, which is easy to do when you use the experience to learn and grow. A few years ago, we created a social media marketing strategy for a small clothing brand, even though we didn’t have a contract in place. When we sent the invoice, they refused to pay it. Without a contract, we were SOL. I was furious at myself, but I am comforted knowing that karma is a total bitch. When money is on the line, I tend to learn the lesson very quickly. Recently, I had a discovery call scheduled with someone who had not yet signed the contract. When I called her, I simply said, “We can’t proceed until you sign the contract.” She apologized profusely. We jumped off the phone, she read through it, signed it and called me when she was done. No muss, no fuss. Be YOU An authentic, human approach to content marketing is being you. A client once fired us because I sent an email that was “too direct.” He said he found it offensive. Was I upset? Not at all. I laughed. Then I read the email again. I scratched my head. I had someone on my team read the email. They scratched their head. In near unison, we said, “Dodged a bullet!” You can’t be everything to everyone, and frankly, I don’t want to be. I am known for saying it like it is and making you laugh at the same time. Not everyone appreciates my style, and that’s cool. We are all different. And that is the beauty of using a human approach. You have no choice but to be you. As a result, you’ll only work with the people who get you. Would you have it any other way? The next time you’re writing a blog, social post or email, I want you to do something for me. Read it and ask yourself, “Would my best friend recognize that I wrote this?” If the answer is yes, congrats: you are using a human approach to content marketing.

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COVID-19 Is Changing Behavior on Social Media for Both Brands and Users

Article | March 13, 2021

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’s shifted the balance of the marketplace. On the positive side, data from parts of Asia, where the virus has diminished, show a rebound in advertising as workplaces have begun to re-open.

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Why & How SEOs Can Help Brands Craft Coronavirus Response Videos

Article | March 13, 2021

Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fairly well prepared to respond quickly and effectively to the coronavirus pandemic as long as we recognize that COVID-19 isn’t an algorithm change. In fact, it is already having a bigger impact on user intent and behavior because the combination of a global pandemic and worldwide recession is changing our organic search results more than the Panda and Penguin updates did put together.

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How Scottish businesses can benefit from digital marketing

Article | March 13, 2021

The digital age has allowed everyone to become an entrepreneur, some to great success, but it has also created a whole new world of challenges which must be faced if you’re going to succeed. One skill above others is increasingly being seen as make or break for businesses in the internet age, and that’s digital marketing. Digital marketing is any kind of advertising or marketing you do online – on a PC, laptop, ipad or smartphone. Making it work for your business is the tricky part – you need every minute and pound you spend to count, and that means leveraging the potential of every facebook post and tweet, every review and every SEO ranking point you can. Step one is making sure your website - the online shop window - both looks professional and, most importantly, works for customers. It should also be mobile responsive, as 52 per cent of all website traffic comes from smartphones. A good example is this online casino site - everything is right there for customers to find from any platform without any effort.

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Spotlight

Moosylvania

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We're founded on being a branding, digital and experiential agency that creates believers, not just buyers. #JoinTheBrand is our mantra.

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