7 Tactics for Account Based Marketing with Social Leads

| November 24, 2016

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If you’re working on developing inbound marketing strategies, you’re likely focused on a limited target audience. Your interests center on a niche industry, location or particular enterprise. But one of the best methods of building your relationship with buyers is through social media, typically a top-of-funnel channel, but one that account-based marketers can’t afford to ignore. What are some of the best ways to use social media to engage your target leads? Here are seven tips. Bide your time. As much as you’d love to send an email to your account contact each week, having patience pays off. Looking for a less intrusive way to keep in touch with your B2B account between check-ins? Social media provides the method. You can reply to posts mentioning valuable keywords, which might lead to a call. Have your account executive use social interaction to start the conversation.

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