7 Stats That Prove Email Marketing Is Still The Most Reliable Channel

| February 7, 2018

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Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

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Omnicom

Omnicom Group is the leading global marketing communications company providing the best talent, creativity and digital innovation in the world of integrated marketing services for more than 200 brands - including some of the world’s most iconic, innovative and successful.

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Beginner's Guide: 9 Things You Should Know if You Are New to Mobile SEO

Article | August 11, 2020

Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings.Take into account that approximately half of the web traffic worldwide comes via mobile searches, and your heed automatically shifts towards the all-important domain of mobile optimization.Google has been pressing the point of mobile-first indexing for the past few years. It rolled out the mobile-first index in 2018, but more recently, it has announced mobile-first indexing for the whole web.

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6 Effective Ways to Stay Ahead of Your Competition Using Social AI

Article | March 15, 2020

MarketsandMarkets forecasts that by 2023, AI in the social media market will be worth $2,197.1 million. Why is this? Because the adoption of AI technology in the social media sector has increased. A growing number of marketers are using it to scale up their social media efforts. With so many businesses using social media today, it’s hard to stand out. It has also become tougher to connect with social media audiences. Social media marketing activities are also no longer restricted to just posting content and responding to comments and messages. Brands also need to keep up with customer service, marketing, ecommerce, and so many other things on social media.

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The Role of AI in digital marketing

Article | March 4, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and a myriad of innovations has reinvented the marketing industry. Amongst many, artificial intelligence and augmented reality are an integral part of the digital marketing landscape. AI and its applications have not left any sector untouched, and its forms are far beyond mundane.

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Is Agency Life Right For You?

Article | August 10, 2020

Whether you’re just setting off in your career in public relations or you’re looking for a change in your communications career path, your PR journey can take many shapes and forms. From setting your sights on a particular brand or industry to joining a large company or startup, the possibilities in PR are endless.

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Omnicom

Omnicom Group is the leading global marketing communications company providing the best talent, creativity and digital innovation in the world of integrated marketing services for more than 200 brands - including some of the world’s most iconic, innovative and successful.

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