7 Email Marketing Trends for 2019

| September 24, 2018

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If you’re a marketer today, you know that everything digital is in a constant state of flux—always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to the ways we communicate information to our target audiences, our plan evolves.

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OpGen Media

OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMB to Enterprise. For Enterprise clients such as Oracle, DocuSign, OpenText, Citrix and more, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients'​ marketing and sales funnels. For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, SEO, in-market lead generation and more. We are a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit.

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Paid Marketing in 2021: A Complete Analysis

Article | July 13, 2021

Paid marketing in 2021 has become the most impactful method of marketing that provides high ROI within a specific period. Delve into our latest article to know more about paid marketing and its benefits. One of the best, quickest, and prevalent forms of marketing is paid marketing. A paid marketing tactic isan advantageous wayto strengthen your brand identity and buildstrong connections with your customers. As a result, companies are constantly investing inpaid marketing and experiencing ideal outcomes. 87% of retail shoppers begin their searches on digital channels. According to the Hanapin marketing survey, 79% of marketers say PPC is hugely beneficial for their business. The data clearly shows how impactful paid marketing is. Introduction Paid marketing is a form of marketing wherethe company pays to promote its product or services. Brands pay for content promotion to reach potential customers based on their interests and convert them into long-term customers. In addition, paid marketing helps encourage customer engagement, boost brand recognition and makethe brand capable of measuring and optimizing the campaign. Organic Marketing vs. Paid Marketing Both marketing strategies are practical, and result-driven to gain brand recognition, leads, and website traffic. But, the differences between both of them specify their way of working and help marketers know when to utilize one over the other. Organic Marketing Organic marketing is entirely based on your creativity and time. In organic marketing, once you understand buyer persona, you need to develop relevant content, including images, gifs, videos, etc., organic marketing is frequently referred to inbound marketing. It establishes companies as thought leaders in the space by educating audiences and building long-term connections with customers. In organic marketing, brands can share information at no cost; also, it looks more authentic to customers as it is not a sales pitch. Paid Marketing Paid marketing means you are paying for intended outcomes. It assists brands in reaching audiences more directly than organic marketing. Paid marketing can be executed in billboards, posters, or other print advertisements. Today, businesses are investing in paid marketing to enhance digital marketing efforts. This method involves distributing ads and sponsored posts on social media and search platforms. The focal point of the paid marketing is achieving positive ROI at a faster rate than organic marketing, converting visitors to customers, and reaching sales goals in the designated time frame. Why is Paid Marketing Important for Businesses? Paid marketing is one of the best options to run an efficient and customize campaign. It attracts the attention of the viewers to experience your products or services. Investing inpaid marketing will certainly utilize your content to escalate your brand by attaining specific leads. It allows you to receive high-quality traffic to your website by ranking on the first page of Google results without focusing on search engine optimizations.Ads are pretty affordable and measurable in paid marketing which helps you to reach a large audience. You can keep an eye on the moneyyou have spent on different ad platforms and set a budget for a specific campaign to avoid overspend. There are plenty of platforms to run a campaign. You can effortlessly find out which platform your target audience is using and modify your messages andcampaign accordingly. US social media ad spends reached $43 billion in 2020. This was a 20% increase from 2019. 63% of people say they’ll willingly click on Google ads. Google estimates that PPC helps to increase brand awareness by 80%. Google will remain the most prominent digital ad seller globally in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion. Brand awareness can be increased by up to 80% through Google paid ads. Paid advertising returns $2 for every $1 spent – a 200% ROI rate. 53% of paid clicks are made on mobile devices. Google drives 95% of all US paid search ad clicks on mobile. Mobile will account for 72% of US digital ad spend by 2019. In 2020, US Facebook ad spentexceeded $31 billion.This represents a 5% increase from 2019. The average cost-per-click (CPC) in the marketing industry is $3.33, and the most expensive marketing industry keyword CPC is $165. Types of Paid Marketing There is a wide variety of paid marketing you could use to heighten your business regardinglead generation, growing sales, building a solid connection with customers, etc. Here are some common paid marketing types. Paid Search Marketing Paid search marketing is a cost-effective and accessible method of web marketing aimed to connect your ads with searchers actively pursuing what you deliver. With the right platforms and in-depth research, you can convert your potential customer into a long-term customer. Paid Social Media Marketing The most popular platform is social media. Almost every social media platform offers paid options where you can pay to publish your ads for your target audience based on their interests, behavior, demographics, etc. Influencer Marketing Influencer marketing is a kind of marketing where businesses focus on influential people to convey their brand message to reach maximum audience and boostsales. Choosing the right influencer for your brand can help you in receiving positive ROI. For example,80% of consumers have purchased something via an influencer recommendation. Native Marketing Native marketing is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Owing to its soft approach, native marketing is more influential in capturingthe audience’s attention. Viewers are always ready to share, like, and comment only when they find the content informative, engaging, and appropriate. How to Launch a Paid Marketing Campaign? There are some procedures to make any advertising successful. Those procedures are essential to attract the customer and experience profitability. First, you need to strategize the campaign and measure it. Let’s take a look at the vital steps of launching a paid advertising campaign. Set SMART Goal A smart goal should be specific, measurable, achievable, realistic, and on time. Before launching a paid campaign, setting a goal is the most essential step. First, it’s important to understand the purpose of the campaign. Is it about increasing followers? Getting more likes, comments? Or is it for brand awareness? Once you have identified your goal, it’s vital to allocate the budget for your campaign. Define Your Audience You need to have detailed information about your target audience. Keeping thorough research about buyer personas is the second most crucial step to make your campaign successful. It includes hobbies, requirements, gender, age, etc. Identify Platforms for Promotions Once you have your objective and detailed information about your target audience, you need to discover appropriate platformsfor your campaign. You must know which platform can give you desired outcomes. However, it differs from business to business. Final Thoughts Plethoras of examples are there around us about paid marketing. Paid social media marketing, paid search marketing, influencer marketing, native marketing, banner ads, and so on. It has become the most prominent form of advertisement that businesses are executing. More than 63% of marketers are ready to increase their paid marketing budget for the following year, owing to its quickest and optimistic results. Frequently Asked Questions What's the best-paid marketing channel for B2B? Paid search marketing is the best-paid marketing channel for b2b. It helps in growing sales and reaching the maximum audience. Does paid marketing work? Yes, it works incredibly to build brand awareness, encourage customer engagement, and to reach a target specific audience within a time frame. What are the top paid marketing channels? Paid social media marketing, paid search marketing, influencer marketing are the top marketing channels that various businesses utilize. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What's the best-paid marketing channel for B2B?", "acceptedAnswer": { "@type": "Answer", "text": "Paid search marketing is the best-paid marketing channel for b2b. It helps in growing sales and reaching the maximum audience." } },{ "@type": "Question", "name": "Does paid marketing work?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, it works incredibly to build brand awareness, encourage customer engagement, and to reach a target specific audience within a time frame." } },{ "@type": "Question", "name": "What are the top paid marketing channels?", "acceptedAnswer": { "@type": "Answer", "text": "Paid social media marketing, paid search marketing, influencer marketing are the top marketing channels that various businesses utilize." } }] }

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How To Translate Key Marketing Data into ROI for Your Brand

Article | July 13, 2021

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know their core customer and the value of that customer to decide on marketing and measurement tactics and strategies - and then be ready to adjust and measure again and again. The right data can help brands select key performance indicators (KPIs) that correlate with the company's strategic goals. These can include increasing sales or conversions, raising brand awareness, or boosting website traffic, for example. Once that is decided, the next task is to craft strategies to target the right customer with the right message at the right time - and find ways to measure and analyze the results.

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Best Practices for Running a Virtual Sales Meeting

Article | July 13, 2021

Video conferencing has become the new normal in the midst of COVID-19. And seeing as how virtual sales meetings were already a trend before the pandemic, it stands to reason that digital meet-ups will likely be the standard for sales interactions in the future. A virtual sales meeting is a carefully orchestrated experience, and running a meeting from a laptop in your dining room might feel like an unnerving lack of control. While there are indeed many differences between in-person and virtual settings, a sales meeting held online can still engage prospects, nurture leads, drive deals and maintain relationships. It’s important to understand the best practices for running a successful sales meeting. That way, you can more easily train and coach sales reps on how to thrive in the virtual environment, which will be a key skill moving forward.

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How to Optimize Product Finders for Higher SEO Rankings

Article | July 13, 2021

The role and purpose of digital assistants and product finders is to help customers find what they’re looking for and matching them to the right products for their needs and wants. They provide significant improvements on metrics like engagement, click thru-rate, average order value, and conversion, but when strategically optimized they can make a significant impact on organic rankings, and thus help improve your overall SEO. As we know, the vast majority of product searches start in a search bar, which is why SEO and PPC are vital acquisition channels for any ecommerce business. Let’s dive into why and how product finders improve SEO.

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Spotlight

OpGen Media

OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMB to Enterprise. For Enterprise clients such as Oracle, DocuSign, OpenText, Citrix and more, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients'​ marketing and sales funnels. For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, SEO, in-market lead generation and more. We are a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit.

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