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As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to these unprecedented times. So, what happens when studio production closes and we’re unable to do business as usual? Well, as the saying goes – another door opens. We shift our focus towards a different path, one that includes adapting existing assets, animation, graphic design, and user generated content.
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Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible to us. Now, though, the world is familiar with AI and it’s being used for all manner of things. AI can be found in automatic check-outs, online shopping recommendations, and more. It’s become a staple of everyday life. It’s also become an essential part of SEO success.
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Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running social media advertisements. Connecting with customers via social media is an essential method to promote all kinds of businesses. This helps in constructing a better brand image, associating with local clients and improving your client database. Around 90% of advertisers say online networking is essential for the online presence of their business.
Article | April 27, 2020
An effective pillar page helps to understand human search behaviors and enhance SEO ranking. A powerful strategy for B2B pillar pages can attract the target audience and persuade them to buy your products or services.
Nowadays, businesses are not that focused on the top of the funnel, which helps your target audience know more about your brand. So those types of content are indispensable. Pillar pages are considered one of the most valuable parts of content strategy that determines B2B marketing success.
Let’s take a look at the strategy for B2B pillar pages to scale your business and achieve innumerable outcomes.
What Is A Pillar Page?
A Pillar page is a website page with in-depth information on the main topic and other relevant topics. Thus, it provides thorough information on a certain high-value topic relevant to your business to educate its customers and satisfy them.
Why Have Pillar Pages Become the Need of the Hour?
Once a customer decides to buy a product or service, he needs some valuable and detailed information. That information helps him to understand the brand in a very comprehensive manner. In addition, a customer finds it valuable and effective as he clears all of his doubts. Therefore, it is the best medium to approach your target audience and enhance their engagement by providing them highly advantageous, constructive, and sufficient information along with some other sub-topics regarding your industry or brand.
Essential Types of Pillar Content
Marketers utilize mainly three types of pillar content to help their potential customers by providing more information about the brand.
The 10x Content Pillar Page
The Sub Topic Pillar Page
The Resource Pillar Page
Let’s Create a Persuasive Strategy for B2B Pillar Pages
Eminent marketers believe that a robust strategy for B2B pillar pages is far superior to blogs. So let’s understand each step of content creation to boost sales.
Keep Thorough Information About Your Target Audience
Your target audience should be your topmost priority while creating ideas for pillar content. Therefore, you need to have detailed information about your target audience. You can make your ideas better for B2B pillar pages while executing them by knowing your ideal reader. What information are they looking for? What types of content do they like the most?
Choose a Main Substantial Topic Related to Your Brand
One of the most essential parts of creating a B2B pillar page is choosing a topic relevant to your industry. You need content intelligence to find out your main topic. Content intelligence is the phenomenon that helps you to deliver authoritative and valuable content to your target audience in the fastest and comprehensive manner. It helps you find a significant and advantageous topic that makes your strategy for B2B pillar pages more effective.
Keywords are the basis of any SEO strategy that helps in promoting pillar articles. It enhances your Google search ranking and makes you stand out from your competitors. You must be aware of your primary keywords, LSI keywords, long-tail keywords, etc.
Properly researched keywords present your articles to your target audience simply and quickly. It encourages them to experience your products or services as they find what exactly they are looking for.
Organized and Systematic Content Approach
While creating a strategy for B2B pillar pages, you have to keep your content very organized. Most marketers found that if the pillar content is scattered or not presented so that the audience needs, it is ignored. Therefore, you need to create an appropriate format for your content that includes attractive headings, subheadings, etc.
Promote Your Pillar Pages Content in all Possible Ways
Once you are done with your writing, you initiate promoting your pillar page content on every platform. Ultimately, your goal is to deliver that content to the audience on different social media platforms. Therefore, you need to promote your pillar content on every platform utilized by your target audience.
Content was, is, and will always be King
The most vital factor of creating a strategy for B2B pillar pages is maintaining the quality of the content. You can’t compromise with the quality of the content. So while providing valuable and relevant information to your target audience, you have to create top-notch content. It includes relevancy, sophisticated language, persuasive approach, in-depth research, info graphics, etc.
Crucial Points in a Nutshell
• Don’t forget to mention the core topic in the pillar page URL
• Use relevant anchor text for internal and external links
• Images play a crucial role, therefore add relevant images with alt text tags
• The back to the top button helps users to direct your page
• Promote your B2B pillar pages content on every platform
• Execute remarketing ads
• Elaborate your core topic at the start of the content
Creating strategy for B2B pillar pages is an innovative way that includes proper SEO understanding, persuasive writing, content intelligence, appropriate information, and industry expertise. Pillar pages guide your audience; educate them by providing answers to their questions. It also helps SEO to perform in a better way. Both things are crucial to escalating conversion rates.
A properly executed strategy for pillar pages can accomplish your business objectives. Follow the above tips to heighten your business in every aspect.
Frequently Asked Questions
What should be on a pillar page?
Your main topic, sub-topics, primary and LSI keywords, in-depth and relevant information, hyperlink, FAQs, etc., should come on your pillar page. They help in enhancing your Google search visibility.
How do you structure a pillar page?
There is no specific structure for a pillar page; however, you need some key elements to make your pillar page more effective. The key elements are the main topic you want to promote, useful keywords, and an evolving pillar page content strategy.
How do you promote a pillar page?
You can influence your target audience by promoting a pillar page on different social media platforms, including Facebook, LinkedIn, Instagram, etc. Social media assist in attracting the audience and convince them to know more about your brand. Constructive Strategy for B2B Pillar Pages in 2022
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