When an agency has a partner that does all the work for them and their clients under their brand name, it is called a white label partnership. For example, banks partner with white label service providers to collect information on leads before processing credit card requests.
Why are White Label Partnerships Popular?
They are cost-effective
Provide easy access to the expertise you do not have
Help you scale your team based on your needs
Allow you to focus on what you are good at
Don’t jeopardize client ownership
Things to Consider Before Entering a White Label Partnership
Outsourcing work to any third party, including channel partners
such as white label service providers, carries some risks. Here are some things you should consider:
Use of the Brand Domain
Will your partner be acting as a representative of your brand if they work directly with your client? Will they be sending emails from your company's domain? Ensure that you can trust your partner with your domain. Gain clarity on the topic from the beginning.
Credit for Work Done
Your white label partner, your client, and you may all be in the same social group. Make sure your partner knows that the work they do as part of your partnership will be credited to your brand.
Ability to Produce Results
Is your potential partner willing to devote time and resources to your project? The last thing you want is for your partner to fall behind on targets after promising to meet them due to a heavy workload or insufficient capacity.
Is your partner armed with the necessary tools? Ensure that they follow certain steps to make sure their work is always productive and of high quality.
Make sure that your partner has a clear and organized way of communicating
with you and your client so that you know what's going on at all times.
Your partner should be flexible with their resources, methods of functioning, operating processes, quality-assurance mechanisms, and business hours. Each company's partners are unique. Consider their versatility to meet your needs.
Summing It Up
When considering potential channel partners
, make sure to ask questions to determine whether they will be a good fit. The right partner can help you reap all of the benefits listed above while also building a solid client base.