Marketing Data
Ruby Ribbon | February 07, 2022
Ruby Ribbon, the social commerce-driven women's intimates, shapewear, swimwear and athleisure company, announced the appointment of Dana Long as their new Chief Marketing Officer.
Throughout her career, Dana Long has established herself as a Global Brand and Digital Marketing Expert with experience working for a variety of startups and Fortune 500 companies looking to grow their business through omni-channel and online marketing through owned, earned, and paid media strategies.
Prior to joining Ruby Ribbon, Dana led the Global Brand and Digital Marketing Teams for The Walt Disney Company for seven years where she worked on their Global Brand Marketing and Product Development teams for their Interactive Division. She also created the Global Digital Center of Excellence for Mattel, inc. where she provided knowledge and expertise in eCommerce performance marketing, digital content creation, social media marketing and created a digital analytics division. Dana also spearheaded the West Coast Digital & Influencer Practice for Golin, an Interpublic Group Agency. As her entry into the Social Selling sphere, Long spent three years at JAFRA Cosmetics International, as their Global Head of Digital Marketing, Strategy, and Communications at their headquarters in Westlake Village, California.
Long said, "I'm so thrilled to join the talented team at Ruby Ribbon and work alongside like-minded individuals who are striving to provide high quality products empowering entrepreneurial business opportunities for women around the country. I look forward to working with the team and our community of women Stylists to share all that Ruby Ribbon has to offer."
When she is not developing marketing strategies for Ruby Ribbon, Dana also serves as an advisory board member for Dress for Success, a non-profit dedicated to providing women with professional advice and appropriate attire to help them succeed in the workplace.
Dana brings a wealth of global brand and digital marketing expertise that is strategic to the company, as we continue to lead in our rapidly evolving channel. Her career-long commitment to creating empowering growth and income opportunities for women serves as an encouraging reminder to our Stylist network that their own success is always achievable."
Clint McKinlay, Ruby Ribbon CEO
About Ruby Ribbon
Launched in 2012, Ruby Ribbon is an innovative, social commerce-driven women's intimates, shapewear and athleisure company offering comfort, style and confidence for women of all shapes and sizes. From the start, Ruby Ribbon's mission has been to support and empower women by offering products that make them feel good and by creating opportunities for women to develop their own entrepreneurial businesses and support each other through a body-positive community.
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Marketing Strategy
Bloomreach | December 06, 2021
Bloomreach, the world's #1 Commerce Experience Cloud, and Fast, the world's fastest online checkout experience, announced a partnership to drive seamless, one-click checkout across a brand's digital marketing channels. Fast Login and Fast Checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, providing an innovative way for companies to capture customer demand right at the point of inspiration.
Cart abandonment has been a long-standing problem within e-commerce. Nearly 70% of shopping carts are abandoned, and almost 20% of US online shoppers abandoned an order in the past quarter specifically due to a "too long or complicated checkout process." The ability to simplify that process can provide substantial opportunity for businesses to drive customer conversion, ultimately leading to better business results. With the integration of Fast, Bloomreach customers can unlock that opportunity by embedding one-click checkout into high-engagement channels such as email, SMS/MMS, and retargeting ads, making it faster and easier for customers to make a purchase.
By integrating Fast Checkout with Bloomreach Engagement, we're able to remove friction to make it easier for consumers to check out anywhere with one click. No more redirects or adding an item to your cart. We know this will have a huge impact for sellers and go a long way in driving a better experience for their customers."
Domm Holland, CEO and co-founder, Fast
Bloomreach solutions enable businesses to power more personalized, relevant commerce experiences through a unique combination of product and customer data. This data-driven approach to commerce makes the integration of Fast an even more powerful capability for businesses — marketers, merchandisers, and CRM managers can see which customers are most likely to make a purchase and which products they are most likely to buy, then ensure one-click checkout streamlines how those customers shop.
"Bloomreach Engagement plays a critical role in how our clients engage and inspire their customers. In partnering with Fast, we can now streamline their customer journeys from inspiration through to conversion," said Brian Walker, Chief Strategy Officer, Bloomreach. "We look forward to bringing the benefits of Fast to the businesses we serve and seeing the enhanced commerce experience and results this partnership will generate for our clients and their customers around the world."
About Bloomreach
Bloomreach is the world's #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
About Fast
Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.
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Search Engine Optimization
Odys Global | November 26, 2021
Odys Global and Niche Website Builders have announced their exclusive Aged Domains Partnership that enables customers to build competitive websites and take their businesses to the next level.
Odys Global, the premium marketplace for premium aged domains and websites has made a name for itself on the back of the quality of its solutions that work wonders for client businesses. Its domains with traffic have been featured on some of the most authoritative websites in the world. They save clients the time, hassle, and of course costs involved in starting with a fresh domain name and SEO, which can be a long and tedious process.
Odys’ SEO domains have several stunning benefits including their age. Not only do they possess pre-built authority but also find references on some of the highest authority websites on the web. It offers businesses a cutting-edge advantage in the competitive online market as it assures them of increased visibility. And now those benefits are set to grow for online businesses thanks to the exclusive partnership with Niche Website Builders.
Niche Website Builders is a market leader in content and link building in its own right. With the new partnership, its renowned services will be integrated into the Odys Global domain marketplace. ‘Build with Odys', powered by Niche Website Builders’ service is a new beginning that will harness the exceptional benefits of both services to ensure that customers can make their presence felt in the online market in style.
It is fantastic to be able to announce this partnership with Odys, a match made in heaven for anyone looking to invest in a website on an aged domain. We look forward to working with Odys to provide customers with industry-leading websites built on aged domains.”
Mark Mars, Co-Founder of Niche Website Builders
The development is not just exciting but also timely for Niche Website Builders, which is approaching its second anniversary. The company has already taken giant strides in the industry in a short span of time and the new partnership will further cement its position as a force to be reckoned with. On the other hand, it offers Odys, a company that endeavors to offer clients innovative solutions, an opportunity to offer another powerful service to online businesses.
Elena Grigoras, CEO & Managing Partner of Odys Global talked about the unique advantage of the partnership. “When traffic means everything, we don’t want our customers to waste time building their sites on their own. Bundling a premium aged domain purchase with SEO-boosting capabilities we look to empower all our customers to pull the gears faster and have everything they need in one place. With trust and superior customer service,” she said.
It’s the vision the company has been built on, and it’s expanding it for clients through the partnership that holds tremendous benefits for them.
About Odys Global
Odys Global offers premium aged domains for online businesses. Customers can invest in aged sites that grow in value and work great for SEO. There are thousands of aged domains to suit various industries, budgets, and business-specific requirements.
About Niche Website Builders
Niche Website Builders is a renowned content publisher marketing agency that has become the trusted one-stop shop for a wide range of services from content creation to link building that offers exceptional results to clients.
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