5 Ways CRM Data Benefits Your Marketing Strategy

| June 20, 2016

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There seem to be a lot of misconceptions in marketing around CRM, or customer relationship management systems. Many think a CRM system is just a technology to manage sales leads or just a database of sales contacts. It’s actually both, and when integrated with marketing automation, it can be much more of an integral part of your sales and marketing strategy.

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We help eCommerce advertisers make their marketing campaigns profitable. adQuadrant is a team of leading customer acquisition experts, marketers, and creatives, that work to address the key fundamentals necessary to profitably scale customer acquisition and retention.

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Technology industry search marketing analysis 2020

Article | July 8, 2020

At Stickyeyes, we’ve invested heavily to build the tools we need to help our clients be the best in the business. Our enterprise-level tech suite means we have a wealth of data at our fingertips so we make the right decisions for the long-term, often starting with a thorough understanding of any market landscape. Our latest report draws on this tech suite to analyse 50 of the best and well-known technology brands online including Oracle, Cisco, Intel, RS Components, Texas Instruments and Farnell, as well as those with an interesting search story to tell.

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles

Article | June 10, 2020

What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length.

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CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY

Article | April 1, 2020

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to communicate about the pandemic? What brand messaging has proven helpful? Is now the time to be opportunistic? We cover these important questions below.

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11 Social Media Changes to Make in a Coronavirus World

Article | April 6, 2020

Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people want is different. You must consider these 11 changes to your social media to continue possibly even accelerate your social media success during the pandemic. The strategy team here at Convince & Convert has been working closely with our world-class clients to develop these approaches. We shared this advice on the 11 changes to your social media strategy during Coronavirus on a live webinar.

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adQuadrant

We help eCommerce advertisers make their marketing campaigns profitable. adQuadrant is a team of leading customer acquisition experts, marketers, and creatives, that work to address the key fundamentals necessary to profitably scale customer acquisition and retention.

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